ADMISSIONS DEADLINE: 29 of September
Classes start: 2 of October
Online Marketing Course
The most complete online marketing course with operational practice and coaching from professionals in the sector that will help you succeed in the digital world. Advance your career with the widest and most specialised training that covers all the online topics.
Online marketing is a discipline with enormous potential for the business results it can create, but don’t kid yourself thinking you will be able to master all its tools in a course of just a few days!
Are you looking for an Online Marketing Course?
Are you looking for an online marketing course that is much more c than the many short marketing courses online that mislead you into believing that training can be completed in 2 days? You can attend it from the comfort of your home on demand.
Are you also considering attending a more structured online marketing course with certificate?
Would you like a modular course, which can then be integrated into a social media and online marketing course, or are you interested in online marketing SEO courses?
Would you like to add to your marketing online training with other advanced training modules (perhaps in the field of e-commerce) or simply practise with online marketing tools?
If you are still asking yourself “is an online marketing course worth it?” Keep reading to find out why.
Did you know that about 80% of the online marketing courses you find are organised by web agencies for whom web training is actually a way to sell their online marketing consultancy?
In case you are interested in a recognised online marketing courses with certificates, check out the Online Marketing Manage Course for skills certification.
ASK FOR MORE INFORMATION AND CLARIFICATION
Become an internationally certified online marketing manager
Online Marketing Course Content
The online marketing course offers the opportunity to learn about the main channels and tools of Online Marketing with an extremely practical operational focus. The program includes cases and examples taken from both typical Business to Consumer and Business to Business activities. Thanks to the specialised technical approach, you will not only learn the use of all the main features of online marketing, but at the same time you will become aware of the many variables when defining an online marketing strategy. The other Digital Coach training courses make it possible for students to complete their preparation by specializing in Advanced courses or extending their skills with related courses covering the Social and E-commerce areas.
- SEO: Search Engine Optimization
- Web Analytics Basic
- Affiliate Marketing
- Inbound Marketing & Lead Generation
- SEM & Display Advertising: convert the traffic
- Website creation & WordPress
- Location Based Marketing
Why choose the
Digital Coach Online Marketing Course?
Digital Coach is a company that by ethical choice does not offer consultancy services, specialising exclusively in training and more precisely in online marketing courses and social media trainings. We offer the widest and most specialised training offer in the Digital Marketing segment. Our course catalogue includes over 50 Master’s, certification courses and short courses.
All lessons are available on demand. We are structured to enable our students to enter and make a career in the world of new digital professions.
TRAINING OBJECTIVES
Enable Course participants to define online marketing strategies, choose the most suitable online marketing channels to implement and integrate them wisely with each other, learn how to use the softwares and tools required to activate online campaigns and then be able to measure the results.
Become autonomous in the use of SEO, SEM, Email marketing, Display advertising, local marketing, web analytics and web content management tools.
DURATION
TIME
49 hours of lessons to be completed in 2 or 3 months.
ATTENDANCE
ATTENDANCE
On demand
Who is the Online Marketing Course for
The Digital Coach Course in Online Marketing is an excellent solution for those aiming to orientate their profile and skills towards the new digital professions. Those will learn how online marketing course will help them concretely which actions to activate in a business plan.
COMPANY EMPLOYEES
who wish to orient their career towards the new digital professions.
FREELANCERS AND WORKERS
who wish to update professionally and/or expand their services in the field of online marketing.
YOUNG PEOPLE
or people seeking retraining/specialisation in the new digital professions required by the rapidly growing labour market and offering opportunities for stable employment.
ENTREPRENEURS OR SELF-EMPLOYED WORKERS
who wish to strengthen their ability to use online marketing as a lever to acquire new customers.
The WORK EXPERIENCE:
being inside the digital workplace right from the start
MONTHS OF PRACTICE
PARTICIPANTS IN THE CLASSROOM AND ONLINE
APPLICATION HOURS
%
extra skills acquired
We offer students who request it, the opportunity to practice in the field through a real WORK EXPERIENCE, which we will validate and can then be included in their CV as experience. Inserted in a work team coordinated by professional digital teachers, students have the opportunity to deepen the notions and skills learnt during the practical-operational lessons with a real work experience. In a job market that demands more and more specialisation, it becomes crucial to be able to demonstrate an initial curricular activity consistent with the studies undertaken.
With this in mind, we have devised a formula that allows the student to choose the area in which to specialise and to be included in the relevant team. In collaboration with colleagues and under the supervision of professional online marketing consultants, the student has the opportunity to work in a team on real activities and follow all the phases of realisation, to achieve objectives that will be measured in KPIs. A curricular job to be included under one’s professional experience. At the end of the Work Experience students will be able to include the internship experience in their CVs, explicitly stating that they have had work experience in online marketing with Digital Coach.
Who is the Work Experience for
YOUNG RECENT GRADUATES
eager to specialise in one of the most in-demand digital professions, thanks to a credible certification.
ENTREPRENEURS
who wish to keep abreast of the new digital professions to innovate their company.
FREELANCERS
who want to specialise in digital and focus on the web for their future.
EMPLOYEES
who wish to acquire web and social skills to use in the performance of their duties.
The Work Experience TEAMS:
To see some of the final work of each team click on the team name and you will be directed to the relevant page:
CONTENT MARKETING TEAM
Become a Content Marketing Manager!
VISUAL & USER EXPERIENCE TEAM
Become a Visual & UX Specialist!
INBOUND MARKETING TEAM
Become an Inbound Marketing Specialist!
WEB ANALYTICS TEAM
Become a Web Analytics Specialist!
SOCIAL MEDIA TEAM
Become a Social Media Specialist!
SEO COPY TEAM
Become a Seo Copy
Specialist!
SEO OPTIMIZER TEAM
Become a Seo Manager!
DIGITAL PR TEAM
Become a Digital Pr Specialist!
E-COMMERCE TEAM
Become an E-Commerce Specialist!
SOCIAL ADS TEAM
Become a Social Advertising Specialist!
MARKETING AUTOMATION TEAM
Become an expert in Marketing Automation!
VIDEO MARKETING TEAM
Become a Video Marketing Specialist!
Modalities and Attendance of the Online Marketing Course
TRAINING HOURS
49 hours of training divided into 10 weeks + placement and orientation services for digital professions + final exam to obtain the Online Marketing Certification.
STUDY WHEN YOU WANT
You can choose the attendance mode that suits you best! You can follow the lessons in streaming in the evening or take advantage of the on-demand video lessons when it is most convenient for you.
REAL PRACTICE
In addition to the lessons, you can add to your package the possibility of accessing our Work Experience, a real practice where you can measure yourself with operational work and put into practice what you have learned during the online marketing course.
EXAM AND CERTIFICATION
By taking a final exam, you will be able to test your level of preparation and obtain a Certification of Competence and Attendance.
Look to the future, look for a specialisation on the WEB!
Our coaches are there to guide you on which study path is best for you. REQUEST an interview with a COACH NOWIf you are then interested in an advanced online marketing course, you can add the following MODULES>>
MAGENTO E-COMMERCE SOFTWARE COURSE
SEM ADVANCED: programmatic & real-time bidding course
E-COMMERCE REGULATION COURSE
ADVANCED WEB ANALYTICS COURSE
If you are in the E-commerce sector you can evaluate the E-COMMERCE COURSE which includes both basic and advanced online marketing modules.
If, on the other hand, you are only interested in the Web area, you can evaluate the WEB MARKETING MASTER, which offers you more training modules and more hours, the possibility of doing an internship, even in the evenings, and which, upon passing the final exam, issues attendance and profit certificates and certification of the skills acquired.
If instead, you wish to complete your preparation by including modules in the social marketing area, you can:
- evaluate the online marketing and social media course;
- you can later attend the social media marketing course only;
- or choose the digital marketing course.
Certifications
– SEO SPECIALIST certification
– SEM SPECIALIST certification
– WEB ANALYST certification
– WEB TRAFFICKER certification
– SEO – SEM SPECIALIST certification
- Final exam with grade: passing by minimum score 70/100
- Possibility to supplement your curriculum by taking our other certification exams on digital professions
- “Certification of skills” acquired and tested through examination
- 6 sessions per year available to take or repeat the exam
- Certification of profit (final grade) and actual attendance
Advantages of the Online Marketing Course
INTERNATIONAL training
Orientation interview and entrance test available ONLINE.
Work, practice, study: all AT THE SAME TIME
Possibility to integrate with WORK EXPERIENCE: a concrete work experience.
What do former students think?
On our social media sites such as Google, Facebook and YouTube, you will find hundreds of OPINIONS from former students with whom you can interact to find out what their study experience was like and what they have achieved in their lives.
In all of them you will find their First and Last Name and direct link to their social profile.
HOW TO CHOOSE AMONG THE BEST ONLINE MARKETING COURSES?
Finally, as promised, we would like to help you in these lines to understand the mechanism behind about 80% of the online marketing courses offered on the market. The lecturers of these courses are usually the owners or internal staff of the web agency that organises the course.
The low cost of the courses attracts many participants, a large proportion of whom work in the company. The short duration of the courses only allows them to present the advantages, opportunities and potential of web tools, but not to go deep enough to make them their own.
When, perhaps a few months later, the course participants will have to apply in the company the online marketing strategies and tools, they will realise that they will still have to turn to specialists, and obviously the alternative between a stranger or calling in the teachers who have already heard about the topics of the online marketing courses attended, they will obviously go for the latter.
The other, though less frequent, situation we want to warn you against is the following, which relates to another 15% or so of online marketing courses that are offered by generalist business schools: at best, they offer traditional marketing and communication courses…
…but much more often they even range over the worlds of finance, human resources, tourism, and more…The world of digital online marketing experiences changes in technologies, tools, regulations, and actors about 10 times faster than traditional marketing and communication disciplines.
The direct consequence of this is that in order to work in this field, they are required highly specialised, continuously updated and transversal technological skills across different disciplines.
Those who design training in this field must first and foremost prove that they can apply it to the marketing processes of their training school.
Look at the marketing school’s website, its advertising campaigns, its search engine presence, its youtube channel, its official pages, the opinions and testimonials of former students, and the specialised expertise of the people you talk to on the phone.
After that, a school specialising in online marketing must know how to replicate these competencies on its training courses, i.e. how to:
- Design the training paths by choosing disciplines and content;
- Choose the right professionals to deliver them;
- Impose didactic and technological standards for teachers to follow;
- Cross-integrate programmes and coordinate them;
- Use technology to enhance the student learning experience.
Teaching Method
LESSONS ON DEMAND
Lectures supported by practical tests + homework with video corrections.
Strategies and best practices are immediately applicable in the company.
TUTORIALS ON TOOLS AND REAL CASES
Practical-Operational approach with a strong focus on business, turnover.
Use of tools and software such as Google tools, Facebook, WordPress, etc.
Professional coaches and contributions, for direct learning from digital experts.