Starting date: July 1st

SEO Course


Are you looking for an SEO course because you would like to work in web marketing and become an SEO specialist consultant?

Do you need SEO training to acquire and certify spendable skills as an employed or freelance professional or would you like to be hired by a web agency?

SEO (Search Engine Optimisation) is the set of online marketing techniques and strategies that aim to position a website higher than its competitors and thus to be found more easily by users on search engines (e.g. Google).

On this page we introduce you to the digital profession most in demand by companies, the SEO Specialist, who represents the natural career outlet of our SEO course.

You can attend the SEO course online via live streaming or through video lessons on demand.

seo specialist course

Discover the profession of the moment: the SEO Specialist

Who is and what does the SEO Specialist do


The SEO Specialist is the professional figure that, along with other digital jobs, has recently emerged and become established in the digital job market. He mainly deals with the indexing and search engine positioning of websites and web pages. Its ultimate goal is to make a given site rise by positioning it in the top 10, i.e. on the first page of the search engine (e.g. Google). Specifically, he or she must make the following attributes consistent and standardised: the domain (URL or site name), site structure (layout), graphics, content, and interaction technologies.

The SEO professional is able to generate new visits to websites, with the task of creating, editing, publishing and optimising content, with the ultimate aim of generating leads, increasing visibility, and helping to increase turnover in the case of a corporate site.

With the Digital Coach® SEO Specialist course, you will give yourself a secure working future, since the online visibility sector is booming, as you can objectively verify when you go to Google to find an answer, solve a need, read opinions or buy products or services.

Companies are strongly asking for SEO qualified personnel and to inform you further Digital Coach® offers you free of charge the opportunity to take part in the orientation webinar “10 steps to follow to make a career or freelance in digital“. During this online appointment you’ll discover all the opportunities of the digital world and, if you wish, you’ll be able to make an appointment for a one-hour one-to-one coaching session with one of our Digital Career Consultants with whom, through a specific analysis of your professional profile, you’ll be able to discover and understand if you have the right aptitudes to become a Seo Specialist or Manager.

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What skills should a Seo expert have?

The activities that the SEO expert performs concern:

  • The initial analysis of the website with the objective of making it SEF (Search Engine Friendly), improving its indexing and search engine ranking, suitable, attractive and easily found by users. In the analysis document, the main ‘on-page’ SEO factors and aspects are examined
  • The in-depth analysis of your site’s keywords, content and campaigns
  • The SEO (Search Engine Optimisation) strategy: the true core business of the SEO expert, from which his or her skill is determined.

SEO Course Certification

Digital Coach®’s SEO Specialist certification provides preparation for those who want to work as professionals and embark on an SEO career. The SEO course therefore consists of 108 hours of lessons divided into 8 training modules and 2 cycles of real practice (Work Experience) to be carried out over a period of about 4 months.

The SEO Course, as already mentioned, can be attended live online from all over Italy (during daytime or evening hours) or even in deferred On Demand, which can be freely accessed when one prefers.

At the end of the course there is a final exam that, if passed with a score of at least 70 points out of 100, allows the issuance of a certificate confirming the skills acquired during the course as well as a certificate indicating the % of actual attendance and the exam pass grade.

seo certification

Contact for information and clarification
By e-mail, telephone or Skype

Sign up for the WEBINAR ONLINEAsk our COACHES for advice

Modes and Attendance of the Course

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108 hours of training

108 hours of live training divided into 8 training modules + 56 hours of Work Experience + final exam to obtain the Certification in SEO Specialist.



Study when you want

You can choose the attendance mode that suits you best! Attend the SEO Specialist course in streaming, following the diurnal or evening program, or use the on-demand video lessons when it is most convenient for you.


Real practice

In addition to the theoretical lessons, you will have the opportunity to access our Work Experience, i.e. 4 months of real practice where you can measure yourself with operational work and put into practice what you have learnt during the SEO course.


Examination and Certification


By taking a final exam you will be able to test your level of preparation and obtain the Certification of Competence and Attendance.

You should know that the SEO Course offers you the opportunity to choose how, when and in which mode you attend. This gives you the opportunity to study under the best possible conditions according to your personal needs.

The mode of attendance can be:

  • Live, online streaming
  • On Demand.

The SEO Course consists of 108 hours of lessons divided into 8 training modules and 1 cycle of Work Experience to be carried out in about 4 months, which allow the practical-operational application of the knowledge and skills acquired.

At the end of the course there is a final exam which, if passed with a score of at least 70 points out of 100, allows the issue of the certification of SEO skills acquired during the course. In addition to the certification of competence, a certificate is also issued showing the % of actual attendance and the exam pass grade.

Target Audience for the SEO Course

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Recent University Graduates

Ideal for those looking to specialize and become certified in a highly sought-after profession, the SEO Specialist

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Freelancers and Self-Employed Individuals

Perfect for those interested in enhancing the SEO positioning of their company or business on search engines


Company Employees

Geared towards individuals aspiring to work as an SEO specialist within a corporate environment

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Bloggers and Copywriters

Designed for those who wish to master the art of SEO writing and strategies, focusing on creating editorial content that drives traffic from search engines.

Benefits of the SEO Course

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INTERNATIONAL training, regardless of your location

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ONLINE orientation interview and entrance test


 Balancing work, practice, and study


WORK EXPERIENCE: engage in a 4-month practical experience with the Digital Coach SEO Team


Contents of the SEO Course

Upon completing the course, participants will be equipped to perform the key functions of an SEO Specialist, including:

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Developing an Integrated SEO Strategy: crafting strategies that align with the company’s overall web marketing goals

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Integrating SEO with SEM (Search Engine Marketing): combining SEO efforts with Google’s SEM practices

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Optimizing Website Structure for SEO: enhancing websites with a focus on SEO (Search Engine Optimization)

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Monitoring SEO Impact: using Google Analytics to track ROI and traffic generated by SEO initiatives


Facilitating Lead Generation: leveraging SEO activities to attract potential customers

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Creating and Managing SEO-Optimized Content: overseeing the production of content that is tailored for SEO effectiveness

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Guiding Social and Content Marketing: aligning these activities to support SEO objectives

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Implementing Link Building Strategies: engaging in Digital PR and content marketing with influencers to enhance link building

Real practice – Work Experience


Months of practice

ONLINE participants

application hours


extra skills acquired

work experience

The Work Experience program is a cornerstone of the Digital Coach training experience.

Over 4 months, students engage in practical operations within one of the 12 different WEX teams, all under the guidance of seasoned professionals in the field. This opportunity allows students to apply their Digital Marketing knowledge to real-world scenarios, truly testing the skills they’ve acquired during their certification process.

The WEX experience is an unparalleled chance to enhance your practical skills in digital marketing. Depending on your chosen training course, you may participate in one to four work experiences to complement your educational journey. Explore all the teams available through Digital Coach’s WEX program!

Target Audience for the Work Experience Program:

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Young Recent Graduates

Eager to specialize in one of the most in-demand digital professions and gain credible certification

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Looking to stay updated on new digital professions to innovate their businesses

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Interested in specializing in digital fields and focusing on web-based opportunities for their future

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Aiming to acquire web and social media skills to enhance their job performance

Work Experience TEAMS:


Explore the final projects of each group by clicking on the team name, which will direct you to the relevant page:



Become a Seo Copy



Become a Seo Manager!




Become a Digital Pr Specialist!



Become a Content Marketing Manager!




Become a Visual & UX Specialist!



Become a Inbound Marketing Specialist!


SEO Course Program

Let’s take a look in detail at all the disciplines included in the study plan.


SEO and Web Marketing area modules


SEO (Search Engine Optimization): activities aimed at optimising your presence on search engines in order to generate traffic of users interested in your products and services. SEO is a historical discipline that has undergone, and continues to undergo, radical changes in recent years, becoming the most holistic of web marketing disciplines.



SEM & DISPLAY ADVERTISING convert the traffic generated on your site: a module in which we teach how to use various PPC (Pay Per Click) type tools thanks to which we can implement targeted strategies in terms of location, days, hours as well as interests, age and gender of the users. These include Google Ads and its Keyword advertising and Display Advertising (banner) functions.


WEB ANALYTICS BASICS: we will teach how to use software, primarily Google Analytics, useful for acquiring business intelligence information on the needs, behaviour, tastes and preferences of one’s audience. The collection and interpretation of data will then be used to implement consequent web marketing actions, the results of which will be measured and interpreted again for further changes in communication strategy. Other tools will include A/B testing tools, heat maps, webmaster tools and more.


INBOUND MARKETING & LEAD GENERATION: through this emerging discipline, we will define the sequence of optimal actions (Funnels) to be taken by visitors to your website in order to maximise the likelihood that they will convert into customers. We will understand how to attribute to each medium (SEO, SEM, email, social…) the correct role in the right phase of the conversion process.


SEO ADVANCED: this module will cover the latest updates in search engine algorithms, such as Google Panda, Penguin, Hummingbird, and others, which have significantly impacted the role of SEO Specialists. We’ll focus on the growing need to integrate SEO with content marketing, social media, and semantic analysis to achieve effective results. Additionally, we’ll introduce some advanced tools for SEO.


WEB ANALYTICS ADVANCED: as the volume of available digital marketing information grows, the ability to effectively integrate this data becomes crucial. In this module, we’ll explore Google’s Universal Analytics and learn to integrate mobile, desktop, and social media data. We’ll also delve into A/B testing and eye-tracking tools to better understand the preferences, habits, and interests of potential customers.


WORDPRESS FOR BLOGGING & SEO COPYWRITING: discover why a blog is central to the most effective social marketing strategies and is the primary content marketing channel for targeting your audience. We’ll teach you how to use WordPress and its key plugins, enabling you to independently manage a blog and write search engine optimized content.




CONTENT MARKETING & BLOGGING: learn to create content that attracts, engages, and provides answers to potential customers. We’ll explore how to enhance content through a corporate blog and maximize its distribution via social media. This module includes training on useful tools for content creation (CMS, visual content tools, video content, infographics, and image processing) and automating social network postings.


  • Final examination with grade: successful completion requires a minimum score of 70 out of 100

Additional Certification Opportunities: after passing, you have the option to take other certification exams related to digital professions

  • Certification of Skills: this is awarded based on skills acquired and tested through the examination process

  • Exam Sessions: there are 6 sessions available each year for taking or retaking the exam

  • Certification of Achievement and Attendance: this certifies your final grade and actual attendance in the course
seo specialist certificate of skills
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Lessons complemented by practical tests with live feedback + homework assignments accompanied by video corrections.

Strategies and best practices that can be immediately applied in a business setting.

Lecturers through questions and interactions during live lessons and afterward in dedicated groups.

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Experience a practical, operational approach with a strong focus on business and revenue generation.

Hands-on experience with Google tools and software such as Google Search Console, Google Analytics, Ahrefs, Keyword Tool Planner, WordPress, and other SEO tools.

Professional lecturers and insights from contributions by SEO experts.

Read testimonials from former students


Find hundreds of reviews from our alumni on Google, Facebook, and YouTube. Click on the images below to view their opinions.

Each review includes the full name of the student and a direct link to their social profile, allowing you to verify their authenticity.

Request more information

By filling out this form you will have the opportunity to:

Request information on this and other Digital Coach certifications.

View and download 3 summary tables on Course Catalogue and related study subjects, Included Services available and Price List. You will also receive an e-mail containing the same info and links to video testimonials from participants and video presentations of all courses.

– Book, if you wish, your participation in the webinar “10 steps to make a career or start your own business with digital” live online. After attending the webinar, you can request a one-to-one coaching session with one of our career consultants.