Classes start: 2 of October

SEO Course


Are you looking for an SEO course because you would like to work in web marketing and become an SEO specialist consultant?

Do you need SEO training to acquire and certify spendable skills as an employed or freelance professional or would you like to be hired by a web agency?

SEO (Search Engine Optimisation) is the set of online marketing techniques and strategies that aim to position a website higher than its competitors and thus to be found more easily by users on search engines (e.g. Google).

On this page we introduce you to the digital profession most in demand by companies, the SEO Specialist, who represents the natural career outlet of our SEO course.

You can attend the SEO course online via live streaming or through video lessons on demand.

seo specialist course

Discover the profession of the moment: the SEO Specialist

Who is and what does the SEO Specialist do


The SEO Specialist is the professional figure that, along with other digital jobs, has recently emerged and become established in the digital job market. He mainly deals with the indexing and search engine positioning of websites and web pages. Its ultimate goal is to make a given site rise by positioning it in the top 10, i.e. on the first page of the search engine (e.g. Google). Specifically, he or she must make the following attributes consistent and standardised: the domain (URL or site name), site structure (layout), graphics, content, and interaction technologies.

The SEO professional is able to generate new visits to websites, with the task of creating, editing, publishing and optimising content, with the ultimate aim of generating leads, increasing visibility, and helping to increase turnover in the case of a corporate site.

With the Digital Coach® SEO Specialist course, you will give yourself a secure working future, since the online visibility sector is booming, as you can objectively verify when you go to Google to find an answer, solve a need, read opinions or buy products or services.

Companies are strongly asking for SEO qualified personnel and to inform you further Digital Coach® offers you free of charge the opportunity to take part in the orientation webinar “10 steps to follow to make a career or freelance in digital“. During this online appointment you’ll discover all the opportunities of the digital world and, if you wish, you’ll be able to make an appointment for a one-hour one-to-one coaching session with one of our Digital Career Consultants with whom, through a specific analysis of your professional profile, you’ll be able to discover and understand if you have the right aptitudes to become a Seo Specialist or Manager.

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What skills should a Seo expert have?

The activities that the SEO expert performs concern:

  • The initial analysis of the website with the objective of making it SEF (Search Engine Friendly), improving its indexing and search engine ranking, suitable, attractive and easily found by users. In the analysis document, the main ‘on-page’ SEO factors and aspects are examined
  • The in-depth analysis of your site’s keywords, content and campaigns
  • The SEO (Search Engine Optimisation) strategy: the true core business of the SEO expert, from which his or her skill is determined.

SEO Course Certification

Digital Coach®’s SEO Specialist certification provides preparation for those who want to work as professionals and embark on an SEO career. The SEO course therefore consists of 108 hours of lessons divided into 8 training modules and 2 cycles of real practice (Work Experience) to be carried out over a period of about 4 months.

The SEO Course, as already mentioned, can be attended live online from all over Italy (during daytime or evening hours) or even in deferred On Demand, which can be freely accessed when one prefers.

At the end of the course there is a final exam that, if passed with a score of at least 70 points out of 100, allows the issuance of a certificate confirming the skills acquired during the course as well as a certificate indicating the % of actual attendance and the exam pass grade.

seo certification

Contact for information and clarification
By e-mail, telephone or Skype

Sign up for the WEBINAR ONLINEAsk our COACHES for advice

Modes and Attendance of the Course

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108 hours of training

108 hours of live training divided into 8 training modules + 56 hours of Work Experience + final exam to obtain the Certification in SEO Specialist.



Study when you want

You can choose the attendance mode that suits you best! Attend the SEO Specialist course in streaming, following the diurnal or evening program, or use the on-demand video lessons when it is most convenient for you.


Real practice

In addition to the theoretical lessons, you will have the opportunity to access our Work Experience, i.e. 4 months of real practice where you can measure yourself with operational work and put into practice what you have learnt during the SEO course.


Examination and Certification


By taking a final exam you will be able to test your level of preparation and obtain the Certification of Competence and Attendance.

You should know that the SEO Course offers you the opportunity to choose how, when and in which mode you attend. This gives you the opportunity to study under the best possible conditions according to your personal needs.

The mode of attendance can be:

  • Live, online streaming
  • On demand.

The Seo Course consists of 108 hours of lessons divided into 8 training modules and 1 cycle of Work Experience to be carried out in about 4 months, which allow the practical-operational application of the knowledge and skills acquired.

At the end of the course there is a final exam which, if passed with a score of at least 70 points out of 100, allows the issue of the certification of SEO skills acquired during the course. In addition to the certification of competence, a certificate is also issued showing the % of actual attendance and the exam pass grade.

Recipients of the Seo Course

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Young university graduates
interested in specialising and becoming certified for a profession, that of the SEO specialist, which is increasingly in demand

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Freelancers and self-employed workers
interested in improving the SEO positioning of their company/business on search engines


Company employees
interested in working as an SEO specialist in a company

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Bloggers and Copywriters
who want to learn the principles of SEO writing and SEO strategies aimed at writing editorial content capable of generating traffic from search engines

Benefits of the SEO Course

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INTERNATIONAL training, in Milan even if you don’t live in Milan

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Orientation interview and entrance test available ONLINE.


Work, practice, study: all at the same time.


WORK EXPERIENCE: a 4-month work experience in Digital Coach’s SEO Team.


Contents of the SEO Course

At the end of the course, participants will be able to carry out the main tasks of the SEO Specialist, i.e:

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Plan an integrated SEO strategy consistent with the company’s web marketing strategies

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Integrate SEO activity with SEM (Search Engine Marketing) on Google

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Optimise the internal structure of websites with a view to SEO (Serch Engine Optimisation)

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Monitor ROI and traffic brought by SEO actions through the use of Google Analytics


Facilitating the generation of leads (i.e. potential customers) through SEO activities

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Produce and supervise editorial content so that it is SEO-optimised

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Orient the company’s social and content marketing activities to make them useful for SEO purposes

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Implement link building strategies through Digital PR and content marketing actions involving influencers

Real practice – Work Experience


Months of practice

ONLINE participants

application hours


extra skills acquired

work experience

The Work Experience is the flagship of the Digital-Coach training experience.

4 months of operative practice in one of the 12 teams of the different WEX, under the supervision of established professionals in the sector, will offer the student the opportunity to measure himself with real cases of Digital Marketing and test in the field the teachings received during the Certification.

The Wex experience is a unique opportunity to enhance your operational skills in digital marketing. If your chosen training course provides for it, you can follow one to four work experiences to supplement your study path. Discover all the Digital Coach wex teams!

Who the Work Experience is aimed at:

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Young recent graduates

eager to specialise in one of the most in-demand digital professions, thanks to a credible certification

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who wish to update themselves on the new digital professions in order to innovate their company.

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who want to specialise in digital and focus on the web for their future.

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who wish to acquire web and social skills to use in the performance of their duties.

Work Experience TEAMS:


To view some of the final work of each group click on the team name and you will be directed to the relevant page:



Become a Seo Copy



Become a Seo Manager!




Become a Digital Pr Specialist!



Become a Content Marketing Manager!




Become a Visual & UX Specialist!



Become a Inbound Marketing Specialist!


SEO Course Program

Let’s take a look in detail at all the disciplines included in the study plan.


SEO and Web Marketing area modules


SEO (Search Engine Optimization): activities aimed at optimising your presence on search engines in order to generate traffic of users interested in your products and services. SEO is a historical discipline that has undergone, and continues to undergo, radical changes in recent years, becoming the most holistic of web marketing disciplines.



SEM & DISPLAY ADVERTISING convert the traffic generated on your site: a module in which we teach how to use various PPC (Pay Per Click) type tools thanks to which we can implement targeted strategies in terms of location, days, hours as well as interests, age and gender of the users. These include Google Ads and its Keyword advertising and Display Advertising (banner) functions.


WEB ANALYTICS BASICS: we will teach how to use software, primarily Google Analytics, useful for acquiring business intelligence information on the needs, behaviour, tastes and preferences of one’s audience. The collection and interpretation of data will then be used to implement consequent web marketing actions, the results of which will be measured and interpreted again for further changes in communication strategy. Other tools will include A/B testing tools, heat maps, webmaster tools and more.


INBOUND MARKETING & LEAD GENERATION: through this emerging discipline, we will define the sequence of optimal actions (Funnels) to be taken by visitors to your website in order to maximise the likelihood that they will convert into customers. We will understand how to attribute to each medium (SEO, SEM, email, social…) the correct role in the right phase of the conversion process.


SEO ADVANCED: we will present the latest updates in search engine algorithms (Google Panda, Penguin, Hummingbird and others) that bring about significant changes for SEO Specialists. In particular, the increasing need for integration between this discipline and the issues of content marketing, social media, and semantics in order to produce results. We will also propose some advanced tools.


WEB ANALYTICS ADVANCED: the ever-increasing availability of information in the world of digital marketing requires the ability to know how to use tools capable of integrating it effectively, such as Google’s Universal Analytics. In this module, we will learn how to integrate mobile and desktop data with data from social media and social analytics. However, we will also discover and use A/B testing and eye tracking tools to improve our understanding of the preferences, habits, and interests of our potential customers.


WORDPRESS FOR BLOGGING & SEO COPYWRITING: we will make you understand why the Blog is the centre of the best social marketing strategies as well as the first content marketing channel to consider when targeting your audience. We will discover how to use WordPress and the main plugins to make yourself autonomous in the management of a blog and to write content that is optimised for search engines..


CONTENT MARKETING & BLOGGING: we will learn how to produce content capable of attracting, engaging and giving answers to our potential customers. We will discover how to enhance them through a corporate blog, maximise their distribution through social media. We will learn how to use useful tools to facilitate their creation (CMS, visual content tools, video content, infographics, image processing) and automate posting on social networks.


  • Final examination with grade: passing with minimum score 70/100

  • Subsequent possibility to also take our other certification exams on digital professions

  • “Certification of skills” acquired and tested through examination

  • 6 sessions per year available to take or repeat the exam

  • Certification of profit (final grade) and actual attendance

seo specialist certificate
seo specialist certificate of skills
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Lessons supported by practical tests with live corrections + homework with video corrections.

Strategies and best practices immediately applicable in the company.

Questions and interaction with lecturers during the live lesson and after the lesson in dedicated groups.

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Practical-Operational approach with strong business and turnover orientation.

Use of Google tools and software such as Google Search Console, Google Analytics, Ahrefs, Keyword Tool Planner, or WordPress and other Seo tools.

Professional lecturers and contributions, for direct learning from seo experts.

Read what former students think


On Google, Facebook and Youtube you will find hundreds of OPINIONS from former students; click on the images below to view them.

In all of them you will find their Full Name and direct link to their social profile. You can thus check their trustworthiness.

Request more information

By filling out this form you will have the opportunity to:

Request information on this and other Digital Coach certifications.

View and download 3 summary tables on Course Catalogue and related study subjects, Included Services available and Price List. You will also receive an e-mail containing the same info and links to video testimonials from participants and video presentations of all courses.

– Book, if you wish, your participation in the webinar “10 steps to make a career or start your own business with digital” live online. After attending the webinar, you can request a one-to-one coaching session with one of our career consultants.