Classes start: June 12

SEO Manager Online Certification Course

In order to embark on a career as an SEO Manager, it is essential to have specific and up-to-date training on all SEO Management topics and proven and demonstrable experience in the field.

It is precisely for this reason that Digital Coach has developed a highly qualifying training offer, supported by a learning-by-doing activity that will allow you to immediately put into practice what you learn from the lessons, have a portfolio of work and a recognised certification.

Find out how to become a Seo Manager!


Who is the SEO Manager?

The SEO manager creates, manages and coordinates the activities of an indexing and optimisation project for the website of the company at or for which he/she works

Job Description of the SEO Manager

The SEO Manager, who can be either a corporate figure or a figure working for large web agencies, is responsible for the results achieved by the company in terms of search engine rankings.

The SEO Manager must:

– Know how to define a keyword research strategy

– Know how to direct Seo Copywriting activities

– Set up a link building strategy



The SEO Manager defines a KEYWORD RESEARCH strategy and is in charge of assigning keywords to web editors

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Sets up a LINK BUILDING strategy through the involvement of Influencers, Bloggers and Publishers

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Maximise the effectiveness of the overall web marketing activity aimed at increasing visibility on search engines

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The SEO Manager directs the SEO COPYWRITING activity and plans SEO OPTIMIZATION activities for already published content

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Directs and coordinates those who manage the website, the social media area, the content marketing and digital PR area


This professional can be either a corporate figure or a figure working for large Web Agencies


Via Mail, Phone, Skype

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What do recruiters specialising in SEO look for?

Recruiters specialising in Digital

do not give weight to trivial ‘Attendance Certificates’ from courses at training organisations not specialised in digital or perhaps from online courses not even really attended

– prefer ‘skills certificates‘ obtained only after passing an exam. For the search and selection of truly qualified and high-profile people

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the few vocational training schools highly specialised in Digital and their opinion of them is based on the specialisation and seriousness of the exams they hold before certifying aspiring Digital Marketing Managers.


them to show them online pages of companies, projects and activities they have carried out in the past, so that they can assess their real digital skills and competences, demonstrable through projects that really exist and can be demonstrated online


only what you are able to prove you have done and not so much what you say you know how to do. Because in the digital world, everything is online and therefore really demonstrable through completed projects or activities.

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How to become a SEO Manager?

To become an SEO Manager, you definitely need:

1) The right training in Digital Marketing and generally in positioning pages and websites high up

2) Previous work experience as a Specialist in the different areas that the SEO Manager has to coordinate

3) “Proof” that makes you credible as a candidate in the skills and work experience you declare: Certifications from professional schools that are highly recognised by the corporate market, a portfolio of projects and activities carried out that is verifiable.

Modalities and Attendance of the SEO Manager Certification Course

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262 hours of training

262 hours of live training divided into 15 training modules + 168 hours of Work Experience + final exam to obtain the SEO Manager Certification.


Study when you want

You can choose the attendance mode that suits you best! You can follow the lessons in streaming or take advantage of the on-demand video lessons when it is most convenient for you.

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Real practice

In addition to the theoretical lessons, you will have the opportunity to access our Work Experience, i.e. 4 months of real work experience training (for 3 cycles in job rotation) where you can measure yourself with operational work and put into practice what you have learnt during the course.


Examination and Certification


By taking a final exam you will be able to test your level of preparation and obtain the Certification of Competence and Attendance.

The SEO Manager Certification Course offers you the opportunity to choose how, when and in which mode you attend. This gives you the opportunity to study under the best possible conditions according to your personal needs.

The mode of attendance can be:

  • Live, in streaming
  • On demand.

The course consists of 262 hours of lessons divided into 15 training modules, each of which is subdivided into short videos ranging from 5 to 20 minutes per macro subject. In addition, there is the possibility of integrating cycles of live streaming exercises that allow the lessons learnt to be put into practice on real work cases.

At the end of the course there is a final examination that allows certification to confirm the skills acquired during the course. In addition to the certification of competence, a certificate is also issued showing the % of actual attendance and the exam pass mark.

Advantages of the Master in SEO Manager

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Training with an INTERNATIONAL slant.

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ONLINE orientation interview and entrance test.


Work, practice, study: all in CONTEMPORARY.


3 WORK EXPERIENCE: 3 cycles of 4 months in job rotation to increase your experience

Real practice – Work Experience







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The Work Experience is the flagship of the Digital-Coach training experience.

4 months of operational practice in one of the 12 different work experience teams, under the supervision of established professionals in the sector, will offer students the opportunity to measure themselves against real Digital Marketing cases and field test the lessons learnt during the Certification.

The work experience is a unique opportunity to enhance your operational skills in digital marketing. If your chosen training course provides for it, you can follow one to four work experiences to supplement your course of study. Discover all the Digital Coach work experience teams!

To whom the Work Experience is addressed:

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Young recent graduates
eager to specialise in one of the most in-demand digital professions, thanks to a credible certification.

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who wish to update themselves on the new digital professions in order to innovate their company.

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who want to specialise in digital and focus on the web for their future.

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who wish to acquire web and social skills to use in the performance of their duties.

Discover the other Work Experience TEAMS:



Become a Content Marketing Manager!



Become a Visual & UX Specialist!



Become an Inbound Marketing Specialist!



Become a Web Analytics Specialist!



Become a Social Media Specialist!



Become a Seo Copy



Become a Seo Manager!



Become a Digital Pr Specialist!



Become an E-Commerce Specialist!



Become a Social Advertising Specialist!



Become an expert of Marketing Automation!



Become a Video Marketing Specialist!

SEO Manager certification course program

Web area modules

DIGITAL STRATEGY online & offline integration: overview of all the main online marketing channels, peculiarities and differences between them. From SEO to email marketing, through social media to mobile, we will try to understand what criteria should guide us in choosing the optimal mix for different types of companies and businesses. We will then discover channel integration strategies aimed at maximising the contribution of each channel in the cycle that starts with traffic generation and must lead to conversion into sales, while also considering offline aspects.


WEB ANALYTICS BASIC: we will teach how to use software, primarily Google Analytics, useful for acquiring business intelligence information on the needs, behaviour, tastes and preferences of one’s audience. The collection and interpretation of data will then be used to implement consequent web marketing actions, the results of which will be measured and interpreted again for further changes in communication strategy. Other tools will include A/B testing tools, heat maps, webmaster tools and more.

SEM & DISPLAY ADVERTISING: convert the traffic generated on your site: this module teaches how to use various PPC (Pay Per Click) type tools with which to implement targeted strategies in terms of location, days, times as well as interests, age and gender of the users. These include Google Ads and its Keyword advertising and Display Advertising (banner) functions.


SEO: Search Engine Optimisation: activities aimed at optimising your presence on search engines in order to generate traffic of users interested in your products and services. SEO is a historical discipline that has undergone, and continues to undergo, radical changes in recent years, becoming the most holistic of web marketing disciplines.

INBOUND MARKETING & LEAD GENERATION: through this emerging discipline we will define the sequence of optimal actions (Funnels) to be taken by visitors to your website in order to maximise the likelihood that they will convert into customers. We will understand how to attribute to each medium (SEO, SEM, email, social…) the correct role in the right phase of the conversion process.

LOCATION BASED MARKETING: the development of technologies and the mobile world now make it possible to carry out marketing actions based on the geographic location of our potential customers, enabling us to reach them in the right place and at the right time to optimise our advertising spend. We will discover in this module the ways and software to do this.

WEBSITE CREATION & WORDPRESS: the website is the starting and finishing point of any web marketing action and as such is a dynamic tool that must be improved and modified on a daily basis. In this module we will teach you how to build it using WordPress, the CMS that allows you to create and manage websites without the need for programming and design skills.

Social area modules

WORDPRESS FOR BLOGGING & SEO COPYWRITING: we will show you why the Blog is the centre of the best social media marketing strategies as well as the first content marketing channel to consider when targeting your audience. We will discover how to use WordPress and the main plugins to make yourself autonomous in the management of a blog and to write content that is optimised for search engines.

DIGITAL PR: we will discover the players with whom to do public relations online and how to interact effectively with them, using tools to make our lives easier. How to work profitably with bloggers, online publishers, influencers, social stars.

CONTENT MARKETING & BLOGGING: we will learn how to produce content capable of attracting, engaging and giving answers to our potential customers. We will discover how to enhance them through a corporate blog, maximise their distribution through social media. We will learn how to use useful tools to facilitate content creation (CMS, visual content tools, video content, infographics, image processing) and automate social media posting.

E-commerce/Web Advanced modules

E-COMMERCE SOFTWARE & MAGENTO: we will analyse the pros and cons of the various possible ways of choosing your E-commerce platform, evaluating the risks and opportunities of each, from the use of proprietary solutions to the choice of open source CMS (Content Management System) software. We will show why we favour the choice of Open Source solutions and in particular the Magento CMS. We will create online stores using Magento itself and teach how to use its main functionalities: from product catalogue creation to product card enrichment, from marketing & sales functionalities to order and warehouse management.

USER EXPERIENCE: You will learn how to design the intangible, how to create an effective strategy to improve the user experience on a website across the board. You will understand the difference between UX and UI because to be truly useful to users visiting a site, graphics are not enough: the interface is not the solution. We will explain what the user experience is, which elements are important for a successful project: website usability, content strategy, visual design, information architecture, user research, graphical interaction, and many others, as well as the tools that are indispensable for the maximum effectiveness of the user experience.

SEM ADVANCED + Programmatic & real time bidding: we will understand how the emerging technologies of Programmatic Buying and Real Time Bidding are giving a new direction to the SEM sector and we will understand the logic on which these technologies are based. We will also delve into the opportunities of Retargeting/Remarketing technologies and try out the tools made available by the main players in the sector.

WEB ANALYTICS ADVANCED: the ever-increasing availability of information in the world of digital marketing requires the ability to know how to use tools capable of integrating it effectively, such as Google’s Universal Analytics. In this module, we will learn how to integrate mobile and desktop data with data from social media and social analytics. However, we will also discover and use A/B testing and eye tracking tools useful for improving our understanding of the preferences, habits, and interests of our potential customers.


SEO ADVANCED: we will present the latest updates in search engine algorithms (Google Panda, Penguin, Hummingbird and others) that bring about significant changes for SEO specialists. In particular, the increasing need for integration between this discipline and the issues of content marketing, social media, and semantics in order to produce results. We will also propose some advanced tools.

Certificates and Certifications

  • Final exam with grade: passing by minimum score 70/100

  • Subsequent possibility to also take our other certification exams on digital professions

  • 6 sessions per year available to take or retake the exam

  • Certification of profit (final grade)

seo manager certification
seo manager certification skills

Teaching method

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Lessons supported by practical tests with live corrections + homework with video corrections

Strategies and best practices immediately applicable in the company.

Questions and interaction with lecturers during the live lesson and post-lesson in dedicated groups.

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Practical-Operational approach with a strong focus on business, turnover.

Use of tools and software such as Google tools, Facebook, WordPress, etc.

Professional lecturers and contributions, for direct learning from digital experts.

Is your dream to work in digital and become an SEO expert?

If this is your goal, the SEO Manager Certification course is for you!


What former students think

On Google, Facebook and Youtube you will find hundreds of OPINIONS from former students; click on the images below to view them.

In all of them you will find their Full Name and direct link to their social profile. You can thus check their trustworthiness.


By filling out this form you will have the opportunity to:

  • Request information on this course and other Digital Coach certifications
  • View and download 3 summary tables on Course Catalogue and related study subjects, Included Services available and Price List. You will also receive an e-mail containing the same info and links to video testimonials from participants and video presentations of all courses.
  • Book, if you wish, your participation in the webinar “10 steps to make a career or start your own business with digital” live online.

After attending the webinar, you can request a one-to-one coaching session with one of our career consultants.