ADMISSIONS DEADLINE: June 30
Starting date: July 1st

SEO Manager Course with Certification

To excel as an SEO manager, you need to have a contemporary understanding of all aspects of SEO management, combined with tangible experience in the field.

This is precisely why Digital Coach has curated an advanced training program. This SEO manager course emphasizes a hands-on approach, allowing participants to immediately apply the knowledge gained.

At the end of the program, participants will have a comprehensive portfolio of work and a prestigious certification.

Discover the path to becoming an expert in SEO management!

 

Who is the SEO Manager?

The SEO manager creates, manages, and coordinates the activities of an indexing and optimization project for the website of the company at or for which they work.

Job Description of the SEO Manager

The SEO Manager, who can be either a corporate figure or a figure working for large web agencies, is responsible for the results achieved by the company in terms of search engine rankings.

The SEO Manager must:

– know how to define a keyword research strategy

– know how to direct Seo Copywriting activities

– set up a link building strategy

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STRATEGY

The SEO Manager devises a strategy for RESEARCHING KEYWORDS and is responsible for distributing these keywords to web content creators.
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LINK BUILDING

Sets up a LINK BUILDING strategy through the involvement of Influencers, Bloggers, and Publishers.
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RESULTS

Maximise the effectiveness of the overall web marketing activity aimed at increasing visibility on search engines.

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SEO COPYWRITING

The SEO Manager oversees the SEO COPYWRITING efforts and coordinates the optimization of previously published content for SEO.
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COORDINATION

Oversees and coordinates those who manage website, social media, content marketing, and digital PR area.

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PROFESSIONALISM

This professional can work either within a company or for large web agencies.

CONTACT US for INFORMATION AND CLARIFICATION

Via Mail, Phone, Skype

Join the FREE PRESENTATIONDownload the FULL PRICE LIST
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What do recruiters specializing in SEO look for?

Digital recruitment specialists:
  • They often discard basic “Certificates of Participation” from non-digital-oriented institutions or from online courses that they may not have actually taken.
  • Instead, they value “Certificates of Proficiency” that are issued after the exam, ensuring the recruitment of truly qualified and elite professionals.
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RECOGNIZE

A handful of educational institutions stand out for their excellence in digital training. Their esteemed reputation stems from the thorough and trustworthy exams they administer before certifying emerging Digital Marketing Managers.

REQUEST

Candidates must submit web pages of activities, initiatives and tasks they have previously performed. This allows recruiters to assess tangible digital skills and capabilities, demonstrated by real, verifiable online projects.

TRUST

Established not by mere claims of competence but by tangible demonstrations of accomplishments. In the digital realm, the proof lies in online footprints left by completed projects or tasks.

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Becoming an SEO Management Expert?

To excel as an SEO Manager, one must possess:

1) Comprehensive knowledge of Digital Marketing, especially in increasing the rankings of pages and websites.

2) Previous work experience as a Specialist in the different areas that the SEO Manager has to coordinate.

3) Provide evidence to validate your credibility as a candidate in terms of skills and work experience: obtain certifications from professionally acclaimed schools recognized by the business sector and maintain a portfolio of projects and activities that can be verified.

Modalities and Attendance of the SEO Manager Certification Course

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262 hours of training

262 hours of live training divided into 15 training modules + 168 hours of Work Experience + final exam to obtain the SEO Manager Certification.

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Learn On Your Terms

With our on-demand video tutorials, you have the freedom to delve into lessons at times that align with your schedule. This tailored approach ensures you can absorb the content at a pace that’s comfortable and convenient for you.

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Hands-On Experience

Beyond theoretical insights, you will have access to our Work Experience program. This entails 4 months of work training across three job rotation cycles, allowing you to apply the knowledge acquired during the course in real-world scenarios.

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Assessment and Accreditation

Undertake a conclusive examination to gauge your readiness and earn the Certification of Competence and Attendance.

The SEO Manager Certification Course is tailored for on-demand learning, allowing you to engage with the content at times that best suit your individual preferences and needs.

The course spans 262 hours, segmented into 15 instructional modules. Each module features concise video lessons with a duration range of 5- 20 minutes, focused on specific major topics.

Additionally, you can supplement your learning with live-streaming exercises, offering hands-on experience with real-world cases.

Upon course completion, a final assessment awaits, designed to validate the expertise you’ve cultivated. Successful participants will receive a certification of competence, accompanied by a certificate detailing their actual attendance percentage and examination score.

Advantages of the SEO Manager Course

social media manager course on demand
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Global Perspective Training

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ONLINE orientation interview and entrance test.

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Work, train, learn: all in real-time

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3 WORK EXPERIENCE: 3 cycles of 4 months in job rotation to increase your experience

Real practice – Work Experience

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MONTHS OF PRACTICE

ONLINE PARTICIPANTS

APPLICATION HOURS

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EXTRA SKILLS ACQUIRED

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The Real-World Experience stands as the pinnacle of the Digital-Coach educational journey.

Dive into 4 months of hands-on training across one of the 12 distinct experience teams. Guided by seasoned industry experts, students will tackle genuine Digital Marketing challenges, applying the knowledge acquired during the Certification.

This immersive experience is a golden chance to sharpen your practical digital marketing skills. Depending on your selected course structure, you can engage in one to four real-world experiences to complement your academic journey. Explore all the dynamic teams at Digital Coach!

Target Audience for the Real-World Experience:

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Emerging Graduates
Keen to delve into one of the most sought-after digital roles, backed by a reputable certification.

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Business Owners
Aiming to stay abreast of the evolving digital roles to bring innovation to their enterprise.

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Freelancers
Aspiring to hone their digital expertise and pivot their focus to the online realm.

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Employees
Intent on mastering online and social media expertise to elevate their professional contributions.

Discover the other Work Experience TEAMS:

CONTENT MARKETING TEAM

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Become a Content Marketing Manager!

VISUAL & USER EXPERIENCE TEAM

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Become a Visual & UX Specialist!

INBOUND MARKETING TEAM

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Become an Inbound Marketing Specialist!

WEB ANALYTICS TEAM

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Become a Web Analytics Specialist!

SOCIAL MEDIA TEAM

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Become a Social Media Specialist!

SEO COPY TEAM

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Become a Seo Copy
Specialist!

SEO OPTIMIZER TEAM

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Become a Seo Manager!

DIGITAL PR TEAM

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Become a Digital Pr Specialist!

E-COMMERCE TEAM

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Become an E-Commerce Specialist!

SOCIAL ADS TEAM

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Become a Social Advertising Specialist!

MARKETING AUTOMATION TEAM

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Become an expert of Marketing Automation!

VIDEO MARKETING TEAM

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Become a Video Marketing Specialist!

SEO Manager Certification Course 

Web area modules

DIGITAL STRATEGY online & offline integration: overview of all the main online marketing channels, peculiarities and differences between them. From SEO to email marketing, through social media to mobile, we will try to understand what criteria should guide us in choosing the optimal mix for different types of companies and businesses. We will then discover channel integration strategies aimed at maximising the contribution of each channel in the cycle that starts with traffic generation and must lead to conversion into sales, while also considering offline aspects.

 

WEB ANALYTICS FUNDAMENTALS: enter the realm of web analytics, with a primary spotlight on Google Analytics, to grasp essential insights about your audience’s desires, actions, and inclinations. By harnessing and interpreting this data effectively, you’ll pave the way for impactful web marketing endeavors. The outcomes of these actions will be thoroughly evaluated and adjusted to refine your communication strategies further. Additionally, this module encompasses various supplementary tools including A/B testing utilities, heat maps, and webmaster tools, expanding your analytical toolkit.

SEM & DISPLAY ADVERTISING: transform the traffic generated on your website. This module teaches how to leverage various PPC (Pay Per Click) tools to implement targeted strategies based on location, days, times, as well as user interests, age, and gender. These tools include Google Ads and its keyword and display advertising functionalities (banners).

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SEO: Search Engine Optimisation: activities aimed at optimizing your presence on search engines to generate traffic of users interested in your products and services. SEO is a historical discipline that has undergone and continues to undergo, radical changes in recent years, becoming the most holistic of web marketing disciplines.

INBOUND MARKETING & LEAD GENERATION: Delve into the realm of inbound marketing to chart out the ideal pathways (Funnels) guiding your website visitors towards becoming loyal customers. This module will illuminate the art of assigning the right role to various channels (SEO, SEM, email, social, etc.) at the precise stages of the conversion journey.

LOCATION BASED MARKETING: the development of technologies and the mobile world now make it possible to carry out marketing actions based on the geographic location of our potential customers, enabling us to reach them in the right place and at the right time to optimise our advertising spend. We will discover in this module the ways and software to do this.

WEBSITE CREATION & WORDPRESS: the website serves as both the beginning and end of any web marketing endeavor, acting as a dynamic tool that requires constant refinement and updates. In this module, you’ll learn how to construct and enhance your website using WordPress, a user-friendly CMS that empowers you to create and maintain websites without requiring programming or design expertise.

Social area modules

WORDPRESS FOR BLOGGING & SEO COPYWRITING: immerse yourself in the nuances of selecting the perfect e-commerce platform by carefully considering the pros and cons of each option available. Whether it’s proprietary solutions or open-source CMS alternatives, we’ll explore the risks and benefits associated with each. Uncover our preference for Open Source solutions, with a special focus on the Magento CMS. Engage in practical sessions to construct online storefronts using Magento, mastering its fundamental features: from creating product catalogs to enriching product descriptions, and from utilizing marketing & sales tools to effectively managing orders and inventory.
DIGITAL PR: we will discover the players with whom to have online public relations and how to interact effectively with them, using tools to make our lives easier. You will learn to work profitably with bloggers, online publishers, influencers, and social stars.
CONTENT MARKETING & BLOGGING: dive into the art of crafting compelling content tailored to captivate, engage, and address the queries of prospective clients. Explore the power of a corporate blog to amplify this content and harness social media for optimal distribution. This module will equip you with essential tools for streamlined content creation, including CMS, visual content utilities, video production, infographics, and image editing. Additionally, you will learn the nuances of automating social media posts.

E-commerce/Web Advanced modules

E-COMMERCE TOOLS & MAGENTO: dive into the intricacies of selecting the ideal E-commerce platform by weighing the advantages and drawbacks of each option. From proprietary solutions to open-source CMS choices, we will assess the risks and rewards associated with each. Discover our inclination towards Open Source solutions, with a spotlight on the Magento CMS. Engage in hands-on sessions to build online storefronts using Magento, mastering its core features: from crafting product catalogs to enhancing product details.

USER EXPERIENCE: delve into the art of crafting intangible experiences, formulating strategies to elevate the user journey on websites. Grasp the distinction between UX and UI, recognizing that mere aesthetics aren’t the sole answer. While visuals matter, the interface isn’t the endgame. We will demystify the essence of user experience, highlighting key components for a successful digital project: website usability, content strategy, visual design, information structure, user research, graphic interaction, and more. Plus, get acquainted with essential tools to optimize the overall user experience.
SEM ADVANCED + Programmatic & real time bidding: explore how cutting-edge technologies like Programmatic Buying and Real-Time Bidding are reshaping the SEM landscape, uncovering the underlying principles driving these advancements. Delve into the potential of Retargeting/Remarketing technologies and experiment with the tools offered by key industry players.
WEB ANALYTICS ADVANCED: with the abundance of data available in the digital marketing realm, mastering tools like Google’s Universal Analytics becomes essential. This module will guide you through integrating mobile and desktop data with insights from social media and social analytics. Furthermore, you’ll delve into A/B testing and eye-tracking tools to gain deeper insights into the preferences, behaviors, and interests of your potential customers.
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SEO ADVANCED: explore the most recent developments in search engine algorithms, such as Google Panda, Penguin, Hummingbird, and others, which introduce notable shifts for SEO practitioners. Specifically, we’ll address the growing demand for synergy between SEO and content marketing, social media, and semantics to achieve impactful outcomes. Additionally, we’ll introduce advanced tools to further enhance your SEO strategies.
SEO WITH ARTIFICIAL INTELLIGENCE: learn how artificial intelligence is transforming SEO by introducing innovative techniques for search engine optimization. This module focuses on using advanced algorithms for a better understanding of user context and intent. We will see how AI tools can help us anticipate trends, optimize content, and improve online visibility. You will learn how to apply artificial intelligence to enhance your SEO strategies, increasing the attractiveness and engagement of your target audience.

Certificates and Certifications

  • FINAL ASSESSMENT DETAILS: Achieve a minimum score of 70/100 to pass.

  • Opportunities to attempt our other digital profession certification exams post this.
  • 6 available sessions annually for exam attempts or retakes.
  • Certificate showcasing your final score.
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VIRTUAL LESSONS, ACCESSIBLE ON-DEMAND:

Engaging lessons complemented by hands-on exercises with real-time feedback + assignments accompanied by video reviews.

Implementable strategies and industry best practices for immediate application in businesses.

Engage in Q&A sessions with instructors post-lesson within specialized groups.

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HANDS-ON GUIDES ON TOOLS & REAL-WORLD SCENARIOS:

A pragmatic approach emphasizing business growth and revenue.

Utilize platforms and software like Google tools, Facebook, WordPress, and more.

Benefit from seasoned professionals and their insights, ensuring direct knowledge transfer from digital maestros.

Is your dream to work in digital and become an SEO expert?

If this is your goal, the SEO Manager Certification course is for you!

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