Classes start: 2 of October

Seo Sem Certification Course

In the panorama of new digital professions, the SEO SEM Specialist stands out for its relevance in the field of online business. The importance of this figure derives from the knowledge of the most effective online keyword placement strategies, indispensable for being reached by one’s potential customers in the world of the web.
SEO SEM Certification is one of the most innovative programme Digital Coach offers you.

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Who is and what does the Seo Sem Specialist do

The SEO SEM Specialist is a professional who studies, designs and implements winning strategies in the field of online positioning of sites and web pages, both organic and paid. The SEO and SEM Specialist is a key figure in digital marketing who measures his or her effectiveness against precise objectives set by business strategies and is responsible for achieving them.

What skills must the Seo Sem Specialist have

Being a double specialist, it is very important to develop his or her SEO Specialist side knows how to measure and report on the results generated by their activity through Web Analytics tools.

SEM (Search Engine Marketing, the broader discipline of search engine marketing, of which SEO is a subcategory).

The SEO and SEM Specialist must certainly master techniques such as SEO and SEM, Email marketing, Affiliate marketing, Social Media Marketing, Content Management and Social ADV. In addition to all this knowledge about digital and web marketing tools, it is preferable that he/she also possesses business knowledge about developing a traditional business.


Contact us for information and clarification

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Certification: what it consists of

The SEO SEM Certificationis characterised by its flexibility in terms of attendance. You can choose to attend the SEO SEM Certification online, on-demand or through the mixed mode, which allows you to participate in interactive practical-operational exercises in live streaming.

In the reserved area, which will be open to you upon enrolment and will remain at your disposal for 18 months, you will find updated courses and additional teaching materials. pdf files, e-books and multimedia content that will help you study and supplement your training, accompanying you towards the completion of your course of study and taking the final certification exam.

Mode and Attendance

hours training

150 hours of training

150 hours of live training divided into 15 training modules + final exam to obtain certification in the SEO SEM Specialist course.

study when you want

Study when you want

You can choose the attendance mode that suits you best! You can attend the SEO and SEM course online by following the daytime or evening programme, or by taking advantage of the on-demand video lessons at your convenience.

real practice

Real Practice

In addition to the theoretical lessons, you will have the opportunity to access our Work Experience, i.e. 4 months of real practice where you can measure yourself with operational work and put into practice what you have learnt during the course.

examination certification

Examination and Certification

By taking a final exam you will be able to test your level of preparation and obtain the Certification of Competence and Attendance as an SEO SEM specialist.

You should know that the SEO and SEM Specialist Certification gives you the opportunity to choose how, when and how you attend. This gives you the opportunity to study under the best possible conditions according to your personal needs.

The mode of attendance can be:

  • Live, streaming;
  • On demand.

The SEO SEM course is made up of 150 hours of lessons divided into 15 training modules and 1 cycle of exercises (work experience) to be carried out over a period of approximately 4 months, allowing practice with the notions learned on real work cases.

At the end of the course there is a final exam which, if passed with a score of at least 70 points out of 100, allows certification of the skills acquired during the SEO and SEM course. In addition to the certification of competence, a certificate is also issued showing the actual percentage of attendance and the exam pass mark. You may also consider a single certification by enrolling in the SEO Course only.

Seo Sem Specialist course: who is it for?


Young recent graduates

eager to specialise in one of the most in-demand digital professions including SEM and SEO, thanks to a credible certification.



who wish to update themselves on new digital professions to innovate their company.



who want to specialise in digital and focus on the web for their future.



who wish to acquire web and social skills to use in the performance of their duties.

Professional Careers

The certification of the SEO SEM Specialist course guarantees the right preparation and skills to successfully perform the following professions:

  • Seo Specialist
  • Sem Specialist
  • Web Analytics Specialist
  • Web Marketing Jr Specialist
  • Web Trafficker


Course programme with SEO SEM certification

Let’s look in detail at all the disciplines included in the study plan.

Modules included in the Course


SEO Search Engine Optimization: the activities of the SEO course are aimed at optimising your presence on search engines in order to generate traffic of users interested in your products and services. SEO is a historical discipline that has undergone, and continues to undergo, radical changes in recent years, becoming the most holistic of web marketing disciplines.


SEM & DISPLAY ADVERTISING to convert the traffic generated on your site: in this module you are taught how to use different PPC (Pay Per Click) type tools with which to implement targeted strategies in terms of location, days, times as well as interests, age and gender of the user. Among these, the SEM course includes the use of Google Ads and its Keyword advertising and Display Advertising (banner) functions.


WEB ANALYTICS BASIC: we will teach how to use software, primarily Google Analytics, useful for acquiring business intelligence information on the needs, behaviour, tastes and preferences of one’s audience in order to calibrate SEM SEO activity accordingly. Data collection and interpretation will then be used to implement subsequent web marketing actions, the results of which will again be measured and interpreted for further communication strategy modifications. Other tools will include A/B testing tools, heat maps, webmaster tools and more.


SEO ADVANCED: We will present the latest updates in search engine algorithms (Google Panda, Penguin, Hummingbird and others), which bring about significant changes for SEO specialists. In particular, the increasing need for integration between this discipline and the issues of content marketing, social media, and semantics in order to produce results. We will also propose some advanced tools.


SEM ADVANCED + Programmatic & real time bidding: we will understand how the emerging technologies of Programmatic Buying and Real Time Bidding are giving a new direction to the SEM sector and we will understand the logic on which these technologies are based. We will also delve into the opportunities of Retargeting/Remarketing technologies and try out the tools made available by the main players in the sector.


INBOUND MARKETING & LEAD GENERATION: through this emerging discipline we will define the sequence of optimal actions (Funnel) to be taken by visitors to your website in order to maximise the likelihood that they will convert into customers. We will understand how to attribute to each medium (SEO, SEM, email, social…) the correct role in the right phase of the conversion process.


AFFILIATE MARKETING: New business activity traditionally carried out through agents and sales networks in the traditional offline world is increasingly finding a counterpart online in affiliate marketing. We will learn about its principles, intermediaries and software to create, manage and remunerate your online sales force.


MOBILE MARKETING: we will discover how through Smartphones and Tablets it is now possible to reach one’s audience and create integrated strategies with other media. We will understand how to design mobile apps, mobile advertising campaigns, SMS marketing, mobile couponing.


LOCATION BASED MARKETING: the development of technologies and the mobile world now make it possible to carry out marketing actions based on the geographical location of our potential customers, enabling us to reach them in the right place and at the best time to optimise our advertising spend. We will discover in this module the methods and software for doing this.


WEB ANALYTICS ADVANCED: The ever-increasing availability of information in the digital marketing world requires the ability to know how to use tools that can effectively integrate it such as Google’s Universal Analytics. In this module, we will learn how to integrate mobile and desktop data with data from social media and social analytics. However, we will also discover and use A/B testing and eye tracking tools to improve our understanding of the preferences, habits, and interests of our potential customers.


FACEBOOK ADVERTISING: we will set up advertising campaigns with all the tools Facebook provides to reach millions of potential customers in a targeted manner based on gender, age, domicile and interests. From Facebook adv to content sponsoring, from Offers to Facebook remarketing and then analysing the results with Facebook Insights.


YOUTUBE & ONLINE VIDEO MARKETING: we will discover how even a small company can set up a video marketing and video advertising strategy and reach the right audience with a limited budget. We will learn how to create a Youtube channel, create the right video content, advertise with Ads for videos and monitor the results with Youtube analytics.


LINKEDIN MARKETING: we will discover the advertising, lead generation and social selling opportunities offered by the professional Network that now counts more than 6 million users in Italy. From the creation, management and moderation of company pages to the community management of Linkedin groups and the possibility of creating advertising campaigns. References will be both personal and corporate.


WORDPRESS FOR BLOGGING & SEO COPYWRITING: we will make you understand why the Blog is the centre of the best social media marketing strategies as well as the first content marketing channel to consider when addressing your audience. We will discover how to use WordPress and the main plugins to make yourself autonomous in the management of a blog and to write content that is optimised for search engines.


CONTENT MARKETING & BLOGGING: we will learn how to produce content capable of attracting, engaging and giving answers to our potential customers. We will discover how to enhance them through a corporate blog and maximise their distribution through social media. We will learn how to use useful tools to facilitate content creation (CMS, visual content tools, video content, infographics, image processing) and automate social media posting.

What other advantages does the Seo Sem Specialist certification offer?


Orientation interview and ONLINE placement test


Practical and operational approach far removed from that of traditional universities


Concrete implementation of activities: you can apply them directly on the job from the day after the lesson


Possibility to participate in a Work Experience session

The Seo Sem Specialist Course Certificate will teach you how to concretely perform activities (which you can then apply directly on the job) that you learnt in class the very next day. Furthermore, unlike most digital marketing courses, the SEO and SEM Specialist Certification is characterised by a type of practical operational approach that is far removed from that of traditional universities and/or generalist business schools. In particular, the Seo – Sem Specialist training offers the possibility of participating in a Work Experience (WEX) session.

Real practice – Work Experience








The Work Experience is the flagship of the Digital-Coach training experience.

4 months of operational practice in one of the 12 teams of the different WEXs, under the supervision of established professionals in the sector, will offer the student the opportunity to measure himself with real Digital Marketing cases and test in the field the lessons received during the certification.

The WEX experience is a unique opportunity to enhance your operational skills in digital marketing. If your chosen training course provides for it, you can follow one to four work experiences to supplement your study path. Discover all the Digital Coach wex teams!

To whom the Work Experience is addressed:


Young graduates

eager to specialise in one of the most in-demand digital professions, thanks to a credible certification.



who wish to update themselves on new digital professions to innovate their company.



who want to specialise in digital and focus on the web for their future.



who wish to acquire web and social skills to use in the performance of their duties.

Discover the other Work Experience TEAMS:



Become a Content Marketing Manager!



Become a Visual & UX Specialist!



Become an Inbound Marketing Specialist!



Become a Web Analytics Specialist!



Become a Social Media Specialist!



Become a Seo Copy



Become a Seo Manager!



Become a Digital Pr Specialist!



Become a E-Commerce Specialist!



Become a Social Advertising Specialist!



Become an expert of Marketing Automation!



Become a Video Marketing Specialist!

Ask for more information to understand how the

Work Experience works

Learn more about YOUR TEAMHow much does the WORK EXPERIENCE cost?

 Exams and certifications issued

  • Final exam with grade. Passing with a minimum score of 70/100

  • Subsequent possibility to take our other certification exams on digital professions

  • Certification of skills acquired and tested through the exam

  • 6 sessions per year available to take or repeat the exam

  • Certification of profit (final grade) and actual attendance


Do you want to become a SEM SEO Specialist?

Take the ENTRANCE TESTAsk us for more information


Lessons supported by practical tests with live corrections + homework with video corrections.

Strategies and best practices immediately applicable in the company.

Questions and interaction with lecturers during the live and post-lesson.


Practical-Operational approach with a strong focus on business, turnover.

Use of tools and software such as Google tools, Facebook, WordPress, SEM and SEO, etc.

Professional lecturers and contributions, for direct learning from digital experts.

What do former students think?


On Google, Facebook and Youtube you will find hundreds of OPINIONS from former students; click on the images below to view them

In all of them you will find their Full Name and direct link to their social profile. You can thus check their trustworthiness.

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Request more information

By filling out this form you will have the opportunity to:

Request information on this and other Digital Coach certifications.

View and download 3 summary tables on Course Catalogue and related study subjects, Included Services available and Price List. You will also receive an e-mail containing the same info and links to video testimonials from participants and video presentations of all courses.

– Book, if you wish, your participation in the webinar “10 steps to make a career or start your own business with digital” live online. After attending the webinar, you can request a one-to-one coaching session with one of our career consultants.