SEM Advanced Course
The SEM Advanced course is one of our advanced SEM (search engine marketing) courses that delves into the concepts presented in the basic SEM course.
We will go into more detail on the Google ADS platform, exploring the concepts of sitelinks, call extensions, callouts, location extensions and see how to practice remarketing and retargeting, discover the types and measure their benefits with key performance indicators (KPI) .
With the advanced SEM course you will learn to read reports and build an effective web marketing strategy based on pay per click (PPC) to increase SEM campaign conversions. You can choose the frequency method and costs of our SEM Advanced Course below.
INFORMATION ON THE SEM ADVANCED COURSE
By purchasing the course you will be able to immediately view the advanced SEM course purchased in On Demand mode, in the new reserved area.
In addition, you will be entitled to updates on future editions of the Advanced Google Ads Course for the next 12 months, which you will find periodically in your reserved area.
What does SEM mean, what is SEM specialist junior, what is a SEM, SEM knowledge, what does SEM specialist do, SEM activities, SEM campaigns are all terms that anyone looking for a good Advanced Search Engine Marketing Course types regularly on Google. You’ve finally arrived at the definitive advanced SEM course that lets you discover all the secrets of the Google Ads platform.
On Demand Mode
FEATURES OF THE SEM ADVANCED COURSE
Practical-Operational Approach
Strong focus on business and turnover
Tools and Software
Work on Google Account, Facebook, WordPress
Examples and Case Histories
Real Cases, Sites and Campaigns
Exercises
Homework with video corrections
Strategy
Best practices immediately applicable in the company
Requests
in the LinkedIn group
OBJECTIVES OF SEM ADVANCED COURSE
The Advanced SEM course (also a fundamental stage of our training course for the SEM Specialist certification) starts from the principles of a web marketing course but moreover, compared to other SEM courses, it addresses the advanced level issues useful for obtaining the Google Certification Ads. With the advanced SEM course you will develop the SEM skills necessary to:
- Thoroughly and accurately understand the advanced, yet still fundamental, principles of SEM.
- Deepen the dynamics and phases of the work of the SEM Specialist.
- Use advanced support tools in Ads for the activity of the SEM specialist.
The advanced SEM course is also part of our SEM Specialist Course Certification. The Advanced Course delves into more complex topics to gain further familiarity with Google Ads and teach how to use this platform for Display Advertising.
PLAN:
STRATEGIES AND BEST PRACTICES
- How to manage campaigns on the Display and Search networks.
- How to maximize your ROI (return of investment) and ROAS (return on ad spend).
- Reach the most suitable and profiled audience for your marketing objectives.
- Get and increase conversions with pay per click (PPC).
- How to figure out ideal keywords with keyword tools: Search keyword planner and display planner .
- Real-time evaluation of your SEM campaigns .
- How to use Ads remarketing features .
- How to read Ads reports .
- Ads interactions with Google Analytics and Google Search Console.
ADVANCED SEM COURSE: CONTENTS
TOOLS AND SOFTWARE
HOW TO USE THE ADVANCED FEATURES OF GOOGLE ADS?
EXTENSIONS
- What are ad extensions and how to set them up.
- Type of extensions. When and how to use ads to improve visibility and CTR.
- Why use call extensions and what are their relative benefits?
- Why Use Sitelink Extensions? How to make the most of them and what is their influence on the CTR.
- How to set up location extensions.
- The automatic extensions.
- Google Ads and Google my Business.
THE MAIN TYPES OF CONVERSION
- Newsletter registration
- Registration as a user of a free service
- Filling out an information-contact request form
- Registration for an event
- Download a pdf-brochure-eBook
- Completion of an online questionnaire
- Online sale of a product/service.
REMARKETING
- What does Remarketing or Retargeting mean?
- Standard remarketing and dynamic remarketing for Search Ads, Mobile Apps, YouTube.
- When and how to create remarketing campaigns.
REPORT ADS
- KPIs (Key Performance Indicators). What are they and how to interpret them?
- How to use Ads reports.
- Link Ads with Google Analytics for more specific reporting.
- Linking Ads with Google Search Console.
- How to use the auction information report?
- How to monitor the conversions generated by the campaigns?
- Campaign optimization by acting on daily budget, average CPC, CTR, target CPA and cost per conversion.
EXAMPLES AND EXERCISES
ADVANCED SEM COURSE: EXERCISES
PRACTICAL SETUP OF A CAMPAIGN
ADVERTISING WITH EXTENSIONS
- Creation of a search campaign with sitelink extensions.
- Tutorial on how to create effective and comprehensive Sitelink Extensions.
- Differences between a call only campaign and a campaign with call extensions.
- How to implement Google My Business with Ads account.
From an operational point of view, it will be shown in practice how the extensions are set up:
- Log in to your customer center account
- Join a previously created campaign
- Create 3 campaign-level Sitelink Extensions
- Create 4 Callout Extensions
- Create 1 call extension.
CREATION OF REMARKETING CAMPAIGN
- Log in to your customer center account
- Create a “Remarketing” campaign (even if not you can activate the Remarketing Tag )
- Set up remarketing to follow users who visit a specific page of the site and not all the others
- If you have time, create 1 ad to use with the campaign of remarketing.
ADS REPORTS: IN-DEPTH DATA ANALYSIS
- Tutorial on the use of filters and the “Segment” function.
- How to customize Columns in reports for accurate and effective analysis.
- Choice of the most interesting KPIs.
- Creation of remarketing campaigns.
From an operational point of view, it will be shown in practice how to set up the customization of the columns and create more effective reports:
- Log in to your customer center account
- Join a campaign
- Choose the most interesting KPIs to properly evaluate campaign conversions and activate them in custom columns at the campaign level.
WHO IS THE SEM ADVANCED COURSE FOR?
COMPANY EMPLOYEES who are asked to deal with SEM advertising campaigns on the company website.
OWNERS OF LOCAL, COMPANIES, interested in an Ads Advanced Course to improve visibility on the Google search engine considering pay per click.
FREELANCE who wish to offer search engine marketing services to their clients.
WEB MARKETING SPECIALIST interested in finalizing their work for keyword optimization and search engine positioning with PPC.
ASPIRING SEM SPECIALISTS looking for a SEM course that can be attended online.
NEW GRADUATES who love to write and want to enter the world of Digital Marketing.
BLOGGERS and/or ASPIRING BLOGGERS to finalize their creative efforts and gain greater visibility on the Google search engine.
To obtain a valid certification to ascertain the skills in the field, follow the SEO-SEM Specialist Course.
APPLICATION CONTEXT OF THE SEM ADVANCED COURSE
The content of the advanced SEM training course, being a transversal discipline, is useful for several types of professionals:
- marketing specialist
- web marketing manager
- online advertiser
- no specialist
- ppc specialist
- programmatic buyers
- RTB manager
METHOD OF ATTENDANCE AND COSTS OF THE SEM ADVANCED COURSE
DURATION
Total duration of the course:
3 hours
HOW TO ATTEND
You can take the course:
ON DEMAND
with the opportunity to see it and review it as many times as you want
COSTS
ON DEMAND:
€189 + VAT
HOW TO PURCHASE THE SEM ADVANCED COURSE?
To have access to the Advanced SEM Course on demand (3 hours of video recordings + slides) purchase online by clicking the BUY button at the top of the page or below; then you will be redirected to the payment system from which you can pay with PayPal or credit card.
To receive more information, fill out the form below, specifying in the Message field “Registration for SEM ADVANCED COURSE“.
If you want to deepen your knowledge of the Digital world and become an expert in the sector, we recommend that you participate in one of our Masters:
- Digital Marketing Masters
- Master Web Marketing
- Masters Social Media Marketing
- Master E-Commerce
100% SATISFIED OR REFUNDED CLAUSE
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