Advanced SEO Course
The Advanced SEO course is the continuation of the Digital Coach basic SEO course. The module can be considered an indispensable resource for anyone wishing to acquire advanced level professional skills or wishing to specialize in the discipline of SEO.
It is an SEO Course in which fundamental aspects such as the concept of Semantic SEO, the phases of the work of an SEO Specialist and the use of the tools and software necessary for the job are explored. You can follow this course online, in on-demand mode, in your new reserved area which is activated after purchase.
The advanced SEO course is a training module included in the SEO Manager Certification Course.
INFORMATION ON THE ADVANCED SEO COURSE
By purchasing the course, you will be able to immediately view the purchased course in On Demand mode, in your new reserved area.
In addition, you will be entitled to updates on future editions of the course for the next 12 months, which you will find periodically in your reserved area.
The Advanced SEO Course is aimed at students who have already dealt with the main issues related to this discipline, perhaps by following our basic SEO course. Those who want to look for excellent SEO Specialist Courses regularly type phrases like:
- what is SEO and how does it work;
- what is and what does an SEO;
- how to become SEO Junior;
- what to study to become SEO Specialist;
- how much does an SEO earn.
If you want to refine and evolve your Search Engine Optimization knowledge, the SEO Advanced Course is the right solution.
On Demand Mode
FEATURES OF THE ADVANCED SEO COURSE
Practical-Operational Approach
Strong focus on business and turnover
Tools and Software
Work on Google Account, Facebook, WordPress
Examples and Case Histories
Real cases, Sites and Campaigns
Exercises
homework with video corrections
Strategy
Best practices immediately applicable in the company
Requests
in the LinkedIn group
Let’s start by saying that SEO is a discipline that is gaining a lot of importance within the digital environment. It is seen more and more as a protagonist in the world of work, as job advertisements from companies that are looking for professionals with SEO skills are growing. In fact, companies have finally understood the importance of being visible on Google, before and above their competitors.
SEO is the foundation of web marketing: no business and no company that wants to be successful in digital can think of doing without it. However, it is a complex subject that requires a wide range of skills: one cannot think of improvising as an expert without knowing exactly what to do and how to do it. This area of??web marketing it is so vast that we at Digital Coach have decided to divide it into two distinct courses, basic SEO and advanced SEO, based on the initial skills of those who decide to deepen the discipline.
OBJECTIVES OF ADVANCED SEO COURSE
The Advanced SEO course starts from the principles of a web marketing course but compared to other SEO courses it also provides the necessary skills to:
- understand in depth and precisely the advanced, but still fundamental, principles of SEO;
- present the revolutionary principles behind semantic SEO;
- present the most recent news in relation to the evolution of search engine optimization algorithms such as Google Panda, Penguin, Pingeon, Hummingbird, Mobilgeddon and others;
- deepen the dynamics and phases of the work of the SEO Specialist;
- use advanced tools to support the activity of the SEO specialist.
The advanced SEO course is also part of our SEO Specialist Certification / Course and SEO Manager Course.
PLAN
STRATEGIES AND BEST PRACTICES
ADVANCED SEO: WHAT IS IMPORTANT TO KNOW FOR AN ADVANCED APPROACH TO SEO?
GOOGLE ALGORITHM UPDATES
- How does the Google ranking algorithm work and what are updates?
- The loss of importance of links;
- Panda algorithm. What regulates and how has SEO changed?
- Penguin algorithm. How does it work and what are its repercussions on SEO? What are NAPs and how can they be used from an SEO perspective?
- Pigeon algorithm. How important is Local Search?
- Hummingbird algorithm. How has SEO radically changed and how do we work today thanks to this algorithm?
- What is Mobilegeddon? Why is it important to structure sites also and above all for mobile?
- Tools and software to monitor algorithm updates and their effect on SERPs.
ADVANCED SEO COURSE: SEMANTICS
- The Importance of SEO Semantics;
- Google and Semantics. How does Google recognize what an internet document is about?
- How to do Semantics from an SEO point of view?
- The choice of keywords, hyponyms, hypernyms and synonyms;
- What does Keyword prominence mean and how does it affect SEO?
- What is latent semantics and how does it work?
- The Fundamental Importance of the Latent Semantic Index (LSI). What is it and how should it be included in the SEO strategy?
- What are co-occurrences and how do they affect SEO?
- What does the keyword proximity mean and how should it be used?
- Google’s Window concept;
- Which tools to use for text analysis for digital content?
- Schema.org and Semantic Metadata.
TOOLS AND SOFTWARE
ADVANCED SEO TOOLS USEFUL FOR THE STRATEGIES OF THE SEO SPECIALIST
THE PHASES OF THE WORK OF THE SENIOR SEO SPECIALIST
THE TECHNIQUES YOU WILL LEARN THROUGH OUR
ADVANCED SEO COURSE
ASSESSMENT
- The assessment phase. What is it about? What are the best practices to make it effective?Using Algoroo;
- What are the main tools to be used in the Assessment phase?
- What are the working tools of an SEO expert?
- What are the preparatory stages of an SEO intervention?
- What steps and actions does the SEO specialist perform?
- How do you use Google Analytics and Search Console in your SEO campaigns?
INTERNAL LINKS AND SITE STRUCTURE
- According to what logic is it good to structure internal links?
- Direct management of links;
- Optimization of anchors;
- Site consistency;
- How should internal links be created and managed?
- Why are internal links so important for the user and for the search engine?
- How should a site be structured and what is the role of internal links in this process?
ADVANCED SEO COURSE AND WORDPRESS
- What are the top WordPress SEO plugins?
- How do All in One and SEO by Yoast work?
- What is and what is an XML sitemap for?
- How to create a sitemap and how to crawl it by Google?
- How is Google Crawling done?
- How to use WordPress as a tool for simplifying and optimizing SEO activity?
- How do you optimize a site developed in WordPress?
STRATEGIES YOU WILL LEARN WITH OUR ADVANCED SEO COURSE
- The Growing Importance of Social Signals. What weight do they have in contemporary SEO and how will they influence the future of SEO?
- The Citations. What are they and how are they becoming increasingly important at the expense of links?
- What is Google Sentiment Analysis and how does it influence SERP results?
- How to integrate SEO into a Digital Marketing strategy?
- How to integrate Social Media Marketing into the work of the SEO Expert?
- Google for SEO. How to exploit social media for semantic SEO activity?
- What are unwanted links and how can they lead to penalties?
- The Disavow Tool. How and when to use it?
CORRELATIONS BETWEEN THE MAIN SEO RANKING FACTORS
- What are the best tools to get in-depth insights into site ranking data?
- What are the most important and decisive ranking factors of 2016?
- How do they influence each other?
CONTENT FOR WEBSITES: CAN IT BE DUPLICATED?
- What is duplicate content and why is it a penalty?
- How does Google detect duplicate content?
- Copyscape and its use to determine duplicate content;
- Best practices on how to avoid duplicating content;
- Tools for checking duplicate content on the net;
- What is 301 Redirect and when to use it?
- What does Canonization mean? How and when should it be used?
ADVANCED SEMANTICS
HOW IS ADVANCED SEMANTICS AND MACHINE LEARNING DEFINED?
- Overview of SEO and Machine Learning;
- Artificial Intelligence and the “Rank Brain”;
- What is the “VECTOR SPACE MODEL”.
SEO FOR VIDEOS
HOW DO YOU CARRY OUT AN SEO STRATEGY FOR VIDEOS?
- What are the «on-video» ranking factors;
- What are the «off-video» ranking factors for YouTube?
- SEO YouTube and importance of title, description, transcripts, channel rank and engagement.
EXAMPLES, CASE HISTORIES
SEO AUDIT: CLASSROOM CASE STUDY TO UNDERSTAND GOOGLE UPDATES
- How to evaluate the optimization status of a site for SEO purposes in case of a search engine update?
- How to evaluate the effects of a Google update on the sites we manage?
- How to use Algoroo when maintaining a site for SEO purposes?
What they say about us
Indispensable course for those who want to acquire advanced level professional skills and want to specialize in the discipline of SEO.
If you want to get to the heart of the subject, it is essential to increase the basic SEO course with this advanced one. The course explores fundamental aspects that an SEO specialist cannot ignore, such as the concept of semantic SEO and the use of the main tools and software necessary to obtain good results.
All the secrets of SEO finally revealed to us mere mortals. Very useful for setting up an effective strategy and also understanding how SEO has evolved over the years! A course like this is essential for those who want to make SEO their profession!
ONLINE QUESTIONS AND ANSWERS ON THE LESSONS SET OUT IN THE ON DEMAND LESSONS
The teacher will respond to doubts and requests for further information on the theoretical aspects and exercises carried out in class.
- What have been the main changes to the search engine over the years?
- How do you evaluate the effect of search engine updates on site indexing?
- How is duplicate content assessed and canonized?
PRACTICAL SETUP OF AN SEO STRATEGY, INTERNAL LINKING AND BACKLINKING
At the end of the lesson, an exercise concerning the topics presented by the teacher is assigned to be carried out later to put into practice what was learned in class.
Exercise 1
- A new customer has a consumer electronics e-commerce and needs to review their site and create a new SEO strategy:
- Starting from the KW focus assigned to the lesson, it identifies 10 correlates with a high search volume;
- Among these ten choose 4 KW that seem to have less competition in Google;
- Define 5/10 KW suitable for long tail SEO.
Exercise 2
- Start from the article (assigned in class) that you are trying to optimize for the KW focus (assigned in class) and create an internal linking strategy:
- Find the anchor text suitable to support the positioning of the assigned KW focus;
- Identify at least 5 other pages of the site from which it would be advisable to create links that direct to the chosen article.
WORK EXPERIENCE ACTIVITIES
SEO STRATEGY, CONTENT DEVELOPMENT, INTERNAL LINKING
Where provided, it is possible to attend the Work Experience: with the help of qualified coaches, apply what you have learned in concrete cases.
- Research and evaluation of backlinks;
- Optimization of pre-existing pages;
- Optimization of “sensitive” content and on particularly competitive SERPs;
- CRO optimization for organic traffic.
WHO IS THE ADVANCED SEO COURSE FOR?
COMPANY EMPLOYEES who are asked to take care of the SEO of the company website.
LOCAL BUSINESS OWNERS, interested in improving visibility on the Google search engine.
FREELANCE who wish to offer SEO services to their clients.
WEB MARKETING SPECIALIST interested in finalizing their work for optimization and positioning on search engines.
ASPIRING SEO SPECIALISTS.
NEW GRADUATES who love to write and want to enter the world of Digital Marketing.
BLOGGERS and/or ASPIRING BLOGGERS to finalize their creative efforts and gain greater visibility on the Google search engine.
To obtain a valid certification to ascertain the skills in this area, follow the online SEO specialist course.
APPLICATION CONTEXT OF THE ADVANCED SEO COURSE
The content of the advanced SEO course, being a transversal discipline, is useful for several types of professionals:
- Marketing Specialist
- Web Marketing Manager
- Social Media Specialist
- SEO Specialists
- Web Content Specialist/Manager
- Digital PR Specialist
METHOD OF ATTENDANCE AND COSTS OF THE ADVANCED SEO COURSE
DURATION
Total duration of the course:
3 hours
HOW TO ATTEND
You can take the course:
ON DEMAND
with the opportunity to see it and see it again as many times as you want
COSTS
ON DEMAND: €189 + VAT
HOW TO BUY THE ADVANCED SEO COURSE?
To receive more information, fill out the form below, specifying in the Message field “SEO ADVANCED COURSE Registration”.
If you want to deepen your knowledge of the Digital world and become an expert in the sector, we recommend that you participate in one of our Masters:
If, on the other hand, you are interested in learning more about other sectors of Digital Marketing, we recommend one of our courses:
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