Affiliate Marketing Course

By purchasing the Affiliate Marketing Course you will immediately view the purchased course in On Demand mode.

Our Affiliate Marketing Course is all you need to gain the skills and knowledge to succeed in affiliate marketing.

In addition, you will be entitled to updates on future course editions for the next 12 months, which you will find periodically in your reserved area.

The Affiliate Marketing Course or Performance Marketing Course is designed to define the concept of Affiliate Marketing, its peculiar characteristics, its role in the Media Mix, and the most important marketing affiliation programs.

The course deals with the main Affiliate platforms and successful case studies from the point of view of the advertiser and from that of the affiliate.

You will discover how to select profitable niches, build strong partnerships, and optimize conversion rates. We are here to help you maximize your earning potential. Whether you are new to this profession or not, our program at Digital Coach will give you practical guidance to become an expert.

course to learn affiliate marketing

The Affiliate Marketing Course illustrates in detail the procedures to be followed for the correct management of an Affiliate Marketing program and analytically illustrates the use of the tools for tracking an affiliate program.

We will also address the issue of Retargeting and Real Time Bidding, concluding the module with an overview of the critical elements of Affiliate Marketing and the issue of Crisis Management. You can choose the frequency and cost method above.

We also advise you to consult the program of the Course to Earn with Affiliates.

Ready to enhance your online visibility and increase profits? Enroll in our Affiliate Marketing Course today and start your journey toward success!

INFORMATION ON THE AFFILIATE MARKETING COURSE

Performance Marketing or Affiliate Marketing, is the branch of performance -based web marketing. To achieve results, the affiliate uses every promotional channel at his disposal, exploiting all its potential. Digital Coach offers a training course on this promotional channel that explains how the affiliate network works. So let’s find out together what affiliate marketing is and how this affiliate program works.

  • What is Affiliate Marketing?
  • How does Affiliate Marketing work?
  • What is the correct definition of Affiliate Marketing?
  • What is the Best Affiliate Marketing Software used for a better performance marketing campaign?
  • What are some successful examples of online affiliate marketing campaigns?

In the Affiliate Marketing Course you will find the answers to these and many other issues related to the world of affiliate marketing also called Performance Marketing.

discover the affiliate marketing course

On Demand Mode

FEATURES OF THE AFFILIATE MARKETING COURSE

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Practical-Operational Approach

Strong focus on business and turnover

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Tools and Software

Work on Google Account, Facebook, and WordPress

Examples and Case Histories

Real cases, webites, and campaigns

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Exercises

homework with video corrections

Strategy

Best practices immediately applicable in the company

Requests

in the LinkedIn group

OBJECTIVES OF AFFILIATE MARKETING COURSE

  • What does Affiliate Marketing mean?
  • What are the critical factors to consider when setting up an Affiliate Marketing Program?
  • How do I design and manage an effective program?
  • What are successful Affiliate Marketing case studies to understand techniques and strategies?
  • What are the Affiliate Networks (software) useful for the Affiliate Marketer? What are the main features?

AFFILIATE MARKETING COURSE

PLAN

STRATEGIES AND BEST PRACTICES IN AFFILIATE MARKETING

WHAT IS AFFILIATE MARKETING?

  • What is the definition of Performance Marketing or Affiliate Marketing?
  • Who are the main players in Affiliate Marketing online?
  • What is an Affiliate Network?
  • How does Tradedoubler work?
  • What are the main features of Awin?
  • What is Amazon‘s strategy?
  • An all-International Affiliate Network. What is PayClick’s secret?
  • What are the remuneration models that underlie Affiliate Marketing Online?
  • What are the key success factors for an Affiliate Marketing campaign?
  • Content sites, shopping portals, and comparison sites
  • On-Site Booster

WHAT IS THE ROLE OF AFFILIATE MARKETING IN THE MEDIA MIX?

  • The pyramid of the media mix and the position of the AM
  • What are the most important Affiliate platforms?
  • What are the best Affiliate Network Strategies?
  • How to choose an Affiliate Network?
  • How to use this type of promotional channel?
  • The Affiliate in the Marketing Funnel.

AFFILIATE MARKETING FOR THE ADVERTISER

  • What is the Affiliate relationship and how does it work?
  • What are the distinctive elements of the players in Affiliation Marketing?
  • Who are Advertisers?
  • Strategies: Pure Player online, Click & Mortar, Brick & Mortar
  • Why did Expedia, Yoox, and Groupon choose the path of Online Marketing Affiliation?
  • How does the commission model work?
  • How does the Cost-per-action model work?
  • How does the revenue-sharing model work?
  • Why did Findomestic and DirectLine choose the Cost-per-lead model?
  • What is instant selling? What is Private Selling?
  • What are the critical issues to manage in an affiliation relationship?
  • The calculation of the main metrics.

AFFILIATE MARKETING FROM THE AFFILIATE’S PERSPECTIVE?

  • Who are Affiliates in Affiliation Marketing?
  • How does the mixed remuneration model work?
  • How does the publisher compensation model work?
  • What opportunities do Display ADV and retargeting offer in Affiliate Advertising?
  • How relevant are comparison engines in Affiliate Marketing Online?
  • What is a Coupon Site?
  • How do Loyalty Sites work?
  • What is Incentive Marketing and how does it relate to Affiliate Marketing?
  • Who are high-traffic generators?
  • Who are Keyword Marketers?

HOW DO YOU TRACK AN AFFILIATE MARKETING PROGRAM?

  • How does post-click tracking work?
  • How does post-view tracking work?
  • What are the critical issues to manage in the two main forms of tracking?
  • What are the various tracking techniques and how are they managed?
  • The assignment of actions
  • How does ID tracking work?
  • What is Fingerprint Tracking?
  • How is Cookie Tracking accomplished?
  • What is device recognition?
  • What is deduplication?
  • Deduplication upstream and downstream
  • Does it make sense to talk about Customer Journey?

WHAT IS THE PROCESS OF MANAGING AN AFFILIATION MARKETING PROGRAM?

  • What are the main elements to consider when managing a Performance Marketing program?
  • What are the strengths in Affiliation Marketing on which to base and launch an affiliate program?
  • Traditional VS Performance

WHAT ARE THE CRITICAL ELEMENTS OF USING AFFILIATE NETWORKS?

  • What corrective actions can be taken when managing an Affiliate promotional campaign?
  • What are the most successful Performance Marketing strategies?
  • Case studies of Success and winning Affiliation Marketing strategies
  • How to plan a successful strategy through the affiliate promotional channel?

TOOLS AND SOFTWARE

PLATFORMS FOR AFFILIATE MARKETING

  • Zanox
  • Tradedoubler
  • CJ
  • public ideas

SOME EXAMPLES, REAL CASES OF AFFILIATE MARKETING STRATEGIES

  • During the course, the teacher will show real cases of the use of Affiliate Marketing to achieve business objectives

LIVE PRACTICES

Interactively the teacher will answer doubts and requests for further information on the theoretical aspects and exercises carried out in class

  • How to set up an Affiliate Marketing Strategy
  • What are the advantages of Affiliate Marketing over other channels
  • Concerns about affiliate campaign tracking and deduplication
  • Affiliate marketing in the media mix

EXAMPLES AND EXERCISES

PLANNING AN AFFILIATE MARKETING STRATEGY

  • The advertiser is ecommerce in the fashion world.
  • Hypothesis A (the data is made up):
    • Objective: to increase the number of children’s clothing sales.
    • Average trolley: 80€
    • Site CR: 1.5%
    • Commission: 6% PPS
    • Define the affiliate strategy and the channels involved, detail the steps to launch the program, the commission earned and the ECPC obtained by an affiliate who brings about 5,000 clicks/month
  • Hypothesis B:
    • Objective: to increase the merchant’s database to carry out ad hoc promotions.
    • What can be changed from hypothesis A to obtain the objective requested by the customer?
  • The advertiser is a direct insurance, Auto product.
  • Hypothesis A (the data is made up):
    • Objective: to increase the number of quotes generated on the site by 20,000 leads/month
    • Fee: CPL 4€
    • Site CR: 10%
    • Define the affiliate strategy and the channels involved, detail the steps to launch the program, and calculate the number of clicks needed to obtain the required result.
  • Hypothesis B:
    • Objective: to increase the number of estimates generated on the site and the insurance stipulated
    • Minimum eCPC required by publishers €0.30
    • What can be changed from hypothesis A to achieve the goal required by both the client and the publishers?

PRACTICAL ACTIVITY OF AFFILIATE MARKETING

Where provided, it is possible to attend the Work Experience: with the help of qualified coaches, apply what was learned during the course in concrete cases.

  • SUGGEST LINKS for affiliates to include on their portals
  • PROMOTION MARKETING: activate special promotions for the network every month
  • DIGITAL PR and RECRUITMENT: manage relationships with Blogs, Bloggers, Influencers, Teachers, Coaches
  • PROMOTION MATERIAL: production of promotional materials useful for affiliates (Banner, Voucher, Coupon)
  • SUBSITE MANAGEMENT: create and update the dedicated subsite containing upcoming courses, monthly promotions, promotional materials ready, news, training materials
  • ANALYTICS: monitoring of the results produced by the network in terms of sales, traffic generated, optin
  • PLATFORM: manage the affiliate platform and the relationship with the assigned account

Do you want to learn more about retargeting issues? Take the Artificial Intelligence & Programmatic Advertising Course.

WHO IS THE AFFILIATE MARKETING COURSE FOR?

The Affiliate Marketing Course is useful for several types of professionals:

  • Digital Marketing Manager / Specialist
  • Web Marketing Manager / Specialist
  • Ecommerce Manager / Specialist
  • SEO Specialist
  • SEM Specialist
  • Social Media Marketing Specialist

What they say about us

If you want to become part of Digital Marketing, knowledge of Affiliate Marketing cannot be missing from your portfolio. This course opened my eyes to the dynamics, mechanisms, and actions of online marketing.
In short. Affiliation is an agreement between 3 subjects: the merchant, ie the customer; the affiliate network, which acts as a bridge; and the publisher, i.e. the publisher. The lessons allow you to understand the roles they assume, the strategies they adopt, and compensation models based on shares.
I recommend the course to all those who want to delve into the sale of products or start monetizing if they have a site

Eleonora Drago

Absolutely the most beautiful and interesting course of the entire program. Everything is explained in detail, the teacher is super exhaustive and very good at explaining clearly and concisely.

Fabjola Isufaj

The course opens up a world of all those procedures and strategies that are behind the mechanisms that we are used to seeing every day while surfing the Web. The teacher will go into detail to explain all the different strategies adopted in this discipline, analyzing in detail the part of the Publisher, the customer and the various affiliate programs.

Alessandro Imperatore

QUESTIONS AND EXERCISE
ANSWERS ON WHAT IS EXPECTED IN THE ON DEMAND LESSONS

In an interactive way, the teacher who will hold the live exercises will answer doubts and requests for further information on the aspects exposed and exercises carried out in class.

PRACTICAL SETUP OF AN AFFILIATION STRATEGY

At the end of the lesson, an exercise concerning the topics presented by the teacher is assigned to be carried out later to put into practice what was learned in class.

WHO IS THE AFFILIATION MARKETING COURSE FOR?

COMPANY EMPLOYEES who are required to deal with the dissemination of company products and services.

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LOCAL BUSINESS OWNERS, interested in improving online visibility.

FREELANCE who wish to offer affiliation services to their clients.

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BLOGGERS and/or ASPIRING BLOGGERS to finalize their creative efforts and get more earnings with affiliations.

METHOD OF ATTENDANCE AND COSTS OF THE AFFILIATION MARKETING COURSE

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DURATION

Total duration of the course:

3.5 hours

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HOW TO ATTEND

You can take the course:

ON DEMAND
with the opportunity to see it as many times as you want

COSTS

ON DEMAND: €95 + VAT

HOW TO BUY THE ADVANCED SEO COURSE?

To receive more information, fill out the form below, specifying in the Message field “Registration for AFFILIATE MARKETING COURSE“.

If you want to deepen your knowledge of the Digital world and become an expert in the sector, we recommend that you participate in one of our Courses with Certification:

If, on the other hand, you are interested in learning more about other sectors of Digital Marketing, we recommend one of our courses:

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