CONTENT MARKETING COURSE
Are you eager to unlock the secrets of content marketing, empowering businesses to flourish and enhance their digital footprint? Look no further! Our comprehensive Content Marketing Course is here to guide you.
In the initial segment of this online course on content marketing, you will delve into the essence of the discipline. Discover the intricacies of content marketing strategies, processes, and channels, gaining invaluable insights.
The latter part of the course will be dedicated to equipping you with the knowledge of visual tools. Explore indispensable resources for creating and editing images, promotional videos, and infographics, crucial for any aspiring content marketer. Brace yourself for a hands-on experience in this highly practical section.
Join our Content Marketing Course today and embark on a journey to become a master of impactful content creation.
INFORMATION ABOUT OUR CONTENT MARKETING COURSE
By purchasing our Content Marketing Course you will be able to view the course immediately in On Demand mode, in your new reserved area.
In addition, you will be entitled to updates on future editions of the course for the next 12 months, which you will find periodically in your reserved area.
Having knowledge of a good content and copywriting strategy is crucial for an aspiring Content Marketing Specialist, and this Content Marketing Course provides a glimpse into effective web marketing training. For individuals seeking opportunities in agencies as SEO and copywriting strategists or digital content editors, this course is the ideal option. This is why content marketing is important.
Not only that, in fact developing a good content marketing strategy is necessary across all digital professions, whether you are creating an editorial plan for Social Media, or working as a Digital Content Editor for a blog or e- commerce.
For this reason, this training module is also part of our Digital Marketing Courses and Social Media Marketing Courses.
FEATURES OF CONTENT MARKETING COURSE
Practical-Operational Approach
Strong focus on business and turnover
Tools and Software
Work on Google Account, Facebook, WordPress
Examples and Case Studies
Real case studies, Sites and Campaigns
Exercises
homework with video corrections
Strategy
Best practices immediately applicable in the company
Requests
in the LinkedIn group
OBJECTIVES OF OUR CONTENT MARKETING COURSE
- Understand content marketing meaning and what are the critical factors to consider in setting up a strategy;
- Learn how to design an effective process and how to manage/monitor its key steps;
- Analyze successful content marketing case studies to understand techniques and strategies;
- Know the content marketing tools (in particular Visual Content Marketing software) useful for the content marketer and understand their main features.
Our Content Marketing Course is contained in the program of the Web Marketing Course and the Web Content Editor Course.
PROGRAM 1^ PART:
CONTENT MARKETING COURSE: STRATEGIES, PROCESSES AND CHANNELS
HOW TO MAKE A CONTENT MARKETING STRATEGY?
- What is the definition of content marketing?
- How does the content marketing market work?
- What digital professions are you looking for?
- What resources must be internal and for which can be drawn from the outside?
- How important is it to codify a process that regulates roles, responsibilities and times?
- How to create an environment that facilitates the continuous sharing of information?
HOW TO CREATE A SUCCESSFUL CONTENT MARKETING PLAN?
- How to create an editorial plan with relevant, valuable, adaptable and focused digital content?
- How can you reuse content by adapting it to the different marketing channel used?
- lead generation;
- Media/PR;
- Distinctive positioning;
- Product / service launch;
- Customer service;
- Community Building;
- SEO positioning;
- And how to create digital content that arrives in a clear, simple and immediate way?
- How to create a Facebook or Instagram editorial plan or for the Blog that implements ourplan?
- What are some excellent examples of an editorial plan to take inspiration from?
- Communicate without selling directly.
HOW TO DEFINE OUR AUDIENCE?
- Who is our audience, the influencers of our sector, which digital “places” do they frequent and which content marketing channels are most effective in communicating with them?
- The identikit of the typical customer – the buyer personas;
- How can we bring out our brand personality in the digital content we produce?
- How to segment our target audience in buyer personas to direct our digital content towards the correct audience?
WHAT ARE THE GOALS OF A CONTENT MARKETING STRATEGY?
- How to structure a content marketing plan aimed at brand awareness?
- The importance of the message;
- How to define a content marketing strategy that intercepts and guides the target in the purchase funnel of our products/services?
- How to build, within a corporate strategy, quality digital content capable of strengthening the relationship of trust with the customer?
- Where to find the information;
- Differentiate in content;
- How to determine the scope of content;
- The non-communication model;
- The arguments for content marketing;
- Map the buying process.
- What are the most famous content marketing examples to take inspiration from?
- What elements of the content marketing strategy have contributed to the success of these initiatives?
HOW TO MEASURE THE RESULTS OF A CONTENT MARKETING STRATEGY?
- What are the parameters to monitor?
- What are the main Key Performance Indicators (KPI) of interest to content marketers?
- What are the software and content marketing tools that help the content marketing specialist measure results?
- How to use web analytics to measure how users interact with our digital content?
WHICH CONTENT MARKETING CHANNELS DO WE USE TO DISTRIBUTE AND MAKE VISIBLE THE CONTENT WE CREATED?
- What are the proprietary Content Marketing Channels on which to publish content?
- Which are more suitable for sharing information and how does the choice of content marketing channels vary according to the digital content to be disseminated?
WHICH TOOLS SHOULD I USE TO SCHEDULE AND MANAGE THE PUBLISHING CALENDAR?
- How to schedule editorial calendar with WordPress Editorial Calendar and Google Calendar?
- How to use Diigo and Buzzsumo for choosing content most likely to share?
- How to use Hootsuite for Social Media Programming?
- The structure of the posts;
- The importance of editing.
PROGRAM 2^ PART:
VISUAL CONTENT MARKETING:TOOLS AND SOFTWARE
HOW TO PRESENT OUR CONTENT CLEARLY AND SIMPLY?
- The importance of visual content.
- How to do simple editing operations on images, photos and videos?
- How to create guides, manuals and E-books?
- Which social media can host my visual content?
WHAT ARE THE TOOLS THAT HELP US IN VISUAL CONTENT MARKETING?
- How and with which tools can I create presentations and digital multimedia content to share online?
- What are the useful tools for creating infographics?
- What platforms can I use to create promotional videos, tutorial videos and demo videos?
- How to use these tools for the production of visual content?
- How to create visual content without possessing graphic skills?
HOW TO MAKE AND RECORD VIDEO INTERVIEWS?
- How to use Hangout on air?
- How to do a video editing from Youtube?
- The webinars.
WHAT ARE THE MOST USEFUL TOOLS FOR CONTENT MARKETERS?
- Pixlr
- Pickto chart
- PoWtoon
- Prices
- Canva
- Gimp
What they say about us
I’ve already had the opportunity to create a blog and consequently write posts, but this lesson has helped me a lot especially for the strategy and post setting behind it and that no book teaches you.
Writing effectively is not easy, you have to make a difference by adopting some technique. The first part of the course explains very well the strategies to adopt, the second focuses more on the visual and many tools are used. Overall it is a highly recommended course, not to be missed.
Writing, writing and writing: it seems simple, yet creating quality content is very difficult. This course tries to illustrate the best ways to be effective, but always creative.
EXERCISE AT HOME
USE OF USEFUL TOOLS FOR CONTENT MARKETING
At the end of the course, an exercise to be carried out at home is assigned which will then be corrected by a coach through a video included in the restricted areas.
Creation of visual content for Facebook and Instagram to be used to promote a brand:
- Choosing photos to use in your images;
- Import photos into Canva and create a watermark;
- Inserting a text in the visual and saving the visual project;
- Creation of a Facebook and Instagram graphic.
WORK EXPERIENCE ACTIVITIES TO CREATE VISUAL CONTENT
Where foreseen, in the more complete courses (not for single module) it is possible to attend the Work Experience, i.e. a real apprenticeship with the help of qualified coaches, you can apply what you have learned in concrete cases.
- Relations with important companies: research and contact people who work in the marketing and HR area of important companies and video interview them.
- Develop relationships with digital and HR area managers of companies, agencies and web companies relevant to the digital sector.
- Create valuable content thanks to the contributions of these players in co-branding with them.
- Content Marketing/Blogging: Create posts for the Digital Coach blog, respecting deadlines and the guidelines of the editorial plan.
- SEO and evergreen content: designs and creates posts aimed at positioning yourself for specific Focus Keywords.
- Links and PR: Being able to amplify the scope of your article and improve its SEO positioning, by making third parties talk about it (receiving a link).
- Creation of pages and articles
- Creation of visual contents using the tools exposed in class.
WHO IS THE CONTENT MARKETING COURSE FOR?
COMPANY EMPLOYEES who are required to take care of creating quality content on the web (content creation).
FREELANCE who wish to offer themselves as Digital Content Editor, for SEO and Copywriting strategy services and, in general, as content marketers.
WEB DESIGNER and VIDEOMAKER interested in finalizing their work for content curation activities (in short Visual Content Marketing).
Content marketing FAQ
Some of the most important question about Content Marketing
What is Content Marketing?
Content marketing is a strategic marketing approach that involves creating valuable and relevant content to attract, engage, and retain a target audience, ultimately driving profitable customer action.
What are examples of content marketing?
There are various examples of content marketing
- Blogging;
- Social media content;
- Videos;
- eBooks and whitepapers;
- Webinars and podcasts;
- Case studies and success stories.
What are the 3 C's of content marketing?
Content: this refers to the creation and distribution of valuable and relevant content that is tailored to meet the needs and interests of the target audience.
Context: this involves understanding the specific context and includes factors such as the target audience’s demographics, preferences, behaviors, and the platforms or channels they use to access content.
Consistency: this emphasizes the importance of regularly producing and sharing content to maintain engagement and build a loyal audience.
How is content marketing successful?
By consistently creating and distributing valuable content, companies can increase their visibility among their target audience. This helps to raise brand awareness and establish the company as a thought leader in its industry.
METHOD OF FREQUENCY AND COSTS
DURATION
Total duration of the Content Marketing Course:
4 hours
HOW TO ATTEND
You can take the course:
ON DEMAND
with the opportunity to see it and see it again as many times as you want
COSTS
ON DEMAND: €189 + VAT
HOW TO PURCHASE THE COURSE
To receive more information, fill out the form below, specifying in the Message field “Registration for CONTENT MARKETING COURSE“.
If you are interested in deepening the issues related to SEO techniques, or more generally, to Online Marketing and becoming a real Web Content Editor or Digital content specialist, we remind you that you can consider our Web Marketing Course or certify your skills with the Web Marketing Manager course.
100% SATISFIED OR REFUNDED CLAUSE
