Email Marketing Course
In Digital Coach’s email marketing course Participants will be given the opportunity during the training course to use a free email marketing platform account where they can try to create emails, campaigns, lists, reports.
The Step-by-Step Email Marketing Course is a real guide to Email Marketing with all the best practices and tips for planning an effective Email Marketing Campaign.
The first session of the email marketing online course provides an introduction to:
- Direct Email Marketing (DEM),
- Clarifications on basic concepts such as Transactional Email and Triggered Email,
- How to create advertising Emails,
- How to build an effective Email template,
- Examples of Newsletters and Info mails,
- What is Spam,
- How to define the target.
In the second session of the practical email marketing course, you will learn:
- How to create quality mailing lists;
- Database maintenance best practices;
- Monitoring outgoing emails, delivered emails, and open rates;
- Measuring the interest aroused by the Email Marketing Campaign;
- Analyzing the results and conducting Email tests;
- Calculating the ROI of an Email Marketing Campaign.
Examples of Email Marketing and successful case histories are provided in both modules.
By purchasing the online email marketing course, you will be able to immediately view the course in On Demand mode.
OBJECTIVES OF EMAIL MARKETING TRAINING COURSE
Digital Coach offers the on-demand email marketing course, which includes comprehensive discussions on email marketing strategy best practices to ensure effectiveness.
During the email marketing course, you will gain insights into using Mailchimp email marketing software effectively, creating engaging email templates, managing targeted mailing lists, and crafting compelling newsletters. Additionally, the course will cover essential topics such as avoiding common email marketing mistakes and implementing strategies to prevent spam issues.
- Acquire the basic cognitive elements of Direct Email Marketing;
- Acquire full knowledge of the Email marketing tools;
- Understand the anatomy of an engaging Email;
- Avoid copywriting mistakes;
- Providing knowledge for Lead Generation through emails;
- Define the target;
- Better manage mailing lists;
- Maintain, update and feed a contact database;
- Structuring, testing, analyzing and optimizing an Email Marketing Campaign.
At the end of the course you will be able to structure and launch an effective Email Marketing Campaign. If you want to know and explore other channels to increase your digital success, evaluate the Web Marketing course or Digital Marketing course.
By enrolling in the course, you will gain immediate access to the On Demand mode in your reserved area, allowing you to learn at your own pace. Furthermore, you will receive updates on future course editions for the next 12 months, ensuring you stay informed about the latest trends and advancements in email marketing techniques.
Embrace this opportunity to unlock your potential and maximize the ROI of your email campaigns through the in-Depth email marketing course at Digital Coach. Don’t miss out on building your expertise and achieving success in the world of email marketing!
PROGRAM 1^ PART:
STRATEGIES AND BEST PRACTICES
EMAIL MARKETING WHAT IS IT?
- What is Direct Email Marketing?
- B2C E-Commerce: What are the barriers to purchasing?
- How does Direct Email Marketing affect the consumer’s purchasing orientation?
- How is Email Marketing changing the behavior of the Italian consumer?
- Why use Structured Emails for daily operations?
- How to use Emails for Marketing operations?
TRANSACTIONAL EMAIL
- When to use a transactional Email?
- How many types of transactional Email are there?
- How is an effective Email Template structured?
- What are the mistakes to avoid when creating an Email Template?
- Practical examples for the creation of templates for each single type of Email;
- How does an Email Marketing Campaign affect the organization of corporate functions?
TRIGGERED EMAILS
- What are the benefits of Triggered Emails?
- What are the disadvantages?
- How do you plan to use Triggered Email?
- What results can be obtained with the use of triggered emails?
THE EDITORIAL PLAN
- What is the 5W rule;
- What is the calendar and how to build it;
- The continuous work in progress of the editorial plan;
- Tracking in Google Analytics with UTM parameters;
- MailChimp and its integrations.
HOW TO CREATE A NEWSLETTER
- How does email marketing build customer loyalty?
- How does Email Marketing help acquire new customers?
- Why does Email Marketing strengthen the Brand?
- What are UP selling and Cross selling operations?
- Examples of Newsletters, Infomail, Customer communication, Corporate Communications, Surveys;
- What are the barriers to using email?
- How much does it cost to acquire a new customer?
- Why is it worthwhile to prolong customer loyalty?
HOW TO CREATE AN EMAIL MARKETING CAMPAIGN
- How is the Target defined?
- How do you acquire the Target?
- How do you write an Email?
- When should the Email be sent?
- How are receipt, reading and click to actions contained in the Email verified?
- How do you get the user’s voluntary acceptance for sending Info mail?
- How is the objective of the Email Marketing campaign chosen?
- What are the possible strategies for Email Marketing?
- How do you write a Newsletter?
- What is the correct way to set up Promotional Emails?
- How to create Advertising Email?
- What mistakes to avoid?
- What is Virtual Opt-out?
- How to avoid the virtual Opt-out?
WHAT IS SPAM AND HOW TO AVOID IT
- What is the difference between Email Marketing and Spam?
- What is the difference between mailing list and spam?
- What is the difference between Email Marketing and the mailing list?
- What are the disadvantages of spam?
- What is the perception of spam privacy?
- What are the regulatory aspects in relation to the purchase or rental of mailing lists?
- What are the regulations for the B2B market?
- What are the regulations for the B2C market?
PROGRAM 2^ PART:
EMAIL MARKETING TOOLS AND SOFTWARE
HOW TO CREATE CONTACTS AND SEND QUALITY EMAILS
During the second part the teacher will show in particular the use of MailChimp.
- How do you acquire a quality mailing list?
- How to update the database?
- How do you renew a mailing list?
- What are the Lead Generation possibilities?
- How should the registration and contact acquisition form of a site be structured?
THE EMAIL DATABASE
- How to manage, monitor and update your mail database?
- How to distinguish the contacts to be deleted from the mailing list?
- What to evaluate before cancellation?
- How important is the origin of the contact?
- How does the yield of the campaign vary according to the origin of the contact?
- How much does spam affect the Brand’s Web Reputation?
- What are Blacklists?
WHAT ARE THE BENEFITS OF A GOOD EMAIL MARKETING SYSTEM?
- How much does it affect the corporate image?
- What is the degree of performance measurement?
- How to integrate and enhance effectiveness with telemarketing systems?
WHEN THE EMAIL AROUSES INTEREST
- How do you measure the opening of an Email?
- What are the problems with measurement?
- What are the distinctive elements of an engaging Email?
- How is user behavior measured?
HOW TO CREATE EFFECTIVE EMAILS
- What are the browser compatibility issues?
- Is a personalized message important?
- How long should an effective email be?
- How many links should an efficient email have?
- Is text or HTML email better?
- Why use a responsive template?
- How do you write a mobile-readable email?
WHAT ARE THE METHODS TO MEASURE THE RESULTS OF AN EMAIL MARKETING CAMPAIGN?
- What are the characteristics of an EFFECTIVE landing page for an Email Marketing Campaign?
- How to Measure Traffic with Google Analytics;
- Email Test. What is email A/B testing?
- What is Multivariate Testing?
- How do you choose a test sample for an Email Marketing campaign?
- How do you measure the significance of a test?
- What to test?
- What are the benefits of the test?
EMAIL MARKETING AUTOMATION
- Which platforms offer email marketing automation services?
- What are the main features of these platforms?
- What can we automate?
EXAMPLES AND EXERCISES LEARN
HOW TO USE THE MAIN FUNCTIONS OF AN EMAIL MARKETING PLATFORM
- Opening an account available to each student;
- Email creation;
- Use of visual editors to create emails and campaigns;
- Creation of online forms
- Creation and sending of campaigns;
- A/B testing setup;
- Saving email templates;
- Creation of automatic workflows
- Email list management;
- Campaign analytics and reporting.
WORK EXPERIENCE
ACTIVITIES EMAIL MARKETING PRACTICE AND CONTENT DEVELOPMENT
Where provided, it is possible to attend the Work Experience: with the help of qualified coaches, apply what was learned during the course in concrete cases.
- Definition of textual contents and creativity for sending DEM;
- Evaluation of email campaigns within inbound activities;
- A/B Testing in sending emails;
- List management;
- KPI monitoring and measurement.
ELEMENTS OF THE EMAIL MARKETING COURSE
Practical approach for effective email marketing
Boost business with our email marketing course
Effective Tools and Software
Harness the potential of Google Account, Facebook, and WordPress.
Real-life case histories for inspiration
Examples of successful campaigns and websites
Interactive exercises for students
Get video corrections for your homework
Analytics for data-driven strategy
Apply best practices in your company
Have specific requests?
Join our LinkedIn group for discussions
WHAT THEY SAY ABOUT US
Email marketing may seem like an outdated practice, since the massive sending of advertising emails is often not only invasive but also useless for conversion purposes. Through this intensive course, however, it is possible to understand the secrets of the trade to avoid falling into this error and to optimize what emails can give to our business.
Well-structured course on Direct Email Marketing including a first introductory and theoretical part on the different types of emails, how to write an effective email, avoid spam filters and the various tools available on the web, and a second practical part focused on the use of MailChimp. Excellent course for those who approach this world even as a neophyte.
Many suggestions and many indications to be able to set up a good Email Marketing Campaign. Different aspects and cases analyzed in the first module. The second module, on the other hand, is much more practical and guides you in creating a newsletter with MailChimp. A good starting point.
WHO IS THIS EMAIL MARKETING COURSE FOR?
COMPANY EMPLOYEES who are required to deal with email marketing and direct mail marketing;
FREELANCE who wish to manage mailings for their customers;
SMALL ENTREPRENEURS who want to better manage their email and do email marketing.
YOUNG PEOPLE projected towards the role of Email Marketing Manager.
APPLICATION CONTEXT OF THE EMAIL MARKETING COURSE
The content of the Email Marketing Course, being a transversal discipline, is useful for several types of professionals:
- Email Marketing Specialist;
- Web Marketing Manager;
- Community manager;
- SEM Specialist:
- Digital PR Specialist.
METHOD OF ATTENDANCE AND COSTS OF THE EMAIL MARKETING COURSE
DURATION
Total duration of the course:
2.5 hours
HOW TO ATTEND
ON DEMAND
with the opportunity to see it and review it as many times as you want
COSTS
ON DEMAND: €189 + VAT
HOW TO PURCHASE THE EMAIL MARKETING COURSE?
To receive more information, fill out the form below, specifying in the Message field “EMAIL MARKETING COURSE Registration“.
If, on the other hand, you are interested in learning more about other sectors of Digital Marketing, we recommend one of our courses:
100% SATISFIED OR REFUNDED CLAUSE
FAQ
Some of the most important question about Email Marketing course
Where can I learn email marketing online?
There are several platform where you can learn email marketing. Before enrolling any course, verify skills, costs and reviews of the course.
Is email marketing a difficult job?
No, but Email marketing needs communication and analytics skills, also with marketing autonomation knowledge. Choosing the right course and gaining experience you will be an email marketing professional specialist.
How to earn money with emails?
Email marketing can be profitable to earn money with a good strategy. I suggest you develop it with:
- Affilitate marketing;
- Sponsored Emails;
- Product promotions;
- Lead generation;
- Membership or subscription model.
Do you need a degree to be an email marketer?
Having a degree is not mandatory to do email marketing. There are many courses that can train you and make you work with practice, giving you the right skills to work as a professional.