Email Marketing Course

In the Digital Coach Email Marketing Course, participants will have access to a complimentary email marketing platform account, allowing them to practice creating emails, campaigns, lists, and reports during the training.

This step-by-step Email Marketing Course serves as a comprehensive guide to email marketing, offering best practices and expert tips for planning and executing effective email marketing campaigns.

The first session of the email marketing online course provides an introduction to:

  • Direct Email Marketing (DEM),
  • Clarifications on basic concepts such as Transactional Email and Triggered Email,
  • How to create advertising Emails,
  • How to build an effective Email template,
  • Examples of Newsletters and Info mails,
  • What is Spam,
  • How to define the target.

In the second session of the practical Email Marketing Course, you will learn:

  • How to create quality mailing lists;
  • Database maintenance best practices;
  • Monitoring outgoing emails, delivered emails, and open rates;
  • Measuring the interest aroused by the Email Marketing Campaign;
  • Analyzing the results and conducting Email tests;
  • Calculating the ROI of an Email Marketing Campaign.

Examples of Email Marketing and successful case histories are provided in both modules.

By purchasing the Online Email Marketing Course, you can immediately view the course in On-Demand mode.

OBJECTIVES OF EMAIL MARKETING COURSE

Digital Coach presents an on-demand Email Marketing Course, featuring in-depth discussions on best practices in email marketing strategy to maximize effectiveness.

Throughout the course, participants will delve into mastering Mailchimp email marketing software, crafting captivating email templates, refining targeted mailing lists, and crafting impactful newsletters.

Moreover, critical topics such as sidestepping common email marketing errors and implementing strategies to thwart spam issues will be thoroughly covered.

Discover the comprehensive Email Marketing Course, where we focus on achieving the following objectives:

  • Acquire the basic cognitive elements of Direct Email Marketing;
  • Acquire full knowledge of the Email marketing tools;
  • Understand the anatomy of an engaging Email;
  • Avoid copywriting mistakes;
  • Providing knowledge for Lead Generation through emails;
  • Define the target;
  • Better manage mailing lists;
  • Maintain, update, and feed a contact database;
  • Structuring, testing, analyzing, and optimizing an Email Marketing Campaign.

At the end of the course, you will be able to structure and launch an effective Email Marketing Campaign.

If you want to know and explore other channels to increase your digital success, evaluate the Web Marketing Course or Digital Marketing Course.

Expert-led Email Marketing Course

Upon enrollment, you will enjoy instant access to our On-Demand mode within your designated area, empowering you to learn at your preferred pace.

Additionally, you will receive updates on upcoming course editions for the next 12 months, ensuring you remain abreast of the latest trends and advancements in email marketing techniques.

Seize this opportunity to unleash your potential and optimize the ROI of your email campaigns with our comprehensive Email Marketing Course at Digital Coach. Don’t overlook the chance to enhance your expertise and attain success in email marketing!

EMAIL MARKETING COURSE PROGRAM

PROGRAM 1^ PART:

STRATEGIES AND BEST PRACTICES

 WHAT IS EMAIL MARKETING?

  • What is Direct Email Marketing?
  • B2C E-Commerce: what are the barriers to purchasing?
  • How does Direct Email Marketing affect the consumer’s purchasing orientation?
  • How is Email Marketing changing the behavior of consumers?
  • Why use Structured Emails for daily operations?
  • How to use Emails for Marketing operations?

TRANSACTIONAL EMAIL

  • When to use a transactional Email?
  • How many types of transactional Email are there?
  • How is an effective Email Template structured?
  • What are the mistakes to avoid when creating an Email Template?
  • Practical examples for the creation of templates for each single type of Email;
  • How does an Email Marketing Campaign affect the organization of corporate functions?

TRIGGERED EMAILS

  • What are the benefits of Triggered Emails?
  • What are the disadvantages?
  • How do you plan to use Triggered Email?
  • What results can be obtained with the use of triggered emails?

THE EDITORIAL PLAN

  • What is the 5W rule;
  • What is the calendar and how to build it;
  • The continuous work in progress of the editorial plan;
  • Tracking in Google Analytics with UTM parameters;
  • MailChimp and its integrations.

HOW TO CREATE A NEWSLETTER

  • How does Email Marketing build customer loyalty?
  • How does Email Marketing help acquire new customers?
  • Why does Email Marketing strengthen the Brand?
  • What are UP selling and Cross selling operations?
  • Examples of Newsletters, Infomail, Customer communication, Corporate Communications, Surveys;
  • What are the barriers to using email?
  • How much does it cost to acquire a new customer?
  • Why is it worthwhile to prolong customer loyalty?

HOW TO CREATE AN EMAIL MARKETING CAMPAIGN

  • How is the Target defined?
  • How do you acquire the Target?
  • How do you write an Email?
  • When should the Email be sent?
  • How are receipt, reading, and click-to actions in the Email verified?
  • How do you get the user’s voluntary acceptance for sending Info mail?
  • How is the objective of the Email Marketing campaign chosen?
  • What are the possible strategies for Email Marketing?
  • How do you write a Newsletter?
  • What is the correct way to set up Promotional Emails?
  • How to create an Advertising Email?
  • What mistakes to avoid?
  • What is Virtual Opt-out?
  • How to avoid the virtual Opt-out?

SPAM: PREVENTION TECHNIQUES

  • What is the difference between Email Marketing and Spam?
  • What is the difference between a mailing list and spam?
  • What is the difference between Email Marketing and the mailing list?
  • What are the disadvantages of spam?
  • What is the perception of spam privacy?
  • What are the regulatory aspects of the purchase or rental of mailing lists?
  • What are the regulations for the B2B market?
  • What are the regulations for the B2C market?

PROGRAM 2^ PART:

EMAIL MARKETING COURSE: TOOLS AND SOFTWARE

HOW TO CREATE CONTACTS AND SEND QUALITY EMAILS

During the second part, the teacher will show mainly the use of MailChimp.

  • How do you acquire a quality mailing list?
  • How to update the database?
  • How do you renew a mailing list?
  • What are the Lead Generation possibilities?
  • How should the registration and contact acquisition form of a site be structured?

THE EMAIL DATABASE

  • How to manage, monitor, and update your mail database?
  • How to distinguish the contacts to be deleted from the mailing list?
  • What to evaluate before the cancellation?
  • How important is the origin of the contact?
  • How does the yield of the campaign vary according to the origin of the contact?
  • How much does spam affect the Brand’s Web Reputation?
  • What are Blacklists?

WHAT ARE THE BENEFITS OF A GOOD EMAIL MARKETING SYSTEM?

  • How much does it affect the corporate image?
  • What is the degree of performance measurement?
  • How to integrate and enhance effectiveness with telemarketing systems?

WHEN THE EMAIL AROUSES INTEREST

  • How do you measure the opening of an Email?
  • What are the problems with measurement?
  • What are the distinctive elements of an engaging Email?
  • How is user behavior measured?

HOW TO CREATE EFFECTIVE EMAILS

  • What are the browser compatibility issues?
  • Is a personalized message important?
  • How long should an effective email be?
  • How many links should an efficient email have?
  • Is the text or HTML email better?
  • Why use a responsive template?
  • How do you write a mobile-readable email?

WHAT ARE THE METHODS TO MEASURE THE RESULTS OF AN EMAIL MARKETING CAMPAIGN?

  • What are the characteristics of an effective landing page for an Email Marketing Campaign?
  • How to Measure Traffic with Google Analytics;
  • Email Test. What is email A/B testing?
  • What is Multivariate Testing?
  • How do you choose a test sample for an Email Marketing campaign?
  • How do you measure the significance of a test?
  • What to test?
  • What are the benefits of the test?

EMAIL MARKETING AUTOMATION

  • Which platforms offer email marketing automation services?
  • What are the main features of these platforms?
  • What can we automate?
email marketing course exercises

LEARN BY DOING:

EXAMPLES AND EXERCISES FOR HARNESSING EMAIL MARKETING  PLATFORM FUNCTIONS

  • Opening an account available to each student;
  • Email creation;
  • Use of visual editors to create emails and campaigns;
  • Creation of online forms
  • Creation and sending of campaigns;
  • A/B testing setup;
  • Saving email templates;
  • Creation of automatic workflows
  • Email list management;
  • Campaign analytics and reporting.

WORK EXPERIENCE:

ACTIVITIES EMAIL MARKETING PRACTICE AND CONTENT DEVELOPMENT

Where provided, it is possible to attend the Work Experience: with the help of qualified coaches, apply what was learned during the course in concrete cases.

  • Definition of textual contents and creativity for sending DEM;
  • Evaluation of email campaigns within inbound activities;
  • A/B Testing in sending emails;
  • List management;
  • KPI monitoring and measurement.
email marketing course work experience

ELEMENTS OF THE EMAIL MARKETING COURSE

start email marketing course

A practical approach for effective email marketing

Boost business with our Email Marketing Course

action plan

Effective Tools and Software

Harness the potential of Google Account, Facebook, and WordPress

email marketing course case histories

Real-life case histories for inspiration

Examples of successful campaigns and websites

email marketing course for student

Interactive exercises for students

Get video corrections for your homework

analytics icon

Analytics for data-driven strategy

Apply best practices in your company

email marketing course request

Have specific requests?

Join our LinkedIn group for discussions

WHAT THEY SAY ABOUT US

Email marketing may seem like an outdated practice, since the massive sending of advertising emails is often not only invasive but also useless for conversion purposes. Through this intensive course, however, it is possible to understand the secrets of the trade to avoid falling into this error and to optimize what emails can give to our business.

Lisa Baiocchi

Well-structured course on Direct Email Marketing including a first introductory and theoretical part on the different types of emails, how to write an effective email, avoid spam filters and the various tools available on the web, and a second practical part focused on the use of MailChimp. Excellent course for those who approach this world even as a neophyte.

Gloria

Many suggestions and many indications to be able to set up a good Email Marketing Campaign. Different aspects and cases analyzed in the first module. The second module, on the other hand, is much more practical and guides you in creating a newsletter with MailChimp. A good starting point.

Sonia Lacerenza

WHO IS THIS EMAIL MARKETING COURSE FOR?

email marketing for company employees

COMPANY EMPLOYEES who are required to deal with email marketing and direct mail marketing;

email marketing specialist freelance

FREELANCE who wish to manage mailings for their customers;

email marketing enterpreneur

SMALL ENTREPRENEURS who want to better manage their email and learn email marketing.

young people email marketing certification

YOUNG PEOPLE projected towards the role of Email Marketing Manager.

APPLICATION CONTEXT OF THE EMAIL MARKETING COURSE

The content of the Email Marketing Course, being a transversal discipline, is useful for several types of professionals:

  • Email Marketing Specialist;
  • Web Marketing Manager;
  • Community manager;
  • SEM Specialist:
  • Digital PR Specialist.
email marketing course application context

METHOD OF ATTENDANCE AND COSTS OF THE EMAIL MARKETING COURSE

duration email marketing course

DURATION

Total duration of the course:

2.5 hours

email marketing course study

HOW TO ATTEND

ON DEMAND
with the opportunity to see it and review it as many times as you want

email marketing course cost

COSTS

ON DEMAND: €189 + VAT

HOW TO PURCHASE THE EMAIL MARKETING COURSE?

To receive more information, fill out the form below, specifying in the Message field “EMAIL MARKETING COURSE Registration“.

If, on the other hand, you are interested in learning more about other sectors of Digital Marketing, we recommend one of our courses:

100% SATISFIED OR REFUNDED CLAUSE

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FAQ

Some of the most important question about Email Marketing Course

Where can I learn email marketing online?

There are several platform where you can learn email marketing. Before enrolling any course, verify skills, costs and reviews of the course.

Is email marketing a difficult job?

No, but Email marketing needs communication and analytics skills, also with marketing autonomation knowledge. Choosing the right course and gaining experience you will be an email marketing professional specialist.

How to earn money with emails?

Email marketing can be profitable to earn money with a good strategy. I suggest you develop it with:

  • Affilitate marketing;
  • Sponsored Emails;
  • Product promotions;
  • Lead generation;
  • Membership or subscription model.

Do you need a degree to be an email marketer?

Having a degree is not mandatory to do email marketing. There are many courses that can train you and make you work with practice, giving you the right skills to work as a professional.

 

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