FACEBOOK ADS COURSE DETAILS
Are you looking for a Facebook Ads course to kickstart or improve your company’s advertising activity on Facebook? Do you want to learn what Facebook Ads is and how it works?
Would you like to become a Facebook Ads Manager but you are aware that a ‘Facebook guide’ is not enough to lead you into having an effective Facebook strategy? Do you desire to pass the Facebook Ads Certification?
In our Facebook Ads course, we will set up advertising campaigns with all the tools Facebook provides to reach millions of potential customers, but in a targeted strategy based on gender, age, location, and interests.
In this comprehensive Facebook Ads course, you will learn everything from:
- Using Facebook Ads Business Manager;
- Content Sponsoring: Maximizing Reach and Engagement;
- Exploring Offers: Driving Conversions with Irresistible Deals;
- Facebook Remarketing: Reconnect and Convert Past Visitors;
- Results Analysis using Facebook Insights;
- Results Analysis using Facebook Analytics.
Upon purchase, you will gain immediate access to the On-Demand course content via your exclusive reserved area. In addition, you will receive free access to all future editions of our Facebook Advertising course for the next 12 months, ensuring you stay up-to-date with the latest insights and updates. These valuable resources will be regularly updated and available in your reserved area.
WHAT YOU WILL GET WITH FACEBOOK ADS COURSE
Practical and Operational Methodology
Emphasis on business growth and profitability
Tools and Platforms
Master the utilization of Facebook, Instagram, WordPress, and more.
Examples and Previous Cases
Real-life case studies, websites, and campaigns
Assignments with answers keys and video explanations
Proven techniques to implement immediately for you business
Feel free to post your queries in our exclusive LinkedIn group
OBJECTIVES OF FACEBOOK ADS COURSE
- Learn how to use the Facebook Ads Panel independently
- Learn best practices for creating effective ads
- Know and understand how the different Facebook formats should be used
- Learn how to monitor the results generated through Facebook Analytics
- Open and configure the Business Manager
- Understand what Facebook Campaign Manager is and how to use it
- Understand how to optimise Facebook Ads Campaigns over time to improve return on investment
- Learn best practices for generating conversions and leads through Facebook
- Account management and billing.
STRATEGIES AND BEST PRACTICES
ACHIEVABLE GOALS WITH FACEBOOK ADVERTISING
- What is organic reach and how much is it worth?
- How to implement cross-device actions on Facebook?
- How to generate brand awareness through Facebook advertising?
- How to create engagement through Facebook advertising?
- How to attract consumers to your website through Facebook Ads?
- How to promote videos with Facebook Ads?
- How to make promotions through Facebook advertising?
- How to promote your company’s events on Facebook?
- How to engage on a company’s Facebook Fanpage?
- How to stimulate mobile app downloads through Facebook ads?
- How to perform retargeting on Facebook?
- How to make conversions with Facebook Ads?
- How to collect information for contact acquisition?
- How to generate Messenger conversations with your company?
- How to create a product catalog and promote its sale?
- How to generate store visits?
WHAT ARE THE DIFFERENT FACEBOOK ADS FORMATS? HOW DO THEY WORK?
- Instant Articles
- In-stream Videos
- Right Column
- Suggested Videos
- Feeds (Instagram)
- Stories (Instagram)
- Native, Banner and Interstitial (Audience Network)
- In-stream Videos (Audience Network)
- Rewarded Videos (Audience Network)
- Home (Messenger)
- Sponsored Messages (Messenger).
TOOLS AND SOFTWARE
HOW TO CREATE A FACEBOOK ADS CAMPAIGN? TARGETING OPTIONS ON FACEBOOK
- What information (socio-demographic data) is available?
- How can you use them to optimize your investments?
- How to identify and reach the right audience for your products?
- How to create a Custom Audience?
- How to create such an audience?
HOW TO ADVERTISE ON FACEBOOK?
- How to create a Facebook Ads campaign?
- How to make targeting choices?
- How do we choose the Facebook ads formats best suited to our goals?
- How to allocate our budget and vary it in a web marketing plan?
FACEBOOK ADS PIXEL AND FACEBOOK CONVERSIONS TRACKING
- What are Facebook Pixels and what are they used for?
- How to enable Facebook Ads conversion tracking?
- How to properly implement Facebook Pixel on your website?
- Pixel Helper: How to check if Facebook Pixel is working?
- Which reports and features can we use with Facebook advertising conversion tracking?
HOW TO OPTIMIZE A FACEBOOK ADS CAMPAIGN?
- How to monitor the results of a Facebook Advertising campaign?
- Which Key Performance Indicators must be used?
- How to perform A/B testing of different ads?
- How to improve targeting?
- How to handle the saturation with Facebook Ads?
HOW TO PROMOTE VIDEOS ON FACEBOOK?
- What are the opportunities for video advertising on Facebook Ads?
- How to use the Facebook Ads platform to promote videos?
- How to set up a video campaign on Facebook Advertising?
- What are the best practices to follow for Facebook videos?
HOW TO ADVERTISE ON INSTAGRAM?
- What advertising formats are available?
- What are the advantages of advertising on Instagram?
- How to create advertisements on Instagram using Facebook advertising platform?
FACEBOOK BUSINESS MANAGER
- What is Facebook Business Manager?
- What is Facebook Business Manager used for?
- How does Facebook Business Manager work?
- How to properly configure Facebook Business Manager?
FACEBOOK CAMPAIGN MANAGER QUICK OVERVIEW
- What is Facebook Campaign Manager?
- When should it be used?
- How does Facebook Campaign Manager work?
FACEBOOK ANALYTICS REPORTS
- Which KPIs to consider to evaluate the results achieved?
- How to use Facebook Analytics to measure the results achieved?
- How to measure conversions generated by Facebook campaigns?
EXAMPLES AND EXERCISES
PRACTICAL EXERCISES ON FACEBOOK ADS PANEL
- Creating Facebook Ads Campaigns: socio-demographic settings, targeting, offers, budget, ads.
- Creating effective Facebook Ads.
- Configuration and interpretation of Facebook Insights.
PRACTICAL CAMPAIGN SET-UP EXERCISE
At the end of the course, you will be assigned an exercise to perform concerning:
- Creating a Facebook Ads Campaign with a ‘conversion’ objective;
- Defining what conversion action is;
- Creating your first advertisement group;
- Defining your targets;
- Defining the conversion window;
- Defining your advertising type;
- Creating a second advertisement group with variants;
- Creating a campaign with the aim of generating “contacts”;
- Definition of conversion action;
- Creation of a first ad group;
- Definition of targeting;
- Definition of conversion window;
- Definition of ad type;
- Creation of a second ad group with variants;
- Creation of a contact form with bulleted list layout.
Facebook marketing FAQ
Some of the most important question about Facebook Marketing
What are Facebook ads?
Facebook ads are a form of paid advertising that companies can use on the Facebook platform. They allow companies to promote their products, services, or brand to a targeted audience.
Do Facebook Ads work for small business?
Yes, Facebook ads can be highly effective for small businesses. In fact, Facebook’s advertising platform offers several advantages that can benefit small businesses with limited budgets and resources.
How long until Facebook Ads are profitable?
The profitability of Facebook ads can vary significantly depending on various factors, including the industry, target audience, ad campaign objectives, budget and the effectiveness of the marketing strategy.
How much do you need to start Facebook Ads?
There is no fixed minimum or maximum spend required to start running Facebook ads on Facebook’s platform.
HOW TO AVAIL THE FACEBOOK ADS COURSE?
To request the Facebook Ads Course On Demand (5 hours of video recordings + slides) please fill in the form below, specifying in the Message field “FACEBOOK ADS Course Registration“.
If you want to deepen your knowledge of the digital world and become an expert in this field, we recommend you to participate in one of our courses:
If you are interested in learning more about other areas of Digital Marketing, we highly recommend this course:
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