Facebook Community Course

Facebook Community Course, Facebook Strategy Course, Facebook Marketing Course, or simply Facebook Course are just some of the terms typed by all those who are looking for professional training on Facebook.

Digital Coach, in addition to offering a tailored course for those who want to enhance their skills in Facebook advertising, proposes a Facebook Community Course On Demand designed to help professionals in the field increase their skills and knowledge regarding the management of their social page and its users.

Because, while it’s true that you don’t need a Facebook Community Course to learn how to create a fan page or post content, it’s equally true that capturing the attention of your audience is a much more challenging task that requires innate sensitivity and a deep understanding of your audience, as well as the ability and cleverness to comprehend what to say and what not to.

Our Facebook Community Management Course is designed for those who want to refine their skills in the field of Social Media Marketing, discovering the secrets that govern the world’s most used Social Network.

Description of the FACEBOOK COMMUNITY COURSE

If, in addition to Community Management, you are also interested in understanding how Facebook Ads work and obtaining the Facebook Blueprint certification, we recommend taking a look at our Facebook Marketing Course.

Are you looking for a Facebook Community Course that will help you understand who the Community Manager is?

Our Facebook course focuses precisely on the role of this new protagonist in the digital professions, through an educational journey to discover the underlying dynamics of Facebook community management, the most populous social network in the world, with over a billion active users every month.

During the lessons, we will try to understand how Facebook is a crucial space for interaction with users by companies to strengthen the bond with the Facebook Community and build relationships with a new and wider audience.

The Facebook Community Course will allow you to understand how to best leverage this channel to increase brand popularity and brand reputation in an integrated Social Media Marketing strategy.

In this sense, we will review the greatest success stories, companies that have effectively exploited the potential of the Facebook Community with good business results.

Facebook Community Course On demand

By purchasing the course, you will be able to immediately access the purchased course in On Demand mode, within your new reserved area.

Furthermore, you will be entitled to updates for future editions of the course for the next 12 months, which you will find periodically in your reserved area.

FEATURES OF THE FACEBOOK COMMUNITY COURSE

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Practical-Operational Approach

strong focus on business and turnover

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Tools and Software

 work on Facebook accounts, WordPress, etc.

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Examples and Case Histories

real cases, sites and ads campaigns shown live

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Exercises

with live corrections +
homework with video corrections

Strategy

best practices immediately applicable in the company

Requests

in the LinkedIn Group

FACEBOOK COMMUNITY COURSE PROGRAM

Community PROGRAM AND OBJECTIVES:

STRATEGIES AND BEST PRACTICES

  • How to use Facebook correctly and an overview of social networks for businesses;
  • Learning to create a good editorial plan for social media account moderation;
  • Understanding the new developments of Facebook and integrations with other social media.

WHAT IS FACEBOOK?

  • How to sign up for Facebook?
  • How to build valuable relationships on Facebook?
  • What are the tools to promote my business?
  • How does the way people and businesses connect change?
  • How is the market structured and what are the usage data of the social network?

WHAT ARE THE KEY ELEMENTS OF FACEBOOK?

  • When to use a personal profile?
  • What is a Facebook Fan Page and how do I build it?
  • What is the difference between a Page and a Profile?
  • Which one should I focus on more after registering on Facebook?
  • What is a group and how many types exist?
  • How can I create and manage Facebook groups?
  • How can I use Facebook groups for communication and marketing purposes?

WHAT ARE THE BEST PRACTICES FOR CREATING A FACEBOOK PAGE?

  • How to define objectives for a company Facebook Fanpage?
  • How to analyze and study Facebook competitors?
  • How to define an editorial strategy for Facebook?
  • How to manage the processes of a Facebook editorial plan?
  • What to post and when?
  • How to use publishing tools on Facebook?
  • How to monitor and analyze the results of activity on Facebook?
  • What parameters and Key Performance Indicators to consider for evaluating results?
  • Why should the editorial plan be revised periodically?

HOW DOES FACEBOOK’S ALGORITHM WORK?

  • By what criteria does Facebook grant visibility to content?
  • Why does Facebook give more value to content that gets more likes and shares?
  • How will the algorithm evolve over the years and what impact will it have on post visibility?
  • Right after joining Facebook, how can I make my Facebook page visible, even if I’m just starting?

HOW TO STRUCTURE FACEBOOK POSTS?

  • How effective are images and videos compared to plain text?
  • What is the ideal length of a post?
  • How can I stimulate discussion on Facebook?
  • How can I understand the needs and preferences of my audience?

THE 5 THINGS TO DO ON FACEBOOK

  1. Short posts;
  2. Content marketing on Facebook: how to create rich and interesting content?
  3. Corporate storytelling on Facebook: telling stories and making your products recognizable;
  4. Contests and prizes: how to create contests? How to reward and engage fans?
  5. Discussion: how to stimulate it? How to involve Facebook friends?

5 MISTAKES TO AVOID ON FACEBOOK

  1. After the Facebook Community Course, will you ask your fans to tag their friends?
  2. Is it disadvantageous to have monologues?
  3. Is the strategy of asking rhetorical questions effective?
  4. Should posts be specific or general?
  5. Can you access Facebook without registration?

FACEBOOK CASE HISTORIES

  • What are the epic wins and fails to learn?
  • Some cases of Crisis management: how have big companies handled these situations?

What they say about us

The course tells step by step the entire ecosystem revolving around Facebook, up to community management on it, including the good practices to follow and crisis management. Excellent!

Stefan Sanvito

The course provided me with very interesting insights to optimize the management of Facebook pages. It offers guidelines to follow within one of the most important social media platforms.

Roberta Maisano

I recommend the course to all those who want to expand their business into the world of Facebook. All the secrets for creating successful profiles and pages are revealed.

Mauro Nardone

Who Should Enroll in the Facebook Community Course?

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COMPANY EMPLOYEES who need to coordinate the work of external agencies dealing with Social Media Marketing, especially on Facebook;

FREELANCERS who want to offer Social Media Strategy services to their clients;

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DIGITAL MARKETING MANAGERS who want to learn how to leverage Facebook for marketing activities.

WHO IS THE COMMUNITY MANAGER

The Community Manager is a professional figure who manages the presence on social media for companies, organizations, or public figures.

They must design and coordinate all activities aimed at creating a community around the brand.

They create relationships with those who already know the company, reinforcing interactions with them, but above all, they seek interactions with potential customers, offering them high-quality content, while also managing dissatisfied customers.

They plan the editorial strategy and analyze its results.

key figures in crisis management
community manager identity

 

Social media is their second home. They are now one of the key figures in crisis management.

They collaborate with the graphics department for the creation of creatives, copywriters, and the entire marketing and communication sector.

At the end of the Facebook Community Course, you will be able to understand practically in which context the Community Manager operates and how you can further specialize with the Facebook Marketing Course.

You can also validate your skills with the Community Manager Certification.

REGISTRATION AND FEES FOR THE FACEBOOK COMMUNITY COURSE

duration of the course

DURATION

Total course duration: 7 hours

Number of lessons: 2 sessions

Session duration: 3.5 hours each

how to attend course

HOW TO ATTEND

You can take the course:

ON DEMAND with the opportunity to watch it as many times as you want

cost of the course

COSTS

ON DEMAND: €189 + VAT

HOW TO PURCHASE THE FACEBOOK COMMUNITY COURSE?

To access the on-demand course, which includes 7 hours of video recordings along with slides, proceed with your purchase by clicking the BUY button located at the top or bottom of this page.

You will then be directed to our payment system, where you can make your payment using either Paypal or a credit card.

Alternatively, if you prefer to enroll in the classroom or participate in the live online course, kindly fill out the form below. In the Message field, please specify “Enrollment for FACEBOOK COMMUNITY COURSE”.

 

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If you are not satisfied with the purchased course, you can request a refund within 7 days from the date of purchase. The refund can be requested for any reason and must be submitted through the form.

REQUEST MORE INFORMATION