LinkedIn marketing course
Digital Coach offers the LinkedIn Marketing Course in online and on demand modes, with the possibility of attending live from the comfort of home or through the on demand video lessons to review them where and when it is most convenient for you.
Among the objectives of the LinkedIn marketing course we find how to maximize the effectiveness of your profile, in order to search for new professional opportunities, but also learn how to advertise on LinkedIn and enhance a company’s presence on the social network.
DESCRIPTION OF THE LINKEDIN MARKETING COURSE
The Digital Coach® LinkedIn Marketing Course is Business oriented, structured as a LinkedIn course for companies but also includes a very substantial part on social media management for professional visibility and personal branding purposes.
We will start from the LinkedIn marketing Strategy but thanks to a series of tips and instructions you will be able to structure an effective LinkedIn profile on a personal and corporate level, to promote yourself and your company.
The course actually constitutes a guide to using LinkedIn, and you will also be provided with a LinkedIn eBook, or rather a manual on what it is and how it works. You can choose here the frequency mode that best suits your needs.
By purchasing the course, you will be able to immediately view the purchased course in On Demand mode, in your new reserved area.
In addition, you will be entitled to updates on future editions of the course for the next 12 months, which you will find periodically in your reserved area.
ELEMENTS OF THE LINKEDIN MARKETING COURSE
Practical-Operational Approach
Strong focus on business and turnover
Tools and Software
Work on Google Account, Facebook, WordPress
Examples and Case Histories
real cases, Sites and Campaigns shown live
Exercises
with live corrections +
homework with video corrections
Strategy
Best practices immediately applicable in the company
Requests
during the live lesson, post lesson in the LinkedIn Group
OBJECTIVES OF LINKEDIN MARKETING COURSE
- How LinkedIn works and its search engine
- How to optimize your personal and business profile
- How to network
- How and why join LinkedIn groups
- How and why to have a Premium account
- How to generate leads with LinkedIn
- How to set up a LinkedIn Ads campaign
- How to measure its effectiveness and monitor the results.
PROGRAM 1^ PART:
STRATEGIES AND BEST PRACTICES
LINKEDIN MARKETING TO PROMOTE YOURSELF
Guide to using LinkedIn. How to create a highly effective personal LinkedIn profile.
LINKEDIN – THE NUMBERS
- LinkedIn around the world
- LinkedIn in Italy
- How to use it.
HOW TO CREATE AN EFFECTIVE LINKEDIN PROFILE
- What is the Italian and international scenario?
- What are the differences compared to other social networks?
- What is Linkedin?
- Questions to ask yourself before using LinkedIn;
- What is a LinkedIn profile?
- How to choose the profile photo;
- How to edit LinkedIn profile? And how to improve it?
- How to choose the right keywords to be found in the internal search engine?
- How to enrich the profile with videos, graphic files, brochures?
- How to manage privacy on your profile: who can see it or how to exclude who you don’t want to see it?
HOW TO MAXIMIZE THE EFFECTIVENESS OF YOUR LINKEDIN PROFILE
- How to optimize the LinkedIn professional headline?
- Where and how to position the keywords for which you are interested in being found?
- What are Linkedin referrals and what advantages do they offer?
- What skills and experiences to focus on?
- How to get your distinctive skills confirmed?
- How to write successful LinkedIn blog posts?
WHAT IS THE NETWORK IN LINKEDIN?
- How to create the ideal Linkedin connection network for your professional positioning?Push and pull strategies;
- What are the differences between first, second and third degree connections?
- Advanced search;
- The Boolean search;
- How to choose groups based on your professional interests?
- How to create a LinkedIn group?
- How to get qualified leads on LinkedIn?
- What are the differences between open groups and closed groups?
- What are the administration features of LinkedIn groups?
HOW TO INCREASE YOUR VISIBILITY ON LINKEDIN?
- What types of accounts does LinkedIn offer?
- How to identify companies and influencers to follow?
- How to give SEO value to your public profile?
- How to do content marketing on Linkedin?
- Why use articles;
- Content marketing with Pulse;
- Why complete the profile and what are the benefits?
- How to use advanced search features?
- How to find work on LinkedIn?
- Premium accounts.
PROGRAM 2^ PART:
EXAMPLES AND CASE HISTORIES
HOW TO USE THE COMPANY LINKEDIN PROFILE?
- Why a Corporate LinkedIn Profile is important ;
- Why do companies choose LinkedIn?
- What are company pages and how are they created and managed?
- What are showcase pages and how do they work?
- How to attract followers on your LinkedIn page?
- What is the role of reports on company pages?
- How to do LinkedIn Advertising?
- What is the call to action on LinkedIn?
THE SHOWCASE PAGES
- What are showcase pages and how can they be used?
- What is the correct strategy for your showcases?
- Tutorial: Showcase Page Wizard.
TOOLS AND SOFTWARE
HOW TO ADVERTISE ON LINKEDIN: LINKEDIN ADS?
- Why advertise on LinkedIn?
- Who are the reachable prospects? How to locate them and how to select them?
- What processes to activate to obtain the desired results?
- How much does a LinkedIn Ads campaign cost and how do we measure the results?
- How to use LinkedIn Analytics and which KPIs to monitor?
- PRACTICAL EXERCISE: guided creation of a LinkedIn Advertising campaign.
HOW DO RECRUITERS USE LINKEDIN?
- How does LinkedIn Jobs work?
- On the basis of which criteria does LinkedIn propose profiles to recruiters?
- How can we make our profile more visible among the applications that recruiters see?
- How to find work on LinkedIn?
LINKEDIN GROUPS
- Why create a LinkedIn group?
- How do you create a LinkedIn group?
- What are the differences between open groups and closed groups?
- What are the administration features of LinkedIn groups?
- What types of accounts does LinkedIn offer?
- PRACTICE: Creating a LinkedIn group.
COURSE SPEAKER: LUCA PAPA
Digital Marketing Manager DIGITAL COACH, and GOOGLE REGIONAL TRAINER. You can view his complete profile and the skills that are recognized on LinkedIn at the following link: https://linkedin.com/in/lucapapa.
WHAT THEY SAY ABOUT US
The course is complete, practical and very useful. I improved my LinkedIn profile and that of my company. A necessary course nowadays.
LinkedIn has many tools to develop your business and your network of contacts and I didn’t know about them at all. Thanks to this course I discovered very interesting channels, especially for B2B marketing in my opinion.
I have known LinkedIn for many years and yet with the course I was able to improve the performance of my profile by making the Social Selling Index of the profile grow a lot. To follow.
ONLINE QUESTIONS AND
LIVE ANSWERS ON THE ABOVE
In an interactive way, the teacher will answer doubts and requests for further information on the theoretical aspects and exercises carried out in class.
ONLINE EXERCISES
USE OF USEFUL TOOLS FOR LINKEDIN
During the course, an exercise to be carried out at home is assigned which will then be corrected by the teacher:
- applying the best practices exposed to your LinkedIn profile;
- creating a sponsored ads campaign with two ad variations.
WORK EXPERIENCE
ACTIVITIES PRACTICE ACTIVITIES LINKEDIN MARKETING AND CONTENT DEVELOPMENT
Where provided, it is possible to attend the Work Experience: with the help of qualified coaches, apply what was learned during the course in concrete cases.
WHO IS THE LINKEDIN MARKETING COURSE FOR?
COMPANY EMPLOYEES AND MANAGERS to understand how to make yourself and your company visible.
FREELANCE who want to find clients with LinkedIn.
ENTREPRENEURS, TOP MANAGERS, PROFESSIONALS to increase their professional visibility.
YOUNG GRADUATES to search for professional opportunities on LinkedIn.
LinkedIn Milan course, LinkedIn company course, LinkedIn online course, LinkedIn for business course are all terms that those who want to look for an excellent LinkedIn marketing course type regularly on Google.
This social network has a positioning, by its nature, very different from all the others: this means that the reference target is significantly different, as well as the language used and the topics discussed.
The web, in many respects, does not differ much from real life and follows a series of unwritten rules that define what is right to do and how it is best to behave.
For example: you would never enter a person’s house screaming at the top of their lungs, if you don’t want to be considered rude. The same thing happens on social networks: to implement a good LinkedIn ads strategy, for example, it will be necessary to offer only advertisements relevant to the interests expressed by users.
To you, who want to refine your skills in the sector, we offer our training courses for the correct use of LinkedIn marketing .
With over 8 million subscribers in its Italian network, LinkedIn is the Professional Social Network of reference. It is fast becoming an indispensable tool for finding work, promoting one’s professional image and making oneself more interesting and visible to companies. LinkedIn for companies it is instead a Social Platform useful for making very targeted advertising, finding customers, for recruiting collaborators, for evaluating the skills of professionals and suppliers.
LinkedIn becomes a strategic tool to promote products even simply with a showcase, to acquire new contacts and much more; however, it is essential to have created an effective corporate presence. An even more in-depth analysis of these issues is made within the Master Social Media Marketing and the Master Web & Social Media Marketing.
METHOD OF ATTENDANCE AND COSTS OF THE LINKEDIN MARKETING COURSE
DURATION
Total duration of the course: 7 hours
Number of lessons:
2 sessions
Session duration:
3.5 hours each
HOW TO ATTEND
You can take the course:
ON DEMAND
with the opportunity to watch it and watch it again as many times as you want
COSTS
ON DEMAND: €189 + VAT
HOW TO PURCHASE THE LINKEDIN MARKETING COURSE
To register for the course on demand, fill in the form below, specifying in the Message field “Registration for LINKEDIN MARKETING COURSE“.
THE DIGITAL COACH GROUP. All those attending the Master and the various courses, regardless of the method chosen, share doubts and experiences on the LinkedIn group, where they also have the opportunity to ask questions of the teachers who have held the lessons. If you haven’t signed up yet, you can always try a lesson for free!
If, on the other hand, you are interested in learning more about other sectors of Digital Marketing, we recommend one of our courses:
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