Magento & E-Commerce Software Course

In the Magento online course, included in the E-commerce Course study path, the planned Magento training includes a program aimed at using Magento CMS to be able to quickly and at reduced costs to make an e-commerce and to manage, as a store manager, all the features of the online store.

If you are looking for Magento Courses online and you are still undecided about the choice, our advice is to carefully evaluate all the benefits that this solution can give you on a professional level. In fact, it is a course specifically designed to train the Magento E-Commerce specialists of the future. In the first part of the Magento guide course. We will provide the tools to evaluate the basic principles on how to do an e-commerce and we will analyze the main e-commerce software.

The second part of the Magento training course will instead be dedicated to the specific knowledge of the e-commerce platform. You will learn how to use the features of the best known and most used e-commerce CMS in the world to create professional e-commerce.

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INFORMATION ON THE MAGENTO & E-COMMERCE SOFTWARE COURSE

Online Magento course, Magento professional course, Magento training courses, Magento certification are all terms that those who want to look for an excellent Magento course type on Google regularly. The systems for creating an ecommerce website can also be very different from each other based on the needs and requirements that each business can express. Certainly one of the most used and appreciated is Magento.

E-commerce is growing rapidly, it represents an opportunity today much more than in the past, but it requires tools that make the management of electronic commerce accessible and simple. The Magento course, one of the most complete ecommerce CMS in circulation, meets this need. If used correctly, Magento allows savings in terms of costs, time and gives access to advanced level features and know-how.

By purchasing the course, you will be able to immediately view the purchased course in On Demand mode, in your new reserved area. In addition, you will be entitled to updates on future editions of the course for the next 12 months, which you will find periodically in your reserved area.

On Demand Mode

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FEATURES OF THE MAGENTO & E-COMMERCE SOFTWARE COURSE

Practical-Operational Approach

Strong focus on business and turnover

action-plan100

Tools and Software

Work on Google Account, Facebook, WordPress

Examples and Case Histories

real cases, Sites and Campaigns shown live

Exercises

with live corrections +
homework with video corrections

Strategy

best practices immediately applicable in the company

Requests

during the live lesson, after the lesson in the LinkedIn Group

COURSE OBJECTIVES OF MAGENTO & E-COMMERCE SOFTWARE TRAINING

Provide knowledge to be able to create a shop for the online sale of products;
Know the most popular CMS e-commerce platforms;
Choosing the right platform with which to build a professional e-commerce site;
Learn to use Magento CMS features.

The aim is to train future ecommerce specialists through a course strongly oriented towards the practice and operational knowledge of the software. Thanks to the most up-to-date technical skills and adequate experience in the field, it is possible to create a successful ecommerce.

This course is included in the curriculum of the Master E-commerce. In this regard, you may also be interested in our Master Digital Marketing Online.

MAGENTO & E-COMMERCE SOFTWARE COURSE

PROGRAM 1^ PART:

HOW TO MAKE AN E-COMMERCE

HOW TO CREATE A PROFESSIONAL E-COMMERCE

What are the advantages of ad hoc development of an e-commerce site?
What are the advantages of using an open source platform?

We will try to understand together what distinguishes a proprietary solution compared to, for example, the Magento platform. We will then address the main issues encountered when deciding to open an e-commerce store from scratch to sell online.

STRATEGIES AND BEST PRACTICES

PROPRIETARY E-COMMERCE PLATFORMS

How does the relationship with the service provider work?
What are the fixed licensing costs?
What are the expenses to be incurred if you want to make customizations?
What are the structural characteristics of these platforms?

We will quickly review the characteristics that differentiate this type of solution from open source software such as the Magento CMS.

THE MOST USED PLATFORMS TO OPEN AN E-COMMERCE

What are the advantages of using Os Commerce?
How does PrestaShop work?
What about OpenCart?
Why choose Magento CMS?
What are the other most used and functional e-commerce and open source software?

We will compare the best open source solutions available in the market globally. We will analyze the most innovative software and try to understand the reasons why the Magento platform predominates over the others.

TRANSACTIONAL EMAILS IN MAGENTO

Configuring Magento mail base
Modify transactional emails.

MAGENTO SEO: HOW TO DO SEO IN AN E-COMMERCE PLATFORM

How do talking URLs work
How to use Meta tags in the best way?
What do we mean when we talk about Canonical URL?
How to optimize category path in product URL?
Introduction to advanced SEO modules (SEO Suite Ultimate)
Benefits of “dynamic” meta descriptions.

HOW TO MANAGE THE CONTENT PART IN THE CMS (Content Management System)

How can static pages be managed?
How to handle static blocks?
How does the WYSIWYG HTML editor work?

PROGRAM 2^ PART:

TOOLS AND SOFTWARE

CREATION AND MANAGEMENT OF A PROFESSIONAL E-COMMERCE SITE WITH MAGENTO CMS

Hosting services for Magento;
How to choose the right hosting for your needs?
The different types of hosting solutions for Magento;
Specialized providers;
The encryption key;
Front end and back end of ecommerce;
Structure and main menus of the back-end;
Backend configurations;
User creation and role assignment;
Themes for Magento;
Plugins for Magento (Magento Connect).

THE MULTI-SITE AND MULTI-LANGUAGE FUNCTIONS

How is the multi-site and multi-language feature integrated?
How are the translations of products, attributes, categories and CMS pages managed?
How are static e-commerce contents translated (navigation menu, email, label, etc.)?
How to manage shop windows in different languages?
How are the different currencies handled?
What are the ways to manage different websites?

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What they say about us

A really well done course! You learn how to use Magento to actually implement an e-commerce project. In addition to seeing all the functions of Magento in depth, aspects relating to the marketing strategy for an e-commerce are also addressed.

Barnaba Zoffoli

The course clearly and punctually illustrates all the principles underlying the functioning of e-commerce & Magento. The teacher, who is an expert in the sector, proceeds by adopting a theoretical and operational approach, answering questions and offering alternatives and solutions to facilitate the understanding of often complex topics, showing how to manage Magento and apply the various tools judiciously to start projects and – commerce in an autonomous and conscious manner. Fundamental if you want to understand e-commerce.

Alessandro Falcomatà

Many suggestions and many indications to be able to set up a good Email Marketing Campaign. Different aspects and cases analyzed in the first module. The second module, on the other hand, is much more practical and guides you in creating a newsletter with MailChimp. A good starting point.

Sonia Lacerenza

EXERCISES AT HOME AND CORRECTION IN THE CLASSROOM

PRACTICAL SETUP ON PRODUCTS SETUP

At the end of the lesson, an exercise to be carried out at home is assigned which will then be corrected in class.

Create a category;
Create an attribute group with an attribute;
Create a complete simple product;
Associate a simple product to the category.

If you are interested in the strategic aspects of e-commerce, you can also evaluate the online e-commerce course. Do you want to become an e-commerce keyword optimization specialist? Follow the SEO course and get the SEO Specialist Certification. If you want to learn how to create and manage online advertising campaigns, on Ads and other channels, and specialize in this, take the SEM course and get the SEM Specialist certification.

LIVE EXAMPLES AND EXERCISES

HOW TO MANAGE THE PRODUCT CATALOG

What types of products are implemented in Magento?
What attributes can be assigned to products?
Attributes and layered navigation;
Category creation (texts in category, products in category and images in category);
Simple product creation (calendar management, price management, image management, related, alternative, recommended products, product variants);
Other product types: configurable, virtual, grouped, bundled and downloadable;
Category product association;
How do the lists work?
How is image management done?
How does division by categories work?

FIND OUT WHICH PROMOTIONS TO INCLUDE IN E-COMMERCE THROUGH OUR MAGENTO COURSE

How can special offers be managed within Magento?
How to implement catalog promotions?
How to use cart promotions?
How can the coupon function be integrated?
How to apply discounts to individual attributes?

CUSTOMER DATA THROUGH OUR MAGENTO COURSE

How are registered users managed?
How are multiple addresses (billing and shipping) handled?
How can we integrate the newsletter subscription function?
External software for the correct and controlled management of newsletters (Mailchimp).

LEARN HOW TO MANAGE ORDERS AND INVOICES WITH OUR MAGENTO COURSE

How is the checkout process managed with Magento CMS?
What are the payment methods that can be implemented?
How are shipping costs and taxes handled for each country?
How is order status managed?
How are the functions for checking invoices and credit notes implemented?

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WHO IS THE MAGENTO & E-COMMERCE SOFTWARE COURSE FOR?

COMPANY EMPLOYEES who are required to deal with the online sale of products.

FREELANCE who wish to offer online sales assistance services to their customers.

E-COMMERCE MANAGER or E-COMMERCE SPECIALIST who want to expand their skills.

ENTREPRENEURS who aim to sell their company’s products online or to create an online store.

ASPIRING ENTREPRENEURS interested in starting an e-commerce site.

YOUNG PEOPLE interested in becoming e-commerce specialists and embarking on a career as an e-commerce manager.

INFORMATION ABOUT THE MAGENTO AND E-COMMERCE SOFTWARE COURSE

DURATION: 7 hours divided into 2 sessions of 3.5 hours each.
HOW TO FOLLOW IT: The Magento course can be followed in On Demand mode, with the possibility of viewing and reviewing it as many times as you like.