Mobile Marketing Course
Digital Coach proposes the Mobile Marketing Course with the aim of providing the tools and knowledge suitable for dealing with, managing and seizing the new opportunities deriving from the use of mobile devices (smartphones, tablets, phablets, smartwatches) and from new information behaviors and the resulting purchases.
Mobile marketing, which we can briefly define as the set of marketing activities that allow us to communicate and interact with customers/users through the use of mobile devices, is finding more and more success and getting to know its meaning in depth. what are the expected trends for mobile marketing, what can be done with dedicated mobile marketing software and tools, can it represent a competitive advantage over a competitor. Let’s find out the course.
INFORMATION ON THE
MOBILE MARKETING COURSE
Mobile Marketing is a rapidly expanding and continuously evolving technological market.
Hence, the need for a Mobile Marketing Course capable of clarifying the opportunities of Mobile Marketing in the world but also of guiding those who aspire to become Mobile Marketing Managers to discover the lesser-known and more technical aspects of Digital Mobile Marketing.
While on the one hand, the rapid growth of mobile device users opens up great communication possibilities on these channels also at the level of Digital Mobile Adv, the Mobile Marketing market requires high-profile technical skills and the ability to frame a good Mobile Strategy all within a broader Web Marketing Strategy.
The Mobile Marketing Course is therefore not a pure Mobile Apps Marketing Course. In fact, we will talk about this market in a complete way, app, web and more.
You will understand who the players are, what it means to do Digital Mobile Marketing on a technical level (through mobile marketing tools and mobile marketing software), but also what are the basic elements of a good Mobile Strategy and how to set up a Mobile Marketing Plan.
You will know the alternatives available for a mobile friendly site (whether it is a mobile site or m-site, responsive site or adaptive site), you will find out when to opt for a mobile site or an app, you will know the different ways of interacting and engaging with consumers (in-app messages, push notifications, geolocation app systems and Local Mobile Marketing in general).
You will understand the importance of mobile marketing analytics (including app analytics).
In short, you will learn how to take full advantage of the world of Digital Mobile Marketing by taking advantage of how the use of mobile devices has affected our customer journey.
By purchasing the course, you will be able to immediately view the purchased course in On Demand mode, in your new reserved area.
In addition, you will be entitled to updates on future editions of the course for the next 12 months, which you will find periodically in your reserved area.
FEATURES OF THE MOBILE MARKETING COURSE
Practical-Operational Approach
Strong focus on business and turnover
Tools and Software
Work on Google Account, Facebook, WordPress
Examples and Case Histories
Real cases, Sites and Campaigns
Exercises
homework with video corrections
Strategy
Best practices immediately applicable in the company
Requests
in the LinkedIn group
OBJECTIVES OF MOBILE MARKETING COURSE
- Learn about the reference scenario, mobile marketing numbers and mobile trends in our country and worldwide (mobile search, mobile first, to name but a few).
- Acquire the knowledge necessary to define a successful mobile strategy, well integrated into an overall Web Marketing strategy.
- Understand the main mobile technologies and learn how to exploit their potential (mobile marketing software and tools but also Local Mobile Marketing systems and geolocation apps).
- Understand and exploit the potential of Digital Mobile Adv.
- Seize the opportunities of a mobile friendly site and a Mobile User Experience when working in the competitive world of e-commerce, i.e. mobile ecommerce.
STRATEGIES AND BEST PRACTICES
WHAT ARE THE NUMBERS AND CHARACTERISTICS OF THE MOBILE MARKET IN THE WORLD?
- How many internet users connect from mobile devices?
- How much time do users spend on mobile devices? And at what times?
- Who are they and what characteristics do mobile users have?
- What are the most used mobile devices and what are the differences between users?
- What are the different operating systems, the different mobile platforms and how do the related markets and users differ?
- What are the actions that users perform on mobile and what they don’t do instead?
- How has the Customer Journey changed with the development of Mobile Marketing?
WHAT IS THE MOBILE MARKETING SCENARIO ONLINE AND HOW DO THE MAIN MOBILE TRENDS CONTRIBUTE TO CHANGING IT?
- How has the Mobile Marketing scenario changed in recent years?
- How have mobile devices changed the way of using digital content and services?
- How does this affect the Mobile User Experience?
- What is the interaction between PC and mobile device by the user (cross-device)?
- What are multiscreen surfers and how do they behave?
- How do wearables, i.e. wearable devices (like Google Glass, Smart watches, bracelets….) fit in the mobile market?
M-SITE, RESPONSIVE OR ADAPTIVE SITE
- What peculiarities does an M-site have and when is it really convenient to make a mobile site distinct from the desktop one?
- What is a responsive site? What are the advantages and what are the limitations in creating a responsive site?
- What is an adaptive site? When to prefer the option of an adaptive site to a mobile site or a responsive site?
- The importance of mobile-friendly digital content: website, but also mobile-friendly emails and landing pages;
- Examples of mobile sites;
- Advantages and disadvantages of the different solutions;
- The Importance of Mobile SEO;
- Case Histories: mobile strategy and cross-channel web marketing actions.
SMS Marketing
- Why SMS again
- Types of messages
- Best practices
Marketing Via BOTs
- What is a bot
- Why is the use of bots important?
- The types of bots
- Opportunities of BOTs for companies
- Examples of bots
- Benefits for ecommerce
- BOTs – Case histories
MOBILE SITE AND MOBILE APP
- What are the advantages and disadvantages of a mobile site compared to a mobile app?
- When is a mobile app useful and when is it preferable to an m-site and vice versa?
- With which technologies to develop your own mobile app?
- What are the advantages and disadvantages of each technology?
- What are native mobile apps and when to prefer them?
- What are HTML5, hybrid and cross platform apps and when to prefer them?
- What’s next for HTML5?
- How to manage cross-platform development?
- Which monetization model to choose for mobile apps?
- Examples of Mobile Software and Mobile Platform: GoodBarber, Appsbuilder, App Inventor;
- Case Histories.
PLATFORMS, OPERATING SYSTEMS AND MOBILE MARKETPLACE
- Mobile apps and related operating systems, which ones to choose?
- What are the differences between the two main app store marketplaces (Google Play and iOS App Store) in terms of revenue and downloads? How to make an app visible at the store level (discoverability concept)?
- What roles do ASO (App Store Optimization), ADV (advertising mobile apps) and WOM (word of mouth) play in discoverability strategies?
- How does the App Store Optimization change depending on the chosen mobile marketplace?
- ASO and choice of keywords;
- Mobile app – title and subtitle;
- App Store optimization and user conversion;
- App Store optimization – the importance of the icon and screenshots;
- App Store optimization – the importance of conversion ratings;
- App Store optimization – improvement of ratings;
- App Store optimization – push notifications.
TOOLS AND SOFTWARE
FOCUS ON SOME MOBILE TECHNOLOGIES
- What do terms like Local Mobile Marketing, proximity marketing and app geolocation mean and how can they be used to our advantage in customer relations?
- What are in-app messages and push notifications and how do they work?
- What are iBeacons and what do they allow you to do?
- What applications for Augmented Reality Apps?
- How does mobile couponing work, how can I mix e-couponing and mobile strategies?
- What are the benefits of mobile couponing for companies?
- How to include Second Screens and Smart TVs in a mobile strategy?
- Examples and Case Histories.
HOW DOES MOBILE COMMERCE WORK AND WHAT IS MOBILE PAYMENT?
- What are the evolutions of mobile commerce?
- What technologies is it based on?
- What are the main mobile payment technologies?
- What are the major players in Mobile Payment Gateways?
- What opportunities do online services offer physical stores?
- What are currently the most developed product sectors?
DEFINING YOUR OWN MOBILE STRATEGY
- What factors to consider when defining your own mobile strategy?
- What are the goals achievable through a mobile strategy?
- How does a mobile strategy differ from a desktop-oriented web marketing strategy?
- How to insert a mobile strategy within an overall Web Marketing Strategy?
- How does the “ Mobile first ” philosophy fit into this scenario?
- How does the mobile user experience work?
- What are typical examples of mobile customer journeys?
- Through which metrics and Key performance indicators can we measure the effectiveness of mobile marketing actions?
- Which mobile marketing analytics systems to use (possibly also app analytics)?
- Examples and case histories (Mobile Marketing Plan).
FURNITURE: A NEW ADVERTISING MEDIA
- What is mobile advertising and how much does it weigh on the total digital marketing advertising?
- Advertising investor, media center, publisher and user: who are the actors involved?
- How do you structure a media plan for digital mobile adv?
- How does targeting by mobile device or operating system work?
HOW DOES A DIGITAL MOBILE ADV CAMPAIGN WORK?
- How to plan a digital mobile adv campaign on a mobile site and how on a mobile app?
- What are the different options available for purchasing mobile advertising space?
- On mobile marketing, how does the interaction and engagement with the user take place?
DIGITAL MOBILE ADV: WHAT ARE THE FORMATS?
- On which formats do I plan the digital mobile adv?
- How can I convey textual advertising content?
- What are “native” formats?
- Targeting and heat zones;
- GEO-BEHAVIORAL TARGETING;
- Weather targeting.
WHAT THEY SAY ABOUT US
Mobile Marketing is absolutely not to be underestimated, and to exploit its potential it is absolutely necessary to follow this course. The course offers a broad overview of the mobile world and valid strategies.
Mobile Marketing requires high-profile technical skills and the ability to frame a good Mobile Strategy within a broader Web Marketing Strategy. This course explains the ins and outs and best strategies.
Of course, I was struck above all by the potential of geolocation, which allows very flexible marketing aimed at people who are near a location/event.
EXAMPLES AND CASE HISTORIES
THE MEDIA PLAN
- The objectives and how it develops
- The customer journey
- Case Histories
DIGITAL MOBILE ADVERTISING
- Who are the players in the digital mobile adv chain?
- What is meant by Real Time Bidding and what role does ad server and demand side platform play?
- What are the circuits on which most app advertising campaigns run?
- What are the methods of purchasing digital advertising on mobile?
- What are the possibilities for profiling mobile users?
- What are the differences between branding campaigns and performance campaigns?
QUESTIONS AND ANSWERS ON THE ABOVE
The teacher will respond to doubts and requests for further information on the theoretical aspects exposed.
EXERCISES
USE OF USEFUL TOOLS FOR MOBILE MARKETING
At the end of the course, an exercise is assigned to be carried out which will then be corrected by the teacher.
- Analysis of current digital presence (Mobile and Desktop) Considering the Personas type;
- Identification of gaps in the mobile strategy to be filled;
- Definition of a marketing plan for the app launch, identifying in particular how to insert mobile marketing activities.
The Mobile Marketing course is part of the Web Marketing Master, the Web Marketing and Social Media Master.
WHO IS THE MOBILE MARKETING COURSE FOR?
COMPANY EMPLOYEES with the role of Mobile Marketing Manager or coordination of external agencies, responsible for the mobile strategy
FREELANCE and staff of Web agencies who wish to offer mobile marketing services or in particular advertising mobile apps to their customers.
DIGITAL MARKETING MANAGER who want a professional update who want a professional update
MOBILE MARKETING APPLICATION CONTEXT
The content of the Mobile Marketing course is useful for the following professionals:
- mobile marketing manager
- web marketing manager
- social media manager
- e-commerce manager
- digital marketing manager
METHOD OF ATTENDANCE AND COSTS OF THE MOBILE MARKETING COURSE
DURATION
Total duration of the course:
7 hours
HOW TO ATTEND
You can follow the course:
ON DEMAND
with the opportunity to see it again and again as many times as you like
COSTS
ON DEMAND:
€189 + VAT
HOW TO PURCHASE THE MOBILE MARKETING COURSE
To receive access to the on-demand course (7 hours of video recordings + slides) fill in the form below specifying in the message field “more information Registration MOBILE MARKETING COURSE“.
If you are interested in learning more about other areas of Digital Marketing, we recommend one of our training courses:
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