Online Reputation Management Course
There is always an increasing number of users and consumers who browse the internet to gather information about the companies they buy from, both online and offline, the restaurants they dine at, the hotels they stay in, and the professionals they seek services from.
Two of the most frequent searches on Google are online reputation software and online reputation monitoring tools, indicating a significant interest from companies in knowing what their customers think of their brand and how to measure sentiment.
The online reputation course addresses this need of companies and professionals by introducing and utilizing all the necessary tools to measure digital reputation and providing them with the basic principles for an effective social media monitoring strategy.
Description of
online reputation management course
By purchasing the course, you will be able to immediately access the purchased course in On Demand mode, in your new reserved area.
Additionally, you will be entitled to updates for future editions of the course for the next 12 months, which you will periodically find in your reserved area.
The Online Reputation Management Course addresses the needs of companies and professionals to understand the rules regarding online reputation and provide the basic principles for a proper social listening strategy. Web reputation is the result of analyzing what is published on the internet and what is being said about you.
Your customers online determine whether to appreciate your company or brand. Today, they have the opportunity to talk about you, write reviews, and create a word-of-mouth mechanism, and you must be able to decide whether to nurture it or terminate it by implementing new digital marketing strategies. To make informed decisions, you must understand the basics of reputation management with social monitoring tools.
Having knowledge of all the tools to measure online reputation means understanding in real-time whether online marketing and communication activities yield good results and, if not, taking corrective actions. In the current landscape, our main calling card is offered by the web.
Managing and maintaining your corporate reputation on the web has become essential! Today’s customers, having access to many means, are more informed, stay updated, make choices online, communicate their experiences, participate, and want to engage with the company.
For industry operators, therefore, building their online reputation effectively and consistently is indispensable. Managing digital reputation is now tied to proper use of social networks, through which users interact by sharing their ideas and experiences regarding companies and brands.
WHO IS THE ONLINE REPUTATION MANAGEMENT COURSE FOR
SOCIAL MEDIA MANAGER/ SOCIAL MEDIA SPECIALIST who want to gain a deeper understanding of the world of digital PR and online reputation
COMMUNICATION MANAGERS, MARKETING or BRAND MANAGERS who recognize the importance of delving into aspects related to the transition from offline to online communication strategies for managing corporate reputation
DIGITAL MARKETING MANAGERS who want to delve into the aspects of digital PR to incorporate them into their marketing activities
GOALS OF THE ONLINE REPUTATION MANAGEMENT COURSE
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- Why attend a online reputation course;
- How to monitor online reputation and with which tools;
- What are the activities of social listening;
- How social monitoring can help in our digital marketing activities.
FEATURES OF THE ONLINE REPUTATION COURSE
Practical-Operational Approach
strong focus on Digital PR and digital reputation
Tools and Software
from Google to Bing, to alternative search engines like Qwant …
Examples and Case Studies
real-life examples of digital reputation, how to interact with allies
Exercises
practice exercises to be completed and corrected by the instructor
Strategy
immediately applicable best practices that can be implemented independently
Questions
online questions, post-lesson in the LinkedIn Group
PROGRAM: PART 1
STRATEGIES AND BEST PRACTICES
WEB REPUTATION: WHAT IS IT?
- What is Online Reputation? Definition of online reputation and digital reputation
- What is the correct definition of Online Reputation?
- What is the relationship between social listening and online reputation?
- Digital PR and Market Research: the fields of application of Digital Reputation
- What is the relationship between users and brands in the so-called social web?
- Why is Social Reputation important?
- Why monitor web reputation?
MONITORING ONLINE REPUTATION
TOOLS TO USE
- What is Media Monitoring and how is it done?
- What are the fields of application of Media Monitoring?
- Beyond monitoring and listening: data analysis?
- Press Monitoring
- Press review
- What metrics to use to analyze social reputation data?
- How to build reports?
- Not just big data: from Business Intelligence to Media Intelligence
- What is Social Media listening and how is it done?
- How to perform social media analysis?
- Differences between monitoring and analysis of Web and Social, their combination: Digital Reputation
- Why monitor Digital Reputation?
- Corporate Reputation, Brand Reputation, Personal Reputation: are they analyzed in the same way?
- Which tools to use for social listening and social monitoring for social reputation?
- How to use these tools in media monitoring activities?
- How to search for conversations on search engines?
- What are search operators and how to use them?
- How to categorize conversations?
- What is the relationship between personal branding and web reputation or digital reputation?
- SEO Score
PROGRAM: PART 2
TOOLS AND SOFTWARE
USEFUL TOOLS IN WEB REPUTATION
MONITORING AND ANALYSIS TOOLS
- From Google and Bing to alternative search engines like Qwant: in-depth usage
- Staying informed: Google Alert, Social Mention, feed readers
- How to conduct searches on Facebook and Twitter
- How to use Web Reputation Monitoring Tools
– TalkWalker
– BrandWatch
– PressToday
– Mention
EXAMPLES AND CASE STUDIES
THE CYCLE OF DIGITAL REPUTATION
- Building, defending, promoting corporate reputation: the differences
- Support tools for online reputation: SEO, buzz, viral, community, advertising
- Observing competitors: another starting point
- How to interact with allies: journalists, bloggers, influencers
In case of crisis: what to do? - Case studies: analyzing real cases of digital reputation
ONLINE QUESTIONS
LIVE RESPONSES TO TOPICS COVERED
The instructor will interactively answer doubts and provide further insights on the theoretical aspects and exercises done.
EXERCISES
USE OF TOOLS FOR WEB REPUTATION
During the course, an exercise will be assigned to be completed and then corrected by the instructor:
- Given a topic/event, perform web and social monitoring using the discussed tools:
- Record in an Excel file:
– The latest 10 articles mentioning the event
– The latest 10 tweets mentioning the event
– The latest 10 Instagram posts mentioning the event
WHAT THEY SAY ABOUT US
It is often overlooked how important it is to have a reputation on the web, especially in these times when we are much more connected. The course provides the elements to understand how to behave in order to have a consistent reputation across all the social channels that you utilize.
The Web Reputation and Social Media Monitoring course teaches concrete strategies to improve and protect personal or brand reputation through the use of social networks. It is definitely useful for both individuals and businesses.
This course emphasizes the importance of reputation both online and offline. The explanation of monitoring tools is very helpful. Reputation should maintain a consistent foundation without deviating too much. Very valuable lessons.
ATTENDANCE MODES AND COSTS OF THE ONLINE REPUTATION AND MANAGEMENT COURSE
DURATION
Total course duration:
3.5 hours
Number of lessons:
1 session
Session duration:
3.5 hours
HOW TO ATTEND
You can attend the course:
ON DEMAND
with the opportunity to watch and review it as many times as you want
PRICES
ON DEMAND:
95 € + VAT
HOW TO BUY THE ONLINE REPUTATION MANAGEMENT COURSE?
To access the on-demand course and receive more information, please fill in the form below, specifying “Online Reputation Management Course Registration” in the Message field.
100% SATISFIED OR REFUNDED CLAUSE
