Personal Branding Course
A Personal Branding course provides insights into the intricacies of personal marketing. The concept of personal branding entails, both for businesses and individuals, offering others a compelling rationale for selecting you.
But what is personal branding? It is the art of creating and nurturing a unique and positive self-image. This involves adeptly shaping and showcasing your skills, expertise, personality traits, and values to stand out and make a lasting impression. Just as companies develop brands to convey their distinctiveness to customers, individuals engage in personal branding to differentiate themselves in various spheres of life.
Furthermore, personal branding extends beyond mere public speaking; it entails making a remarkable impression. This necessitates formulating a strategy that aligns skills, expertise, motivations, and past experiences with future opportunities and objectives across different timeframes—short, medium, and long-term—and honing the skill of effectively conveying this message.
INTRODUCTION TO PERSONAL BRANDING COURSE
In our personal branding course, we will address several questions, such as: What does personal branding include? Can we develop and oversee a successful branding strategy for ourselves in the same way as we would for a company? How can we effectively engage in Personal Branding on LinkedIn? While there might not be dedicated personal branding books, there is a wealth of knowledge to acquire online and through a Digital Coach course.
The theme is so strategic that it is an integral part also of the following courses:
It’s intriguing to note that the term “Personal Branding” was initially introduced in 1997 by Tom Peters in an article. In this article, the author drew a parallel between the way big corporations market themselves and how individuals promote their personal brand, essentially becoming the “CEO of Me Inc.”
On an individual level, personal branding involves brand marketing oneself by highlighting strengths and communicating effectively. The process requires establishing a distinctive presence, enhancing visibility, building credibility, and mastering the art of influencing one’s audience. This journey of developing and maintaining your personal brand is a vital step towards future success.
PERSONAL BRANDING COURSE FEATURES
Practical-Operational Approach
Strong orientation on how to position yourself online and make yourself known
Tools and Software
Work on LinkedIn accounts and personal search marketing
Examples and Case Histories
Success stories and direct testimonials
Exercises
homework with video corrections
Strategy
Immediately applicable best practices
Requests
in the LinkedIn group
PERSONAL BRANDING COURSE OBJECTIVES
Our personal branding course will answer the following questions:
- What is Personal Branding?
- What are the basic principles of professional success?
- How to build your own brand identity?
- How to focus your strengths and make your own balance of skills?
- How to determine your professional and non-professional goals?
- How to utilize personal branding websites and social media for self-promotion through Personal Branding?
- How to build a network of relationships?
PROGRAM – PART I
STRATEGIES AND BEST PRACTICES
WHAT ARE THE BEST STRATEGIES FOR PERSONAL MARKETING AND HOW CAN A SELF-BRANDING STRATEGY BE CREATED?
- What is the meaning of personal branding or self branding?
- What are the critical success factors?
- What are our core competencies?
- How to acquire skills, share them and increase them?
- Who is our target?
- How can you attract it?
- How can I intercept it?
WHY DO PERSONAL BRANDING?
- Why promote ourselves?
- How to create new professional opportunities?
- What does personal marketing mean?
- What is personal web reputation?
- What tools to check it with?
- How to get noticed, involve and attract?
- Types of personal branding: personal search marketing, personal social marketing, personal content marketing, personal content curation, personal co-branding, personal relationship marketing.
HOW TO DO PERSONAL BRANDING?
- What is a skills assessment for?
- How to determine your target market?
- In which niche do you want to distinguish yourself?
- How to define your professional goals?
- What method to adopt to implement a personal branding strategy?
- How to make us unique?
HOW TO MAKE A PROFESSIONAL PLAN FOR YOUR PERSONAL BRAND
- How to identify your keywords to be found on search engines?
- How to set short, medium and long term professional goals?
- With which indicators can the achievement of professional objectives be monitored?
- What, if any, corrective actions can be taken along the way?
TOOLS AND SOFTWARE
THE TOOLS THAT HELP TO MAKE YOURSELF VISIBLE
- Which social media strategy to adopt?
- What is Personal Search Marketing? And how to do the SEO of yourself?
- How to make your LinkedIn profile visible? And what can LinkedIn do for us?
- How to demonstrate your skills with infographics and presentations?
HOW TO CREATE YOUR OWN MARKETING PLAN?
- How is personal content marketing done ?
- What tools are used?
- What is personal content curation?
- How do you build a personal portfolio?
- How is personal social marketing done?
- What tools can be used?
- What is personal co-branding?
- How to use it to your advantage?
WHAT ARE THE KEY FACTORS OF PERSONAL BRANDING?
- How to become a good personal branding manager of yourself?
- How to improve your public speaking skills? How to understand if you need a public speaking course?
- Why are visibility and networking essential?
- How can we best convey our value to those who have to evaluate us?
- How to make yourself credible and be chosen?
- How to position yourself or reposition yourself professionally?
- How to find work at 50?
PROGRAM – PART II
HOW TO BUILD A SELF BRAND?
- Personal branding for the manager?
- How to stand out from others?
- How to exploit your strengths, skills and attitudes?
- What capital do we have at our disposal?
- What are our critical success factors?
- How to communicate one’s professional competence correctly?
HOW TO BUILD YOUR OWN PROFESSIONAL PLAN
- How and why to identify a professional niche in which to stand out?
- How to communicate one’s professional competence correctly? How to make our excellence known to the target market?
- Why build the professional plan?
- The execution of the plan and execution management.
- How to set yourself professional goals?
- Once the professional goal has been established, how can we define short, medium and long-term objectives?
- How and why periodically intervene on the objectives? Why continue to evaluate the short and medium term goals?
DEFINE YOUR PERSONAL STRATEGY
- How to find out what the web says about us? And understand how our online presence is perceived?
- How to monitor and take care of your web reputation?
- How can social media marketing help us? And what are the most suitable social media for us?
- Why invest time (and even money) on LinkedIn? How to do personal branding on Linkedin?
- How to get found by search engines?
- What does it mean to work on yourself for yourself? Why do SEO on ourselves?
- How much time should you spend on personal branding?
- How to do content curation for ourselves?
- How to enhance a relationship and what is personal relationship marketing?
- How to invest in yourself?
ONLINE PRESENCE – WHAT IS USEFUL
- Linkedin profile;
- The personal site;
- Write on a blog;
- The Gravatar;
- Other social accounts.
Ask for INFORMATION and CLARIFICATIONS
by phone, email, live
WHAT THEY SAY ABOUT US
This course was really inspiring and very useful to start developing a Branding strategy in relation to my professional goals. Furthermore, Alberto Cova’s case history was an excellent example to support the theory.
Making yourself a business is a really complex job, and this course contains many tips to be able to communicate your professionalism in a workmanlike manner! Recommended not only for those who work on their own, but also for those who have just entered the world of work.
It seems obvious to do personal branding before getting involved in a certain sector and instead it is not. Thanks to Luca I discovered how important it really is to make certain thoughts and certain actions to proceed with doing anything. Very useful course and full of advice.
THE BENEFITS OF PERSONAL BRANDING COURSE BY DIGITAL COACH
EXERCISES: USE OF USEFUL TOOLS FOR PERSONAL BRANDING
During the course, the teacher invites the participants to outline their own personal development guidelines:
- Strength points;
- The capital/budget;
- The target markets;
- The professional positioning;
- Goal setting;
- The professional plan.
EXAMPLES AND CASE HISTORIES
During the course there are many successful cases and direct testimonies with the intervention of an external speaker on how professional success has been achieved by applying the theoretical principles exposed.
WHO IS A PERSONAL BRANDING COURSE FOR?
COMPANY EMPLOYEES AND MANAGERS to find a new job, make a career or retrain.
FREELANCE to start a freelance business or reposition yourself on digital.
SMALL ENTREPRENEURS, TOP MANAGERS, PROFESSIONALS to strengthen the credibility of your business or professional activity.
SPEAKER: Luca Papa
Digital Marketing Manager DIGITAL COACH and GOOGLE REGIONAL TRAINER. You can view his complete profile and the skills that are recognized on LinkedIn at the following link: https://www.linkedin.com/in/lucapapa/
METHOD OF ATTENDANCE AND COSTS
DURATION
Total duration of the course:
3 hours
HOW TO ATTEND
You can take the course:
ON DEMAND
with the opportunity to see it and see it again as many times as you want
COSTS
ON DEMAND: €189 + VAT
Personal Branding Course FAQ
Some of the most important question about Persona Branding Course
What is personal branding, and why is it important?
Learn about the concept of personal branding and understand how it can enhance your professional identity and opportunities.
How does personal branding impact my online presence?
Learn strategies for building a strong online presence, optimizing social media profiles, and maintaining a consistent personal brand across platforms.
What will I learn in this course?
Explore the key components of personal branding, including crafting a unique self-image, enhancing visibility, and effectively communicating your value.
HOW TO PURCHASE THE COURSE
To receive more information, fill out the form below, specifying in the Message field: “Personal branding course registration”.
100% SATISFIED OR REFUNDED CLAUSE
