DESCRIPTION OF THE PROGRAMMATIC ADVERTISING COURSE
Digital Coach offers the Programmatic Advertising Course in on-demand mode and will cover RTB and Programmatic technologies and how to manage RTB and programmatic advertising campaigns, which self-service platforms are available and more.
FEATURES OF THE PROGRAMMATIC ADVERTISING COURSE
Strong focus on business and turnover
Tools and Software
Work on Google Account, Facebook, WordPress
Examples and Case Histories
real cases, Sites and Campaigns shown live
with live corrections + homework with video corrections
best practices immediately applicable in the company
during the live lesson, post lesson in the LinkedIn Group
OBJECTIVES OF PROGRAMMATIC ADVERTISING TRAINING COURSE
- Understand what RTB and Programmatic Technologies are;
- Know the main players in the RTB supply chain;
- Discover the main Real time Bidding platforms;
- Design an online advertising strategy based on RTB and programmatic advertising;
- Manage RTB campaigns and programmatic advertising;
- View the main features of a Real Time Bidding and Programmatic platform.
STRATEGIES AND BEST PRACTICES
WHAT IS PROGRAMMATIC ADVERTISING?
WHY AUTOMATE THE BUYING AND SELLING OF DIGITAL ADVERTISING
- What is the Programmatic Universe IAB?
- Why move from traditional media to programmatic advertising and real time bidding?
- How is programmatic advertising composed?
- What is cookie planning?
- What is Programmatic Taxonomy?
WHAT IS PROGRAMMATIC ADVERTISING AND HOW IT WORKS
- Who are trading desks and what do they do?
- What is DSP?
- How does it work and what can the buyer do about it?
- What is SSP?
- How do publishers use it?
- What is the DMP and how does it interact in the programmatic advertising strategy?
PROGRAMMATIC ADVERTISING STRATEGIES
- How is the logic of the bid?
- How does prospecting work and why choose it?
- What is retargeting and which users is it aimed at?
- How is engagement retargeting applied and what objectives does it address?
- When to use these strategies and how to maximize their effectiveness?
- How to define the “probabilistic” and “deterministic” Cross-Device and what are the differences.
HOW TO USE AN RTB ADVERTISING PLATFORM
- What self-service platforms are available?
- What are the main features available?
- How to buy ADV?
- How to optimize campaigns?
WHAT THEY SAY ABOUT US
Complex course but at the same time explained in a simple and understandable way.
The greatest potential of programmatic is to show the user’s favorite content when he wants to see it.
Interesting and complex at the same time!
Programmatic advertising is a very complex topic. The teacher very clearly explains to you what are the general mechanisms behind the automated buying and selling of digital advertising. A reality that is essential to understand if you want to work in digital marketing.
Personally I found it one of the most difficult subjects of the whole course, but also a reality that you cannot escape if you want to work in the Digital sector, especially in the sales and advertising part.
The teacher was very good and repeated some concepts several times for those who did not understand.
ONLINE QUESTIONS AND IN LIVE EXERCISES LIVE ANSWERS ON WHAT HAS BEEN DONE IN LESSON
In an interactive way, the teacher will respond to doubts and requests for further information on the aspects exposed, and exercises performed, during the lesson.
LIVE EXAMPLES AND EXERCISES PRACTICAL CASE PROGRAMMATIC ADVERTISING STRATEGY
Starting from an agency “brief” and a fixed budget, calculate the following equivalent metrics:
- CPM (based on adv format);
- number of impressions;
- derived equivalent metrics (eCPC, eCPM).
HOW TO BUY THE PROGRAMMING ADVERTISING COURSE?
To enroll in the live online course, fill out the form below, specifying in the Message field “PROGRAMMATIC ADVERTISING COURSE Enrollment”.
If you want to deepen your knowledge of the Digital world and become an expert in the sector, we recommend that you participate in one of our Masters:
If, on the other hand, you are interested in learning more about other sectors of Digital Marketing, we recommend one of our courses:
100% SATISFIED OR REFUNDED CLAUSE