Programmatic Advertising Course Online with AI: Complete Training

Dive into our Programmatic Advertising Course with AI for comprehensive and immediately applicable training. By enrolling in the course, you’ll gain instant access in On-Demand mode in your reserved area, ready to start at your convenience.

Through your enrollment, you will possess instantaneous access to the entire course alongside our guarantee of keeping the course up-to-date for the next 12 months hence, you will be sure of utilizing the most recent knowledge and technologies in the field of programmatic advertising.

This is a highly practical and applied course designed to introduce you to the secrets of programmatic advertising and artificial intelligence (AI). We will teach you all aspects of programmatic advertising and provide you with the skills to take the lead in the marketplace.

The post-course certification offers the opportunity to earn a recognized programmatic advertising certificate in the industry, which will help you be considered a professional and gain a strong competitive edge in the digital marketing market.

Make sure to make use of the powerful skills in digital marketing that are in high demand to have the best career advancement. Sign up now to find out about all the exciting offers waiting for you.

Take advantage of this opportunity to elevate your career with highly desirable digital marketing skills. Secure your spot today or contact us for more information!

DESCRIPTION OF THE ONLINE PROGRAMMATIC ADVERTISING COURSE

Digital Coach presents the Programmatic Advertising Course in on-demand mode: RTB (Real-Time Bidding), programmatic technologies, how to manage programmatic campaigns and RTB, existing self-service platforms, and more.

 

FEATURES OF THE ONLINE PROGRAMMATIC ADVERTISING COURSE

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Practical-Operational Approach

Strong focus on business and turnover

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Tools and Software

Work on Google Account, Facebook, and WordPress

Examples and Case Histories

Real cases, sites and campaigns shown live

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Exercises

With live corrections + Homework with video corrections

Strategy

Best practices immediately applicable in the company

Requests

Find support in the LinkedIn Group for lesson-related topics

OBJECTIVES OF THE PROGRAMMATIC ADVERTISING TRAINING COURSE ONLINE

  • Understand what RTB and Programmatic Technologies are;
  • Know the main players in the RTB supply chain;
  • Discover the main Real time Bidding platforms;
  • Design an online advertising strategy based on RTB and programmatic advertising;
  • Manage RTB campaigns and programmatic advertising;
  • View the main features of a Real Time Bidding and Programmatic platform.

ARTIFICIAL INTELLIGENCE & PROGRAMMATIC ADVERTISING COURSE

STRATEGIES AND BEST PRACTICES

WHAT IN THE ACTUAL WORLD IS PROGRAMMATIC ADVERTISING?

 

WHAT MAKES THE AUTOMATION OF DIGITAL AD BUYING AND SELLING APPROPRIATE?

      • What is the Programmatic Universe IAB?
      • Why move from traditional media to programmatic advertising and real time bidding?
      • How is programmatic advertising composed?
      • What is cookie planning?
      • What is Programmatic Taxonomy?

WHAT IS PROGRAMMATIC ADVERTISING AND HOW DOES IT FUNCTION?

      • Who are trading desks and what is their role?
      • What is DSP?
      • How does it work and what can the buyer do about it?
      • What is SSP?
      • How do publishers use it?
      • What is the DMP and how does it interact in the programmatic advertising strategy?

PROGRAMMATIC ADVERTISING STRATEGIES

      • How is the logic of the bid?
      • How does prospecting work and why choose it?
      • What is retargeting and which users is it aimed at?
      • How is engagement retargeting applied and what objectives does it address?
      • When to use these strategies and how to maximize their effectiveness?
      • How to define the “probabilistic” and “deterministic” Cross-Device and what are the differences.

HOW TO USE AN RTB ADVERTISING PLATFORM

      • What self-service platforms are available?
      • What are the main features available?
      • How to buy ADV?
      • How to optimize campaigns?

HOW OTHERS PERCEIVE US

A course with complex content, yet presented simply and understandably.

The greatest potential of programmatic is to show the users’ favorite content when they want to see it.

Interesting and complex at the same time!

Viviana Lanci

Programmatic advertising is a very complex topic. The teacher very clearly explains to you what are the general mechanisms behind the automated buying and selling of digital advertising. A reality that is essential to understand if you want to work in digital marketing.

Sonia Lacerenza

Personally I found it one of the most difficult subjects of the whole course, but also a reality that you cannot escape if you want to work in the Digital sector, especially in the sales and advertising part.
The teacher was very good and explained some concepts several times for those who did not get it.

Jessica Armanetti

QUESTIONS AND PRACTICE ONLINE WITH IMMEDIATE ANSWERS ABOUT CLASS CONTENT

The teacher will directly address any questions and provide extra details on the subjects and exercises discussed in class.

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LIVE EXAMPLES AND EXERCISES PRACTICAL CASE PROGRAMMATIC ADVERTISING STRATEGY

Starting from an agency “brief” and a fixed budget, calculate the following equivalent metrics:

  • CPM (based on adv format);
  • number of impressions;
  • derived equivalent metrics (eCPC, eCPM).

WHO IS THE ARTIFICIAL INTELLIGENCE & PROGRAMMATIC ADVERTISING COURSE FOR?

COMPANY EMPLOYEES who are required to deal with Online advertising, programmatic advertising and real time bidding

FREELANCE who wish to manage RTB campaigns

SMALL ENTREPRENEURS who want to acquire new customers online and acquire high quality traffic to their site

YOUNG PEOPLE eager to enter the world of online advertising and RTB

METHOD OF ATTENDANCE AND COSTS OF THE PROGRAMMATIC ADVERTISING COURSE

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DURATION

Total duration of the course: 3.5 hours

Number of lessons:
1 session

Session duration:
3.5 hours

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ATTENDANCE

You can follow the course:

ON DEMAND

with the opportunity to watch it and review it as many times as you want

COSTS

Explore the cost of our comprehensive programmatic advertising course online below

ON DEMAND: €95 + VAT

HOW TO BUY THE PROGRAMMING ADVERTISING COURSE?

To enroll in the live online course, fill out the form below, specifying in the Message field “PROGRAMMATIC ADVERTISING COURSE Enrollment”.

If you want to deepen your knowledge of the Digital world and become an expert in the sector, we recommend that you participate in one of our courses:

If, on the other hand, you are interested in learning more about other sectors of Digital Marketing, we recommend one of our courses:

100% SATISFIED OR REFUNDED CLAUSE

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