WordPress for Blogging and SEO Copywriting Course
Do you want to become a fashion blogger?
Are you passionate about cooking and want to become a food blogger?
Or do you love traveling and want to make a profit thanks to your passion by becoming a travel blogger?
This is a SEO WordPress course for bloggers that gives the right directions and makes you do the right things to start becoming an influencer by following your passion.
To become a fashion blogger, a food blogger or a travel blogger it is not enough that you are passionate or an expert on the subject, but you need to have digital skills related to the use of WordPress, the application of a winning SEO strategy and a persuasive content marketing activity thanks to copywriting.
We will elaborate on the content of this course below.
INFORMATION ON THE BLOGGING WORDPRESS AND SEO COPYWRITING COURSE
By purchasing the blogger course you will be able to view the purchased course immediately in On Demand mode, in your new reserved area.
In addition, you will be entitled to updates on future editions of the course for the next 12 months, which you will find periodically in your reserved area.
How to create a blog with WordPress? This SEO WordPress course for bloggers combines the traditional WordPress Course which allows you to know and learn how to use the main features of WordPress for managing a blog with the SEO Course, through which you will learn the basic SEO principles and the use of useful tools for SEO Copywriting business.
Why Take an Online WordPress SEO Copywriting Course? Why take SEO blogger courses? Today over 25% of websites in the world use the WordPress CMS and this is a course for those who want to become travel bloggers, food bloggers, fashion bloggers , even those who aspire to become an influencer with a blog.
The WordPress SEO Copywriting Course will clarify how to create a site or how to open a blog with WordPress and you will learn basic techniques on how to do SEO to constantly improve your blog site and increase visibility on Google.
WORDPRESS BLOGGING AND SEO COPYWRITING FEATURES
Practical-Operational Approach
Strong focus on business and turnover
Tools and Software
Work on Google Account, Facebook, WordPress
Examples and Case Histories
Real cases, Sites and Campaigns
Homework exercises
with video corrections
Strategy
Best practices immediately applicable in the company
Requests
in the LinkedIn group
OBJECTIVES OF
SEO WORDPRESS BLOGGER COURSE
Know and learn to use the main features of WordPress for managing a blog and learn the basic principles and use of useful tools for SEO Copywriting.
STRATEGIES AND BEST PRACTICES
START A BLOG WITH WORDPRESS
- Why create a blog?
- Difference between print and online readers
- Reading on the web and legibility of texts
- Why start a blog with WordPress?
- How to create, develop and give continuity and resources to your Content Marketing strategy ?
- What are the principles governing the acquisition of traffic with a WordPress blog ?
- How to create a pages and articles
- What process is behind lead generation with WordPress blog?
- How do social media interact with a blog?
- Why encourage the generation of trust towards your Brand?
- How to support the conversion process in the Marketing Funnel?
- How to support a Personal Branding strategy with a WordPress blog?
HOW TO DEFINE OUR WORDPRESS USER AUDIENCE
- Why precisely target our audience?
- What are the needs of our audience
- What are the interests?
- What problems are our audiences looking for solutions to?
HOW TO CREATE A BLOG FROM SCRATCH WITH WORDPRESS
- Free, Paid, WordPress Ready Services
- Integrated services: Hosting+ WordPress+ Security+ performance optimization
- Manufacturers and Marketplaces for buying themes
TOOLS AND SOFTWARE
USEFUL TOOLS IN THE
ABC BLOGGING OF THE NEO DIGITAL MARKETER
- Analytics: Create and activate your Google Analytics account
- WordPress blog: create your blog with WordPress
- Console: Create and verify your Google Search Console account
CREATE A BLOG OR WORDPRESS SITE
- How to create a WordPress installation for free
ASSOCIATE GOOGLE ANALYTICS WITH YOUR BLOG-SITE
- Create and activate a Google Analytics account
- Useful plugins to manage Google Analytics
GOOGLE SEARCH CONSOLE FOR YOUR BLOG-SITE
- How to create the account
- How to verify ownership
THE MAIN FUNCTIONS FOR A BLOG
- Menu management,
- User creation and access levels
- Widgets: how they work
- How to create categories and tags
- How to activate and manage comments
In this course we will answer the following questions:
THE CREATION OF ITEMS
- How to create pages and articles
- How to use the editor: main features
- How to embed videos and images
WORDPRESS PLUGINS
- How to choose and install plugins
- Main portals and Marketplaces to buy plugins
- The main features to use plugins for
PLUGINS and RECOMMENDED SERVICES FOR EACH FEATURE
- Recommended plugins to enrich the visual editor
- Recommended plugins to insert tracking codes (Analytics and others)
- Recommended plugins to manage the editorial calendar
- Recommended plugins for social sharing
- Plugins and external services for related articles
- Recommended anti-spam plugins
- Services to manage RSS feeds
- Recommended plugins for SEO purposes
- Cookie law plugins
- Plugin to insert links in posts
- Plugin to manage broken links
- Contact form plugins
THE FUNCTIONS OF THE “SEO BY YOAST” PLUGIN
- Main keyword
- Keyword suggestion tool
- Title and description management
- Management of Heading Text H1, H2, H3 …
- Keyword density
- No index
- Check SEO
- More features
- What to consider when writing for the web
- Differences between writing and writing for the web
- How online readers differ from offline ones
- Typical behaviors of online readers
- The main online writing best practices
- Mistakes to avoid
- Content marketing and SEO
EXAMPLES AND CASE HISTORIES
20 COPYWRITING PRINCIPLES TO FOLLOW
WHEN WRITING FOR THE WEB
- Practical examples
- Long Tail
- Complete SEO optimized writing process of an Article
PS: at least 20 minutes
MAKING THE BEST USE OF THE GOOGLE KEYWORD TOOL
- Traffic estimates
- Time trends
- Estimate Competition
- Recommended offers
- Keyword ideas
WHAT THEY SAY ABOUT US
I found this course very pragmatic and useful. He immediately transfers concrete skills relating to the creation of a blog on WordPress as well as writing techniques in the SEO Copywriting field to optimize the organic visibility of his blog. I highly recommend it.
This course encompasses and summarizes everything you need to know about using WordPress for blogging. It has been very useful for me to see and practically do the actions necessary to manage a blog on WordPress. These notions have allowed me to more easily tackle the creation of blogs on other platforms as well.
Important course to understand the best practices, useful for creating a quality blog. The speaker is very knowledgeable and explains the concepts at a moderate speed, thanks to which I remained on par throughout the lesson. Absolutely recommended!
ONLINE QUESTIONS AND ANSWERS ON THE ABOVE
The teacher will respond to doubts and requests for further information on the aspects presented, and exercises performed, in class.
EXERCISE AT HOME
USING HELPFUL BLOG TOOLS WITH WORDPRESS
During the course the teacher proposes a practical exercise aimed at understanding and putting into practice the theoretical principles learned.
- Creating a blog or website with WordPress
- Theme choice
- Creation of a Google Analytics Account
- Installation of the “Tracking Code Manager” Plugin to enter the Google Analytics tracking/monitoring code
- Google Search Console Account Creation
- Writing the content of the Home Page of the new Blog
WORK EXPERIENCE ACTIVITIES
PRACTICAL ACTIVITY FOR CREATION OF CONTENT, ARTICLES AND PAGES
Where provided, in the longer courses (not for individual modules) it is possible to attend the Work Experience, i.e. a real internship: with the help of qualified coaches, you work on the construction of articles and pages via WordPress.
Knowing how to blog with WordPress is so important that this WordPress SEO course is a module included in our Master Social Media Marketing.
If you want to specialize in optimizing a site, you can evaluate certification with our SEO course which includes 72 hours of live training.
WHO IS THE SEO WORDPRESS BLOGGING COURSE FOR?
PROFESSIONALS in marketing, communication and sales who wish to direct their career towards the new professions related to blogging.
ENTREPRENEURS AND SELF-EMPLOYED WORKERS or aspiring ones who wish to exploit the potential of blogs to interact with their audience, find new customers, promote word of mouth and online references.
YOUNG GRADUATES looking for a specialization in the new professions related to social media, blogs and online communication, which are required by the labor market, are growing rapidly and which offer opportunities for stable placement.
METHOD OF ATTENDANCE AND COSTS OF THE
SEO WORDPRESS BLOGGING COURSE
DURATION
Total duration of the course:
3 hours
HOW TO ATTEND
You can follow the course:
ON DEMAND
with the opportunity to see it and review it as many times as you want
COSTS
ON DEMAND: €189 + VAT
HOW TO PURCHASE THE COURSE
WORDPRESS FOR BLOGGING & SEO COPYWRITING?
To receive more information, fill out the form below, specifying in the Message field “WORDPRESS FOR BLOGGING & SEO COPYWRITING COURSE Registration“.
100% SATISFIED OR REFUNDED CLAUSE
Ask for INFORMATION and CLARIFICATIONS
by phone, email, live