WordPress SEO Course: Mastering Blogging and SEO Copywriting

WordPress SEO Course enthusiasts, are you dreaming of becoming a renowned fashion blogger?

Do you have a passion for culinary arts and wish to share your gourmet adventures as a food blogger?

Or perhaps, are you a travel enthusiast looking to monetize your passion by becoming a travel blogger?

Welcome to the ultimate WordPress SEO Course designed specifically for bloggers like you. This course offers the precise guidance and actionable steps needed to kickstart your journey toward becoming an influential blogger by following your passion.

Becoming a successful blogger in fashion, food, or travel requires more than just passion or expertise in your niche. 

It demands essential digital skills, including mastery of WordPress, the implementation of effective SEO strategies, and the ability to engage your audience with compelling content marketing and copywriting.

In this course, we will delve deep into these areas, equipping you with the knowledge and tools to elevate your blogging game.

Why wait? Become the blogger you have always wanted to be!

Don’t miss this opportunity to transform your blogging passion into a successful career. Dive into our detailed program below and take the first step towards becoming an influential blogger in your field.

We will explore into the content of this course later.

WORDPRESS SEO COURSE

By acquiring the blogger course, you will view it immediately in On-Demand mode in your new reserved area.

In addition, you will access updates on future course editions for the next 12 months, which you will find periodically in your reserved area.

How to create a blog? This WordPress SEO Course for bloggers combines the traditional WordPress Course which allows you to know and learn how to use the main features of WordPress for managing a blog with the SEO Course, through which you will learn the basic SEO principles and the use of useful tools for SEO Copywriting business.

Why take an Online WordPress SEO Course? Why take SEO blogger courses? Today over 25% of websites in the world use this CMS and this is a course for those who want to become travel bloggers, food bloggers, fashion bloggers, and even those who aspire to become an influencer with a blog.

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The WordPress SEO Course will clarify how to create a website or how to open a blog with WordPress, and you will learn basic techniques on how to do SEO to constantly improve your blog site and increase visibility on Google.

WORDPRESS BLOGGING AND SEO COPYWRITING FEATURES

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Practical-Operational Approach

Strong focus on business and turnover

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Tools and Software

Work on Google Account, Facebook, and WordPress

Examples and Case Histories

Real cases, websites and campaigns

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Homework exercises
With video corrections

Strategy

Best practices immediately applicable in the company

Support Requests for Learning

In the LinkedIn group

OBJECTIVES OF WORDPRESS SEO COURSE

Learn how to use the main features of WordPress for managing a blog and the basic principles to use SEO Copywriting tools.

WORDPRESS SEO COURSE PROGRAM: A COMPREHENSIVE TRAINING

STRATEGIES AND BEST PRACTICES

CREATE A BLOG WITH WORDPRESS

  • Why start a blog?
  • Difference between print and online readers.
  • Web reading and text legibility.
  • Why start a blog with WordPress?
  • How to create, develop, and maintain your Content Marketing strategy?
  • What are the Principles of traffic acquisition with a WordPress blog?
  • How to create pages and articles?
  • Lead generation process with a blog.
  • How is social media linked to a blog?
  • Building trust towards your Brand
  • How to support the conversion process in the Marketing Funnel?
  • How to implement a Personal Branding strategy with a blog?

HOW TO DEFINE OUR WORDPRESS USER AUDIENCE

  • How to precisely target our audience?
  • What are their needs?
  • What are their interests?
  • What problems is our audience seeking solutions for?

HOW TO CREATE A BLOG FROM SCRATCH WITH WORDPRESS

  • Free, Paid, WordPress Services
  • Integrated services: Hosting + WordPress + Security + Performance Optimization
  • Manufacturers and Marketplaces for buying themes

TOOLS AND SOFTWARE

USEFUL TOOLS IN BLOGGING – ABC OF THE NEW DIGITAL MARKETER

  • Analytics: create and activate your Google Analytics account.
  • Create your WordPress blog.
  • Console: create and verify your Google Search Console account.

CREATE A BLOG OR WORDPRESS SITE

  • How to create a WordPress installation for free.

ASSOCIATE GOOGLE ANALYTICS WITH YOUR BLOG-SITE

  • Create and activate a Google Analytics account.
  • Useful plugins to manage Google Analytics.

GOOGLE SEARCH CONSOLE FOR YOUR BLOG-SITE

  • How to create an account.
  • How to verify the website property.

THE MAIN FUNCTIONS FOR A BLOG

  • Menu management.
  • User creation and access levels.
  • Widgets: how they work.
  • How to create categories and tags.
  • How to activate and manage comments.

In this course, we will answer the following questions:

THE CREATION OF ITEMS

  • How to create pages and articles.
  • How to use the editor: main features.
  • How to embed videos and images.

WORDPRESS PLUGINS

  • How to choose and install plugins.
  • Main portals and Marketplaces to buy plugins.
  • The main features of using plugins.

PLUGINS AND RECOMMENDED SERVICES FOR EACH FEATURE

  • Recommended plugins to enrich the visual editor.
  • Recommended plugins to insert tracking codes (Analytics and others).
  • Recommended plugins to manage the editorial calendar.
  • Recommended plugins for social sharing.
  • Plugins and external services for related articles.
  • Recommended anti-spam plugins.
  • Services to manage RSS feeds.
  • Recommended plugins for SEO purposes.
  • Cookie law plugins.
  • Plugin to insert links in posts.
  • Plugin to manage broken links.
  • Contact form plugins.

FUNCTIONALITIES OF THE “SEO BY YOAST” PLUGIN

  • Focus keyword.
  • Keyword suggestion tool.
  • Title and description management.
  • Heading Text Management: H1, H2, H3, …
  • Keyword density.
  • No index.
  • Check SEO.
  • More features.
  • What to consider when writing for the web.
  • Differences between writing and writing for the web.
  • How online readers differ from offline ones.
  • Typical behaviors of online readers.
  • The main online writing best practices.
  • Mistakes to avoid.
  • Content marketing and SEO.

EXAMPLES AND CASE HISTORIES

20 COPYWRITING PRINCIPLES TO FOLLOW – WHEN WRITING FOR THE WEB

  • Practical examples
  • Long Tail
  • Complete SEO optimized writing process of an Article

P.S. At least 20 minutes.

 

MAKING THE BEST USE OF THE GOOGLE KEYWORD TOOL

  • Traffic estimates
  • Time trends
  • Estimate Competition
  • Recommended offers
  • Keyword ideas

WHAT THEY SAY ABOUT US

I found this course very pragmatic and useful. It immediately transfers concrete skills relating to blog creation on WordPress, as well as writing techniques in the SEO Copywriting field to optimize the organic visibility of the blog. I highly recommend it.

Francesco Sammartano

This course encompasses and summarizes everything you need to know about using WordPress for blogging. It has been very useful for me to see and practically do the required steps to manage a blog on WordPress. These notions have allowed me to more easily tackle the creation of blogs on other platforms as well.

Martina Buchetti

An important course to understand the best practices, useful for creating a quality blog. The lecturer is very knowledgeable and explains the concepts at a moderate speed, thanks to which I remained on par throughout the lesson. Recommended!

Leonardo Taverna

WordPress SEO Course: Engage in Interactive Q&A Sessions for Expert Insights

In this WordPress SEO Course segment, participants have the unique opportunity to engage directly with our lecturers. Here, all your crucial questions and uncertainties regarding the course material, practical exercises, and key concepts discussed in class will be addressed comprehensively. This interactive Q&A session ensures that you gain a deeper understanding of WordPress SEO strategies, empowering you to apply your newfound knowledge effectively.

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EXERCISE AT HOME

USING HELPFUL BLOG TOOLS

During the course, the teacher proposes a practical exercise aimed at understanding and putting into practice the theoretical principles learned.

  • Creating a blog or website with WordPress
  • Theme choice
  • Creation of a Google Analytics Account
  • Installation of the “Tracking Code Manager” Plugin to enter the Google Analytics tracking/monitoring code
  • Google Search Console Account Creation
  • Writing the content for the Home Page Blog
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WORK EXPERIENCE ACTIVITIES

PRACTICAL ACTIVITY FOR THE CREATION OF CONTENT, ARTICLES, AND PAGES

In the WordPress SEO Course, participants have the unique opportunity to engage in practical work experience activities. This isn’t just about learning in theory; it’s about applying your knowledge in a real-world setting. For those enrolled in our extended programs, we offer an immersive work experience segment. Under the guidance of experienced coaches, you’ll dive into the practical aspects of crafting articles and web pages directly within WordPress, gaining invaluable hands-on experience.

This practical approach underscores the importance of proficient blogging skills using WordPress, a reason why this course is a key component of our Social Media Marketing Course. For individuals looking to further specialize in website optimization, we also offer an SEO Certification, encompassing 72 hours of live, interactive training. This is your pathway to mastering site optimization and enhancing your digital marketing prowess.

WHO IS THE WORDPRESS  SEO COURSE FOR?

PROFESSIONALS in marketing, communication, and sales who want to direct their career towards the new professions related to blogging.

ENTREPRENEURS AND SELF-EMPLOYED WORKERS or aspiring ones who want to exploit the potential of blogs to interact with their audience, find new customers, promote word of mouth and online references.

YOUNG GRADUATES looking for a specialization in the new professions related to social media, blogs, and online communication, which are required by the labor market, are growing rapidly, and offer opportunities for steady placement.

METHOD OF ATTENDANCE AND COSTS OF THE WORDPRESS SEO COURSE

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DURATION

Total duration of the course:

3 hours

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HOW TO ATTEND

You can follow the course:

ON-DEMAND
with the opportunity to watch it as many times as you want

COSTS

ON DEMAND: €189 + VAT

HOW TO PURCHASE THE COURSE

To get more information, fill out the form below, specifying in the Message field “WORDPRESS SEO COURSE Registration“.

100% SATISFIED OR REFUNDED CLAUSE

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