TIKTOK MARKETING COURSE
The new social media are born and developed to better support the new real time marketing strategies. This is why it is important to train on the latest most used and trendy social networks.
TikTok in recent years, especially after the pandemic, has become the most used social network in the world, surpassing Facebook and Instagram. Precisely because of its freedom to create and share content, the TikTok app has had an incredible expansion, first among the very young then it has also spread rapidly among professionals, companies and brands that use it for their communication.
If you are looking for courses on TikTok marketing, where you can discover, not only what TikTok is and its use, but also deepen the integration of TikTok within a digital marketing strategy, learn how to use TikTok Ads Manager, the TikTok course Marketing is for you.
After the purchase, you can immediately view the purchased course in On Demand mode, in your new reserved area.
In addition, for the next 12 months, in your reserved area you will be entitled to all the updates of future editions of the course.
On Demand mode.
FEATURES OF THE TIKTOK MARKETING COURSE
Strong orientation to Business, to turnovers
Tools and Software
You work on Business Center, Spark Ads, Creator Market Place
Examples and Case Histories
Real cases, Sites and Campaigns
Homework with video corrections
Best practices immediately applicable in the company
In the LinkedIn Group
GOALS OF THE TIKTOK MARKETING COURSE
- Know the structure of TikTok and understand its specific functions;
- Analyze Marketing applied to TikTok;
- Learn more about the advantages and benefits of TikTok;
- Learn the best practices for creating videos on TikTok;
- Start using Creator Market Place;
- Learn how to monitor the results generated;
- Open and configure TikTok Ads Manager;
- Understand what Spark Ads are and how to use them;
- Optimize TikTok Ads campaigns over time in order to improve their return on investment;
- Acquire best practices for generating conversions and leads through TikTok;
- Generate leads at the campaign, ad group and ad level;
- Account management and billing.
If you want to know and explore other channels to increase your digital success, consider:
PROGRAM 1^ PART:
STRATEGIES AND BEST PRACTICES
HOW DOES TIKTOK WORK?
- The birth of TikTok;
- Differences between TikTok and other social networks;
- How the TikTok algorithm works;
- The main functions of TikTok;
- How to create a successful pod;
- Best practices for creating effective videos;
- TikTok case studies;
- Difference between organic TikTok and TikTok Ads Manager.
If you want to learn more choose between:
- Masters Social Media Marketing ;
- Masters in Web Marketing and Social Media ;
- Digital Marketing (all paths).
PROGRAM 2^ PART:
HOW TIKTOK ADS WORKS
- TikTok business;
- TikTok Ads: the platform;
- How to sign up for TikTok Ads;
- Use of Business Center;
- Pixel creation and installation;
- Comment management;
- Spark Ads;
- Creator Market place.
The structure of a TikTok Ads campaign:
- Creation of Adv campaigns on Tiktok;
- Ad group;
- Custom Audiences;
- Monitor a TikTok Ads campaign;
- TikTok Analytics;
- Case Studies TikTok Ads.
EXAMPLES AND EXERCISES
- Creating TikTok campaigns: Socio-demographic settings, targeting, offers, budget, ads.
- Creating Effective TikTok Ads.
- Setting up and interpreting TikTok Insights.
EXERCISES PRACTICAL SETUP OF A CAMPAIGN
At the end of the course, an exercise to be carried out at home will be assigned which will then be corrected by a coach through a video included in the restricted areas.
Creating a campaign with the goal of “conversion”.
- Definition of the conversion action;
- Creation of a first ad group;
- Define targets, budgets, planning;
- Choice of ad type;
- Create a second ad group with variations.
Creating a campaign with the objective “consideration”
- Define the conversion action;
- Create a first ad;
- Define the target;
- Choose the type of announcement;
- Create a second ad group with variations.
TikTok Marketing Course FAQ
Here are some frequently asked questions about TikTok
HOW LONG CAN A TIKTOK VIDEO BE?
10 minutes is the time limit for uploading a video to TikTok.
HOW MUCH MONEY IS MADE ON TIKTOK?
As with all social media, earnings depend on views.
HOW TO WATCH TIKTOK WITHOUT DOWNLOADING IT?
Viewing TikTok videos without having downloaded the app, and therefore without having an account, is possible with the Brainans.com website. It is certainly the simplest solution, just enter the site and type in the search bar: users, hashtags or music.
The limitation is that you cannot view non-public accounts.
HOW TO CREATE A TIKTOK PROFILE?
To create an account on TikTok:
- After downloading TikTok from Google Play or the App Store, open the app and click on profile.
- Choose the method to register.
To add/edit profile photos/videos:
- Click on profile.
- Change photo by selecting take photo or upload one from your gallery.
- Switch video: select it from your gallery.
HOW TO CREATE A TIKTOK VIDEO?
To create a new video you have two options, upload one from the gallery or live using the TikTok camera.
- Click +.
- Upload video from gallery or use TikTok camera.
- Now you can add effects, sounds, filters.
- Click record to start the video.
- Click on the checkmark.
- Before posting the video you can do other edits on the post page.
HOW TO USE TIKTOK FOR BUSINESS?
TikTok is a platform that can also be used to do business. Small and large businesses, creators and agencies use it to promote their brand and thus reach a wider audience.
- With Business Account you can create company profiles and access the parameters for measuring your performance.
- Spark Ads allows you to highlight the videos you create and maximize the impact of your brand.
- TikTok Shopping creates ads to buy your products directly from the app.
HOW TO BUY THE TIKTOK MARKETING COURSE?
To receive more information about the course and how to purchase it, please fill in the form below, specifying in the Message field “TikTok Marketing & Ads Manager course“.
If, on the other hand, you are interested in learning more, we recommend one of our training courses with certification: