YouTube and Online Video Marketing Course
The YouTube & Online Video Marketing course responds to the need to understand the strategic dynamics that revolve around viral marketing and video advertising; to create suitable video content and monitor the results with YouTube analytics.
By attending the YouTube Marketing Course you will understand step by step how YouTube works and how to best use it, how to do SEO on YouTube, how to use YouTube advertising and the techniques of those who trigger viral videos.
You can follow the youtube marketing course in the on demand mode from the comfort of home.
DESCRIPTION OF THE YOUTUBE AND ONLINE VIDEO MARKETING COURSE
YouTube Italy: over 25 million active users. YouTube Video: second search engine in the world (after Google); present in 39 countries and available in 54 languages. Even YouTube Mobile presents more than interesting numbers and don’t forget its value as a social network with more than 50% of videos voted and/or commented!
Uploading a video to YouTube means making it immortal, but do you know how to do it with advertising videos or a mix of these elements and be able to integrate these activities into a video marketing strategy? Do you know the useful YouTube tools for business?
The course offered by Digital Coach deals with the channel from an Advertising point of view. If you want to find out how to make a video on YouTube and you can read the characteristics of the training course below.
By purchasing the course, you will be able to immediately view the purchased course in On Demand mode, in your new reserved area.
In addition, you will be entitled to updates on future editions of the course for the next 12 months, which you will find periodically in your reserved area.
FEATURES OF THE YOUTUBE AND ONLINE VIDEO MARKETING COURSE
Practical-Operational Approach
Strong focus on business and turnover
Tools and Software
Work on Google Account, Facebook, WordPress
Examples and Case Histories
Real cases, Sites and Campaigns
Exercises
homework with video corrections
Strategy
Best practices immediately applicable in the company
Requests
in the LinkedIn group
GOALS OF THE YOUTUBE TRAINING COURSE
- Know the importance and potential of Online Video and web video marketing;
- Understand how YouTube works and all its mechanisms (channel, playlist, community, advertising,…);
- Find out what are the dynamics that intersect Social Media and the engagement created by so-called “viral videos”;
- How to build and position a video in terms of SEO research;
- Understand, develop and exploit YouTube Advertising and all the possible advertising combinations that can bring added value to your business;
- Analyze successful case histories to understand the techniques and strategies of those who trigger viral videos on YouTube, but also in relation to other social networks such as Facebook and Twitter.
This YouTube course is a module included in our Master Social Media Marketing, in this regard you might also be interested in our Master Web Marketing and Social Media.
PROGRAM 1^ PART:
STRATEGIES AND BEST PRACTICES CREATING AND PUBLISHING A VIDEO ONLINE
HOW TO DO VIDEO MARKETING
- Why do YouTube marketing? What numbers is it able to develop?
- The importance of YouTube as a social network in social strategies;
- How does the world of online video work?
- What are YouTube tools?
- How long should a video be? And in how many seconds must it capture the attention of a user?
- What is a YouTube channel? What are the benefits of the Tube Community?
- What is the difference between app video and desktop video?
- What is a YouTube channel? What are the benefits of the Tube Community?
HOW TO CREATE A VIDEO FOR THE WEB? WHAT ARE THE PHASES AND DURATION OF A PROMO VIDEO ON YOUTUBE?
- How do you make an online video?
- How long should a promotional video be?
- What is the difference between a TV video and an online video?
- What engagement rate do we have in a video?
- What are the most important stages in an online video?
WHAT ARE THE FEATURES OF AN ONLINE VIDEO?
- When is a video defined as interactive?
- What is video storytelling on the web and how is it structured?
- What is a call to action on YouTube? How do I make it?
- How to create a viral video? When do you understand that it is a viral video? What are its features.
- Improve the structure of the videos and have higher engagements;
- How can I add background music to a video or put a video to a musical composition on YouTube?
- What improvements can I make to a video?
HOW DO YOU POSITION A VIDEO ON YOUTUBE?
- How do I promote a video on YouTube?
- How are users segmented on YouTube?
- How do I make my promo video trackable? How important is text and description on YouTube?
- What are Tags? And how do you set keywords to index an online video?
- What are annotations? What are they for?
- How can I measure the performance of my video? What are the statistics to measure the effectiveness of video marketing
- What should a digital strategy that uses video include?
- What Social Marketing dynamics are behind it?
HOW TO OPTIMIZE A CHANNEL ON YOUTUBE?
- What is watermark?
- What is the ideal YouTube channel structure?
- Title, description and tags;
- What are sections in a YouTube channel?
- What is the Playlist and what is it for? How much do they affect my Youtube channel?
- When does my channel become Social Tube?
- Masthead what is it?
- How much do thumbnails and video trailers affect a YouTube channel?
- What is the difference between annotations and tabs? How do they work on desktop and mobile?
- What does managing a channel involve?
- How to manage live events?
- What to do to manage the community?
HOW TO DO THE PROGRAMMING?
- What is programming on YouTube? So how does our YouTube marketing course work?
- How do you organize programming on the channel?
- How to manage video production? How to stimulate the attention of subscribers to the channel?
- What content to schedule and how often?
PROGRAM 2^ PART:
WHAT IS VIDEO ADVERTISING AND HOW DOES IT WORK?
HOW TO ADVERTISE THROUGH OUR YOUTUBE COURSE?
- Why advertise on YouTube?
- What is AdSense and how is it used?
- Where does the ad appear on YouTube?
- What are the YouTube advertising formats?
- Auction format;
- True View or pre-roll – True View In-stream;
- Remarketing on YouTube;
- The customer match;
- Monitoring and metrics;
- What are the costs and benefits of YouTube advertising?
- What are the interactive techniques of YouTube advertising?
YOUTUBE ADVERTISING COURSE
- How does Google Ads work for video marketing?
- How to create an ADS campaign on YouTube;
- How to manage a Google Ads campaign, from creation to reporting?
- Main steps for creating a campaign;
- The additional settings;
- Creation of ad groups;
- Video link insertion;
- Overview of the types of targeting;
- What is a CTR? How much is an impression worth?
- What is the difference between CPC, CPM, CPV? And which one to use depending on the objectives?
- Who can post on the YouTube homepage and why?
- What is the Masthead Standard?
- How does Expandable Video work?
- The TrueView for Shopping format;
- What is a Partner Watch Page? How does a Pre-Roll work?
- How long can videos be on the Partner Watch Page? How do you control the rate of videos?
- Which formats to use according to your business?
- How to place videos on the Search Page to maximize investment? What mix to adopt to be successful on YouTube.
WHAT ARE THE NEW VIDEO FORMATS ON FACEBOOK?
- How is the video world changing on Facebook? What positions are available?
- What are the pros and cons of uploading a video to Facebook instead of YouTube?
- How does a Facebook Video Premium work? What are the main features?
- What is the impact on Facebook Pages? What reach can I achieve with a Facebook Video?
- Practice Test.
HOW MUCH DO YOU EARN WITH YOUTUBE? HOW TO BECOME ONE?
Find out the results you can get with the Digital Coach YouTube Course:
- How does YouTube monetization work?
- What do youtubers do? What are their strengths?
- To do online video marketing is it better to be local or national? What are the pros and cons?
- What are the emerging figures of online video marketing?
- What does the Youtube specialist do?
If you want to learn more about online advertising issues, you can take the SEO-SEM Specialist Certification Course, which includes 150 hours of live training.
WHAT THEY SAY ABOUT US
More and more platforms are turning their attention and opening a section dedicated to videos, even if YouTube continues to play the part of the boss. This course is very useful for knowing how to master the platform both as a video maker and as a marketing tool in a broader corporate strategy through the advertising services it makes available.
Going into the technicalities of advertising, understanding costs and budgets in broad terms and the main differences in advertising on Google is really essential to start working using this platform. Very interesting lesson.
The first part of the course, quite basic, is an overview of the world of video marketing and YouTube in particular. You discover the opportunities offered by this tool and how to exploit them through different types of video content. The second part, decidedly more technical, deals instead with the advertising part of YouTube. Here it is explained step by step how to create an advertising campaign within the platform.
ONLINE QUESTIONS AND ANSWERS ON THE ABOVE
In an interactive way, the teacher will answer doubts and requests for further information on the theoretical aspects and exercises carried out in class.
EXERCISES AND USE OF GOOGLE ADS TO CREATE CAMPAIGNS
During the lesson, the teacher invites the students to perform an exercise to be carried out which will then be corrected:
- setting up a video campaign;
- definition of targeting;
- definition of ad rotation;
- creating an ad group;
- additional settings.
WHO IS THE YOUTUBE AND ONLINE
VIDEO MARKETING COURSE FOR?
BLOGGERs who want to open and manage a channel on YouTube ;
FREELANCE who wish to offer social media management services to their clients;
MARKETING MANAGER to understand the communication dynamics of this platform to include them in their own digital marketing strategies;
YOUNG PEOPLE projected towards the role of Online Marketing Manager.
HOW AND WHEN WAS YOUTUBE CREATED?
YouTube was born in February 2005 from an idea of? Chad Hurley, Jawed Karim and Steve Chen (at the time PayPal employees) who will subsequently become YouTube ‘s managing director, advisor and technical director. The idea of? this web platform was born from the moment in which the three guys listed above enjoyed shooting videos and home movies with each other but didn’t really enjoy it since the public to whom they could show their “exploits” was decidedly reduced.
So why not use a tool like the internet to make sure that these can be seen by everyone worldwide?
From this simple question and thanks to their already well-known IT skills, they gave life to this splendid and highly successful project, giving everyone the opportunity to quickly and easily upload a video that everyone can watch, this is the power of the giant YouTube. Subsequently, after only 1 year of life (November 2006) it was sold to another global giant, namely Google, which bought it for approximately 1.6 billion dollars.
To date, they are in the top 3 of the most visited sites in the world (first google, second Facebook and third YouTube) this shows that YouTube is not a site but the video sharing site par excellence.
HOW TO MAKE A VIDEO ON YOUTUBE
Are you wondering how to make a YouTube video or how do you put a video on YouTube? Well the answer is simple here is the procedure explained in a few steps.
We assume that you must already have a video available to upload to the net or you must be ready to create/record a video right away.
- First you need to connect to the official Youtube site and log in with your Google account data, if you don’t have one yet, hurry up and create it which can come in handy in many other situations.
- Once landed on the platform after registration, click on the upload button that you will find at the top right.
- Manually upload the video by clicking on the Select files to upload button.
- Before uploading the video remember to select the privacy level of your video.
- Once the upload has started, you must fill in the form that is shown to you by typing the title, description and tag to associate with the movie.
- By clicking on the Advanced settings tab, you can instead enter other options regarding the video, such as the category the video belongs to and decide which users can enter comments.
- At this point you can click on the Publish button to ensure that at the end of the uploading procedure the video is shared on YouTube.
NB before uploading a video to YouTube you must be sure that it does not contain any sequences or music pieces protected by copyright, otherwise you seriously risk the removal of your videos and the reporting of the channel.
METHOD OF ATTENDANCE AND COSTS OF THE YOUTUBE AND ONLINE VIDEO MARKETING COURSE
DURATION
Total duration of the course:
3.5 hours
HOW TO ATTEND
You can take the course:
ON DEMAND
with the opportunity to see it again and again as many times as you like
COSTS
ON DEMAND:
€189 + VAT
HOW TO BUY THE YOUTUBE AND ONLINE VIDEO MARKETING COURSE?
To receive more information, fill out the form below, specifying in the Message field “YouTube and online VIEO MARKETING COURSE registration”.
If, on the other hand, you are interested in learning more about other sectors of Digital Marketing, we recommend one of our courses:
- Web analytics course
- Web Content Editor course
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