Classes start: June 12

Social Media Manager Course

The Digital Coach® Social Media Manager Course consists of Training + 3 cycles of Real Practice with Job Rotations + Certification (skills and professional experience) to be prepared for the world of work.

You can follow the lessons in the mode most convenient for you online live from home, with a choice of daytime or evening hours or through the on-demand video lessons.

Course to become a Social Media Manager

Is the Social Media Manager course with practical-operational training what you are looking for in search engines, because you want to understand which tools to use to devise the best strategies and how to manage communication on the main social network channels?

Have you already taken several social media manager courses, perhaps even a free course in social media marketing lasting just a few hours, but it failed to meet your expectations and impart all the knowledge you need to improve your online presence on Facebook, Instagram, Linkedin, Twitter, TikTok, etc.?
Then you are in the right place! Here you will find all the information on how to train and become a Social Media Manager.

By attending the online social media manager course, you will be able to acquire best practices and prove that you

  • be technically proficient in the functioning of the different Social Media platforms in order to define the best strategies;
  • know how to supervise and coordinate collaborators who operationally manage the various social networks;
  • monitor results and evaluate the course of the social media strategy.
social media manager certification

But is ‘only’ training sufficient to be able to aspire to a Social Media Manager position?


Find out why by requesting the free

Social Media Manager Course Program

Let’s take a detailed look at all the disciplines included in the study plan



Social Media Modules


FACEBOOK COMMUNITY MARKETING: the creation and management of Facebook Pages, from the daily management of the editorial calendar to the rules of engagement and moderation of the community, passing through social care and crisis management. There will be no lack of insights into measuring results through Analytics.


DIGITAL PR: we will discover the players with whom to do public relations online and how to interact effectively with them, using the tools that help make our lives easier. How to work profitably with bloggers, online publishers, influencers, social stars.


FACEBOOK ADVERTISING: during the social media manager course we will set up advertising campaigns with all the tools Facebook provides to reach millions of potential customers in a targeted manner based on gender, age, domicile and interests. From Facebook adv to content sponsoring, from Offers to Facebook remarketing and then analysing the results with Facebook Insights.


YOUTUBE & ONLINE VIDEO MARKETING: we will discover how even a small company can set up a video marketing and video advertising strategy and reach the right audience with a limited budget. We will learn how to create a Youtube channel, create the right video content, advertise with Ads for videos and monitor the results with Youtube analytics.


LINKEDIN MARKETING: we will discover the advertising, lead generation and social selling opportunities offered by the professional Network that now counts more than 6 million users in Italy. From the creation, management and moderation of company pages to the community management of Linkedin groups and the possibility of creating advertising campaigns. References will be both personal and corporate.


WORDPRESS FOR BLOGGING & SEO COPYWRITING: we will make you understand why the Blog is the centre of the best social media marketing strategies, as well as the first content marketing channel to consider when addressing your audience. We will discover how to use WordPress and the main plugins to make yourself autonomous in managing a blog and to write content that is optimised for search engines.


INSTAGRAM & INFLUENCER MARKETING: we will try to understand what peculiarities have allowed Instagram to become the social network that has grown the most in the last year. We will discover how some brands are making original and effective use of the immediacy of visual content and how it is one of the main tools for Influencer Marketing.


TWITTER AND NEW SOCIAL MEDIA (Telegram, Whatsapp and Messenger): in this concluding module we will explore the growth and application potential of twitter and other emerging social media, trying them out live. We will learn, depending on the company we work for, how to find the niche social media that can best enable you to reach your audience.


CONTENT MARKETING & BLOGGING: we will learn how to produce content capable of attracting, engaging and giving answers to our potential customers. We will discover how to enhance them through a corporate blog, maximise their distribution through social media. We will learn how to use useful tools to facilitate their creation (CMS, visual content tools, video content, infographics, image processing) and automate social media posting.


PERSONAL BRANDING & PROFESSIONAL SUCCESS: we will start by defining our professional positioning and then take the first steps, as always helped by the right tools, aimed at increasing our personal visibility both on search engines and social media. We will define a personalised action plan for each participant in order to turn our career around and realise our professional dreams!


DIGITAL STORYTELLING: with the Digital Storytelling Course you will learn what digital storytelling is and how to do it, what are the characteristics of a successful corporate communication and, through the definition of Brand Identity, you will understand how brands tie their customers to a story and not directly to a product or service.


WEB REPUTATION & SOCIAL MEDIA MONITORING: various software and tools are now able to read the conversations that take place online and on social media and return data that can allow you to evaluate opinions and perceptions in relation to a brand, a product, a campaign. We will discover what they are, how and when to use them to improve our web reputation.

Mode and Attendance of the Social Media Manager Certification Course

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of Training

239 hours of live training divided into 12 training modules + 168 hours of Work Experience + final exam to obtain the Social Media Manager Certification.

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when you want

You can attend the Social Media Manager course by choosing the attendance mode that suits you best! You can follow the lessons in streaming following the diurnal or evening program, or use the on-demand video lessons when it is most convenient for you.

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Real practice

In addition to the theoretical lessons, you will have the opportunity to access our Work Experience, i.e. 4 months of real-life practical training (for 3 cycles in job rotation) where you can measure yourself with operational work and put into practice what you have learnt during the course.


Examination and Certification

By taking a final exam you will be able to test your level of preparation and obtain the Certification of Competence and Attendance.

The Social Media Manager Certification Course offers you the opportunity to choose how, when and in which mode you attend. In this way you can study under the best possible conditions according to your personal needs.

The mode of attendance can be:

  • Live, streaming;
  • On demand.

The course consists of 239 hours of lessons divided into 12 training modules and 3 cycles of exercises (to be carried out over approximately 4 months each) that allow the lessons learnt to be put into practice on real work cases.

At the end of the course there is a final examination that allows certification to confirm the skills acquired during the course. In addition to the certification of competence, a certificate is also issued showing the % of actual attendance and the exam pass grade.

Advantages of the
Social Media Manager Course

social media growth
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ONLINE orientation interview and entrance test.


Work, practice, study: all in CONTEMPORARY.


3 WORK EXPERIENCE: 3 cycles of 4 months in job rotation to increase your experience.

Real practice – Work Experience


ONLINE participants

application hours


extra skills acquired


The Work Experience is the flagship of the Digital Coach training experience.

4 months of operational practice in one of the 12 teams of the different WEX, under the supervision of established professionals in the sector, will offer students the opportunity to measure themselves against real cases of Digital Marketing and field test the lessons learnt during the Certification.

The Wex experience is a unique opportunity to enhance your operational skills in digital marketing. If your chosen training course provides for it, you can follow one to four work experiences to supplement your study path. Discover all the Digital Coach wex teams!

Who the Work Experience is aimed at:

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Young recent graduates
eager to specialise in one of the most in-demand digital professions, thanks to a credible certification.

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who wish to update themselves on the new digital professions in order to innovate their company.

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who want to specialise in digital and focus on the web for their future.

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who wish to acquire web and social skills to use in the performance of their duties.

Work Experience TEAMS


To view some of the final work of each team click on the team name and you will be directed to the relevant page:



Become a Social Media Specialist!



Become a Social Advertising Specialist!



Become a Digital Pr Specialist!



Become a Video Marketing Specialist!


  • Final exam with grade: passing with a minimum score of 70/100.

  • Subsequent possibility to take our other certification exams on digital professions.

  • 6 sessions per year available for taking or repeating the examination.

  • Certification of profit (final grade).

certification social media manager
certification of knowledge

Teaching Method

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Lessons supported by practical tests with live corrections + homework with video corrections.

Strategies and best practices immediately applicable in the company

Questions and interaction with lecturers during the live lesson and post-lesson in dedicated groups.

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Practical-Operational approach with a strong focus on business, turnover.

Use of tools and software such as Google tools, Facebook, WordPress, etc.

Professional lecturers and contributions, for direct learning from digital experts.

Video Testimonials from Former Students

You can hear from former participants who have taken our Digital Marketing Certifications online via this video.




Read what former students think


On Google, Facebook and Youtube you will find hundreds of OPINIONS from former students; click on the images below to view them.

In all of them you will find their Full Name and direct link to their social profile. You can thus check their trustworthiness.


Request more information

By filling out this form you will have the opportunity to:

Request information on this and other Digital Coach certifications.

View and download 3 summary tables on Course Catalogue and related study subjects, Included Services available and Price List. You will also receive an e-mail containing the same info and links to video testimonials from participants and video presentations of all courses.

– Book, if you wish, your participation in the webinar “10 steps to make a career or start your own business with digital” live online. After attending the webinar, you can request a one-to-one coaching session with one of our career consultants.