ADMISSIONS DEADLINE: 1st of March
Classes start: 4th of March
FACEBOOK ADVERTISING TECHNIQUES: Master the art of setting up targeted advertising campaigns using Facebook’s robust tools. From content sponsoring to Facebook remarketing, this module ensures you can analyze campaign performance with Facebook Insights effectively.
YOUTUBE & VIDEO MARKETING ESSENTIALS: Discover how even small businesses can harness video marketing and advertising to reach the right audience on a budget. Learn to set up a YouTube channel, craft compelling video content, utilize Ads for videos, and monitor performance with YouTube analytics.
LINKEDIN MARKETING EXPERTISE: Explore the vast advertising and lead generation opportunities on LinkedIn, the professional network boasting over 6 million users in Italy. This module covers both personal and corporate aspects, from company page management to LinkedIn group community management and ad campaigns.
WORDPRESS FOR BLOGGING & SEO COPYWRITING: Understand the pivotal role of blogs in social media marketing strategies. Delve into WordPress functionalities, essential plugins, and the art of crafting SEO-optimized content.
INSTAGRAM & INFLUENCER MARKETING INSIGHTS: Grasp the unique attributes that have propelled Instagram’s growth. Learn how brands leverage visual content effectively and the significance of Instagram in influencer marketing campaigns.
TWITTER & EMERGING SOCIAL MEDIA TRENDS: In this module, explore the potential of Twitter and rising social platforms like Telegram, Whatsapp, and Messenger. Depending on your business, identify niche social media platforms that resonate with your target audience.
CONTENT MARKETING & BLOGGING FOUNDATIONS: Master the art of creating engaging content that resonates with potential customers. Enhance content through corporate blogs, maximize distribution via social platforms, and utilize tools for content creation and social media automation.
PERSONAL BRANDING FOR PROFESSIONAL GROWTH: Begin by pinpointing your professional niche, then embark on a journey to amplify personal visibility on search engines and social platforms. Each participant will receive a tailored action plan to elevate their career and achieve professional aspirations.
DIGITAL STORYTELLING PRINCIPLES: With this module, understand the essence of digital storytelling, the traits of impactful corporate communication, and how brands captivate customers with compelling narratives rather than just products or services.
WEB REPUTATION & SOCIAL MEDIA MONITORING: In today’s digital age, numerous tools can gauge online conversations and provide insights into brand perception. Learn about these tools, their applications, and strategies to bolster your web reputation.
Benefits of the Social Media Manager Course
ONLINE orientation interview and entrance test.
Work, practice, study: all in CONTEMPORARY.
3 WORK EXPERIENCE: 3 cycles of 4 months in job rotation to increase your experience.
Lessons supported by practical tests with live corrections + homework with video corrections.
Strategies and best practices immediately applicable in the company
Questions and interaction with lecturers in dedicated groups.
TUTORIALS ON TOOLS AND REAL CASES
Practical-Operational approach with a strong focus on business, turnover.
Use of tools and software such as Google tools, Facebook, WordPress, etc.
Professional lecturers and contributions, for direct learning from digital experts.