Starting date: July 1st

Social Media Manager Course

The Digital Coach® Social Media Manager Course consists of Training + 3 cycles of Real Practice with Job Rotations + Certification (skills and professional experience) to be prepared for the world of work.

If you’re looking for the best courses for aspiring social media managers, our Social Media Manager course with practical-operational training is what you are looking for. You will understand what tools to use to work out the best strategies and manage communication on the main social media channels with our program.

If you want to learn the best practices for improving your online presence on Facebook, Instagram, LinkedIn, or TikTok, our course is the right one.

Just taking a free course is not enough to train and become a Social Media Manager.

By taking our online Social Media Manager course, you will acquire best practices for managing social. Specifically, you will learn:

  • Technical skills in how different social media platforms work;
  • To supervise and coordinate a team that manages a company’s different social networks;
  • To define the best strategy;
  • To monitor results and evaluate the progress of the strategy used on social media.

Social Media Manager Course Program

Let’s take a detailed look at all the disciplines included in the study plan



FACEBOOK COMMUNITY MANAGEMENT: dive deep into the creation, management, and optimization of Facebook Pages. This module covers everything from daily editorial calendar management to community engagement rules, social care, crisis management, and leveraging Facebook Analytics for result measurement.


DIGITAL PR STRATEGIES: uncover the key online public relations players and learn effective interaction techniques. This segment emphasizes tools that simplify digital PR processes, and strategies for profitable collaborations with bloggers, online publishers, influencers, and social media stars.


FACEBOOK ADVERTISING TECHNIQUES: master the art of setting up targeted advertising campaigns using Facebook’s robust tools. From content sponsoring to Facebook remarketing, this module ensures you can analyze campaign performance with Facebook Insights effectively.


YOUTUBE & VIDEO MARKETING ESSENTIALS: discover how even small businesses can harness video marketing and advertising to reach the right audience on a budget. Learn to set up a YouTube channel, craft compelling video content, utilize Ads for videos, and monitor performance with YouTube analytics.


LINKEDIN MARKETING EXPERTISE: explore the vast advertising and lead generation opportunities on LinkedIn, the professional network boasting over 6 million users in Italy. This module covers both personal and corporate aspects, from company page management to LinkedIn group community management and ad campaigns.


WORDPRESS FOR BLOGGING & SEO COPYWRITING: understand the pivotal role of blogs in social media marketing strategies. Delve into WordPress functionalities, essential plugins, and the art of crafting SEO-optimized content.


INSTAGRAM & INFLUENCER MARKETING INSIGHTS: grasp the unique attributes that have propelled Instagram’s growth. Learn how brands leverage visual content effectively and the significance of Instagram in influencer marketing campaigns.


TWITTER & EMERGING SOCIAL MEDIA TRENDS: in this module, explore the potential of Twitter and rising social platforms like Telegram, Whatsapp, and Messenger. Depending on your business, identify niche social media platforms that resonate with your target audience.


CONTENT MARKETING & BLOGGING FOUNDATIONS: master the art of creating engaging content that resonates with potential customers. Enhance content through corporate blogs, maximize distribution via social platforms, and utilize tools for content creation and social media automation.


PERSONAL BRANDING FOR PROFESSIONAL GROWTH: begin by pinpointing your professional niche, then embark on a journey to amplify personal visibility on search engines and social platforms. Each participant will receive a tailored action plan to elevate their career and achieve professional aspirations.


DIGITAL STORYTELLING PRINCIPLES: with this module, understand the essence of digital storytelling, the traits of impactful corporate communication, and how brands captivate customers with compelling narratives rather than just products or services.


WEB REPUTATION & SOCIAL MEDIA MONITORING: in today’s digital age, numerous tools can gauge online conversations and provide insights into brand perception. Learn about these tools, their applications, and strategies to bolster your web reputation.

AI FOR SOCIAL MEDIA: in the dynamic realm of social media, Artificial Intelligence (AI) stands as a transformative force, reshaping the landscape of digital interaction.

AI algorithms analyze vast amounts of data, enabling precise targeting, personalized content recommendations, and enhanced user experiences.

From chatbots streamlining customer service to predictive analytics optimizing ad campaigns, AI empowers businesses to make data-driven decisions and foster deeper connections with their audience.

As AI continues to evolve, its integration into social media strategies promises even greater innovation and efficiency, unlocking new possibilities for engagement and growth.

Mode and Attendance of the Social Media Manager Certification Course

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of Training

239 hours of live training divided into 12 training modules + 168 hours of Work Experience + final exam to obtain the Social Media Manager Certification.

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when you want

You can attend the Social Media Manager Course using the on-demand video lessons when it is most convenient for you.

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Real practice

In addition to the theoretical lessons, you will have the opportunity to access our Work Experience, i.e. 4 months of real-life practical training (for 3 cycles in job rotation) where you can measure yourself with operational work and put into practice what you have learned during the course.

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Examination and Certification

By taking a final exam you will be able to test your level of preparation and obtain the Certification of Competence and Attendance.

How to become a certified social media manager? By taking our online course, not only will you gain the skills and knowledge needed, but you’ll also receive a certification upon completion, validating your expertise in the field.

The Social Media Manager Course consists of 239 hours of lessons divided into 12 training modules and 3 cycles of exercises (to be carried out over approximately 4 months each) that allow the lessons learned to be put into practice on real work cases.

At the end of the course there is a final examination that allows certification to confirm the skills acquired during the course. In addition to the certification of competence, a certificate is also issued showing the % of actual attendance and the exam pass grade.

Benefits of the Social Media Manager Course

social media manager course on demand
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ONLINE orientation interview and entrance test.

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Work, practice, study: all in CONTEMPORARY.


3 WORK EXPERIENCE: 3 cycles of 4 months in job rotation to increase your experience.

Real practice – Work Experience


ONLINE participants

application hours


extra skills acquired

social media manager team

The Work Experience is the flagship of the Digital Coach educational experience.

You can choose to participate in the Social Media team, one of 12 teams from the different WEXs, under the supervision of established digital marketing professionals. During the Wex experience you will have the opportunity to measure yourself against real digital marketing cases and field test what you learned during the Social Media Manager Course.

If your chosen educational path provides for it, you will be able to follow one to four work experiences to supplement your course of study, a unique opportunity to improve your operational skills. Check out all the Digital Coach Wex Teams!

Who the Work Experience is aimed at:

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Youngesters recent graduates
eager to specialize in one of the most in-demand digital professions, thanks to a credible certification.

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who want to update themselves on the new digital professions in order to innovate their company.

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who want to specialize in digital and focus on the web for their future.

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who want to acquire web and social skills to use in the performance of their duties.

Work Experience TEAMS



Become a Social Media Specialist!



Become a Social Advertising Specialist!



Become a Digital Pr Specialist!



Become a Video Marketing Specialist!


  • Final exam with grade: passing with a minimum score of 70/100.



  • Subsequent possibility to take our other certification exams on digital professions.



  • 6 sessions per year available for taking or repeating the examination.

  • Certification of profit (final grade).

on demand lesson

Lessons supported by practical tests with live corrections + homework with video corrections.

Strategies and best practices immediately applicable in the company

Questions and interaction with lecturers in dedicated groups.

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Practical-Operational approach with a strong focus on business, turnover.

Use of tools and software such as Google tools, Facebook, WordPress, etc.

Professional lecturers and contributions, for direct learning from digital experts.