What does a Social Media Marketing Certification consist of?
The Social Media Marketing Certification is a complete Digital Coach training programme that provides a high level of knowledge of all Social Media, their tools and analysis tools. Digital Coach’s innovative training follows the latest trends in digital marketing coming straight from the US digital mecca of Silicon Valley.
Digital Coach’sin Social Media Marketing Certification aims to train specialists who have a high knowledge of all social media, their tools and analysis tools. Professionals who want to pursue a career as a Social Media Manager capable of effectively managing a company’s online reputation or who understand how to communicate brilliantly on each of the existing social media, in order to integrate them skilfully with other digital marketing activities.
Contents and programme of the Social Media Marketing Certification
On completion of the Social Media Marketing Certification, participants will be able to:
- learn how to adapt the way they communicate according to the languages of the various social media
- plan, create and manage social advertising campaigns through the advertising tools of Facebook, Linkedin, Instagram, Twitter, YouTube, Whatsapp, Telegram
- develop and manage online communities, maximising their engagement
- produce written, image and video content suited to the type of business to be promoted and capable of stimulating interest, interaction and sharing
- use analytics tools to measure the results achieved
- manage Digital PR by involving influencers and online publishers of reference.
The program is divided into 12 training modules.
Mode and Attendance of the Social Media Marketing Certification
70 hours of live training divided into 12 training modules in the Social Media area + final exam to obtain the Certification in Social Media Marketing.
Study when you want
You can choose the attendance mode that suits you best! In live streaming or by taking advantage of the ON DEMAND video lessons when it is most convenient for you.
Examination and Certification
By taking a final exam, you will be able to test your level of preparation and obtain Certification of Competence and Attendance.
The Social Media Marketing Certification offers the opportunity to choose how, when and in which mode you attend. This gives you the opportunity to study under the best possible conditions according to your personal needs.
At the end of the course there is a final exam that allows for the issuing of certification confirming the skills acquired during the course. In addition to the certification of competence, a certificate is also issued showing the % of actual attendance and the exam pass mark.
The mode of attendance can be:
- Live, in streaming with operational exercises
- On-demand lessons.
Area Social Media modules
FACEBOOK COMMUNITY MARKETING: the creation and management of Facebook Pages from the daily management of the editorial calendar to the rules of engagement and moderation of the community, passing through social care and crisis management. There will be no lack of insights into measuring results through Analytics.
DIGITAL PR: we will discover the players with whom to do public relations online and how to interact effectively with them, using the tools that help make our lives easier. How to work profitably with bloggers, online publishers, influencers, social stars.
FACEBOOK ADVERTISING: we will set up advertising campaigns with all the tools Facebook provides to reach millions of potential customers in a targeted manner based on gender, age, domicile and interests. From Facebook adv to content sponsoring, from Offers to Facebook remarketing and then analysing the results with Facebook Insights.
YOUTUBE & ONLINE VIDEO MARKETING: we will discover how even a small company can set up a video marketing and video advertising strategy and reach the right audience with a limited budget. We will learn how to create a Youtube channel, create the right video content, advertise with Ads for videos and monitor the results with Youtube analytics.
LINKEDIN MARKETING: we will discover the advertising, lead generation and social selling opportunities offered by the professional Network that now counts more than 6 million users in Italy. From the creation, management and moderation of company pages to the community management of Linkedin groups and the possibility of creating advertising campaigns. References will be both personal and corporate.
WORDPRESS FOR BLOGGING & SEO COPYWRITING: we will make you understand why the Blog is the centre of the best social media marketing strategies as well as the first content marketing channel to consider when addressing your audience. We will discover how to use WordPress and the main plugins to make yourself autonomous in the management of a blog and to write content that is optimised for search engines.
INSTAGRAM & INFLUENCER MARKETING: we will try to understand what peculiarities have allowed Instagram to become the social network that has grown the most in the last year. We will discover how some brands are making original and effective use of the immediacy of visual content and how it is one of the main tools for Influencer Marketing.
TWITTER AND NEW SOCIAL MEDIA (Telegram, Whatsapp and Messenger): in this concluding module we will explore the growth and application potential of twitter and other emerging social media, trying them out live. We will learn, depending on the company we work for, how to find the niche social media that can best enable you to reach your audience.
CONTENT MARKETING & BLOGGING: we will learn how to produce content capable of attracting, engaging and giving answers to our potential customers. We will discover how to enhance them through a corporate blog, maximise their distribution through social media. We will learn how to use useful tools to facilitate their creation (CMS, visual content tools, video content, infographics, image processing) and automate social media posting.
PERSONAL BRANDING & PROFESSIONAL SUCCESS: we will start by defining our professional positioning and then take the first steps, as always helped by the right tools, aimed at increasing our personal visibility both on search engines and social media. We will define a personalised action plan for each participant in order to turn our career around and realise our professional dreams!
DIGITAL STORYTELLING: you will learn what digital storytelling is and how to do it, what are the characteristics of a successful corporate communication and, through the definition of Brand Identity, you will understand how brands tie their customers to a story and not directly to a product or service.
WEB REPUTATION & SOCIAL MEDIA MONITORING: various software and tools are now able to read the conversations that take place online and on social media and return data that can allow you to evaluate opinions and perceptions in relation to a brand, a product, a campaign. We will find out what they are, how and when to use them to improve our web reputation.
Real practice – Work Experience
Months of practice
extra skills acquired
The Work Experience is the flagship of the Digital-Coach training experience.
4 months of operative practice in one of the 12 teams of the different WEX, under the supervision of established professionals in the sector, will offer the student the opportunity to measure himself with real cases of Digital Marketing and test in the field the teachings received during the Certification.
The WEX experience is a unique opportunity to enhance your operational skills in digital marketing. If your chosen training course provides for it, you can follow one to four work experiences to supplement your study path. Discover all the Digital Coach Wex teams!
By filling out this form you will have the opportunity to:
– Request information on this and other Digital Coach certifications.
– View and download 3 summary tables on Course Catalogue and related study subjects, Included Services available and Price List. You will also receive an e-mail containing the same info and links to video testimonials from participants and video presentations of all courses.
– Book, if you wish, your participation in the webinar “10 steps to make a career or start your own business with digital” live online. After attending the webinar, you can request a one-to-one coaching session with one of our career consultants.