Starting date: 9th of September

Social Media Specialist Certification


A Social Media Specialist works with the company’s social channels with a focus on brand promotion and audience engagement of the brand.

Expert in strategies and means of online communications channels, the Social Media Specialist becomes indispensable for firms who want to establish themselves and remain on the web.

In our Social Media Specialist Certification Course, you will discover a comprehensive and current curriculum that covers the most effective practices and strategies for becoming a top-tier Social Media Specialist.

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Become a Social Media Specialist


  • Are you looking for an online Social Media Specialist Certification?
  • Would you like a program that offers complete on-demand flexibility to suit your schedule?
  • Are you aiming to earn an official certification to kickstart your career as a Social Media Specialist?
  • Keen on understanding the role, salary, required training, and how it differs from a Social Media Manager?
  • Are you interested in finding out what the role of a Social Media Specialist entails?

This is the perfect place for you!

social media strategy

Social Media Specialist: role and responsibilities

The Social Media Specialist is a highly coveted role in the digital age, propelled by the rapid expansion of online platforms such as Facebook, LinkedIn, Instagram, Snapchat, and Twitter.

This surge has heightened the importance for businesses to strategically design and oversee their social media approaches and marketing initiatives.

In essence, a Social Media Specialist is:

  1. A planner who orchestrates a business’s footprint across different social platforms keeps an eye on the brand’s online image, and discerns the elements that have an impact, whether positive or negative, on this perception;
  2. A communicator and creator of content who connects with the audience on social media, encouraging engagement, moderating conversations, handling potential issues, and nurturing a vibrant online community that interacts with the brand.

What skills are essential?

Unlike a Social Media Manager (refer to our Social Media Manager Course), a Social Media Specialist not only manages the company’s social channels but also engages beyond them to monitor and interact with the target community. A Social Media Specialist must adeptly navigate online spaces where the company’s web reputation is shaped, actively monitoring and, when necessary, intervening – often as a regular user rather than as an official company representative. The Social Media Specialist’s role encompasses:

  • Engagement on social networks, both within and outside the company
  • Participation in Facebook and LinkedIn groups
  • Interaction on external blogs
  • Involvement in online communities, forums, and chats
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They manage the company’s social channels, oversee the Community Management, and safeguard the Brand’s Web Reputation

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They develop and execute the social communication strategy, plan the editorial calendar, and coordinates the team for its implementation.

 Social Media Specialist Certification

The Digital Coach’s Social Media Specialist Certification equips individuals aspiring to work in social media, focusing on online community management and moderation.

This course includes 126 hours of instruction, divided into 12 training modules, complemented by a practical Work Experience phase spanning approximately 4 months.

The Social Media Specialist Certification is available for live attendance or can be accessed on-demand, at your convenience.

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Upon completion, a final exam is administered. Achieving a score of 70 out of 100 or higher grants a certificate verifying the skills acquired, along with a certificate detailing actual attendance and the exam score.

Social Media Specialist Certification

Format and Attendance

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126 Hours of Training

126 hours of live training divided into 12 modules and 2 cycles of exercises.

Learn at Your Pace

Learn at Your Pace

By watching the video lessons on-demand, you will have the flexibility to study whenever it’s most convenient for you.

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Hands-on Experience

You will have access to our Work Experience, which entails 4 months of practical training, allowing you to immerse yourself in real-world tasks and apply the knowledge you have acquired throughout the course.

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Assessment and Accreditation

Upon completing a final test, you can assess your proficiency and earn a Certification of Competence and Attendance.

This course offers a comprehensive program that spans 126 hours and is segmented into 12 modules. For about 3 months, students will actively participate in 2 cycles of hands-on exercises, putting their newly acquired knowledge into practice within real-world situations.
Upon course completion, a final assessment awaits. Achieving a score of 70 out of 100 or higher will ensure students receive a certificate, which verifies the skills honed throughout the course. Alongside this competence certificate, attendees will also receive documentation detailing their actual participation percentage and their exam score.

Recipients of the Online Social Media Course

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Eager to specialize in one of the most in-demand new digital professions on the labor market, with the support of valuable certification.

pr managers


Looking to acquire skills applicable within their companies.

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 Keen on taking on the role of a Social Media Specialist.



Aiming to update their professional skills and offer social management services.

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Seeking to shift their focus to the web.

To become a Social Media Specialist, we recognize the utmost importance of thorough preparation and extensive practice.

Discover how Digital Coach has tailored its training program by participating in our webinar and take advantage of the opportunity to speak with one of our Digital Career Consultants through one-on-one coaching.

Both opportunities are completely free and will assist you in understanding how to pursue a career in Social Media.

Download the PRICE LISTRegister for the FREE WEBINAR

What advantages does the Social Media Specialist Certification Course offer?

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ONLINE ORIENTATION interview and entrance test.

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WORK, PRACTICE, STUDY: a comprehensive learning approach


WORK EXPERIENCE: practical experience in the role of Social Media Specialist.

Social Media Specialist Certification Content

Upon completing this course, participants will have mastered the essential duties of a Social Media Specialist, including:

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Keeping a close eye on individuals and trends that shape the company’s online reputation.

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Effectively handling potential crises or attacks on the company’s social media platforms.

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Engaging online users through compelling content, discussions, contests, and events, both online and offline.

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Crafting various types of content, including written, visual, and graphic materials.

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Navigating digital PR and building relationships with influencers.

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Organizing an editorial calendar for consistent content delivery.

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Moderating conversations across different social networks.


Cultivating user loyalty and encouraging buzz marketing, i.e. word-of-mouth marketing.

Real practice – Work Experience


Months of practice

ONLINE participants

Hours of Engagement


Additional Competencies Gained

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The Professional Experience (WEX) stands as the pinnacle of the Digital-Coach educational journey.

Spend 4 enriching months working hands-on in one of the 12 specialized teams of the different WEXs. Under the guidance of seasoned industry experts, students will tackle real-world Digital Marketing challenges, applying the knowledge gained during their Certification.

The Wex training is a golden chance to sharpen your practical skills in digital marketing. Depending on your selected course, you can engage in one to four such experiences to complement your learning trajectory. Explore all the teams under Digital Coach’s Wex program!

Who the Work Experience is aimed at

young graduates

Young recent graduates
Eager to specialise in one of the most in-demand digital professions, thanks to a valuable certification.

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Who wish to update themselves on the new digital professions in order to innovate their company.

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Who want to specialize in digital and focus on the web for their future.

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Those aiming to gain expertise in digital fields and concentrate on the internet for their future endeavors.

The other Work Experience TEAMS:


WORK EXPERIENCE social media

Become a Social Media Specialist!



Become a Social Advertising Specialist!



Become a Digital Pr Specialist!


WORK EXPERIENCE video marketing

Become a Video Marketing Specialist!

Social Media Specialist Certification Program

Let’s look extensively at all the disciplines included in the study plan.

Social Media Modules


FACEBOOK COMMUNITY STRATEGY: dive into the art of crafting and overseeing Facebook Pages. From managing the daily editorial calendar to understanding engagement rules and moderating the community. We will also delve into social care, crisis management, and the significance of gauging outcomes using Analytics.

DIGITAL PR: identify the key players engaging in online public relations and strategies to apply to bring them on board. We shall look at the tools which, if deployed, would make our tasks much easier and the art of working with bloggers, publishers, influencers, and social media celebs.
FACEBOOK ADVERTISING: master the full arsenal of possibilities that Facebook provides in order to create targeted advertising campaigns. This course will cover all about Facebook Ads, from the promotion of content to the offers made by businesses, Facebook Remarketing, even measuring its performance through Facebook Insights.
YOUTUBE & VIDEO STRATEGY: learn how to do video marketing on a budget with businesses of any size. How to set up a YouTube channel, shoot the right video content, promote using Video Ads, and to measure results with YouTube analytics.
LINKEDIN MARKETING: find out about the wide opportunities on LinkedIn in three main categories: advertising, lead generation, and social selling. We will talk about creating and managing company pages, managing group communities within LinkedIn, and an advertisement campaign that reaches million of users around the world.
WORDPRESS & SEO CONTENT CREATION: understand the pivotal role of blogs in social media marketing strategies and content marketing. Learn to navigate WordPress, utilize essential plugins, manage a blog autonomously, and craft SEO-optimized content.
INSTAGRAM & BRAND AMBASSADORS: discover the secrets behind bringing Instagram to the limelight and develop new strategies for branding in the light of visual content and the role of Influencer Marketing.
TWITTER & EMERGING PLATFORMS: in this module, we shall go much deeper into Twitter and the social potentials that exist with emerging platforms, such as Telegram, WhatsApp, and Messenger. Thus, identifying niche platforms that better connect with your business.
CONTENT STRATEGY & BLOGGING: master the art of creating compelling content that will be relevant to your customers. Make content work even harder with corporate blogging, reach more people with social media, and eventually automate the creation and publishing with tools for content marketing and social media.
CONTENT STRATEGY & BLOGGING: master the art of creating compelling content that will be relevant to your customers. Make content work even harder with corporate blogging, reach more people with social media, and eventually automate the creation and publishing with tools for content marketing and social media.
DIGITAL STORYTELLING: appreciate the very heart of digital storytelling, its tentacles into the hallmarks of impactful corporate communication, and how brands captivate customers with stories rather than just products or services.
ONLINE REPUTATION & SOCIAL MONITORING: you will have access to tools to monitor different conversations over the internet and chats from social media. You can extract data to check brand perception or opinion checking and improve your web reputation using various strategies.
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Engage in lessons complemented by hands-on exercises with real-time feedback, plus assignments accompanied by video evaluations.

Implement immediate strategies and best practices in a professional setting.

Engage with instructors in specialized groups.

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Adopt a practical, business-centric approach with an emphasis on revenue generation.

Familiarize yourself with essential digital tools and platforms, including Google tools, Facebook, WordPress, and more.

Benefit from the expertise of seasoned professionals, ensuring you learn directly from the best in the digital realm.


  • Final exam with grade: passing with a minimum score of 70/100

  • Subsequent opportunity to also take our other certification exams on digital professions

  • “Certification of skills” acquired and tested through the exam

  • 6 sessions per year available for taking or repeating the examination

  • Certification of profit (final grade) and actual attendance

certification of skills social media specialist

Social Media Marketing is truly an opportunity for everyone, and with the right application, you can learn it from scratch and apply it in a wide variety of areas. Our students are of all ages and come from different educational and work experiences. Some at their first job, some employed for a long time, all have found a place and direct application in Social Media Marketing.

Download BROCHUREAttend the presentation

Services included

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Study when you want

attending on demand

Attending On Demand

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Guided company visits

recorded lectures

Video recordings of lessons from the day after the lesson

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Financing possibility through Deutsche Bank

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Video Tutorials on Social Media topics in the new TUTORIAL area

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Orientation/suitability interview before enrolling

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Access to reserved area for student and our Placement Service (visit our Digital Jobs Portal)

final grade

Participate in the “Work Experience” program to earn additional points on your final grade. Also, explore the option of taking 2 additional exams in new digital professions

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Missed a live stream? Catch up with On Demand lesson access

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You have the option to take your exam anytime within 18 months of enrollment

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If needed, temporarily suspend your participation and resume in the next semester

Alumni Insights

Dive into authentic feedback from our graduates on platforms such as Google+, Facebook, and YouTube. Browse through a wide range of testimonials by selecting the images below.

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