Classes start: 2 of October

Social Media Course


The Social Media Specialist is the person in charge of a company’s social channels with the main purpose of promoting the brand and establishing a dialogue with the brand’s buyer personas.

An expert in online communication channels and strategies, the Social Media Specialist has become a fundamental figure for companies that want to impose and defend their position on the web.

In Digital Coach’s online Social Media Course you will find a complete and up-to-date programme on the most effective uses and strategies for becoming a top-level Social Media Specialist.

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Become a Social Media Specialist


  • Are you looking for a Social Media Specialist online?
  • Would you like to find an online Social Media course that can be attended entirely on-demand whenever you prefer?
  • Would you like to obtain an official certification to find a job as a Social Media Specialist?
  • Would you like to better understand what a Social Media Specialist does, how much they earn, what training they must have and how they differ from the Social Media Manager?
  • Would you like to understand what the job description of the Social Media Specialist is?

You are on the right page!

If you would like to know if and how to become a Social Media Specialist, Digital Coach offers you the chance to take part in the free online orientation webinar10 steps to follow to make a career or freelance in digital“. During this online appointment you will discover all the opportunities of the digital world and, if you wish, you can make an appointment for a one-hour one-to-one coaching session with one of our Digital Career Consultants. Together with him and through a specific analysis of your professional profile, you will understand what your next job in the digital world could be.

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Social Media Specialist: who he is and what he does

The Social Media Specialist is one of the new web professions most in demand on the job market since the exponential growth of social networks such as Facebook, Linkedin, Instagram, Snapchat and Twitter, and consequently the need for companies to plan and monitor their social media strategy and social marketing.

The Social Media Specialist is therefore at the same time

  1. a social media strategist capable of planning the presence on the various social networks, monitoring the company’s web reputation, and interpreting the factors that influence it positively or negatively
  2. a social media marketer/social media specialist capable of producing content, dialoguing with the social media audience, interacting, moderating, and managing possible crisis situations in order to build and strengthen the community of users who interact with the company online.

What skills must you have?

Unlike the Social Media Manager (see the Social Media Manager course), the Social Media Specialist not only operates on the company’s social channels, but also acts outside of them to detect and listen to the reference community. In fact, the Social Media Specialist must know how to intercept online users in those places where the company’s web reputation is decided, monitor them and possibly intervene, often operating as a user and not as an official representative of the company he works for. The Social Media Specialist therefore works on

  • Social Networks inside and outside the company
  • Facebook and Linkedin groups
  • External blog
  • Online Communities
  • Forums and Chats

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Works on the company’s social channels and is in charge of Community Management and defending the Brand’s Web Reputation



Studies and builds the social communication strategy, plans the editorial calendar and coordinates the operational team for its implementation.


Online Social Media Course Certification


Digital Coach’s Online Social Media Course Certification provides preparation for those wishing to work and pursue a career in social media in the field of online community management and moderation.

The course consists of 126 hours of lessons divided into 12 training modules and 1 cycle of real practice (Work Experience) to be carried out over approximately 4 months.
The Social Media Course can be attended live online or in deferred mode On Demand, which can be enjoyed whenever one prefers.

social media programme

At the end of the course there is a final exam which, if passed with a score of at least 70 points out of 100, allows for the issue of a certificate confirming the skills acquired during the course, as well as a certificate indicating the % of actual attendance and the exam pass mark.

Modalities and Attendance

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126 hours of training

126 hours of live training divided into 12 training modules and 2 cycles of exercises only.

Study when you want

You can choose the attendance mode that suits you best! You can follow the lessons in streaming or enjoy the video lessons on demand when it is most convenient for you.

Real practice

In addition to the theoretical lessons, you will have the opportunity to access our Work Experience, i.e. 4 months of real practice where you can measure yourself with operational work and put into practice what you have learnt during the course.

Examination and Certification

By taking a final exam, you will be able to test your level of preparation and obtain the Certification of Competence and Attendance.

You should know that the online Social Media Course gives you the opportunity to choose how, when and in which mode you attend. This gives you the opportunity to study under the best possible conditions according to your personal needs.

The mode of attendance can be:

  • Live, streaming;
  • On demand.

The course is composed of 126 hours of lessons divided into 12 training modules and 2 cycles of exercises to be carried out over a period of approximately 3 months that allow the lessons learnt to be put into practice on real work cases.

At the end of the course there is a final exam which, if passed with a score of at least 70 points out of 100, allows certification to be issued confirming the skills acquired during the course. In addition to the certification of competence, a certificate is also issued showing the % of actual attendance and the exam pass grade.

Recipients of the online Social Media Course

NEO graduates and YOUNG PEOPLE

eager to specialise in one of the new digital professions most in demand on the labour market, thanks to a credible certification


who wish to acquire skills that they can apply in their own company


who wish to take on the role of social media specialist


who wish to update professionally and also offer social management services


who want to shift their sphere of action to the web

To become a Social Media Specialist it is important to

to have the right preparation and a lot of practice.

Find out through webinar participation how Digital Coach has formulated its training offer and request one-to-one coaching

to talk to one of our Digital Career Consultants.

Both opportunities are totally free of charge and will help you understand how you can find a job in Social Media.

Download the PRICE LISTRegister for the FREE WEBINAR

What other benefits does certification offer?


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ONLINE orientation interview and entrance test.

Work, practice, study: all CONTEMPORARY.

WORK EXPERIENCE: work experience in the role of Social Media Specialist.

Contents of the online Social Media Course

At the end of the course participants will be able to perform the main tasks of the Social Media Course, namely :

monitor places and people that influence the company’s online reputation

manage possible crisis/attack situations against the company on social media

generate engagement with online users through content, discussions, contests, online and offline events

video tutorial

produce content: written, image and visual content

manage digital pr and interact with influencers

manage an editorial calendar

moderate discussions on various social networks

build online user loyalty and foster buzz marketing, i.e. online word-of-mouth marketing

Real practice – Work Experience


Months of practice

ONLINE participants

application hours


extra skills acquired

work experience

The Work Experience is the flagship of the Digital-Coach training experience.

4 months of operational practice in one of the 12 teams of the different WEXs, under the supervision of established professionals in the sector, will offer the student the opportunity to measure himself with real Digital Marketing cases and test in the field the lessons received during the Certification.

The Wex experience is a unique opportunity to enhance your operational skills in digital marketing. If your chosen training course provides for it, you can follow one to four work experiences to supplement your study path. Discover all the Digital Coach wex teams!

Who the Work Experience is aimed at

Young recent graduates
eager to specialise in one of the most in-demand digital professions, thanks to a credible certification.

who wish to update themselves on the new digital professions in order to innovate their company.

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who want to specialise in digital and focus on the web for their future.

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who wish to acquire web and social skills to use in the performance of their duties.

The other Work Experience TEAMS:



Become a Social Media Specialist!



Become a Social Advertising Specialist!



Become a Digital Pr Specialist!



Become a Video Marketing Specialist!

Social Media Course Certification program

But let’s look in detail at all the disciplines included in the study plan.

Social Media Modules


FACEBOOK COMMUNITY MARKETING: the creation and management of Facebook Pages from the daily management of the editorial calendar to the rules of engagement and moderation of the community, passing through social care and crisis management. There will be no lack of insights into measuring results through Analytics.


DIGITAL PR: we will discover the players with whom to do public relations online and how to interact effectively with them, using the tools that help make our lives easier. How to work profitably with bloggers, online publishers, influencers, social stars.


FACEBOOK ADVERTISING: we will set up advertising campaigns with all the tools Facebook provides to reach millions of potential customers in a targeted manner based on gender, age, domicile and interests. From Facebook adv to content sponsoring, from Offers to Facebook remarketing and then analysing the results with Facebook Insights.


YOUTUBE & ONLINE VIDEO MARKETING: we will discover how even a small company can set up a video marketing and video advertising strategy and reach the right audience with a limited budget. We will learn how to create a Youtube channel, create the right video content, advertise with Ads for videos and monitor the results with Youtube analytics.


LINKEDIN MARKETING: we will discover the advertising, lead generation and social selling opportunities offered by the professional Network that now counts more than 6 million users in Italy. From the creation, management and moderation of company pages to the community management of Linkedin groups and the possibility of creating advertising campaigns. References will be both personal and corporate.


WORDPRESS FOR BLOGGING & SEO COPYWRITING: we will make you understand why the Blog is the centre of the best social media marketing strategies as well as the first content marketing channel to consider when addressing your audience. We will discover how to use WordPress and the main plugins to make yourself autonomous in the management of a blog and to write content that is optimised for search engines.


INSTAGRAM & INFLUENCER MARKETING: we will try to understand what peculiarities have allowed Instagram to become the social network that has grown the most in the last year. We will discover how some brands are making original and effective use of the immediacy of visual content and how it is one of the main tools for Influencer Marketing.


TWITTER AND NEW SOCIAL MEDIA (Telegram, Whatsapp and Messenger): in this concluding module we will explore the growth and application potential of twitter and other emerging social media, trying them out live. We will learn, depending on the company we work for, how to find the niche social media that can best enable you to reach your audience.


CONTENT MARKETING & BLOGGING: we will learn how to produce content capable of attracting, engaging and giving answers to our potential customers. We will discover how to enhance them through a corporate blog, maximise their distribution through social media. We will learn how to use useful tools to facilitate their creation (CMS, visual content tools, video content, infographics, image processing) and automate social media posting.


PERSONAL BRANDING & PROFESSIONAL SUCCESS: we will start by defining our professional positioning and then take the first steps, as always helped by the right tools, aimed at increasing our personal visibility both on search engines and social media. We will define a personalised action plan for each participant in order to turn our career around and realise our professional dreams!


DIGITAL STORYTELLING: with the Digital Storytelling Course you will learn what digital storytelling is and how to do it, what are the characteristics of a successful corporate communication and, through the definition of Brand Identity, you will understand how brands tie their customers to a story and not directly to a product or service.


WEB REPUTATION & SOCIAL MEDIA MONITORING: various software and tools are now able to read the conversations that take place online and on social media and return data that can allow you to evaluate opinions and perceptions in relation to a brand, a product, a campaign. We will discover what they are, how and when to use them to improve our web reputation.


  • Final exam with grade: passing with a minimum score of 70/100

  • Subsequent opportunity to also take our other certification exams on digital professions

  • “Certification of skills” acquired and tested through the exam

  • 6 sessions per year available for taking or repeating the examination

  • Certification of profit (final grade) and actual attendance

social media specialist certification
certification of skills social media specialist


Lessons supported by practical tests with live corrections + homework with video corrections.

Strategies and best practices immediately applicable in the company.

Questions and interaction with lecturers during the live lesson and after the lesson in dedicated groups.

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Practical-Operational approach with a strong focus on business, turnover.

Use of tools and software such as Google tools, Facebook, WordPress, etc.

Professional lecturers and contributions, for direct learning from digital experts.

Social Media Marketing is truly an opportunity for everyone, and with the right application, you can learn it from scratch and apply it in a wide variety of areas. Our students are of all ages and come from different educational and work experiences. Some at their first job, some employed for a long time, all have found a place and direct application in Social Media Marketing.

Download BROCHUREAttend the presentation

Services included

corso social media specialist

Study when you want

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Choice of attending live online or On Demand

Guided company visits

Video recordings of lessons from the day after the lesson


Possibility of financing through Deutsche Bank

Video Tutorials on Social Media topics in the new TUTORIAL area

Pre-enrolment orientation/suitability interview

Access to reserved student area and Placement Service (see our Digital Jobs portal)

Additional points on the final grade by participating in the “Work Experience” and options of 2 additional exams on new digital professions

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Retrieval of lessons ON DEMAND when unable to follow live streaming

Possibility to take the exam up to 18 months after enrolment

Possibility of temporarily suspending participation and resuming from the following semester with the next session

Read what former students think

On Google+, Facebook and Youtube you will find hundreds of OPINIONS from former students; click on the images below to view them.

In all of them you will find their Full Name and direct link to their social profile. You can thus check their trustworthiness.

Request more information

By filling out this form you will have the opportunity to:

Request information on this and other Digital Coach certifications.

View and download 3 summary tables on Course Catalogue and related study subjects, Included Services available and Price List. You will also receive an e-mail containing the same info and links to video testimonials from participants and video presentations of all courses.

– Book, if you wish, your participation in the webinar “10 steps to make a career or start your own business with digital” live online. After attending the webinar, you can request a one-to-one coaching session with one of our career consultants.