Who is and what does the Web Analytics Specialist do
The Web Analytics Specialist (also known as Web Analyst) is a professional who studies, designs and implements strategies and analyses in the digital marketing field. He or she measures and examines web data to create reports that help understand and improve the performance of websites and apps. His ultimate goal is to understand the user’s online experience in order to optimise it for greater competitive advantage.
The Web Analytics Specialist analyses active web channels, reports data on Google Ads campaigns and additional paid campaigns, interprets meaningful results for the client on Google Analytics, and draws up clear and comprehensive reports of activities in order to implement them to improve the web marketing strategy.
Who is it aimed at?
Company employees who want to give their career a boost.
Freelancers and self-employed people who want to broaden their knowledge in the field of Data Analytics.
Entrepreneurs who need data analytics to manage their company’s business data.
Young people who want to start a career in Data Analytics
The Web Analytics Specialist certification guarantees the right preparation and skills to successfully pursue the following professions:
- Analytics Manager
- Digital Analyst
- Web Analyst
- Web Analytics Specialist
Duration and frequency Web Analytics Specialist Course
Digital Coach is a web marketing trainer for Google. You can attend it online.
You can also prepare yourself with 4 months of Work Experience practising in a real Web Analytics Team.
Real practice – Work Experience
MONTHS OF PRACTICE
EXTRA SKILLS ACQUIRED
The Work Experience is the flagship of the Digital-Coach training experience.
4 months of operational practice in one of the 12 teams of the different WEXs, under the supervision of established professionals in the sector, will offer the student the opportunity to measure himself with real Digital Marketing cases and test in the field the lessons received during the Certification.
The WEX experience is a unique opportunity to enhance your operational skills in digital marketing. If your chosen training course provides for it, you can follow one to four work experiences to supplement your study path. Discover all the Digital Coach wex teams!
Who the Work Experience is aimed at:
Young recent graduates
eager to specialise in one of the most in-demand digital professions, thanks to a credible certification.
who wish to update themselves on the new digital professions in order to innovate their company.
who want to specialise in digital and focus on the web for their future.
who wish to acquire web and social skills to use in the performance of their duties.
E-commerce/Web Advanced modules
SEM ADVANCED + Programmatic & real time bidding: we will understand how the emerging technologies of Programmatic Buying and Real Time Bidding are giving a new direction to the SEM sector and we will understand the logic on which these technologies are based. We will also delve into the opportunities of Retargeting/Remarketing technologies and try out the tools made available by the main players in the sector.
WEB ANALYTICS ADVANCED: the ever-increasing availability of information in the world of digital marketing requires the ability to know how to use tools capable of integrating it effectively, such as Google’s Universal Analytics (UA). In this module, we will learn how to integrate mobile and desktop data with data from social media and social analytics. However, we will also discover and use A/B testing and eye tracking tools to improve our understanding of the preferences, habits, and interests of our potential customers.
What do former students think?
On Google, Facebook and YouTube you will find hundreds of OPINIONS from former students; click on the images below to view them
In all of them you will find their Full Name and direct link to their social profile. You can then check their trustworthiness
DIGITAL COACH’s specialisation and competence are confirmed by the fact that we are an OFFICIAL GOOGLE PARTNER, a status that only professional Digital Agencies can attain by demonstrating that they have in-house personnel with GOOGLE CERTIFICATIONS, continuously apply all the BEST PRACTICES in online campaigns, and carry out web marketing activities with continuity and significant volumes.
By filling out this form you will have the opportunity to:
– Request information on this and other Digital Coach certifications
– View and download 3 summary tables on Course Catalogue and related study subjects, Included Services available and Price List. You will also receive an e-mail containing the same info and links to video testimonials from participants and video presentations of all courses.
– Book, if you wish, your participation in the webinar “10 steps to make a career or start your own business with digital” live online throughout Italy. After attending the webinar, you can request a one-to-one coaching session with one of our career consultants.