Web Analytics Course

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In the panorama of new digital professions, the Web Analytics Specialist stands out for its relevance in the field of online business strategy and analysis. The Web Analytics Course is the most innovative programme in the field of professional training.

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Who is and what does the Web Analytics Specialist do

The Web Analytics Specialist (also known as Web Analyst) is a professional who studies, designs and implements strategies and analyses in the digital marketing field. He or she measures and examines web data to create reports that help understand and improve the performance of websites and apps. His ultimate goal is to understand the user’s online experience in order to optimise it for greater competitive advantage.

The Web Analytics Specialist analyses active web channels, reports data on Google Ads campaigns and additional paid campaigns, interprets meaningful results for the client on Google Analytics, and draws up clear and comprehensive reports of activities in order to implement them to improve the web marketing strategy.

Mode and Attendance

102 hours of training

Course can be delivered Online, On Demand or in mixed mode.

Study when you want

You can choose the frequency mode that suits you best! Follow the lessons via streaming  or enjoy the on-demand video lessons at your convenience.

Real practice

In addition to the theoretical lessons, you will have the opportunity to access our Work Experience, i.e. 4 months of real work exprience where you can measure yourself with operational work and put into practice what you have learnt during the course.

Google Analytics Certification

We will help you take the Google certified exam as well as the final Digital Coach exam where you will be able to test your level of preparation and obtain the Certification of Competence and Attendance.

You should know that the Web Analytics Specialist Certification offers you the opportunity to choose how, when and in which mode you attend. In this way, you will be able to study under the best possible conditions according to your personal needs.

The mode of attendance can be:

  • Live, in streaming
  • On demand.

The course consists of 102 hours of lessons divided into 7 training modules, each of which is divided into short videos lasting between 5 and 20 minutes for each macro subject. There is the possibility of integrating cycles of LIVE streaming exercises that allow the lessons learnt to be put into practice on real work cases.

At the end of the course there is a final exam which, if passed with a score of at least 70 points out of 100, allows certification to be issued confirming the skills acquired during the course. In addition to the certification of competence, a certificate is also issued showing the % of actual attendance and the exam pass mark.

Who is it aimed at?

Company employees who want to give their career a boost.

Freelancers and self-employed people who want to broaden their knowledge in the field of Data Analytics.

Entrepreneurs who need data analytics to manage their company’s business data.

Young people who want to start a career in Data Analytics

You can discover first-hand how one of our Webinars is conducted.

Digital Coach gives you the opportunity to take the first lesson free of charge.

Watch the PRESENTATIONDOWNLOAD THE LIST

Professional Careers

The Web Analytics Specialist certification guarantees the right preparation and skills to successfully pursue the following professions:

  • Analytics Manager
  • Digital Analyst
  • Web Analyst
  • Web Analytics Specialist

Duration and frequency Web Analytics Specialist Course
Digital Coach is a web marketing trainer for Google. You can attend it online.

You can also prepare yourself with 4 months of Work Experience practising in a real Web Analytics Team.

Advantages

What other advantages does the Web Analytics Course offer?

Training with an INTERNATIONAL slant.

Orientation interviews and entrance tests carried out ONLINE.

Work, practice, study: all in CONTEXT.

Professional Website: content customisable for your Personal Branding. Discover the DEMO.

Real practice – Work Experience

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MONTHS OF PRACTICE

ONLINE PARTICIPANTS

APPLICATION HOURS

%

EXTRA SKILLS ACQUIRED

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The Work Experience is the flagship of the Digital-Coach training experience.

4 months of operational practice in one of the 12 teams of the different WEXs, under the supervision of established professionals in the sector, will offer the student the opportunity to measure himself with real Digital Marketing cases and test in the field the lessons received during the Certification.

The WEX experience is a unique opportunity to enhance your operational skills in digital marketing. If your chosen training course provides for it, you can follow one to four work experiences to supplement your study path. Discover all the Digital Coach wex teams!

Who the Work Experience is aimed at:

Young recent graduates
eager to specialise in one of the most in-demand digital professions, thanks to a credible certification.

Entrepreneurs
who wish to update themselves on the new digital professions in order to innovate their company.

Freelancers
who want to specialise in digital and focus on the web for their future.

Employees
who wish to acquire web and social skills to use in the performance of their duties.

Discover the other Work Experience TEAMS:

CONTENT MARKETING TEAM

WORK EXPERIENCE

Become a Content Marketing Manager!

VISUAL & USER EXPERIENCE TEAM

WORK EXPERIENCE

Become a Visual & UX Specialist!

INBOUND MARKETING TEAM

WORK EXPERIENCE

Become an Inbound Marketing Specialist!

WEB ANALYTICS TEAM

WORK EXPERIENCE

Become a Web Analytics Specialist!

SOCIAL MEDIA TEAM

WORK EXPERIENCE

Become a Social Media Specialist!

SEO COPY TEAM

WORK EXPERIENCE

Become a Seo Copy
Specialist!

SEO OPTIMIZER TEAM

WORK EXPERIENCE

Become a Seo Manager!

DIGITAL PR TEAM

WORK EXPERIENCE

Become a Digital Pr Specialist!

E-COMMERCE TEAM

WORK EXPERIENCE

Become an E-Commerce Specialist!

SOCIAL ADS TEAM

WORK EXPERIENCE

Become a Social Advertising Specialist!

MARKETING AUTOMATION TEAM

WORK EXPERIENCE

Become an expert of Marketing Automation!

VIDEO MARKETING TEAM

WORK EXPERIENCE

Become a Video Marketing Specialist!

Web Analytics Course Programme

But let’s look in detail at all the disciplines included in the syllabus.
You can delve deeper into the programme of each training module using the ‘discover the full programme’ link at the end of the description text.

Web area modules

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DIGITAL STRATEGY online & offline integration: overview of all the main online marketing channels, peculiarities and differences between them. From SEO to email marketing, via social media and mobile, we will try to understand what criteria should guide us in choosing the optimal mix for different types of companies and businesses. We will then discover channel integration strategies aimed at maximising the contribution of each channel in the cycle that starts with traffic generation and must lead to conversion into sales, while also considering offline aspects.

WEB ANALYTICS: we will teach how to use software, primarily Google Analytics, useful for acquiring business intelligence information on the needs, behaviour, tastes and preferences of one’s audience. The collection and interpretation of data will then be used to implement consequent web marketing actions, the results of which will be measured and interpreted again for further communication strategy modifications. Other tools will include A/B testing tools, heat maps, webmaster tools and more.

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SEO (Search Engine Optimisation): activities aimed at optimising your presence on search engines in order to generate traffic of users interested in your products and services. SEO is a historical discipline that has undergone, and continues to undergo, radical changes in recent years, becoming the most holistic of web marketing disciplines.

SEM & DISPLAY ADVERTISING analyses and converts the traffic generated on your site: a module in which we teach how to use different PPC (Pay Per Click) type tools thanks to which we can implement targeted strategies in terms of location, days, hours as well as interests, age and sex of the users. These include Google Ads and its Keyword advertising and Display Advertising (banner) functions.

INBOUND MARKETING & LEAD GENERATION: through this emerging discipline we will define the sequence of optimal actions (Funnels) to be taken by visitors to one’s own website in order to maximise the likelihood that they will convert into customers. We will understand how to attribute to each medium (Seo, Sem, Email, social…) the correct role in the right phase of the conversion process.

E-commerce/Web Advanced modules

SEM ADVANCED + Programmatic & real time bidding: we will understand how the emerging technologies of Programmatic Buying and Real Time Bidding are giving a new direction to the SEM sector and we will understand the logic on which these technologies are based. We will also delve into the opportunities of Retargeting/Remarketing technologies and try out the tools made available by the main players in the sector.

WEB ANALYTICS ADVANCED: the ever-increasing availability of information in the world of digital marketing requires the ability to know how to use tools capable of integrating it effectively, such as Google’s Universal Analytics (UA). In this module, we will learn how to integrate mobile and desktop data with data from social media and social analytics. However, we will also discover and use A/B testing and eye tracking tools to improve our understanding of the preferences, habits, and interests of our potential customers.

Exams and certifications released

  • Final exam with grade. Passing by minimum score of 70/100

  • Subsequent possibility to also take our other certification exams on digital professions

  • “Certification of skills” acquired and tested through examination

  • 6 sessioni annue a disposizione per sostenere o ripetere l’esame

  • Certification of profit (final grade) and actual attendance

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Teaching Method

ONLINE LESSONS, ALSO AVAILABLE ON DEMAND

Lectures supported by practice tests with live corrections + homework with video corrections

Strategies and best practices immediately applicable in the company.

Questions and interaction with lecturers during the live lesson and after the lesson in dedicated groups.

TUTORIALS ON TOOLS AND REAL CASES

Practical-Operational approach with a strong focus on business, turnover.

Use of tools and software such as Google tools, Facebook, WordPress, etc.

Professional lecturers and contributions, for direct learning from digital experts.

You can find out first-hand how one of our Webinars is conducted.

Digital Coach gives you the opportunity to take the first lesson free of charge.

Sign up for the FREE WEBINARRequest the COURSE LIST

What do former students think?

On Google, Facebook and YouTube you will find hundreds of OPINIONS from former students; click on the images below to view them

In all of them you will find their Full Name and direct link to their social profile. You can then check their trustworthiness

 

 

Google Partners

DIGITAL COACH’s specialisation and competence are confirmed by the fact that we are an OFFICIAL GOOGLE PARTNER, a status that only professional Digital Agencies can attain by demonstrating that they have in-house personnel with GOOGLE CERTIFICATIONS, continuously apply all the BEST PRACTICES in online campaigns, and carry out web marketing activities with continuity and significant volumes.

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 Videos and testimonials

You can get the opinion of former participants who have followed our Digital Marketing certifications online through these interviews.

Don’t wait! Ask us now for more information

By filling out this form you will have the opportunity to:

Request information on this and other Digital Coach certifications

View and download 3 summary tables on Course Catalogue and related study subjects, Included Services available and Price List. You will also receive an e-mail containing the same info and links to video testimonials from participants and video presentations of all courses.

– Book, if you wish, your participation in the webinar “10 steps to make a career or start your own business with digital” live online throughout Italy. After attending the webinar, you can request a one-to-one coaching session with one of our career consultants.

 

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