ADMISSIONS DEADLINE: 1st of March
Classes start: 4th of March
What are specialist Digital recruiters looking for?
Recruiters specialising in Digital
– don’t give weight to trivial “Attendance Certificates” from courses at training organisations that are not specialized in digital or perhaps from online courses that they haven’t even taken
– prefer ‘skills certificates’ obtained only after passing an exam. For the search and selection of truly qualified and high-profile people.
the few Professional Training Schools that are highly specialized in Digital and their opinion of them is based on the specialisation and seriousness of the exams they hold before certifying aspiring Digital Marketing Managers.
them to show them online pages of companies, projects and activities they have carried out in the past, so that they can assess their real digital skills and competences, demonstrable through projects that actually exist and can be demonstrated online.
solely in the evidence of your accomplishments, rather than mere claims of expertise. In the digital communication, everything is transparent and can be validated through executed projects or tasks.
How to become a Web Content Manager?
To become a Web Content Manager you definitely need:
- The right training in Web Content
- Previous work experience as a Blogger, Seo Specialist, in the different areas that Web Content has to coordinate
- Evidence that will make you credible as a candidate in the skills and work experience you claim: Certifications from professional schools that are highly recognised by the corporate market, a portfolio of projects and activities carried out that is verifiable.
Course Structure and Participation for the Web Content Manager Certification
Dive into 196 hours of on-demand lessons spanning three distinct training modules, complemented by 122 hours of Work Experience. Conclude with a final assessment to secure your Web Content Manager Certification.
Tailor your learning experience! Access pre-recorded video lectures at your convenience.
Beyond theoretical insights, immerse yourself in our Work Experience module. Spanning 4 months across two online phases, it offers a tangible platform to apply the knowledge garnered during the web content manager course.
Assessment and Accreditation
Evaluate your proficiency through a concluding test, paving the way to earn your Competence and Attendance Certification.
The curriculum encompasses 196 instructional hours segmented into three training sections, supplemented by two exercise cycles (each roughly spanning 4 months). These cycles facilitate the application of classroom learnings to real-world scenarios.
Upon course completion, a final test awaits, granting certification that validates the skills you’ve honed. Alongside the competence certificate, you’ll receive documentation detailing your attendance percentage and examination score.
Don’t miss the opportunity to train with Digital Coach!
The Web Content Manager Course is composed of Training + Practicum with Job Rotations + Certification (skills and professional experience).
You can follow the lessons in the mode most convenient for you: streaming from home or on demand whenever you want.
196 hours of lessons, 2 real job rotations and final certification to be prepared for the digital working world!
Training with an INTERNATIONAL slant.
A training with an INTERNATIONAL slant.
Work, practice, study: all in CONTEMPORARY.
ONLINE orientation interview and entrance test.
2 WORK EXPERIENCE: 2 cycles of 4 months to increase your experience.
Web area modules
SEO (Search Engine Optimisation):Initiatives designed to enhance one’s visibility on search engines, drawing users who are keen on one’s offerings. Historically rooted, SEO has experienced and continues to witness transformative shifts, evolving into the most comprehensive domain within web marketing.
WEB ANALYTICS BASIC: we will teach how to use software, primarily Google Analytics, useful for acquiring business intelligence information on the needs, behaviour, tastes and preferences of one’s audience. The collection and interpretation of data will then be used to implement consequent web marketing actions, the results of which will be measured and interpreted again for further changes in communication strategy. Other tools will include A/B testing tools, heat maps, webmaster tools and more.
INBOUND MARKETING & LEAD GENERATION: Delving into this burgeoning field, we’ll outline the ideal series of steps (Funnels) that website visitors should take to enhance their chances of becoming customers. We’ll discern how to assign each channel (SEO, SEM, email, social, etc.) its appropriate function at the correct stage of the conversion journey.
WEBSITE CREATION & WORDPRESS: Through the web content manager course, you’ll grasp the significance of a website as the pivotal point for all web marketing endeavors, emphasizing the importance of Digital Communication and Online Audience Engagement. Recognizing it as a fluid tool in Content Strategy Planning, it’s essential to adapt and refine it regularly. This module will guide you on constructing it using WordPress, a CMS that simplifies website creation and management without demanding programming or design expertise.
Social area modules
FACEBOOK COMMUNITY MARKETING: the creation and management of Facebook pages from daily management of the editorial calendar to the rules of engagement and moderation of the community, passing through social care and crisis management. There will be no lack of insights into measuring results through Analytics.
YOUTUBE & ONLINE VIDEO MARKETING: we will discover how even a small company can set up a video marketing and video advertising strategy, reaching the right audience even with a limited budget. We will learn how to create a YouTube channel, create the right video content, advertise with Ads for videos and monitor the results with Youtube analytics.
CONTENT MARKETING & BLOGGING: we will learn how to produce content capable of attracting, engaging and giving answers to our potential customers. We will discover how to enhance them through a corporate blog, maximise their distribution through social media. We will learn how to use useful tools to facilitate their creation (CMS, visual content tools, video content, infographics, image processing) and automate social media posting. Master the art of content management and editing with our specialized Content Editing Course.
WORDPRESS FOR BLOGGING & SEO COPYWRITING: We will make you understand why the Blog is the centre of the best social media marketing strategies as well as the first content marketing channel to consider when targeting your audience. We will discover how to use WordPress and the main plugins to make yourself autonomous in the management of a blog and to write content that is optimised for search engines.
DIGITAL STORYTELLING: with the Digital Storytelling Course you will learn what digital storytelling is and how to do it, what are the characteristics of a successful corporate communication and, through the definition of Brand Identity, you will understand how brands tie their customers to a story and not directly to a product or service.
E-commerce/Web Advanced modules
E-COMMERCE PLATFORMS & MAGENTO: Delving into the intricacies of selecting the right E-commerce platform, we’ll weigh the advantages and drawbacks of various options. This includes evaluating the potential risks and benefits of proprietary solutions versus opting for open-source CMS (Content Management System) tools. We’ll elucidate our preference for Open Source solutions, spotlighting the Magento CMS. By utilizing Magento, we’ll guide you through the process of establishing online storefronts and acquaint you with its core features. This encompasses everything from crafting a product catalog and enhancing product listings to leveraging marketing & sales tools and overseeing orders and inventory.
USER EXPERIENCE: You will learn how to design the intangible, how to create an effective strategy to improve the user experience on a website across the board. You will understand the difference between UX and UI because to be truly useful to users visiting a site, graphics are not enough: the interface is not the solution. We will explain what the user experience is, which elements are important for a successful project: website usability, content strategy, visual design, information architecture, user research, graphical interaction, and many others, as well as the tools that are indispensable for the maximum effectiveness of the user experience.
SEO ADVANCED: We’ll introduce the most recent shifts in search engine algorithms, including Google’s Panda, Penguin, Hummingbird, and more, which have profound implications for SEO professionals. Specifically, we’ll highlight the growing interplay between SEO and areas like content marketing, social media, and semantic understanding, all vital for achieving desired outcomes. Additionally, we’ll showcase some advanced tools to enhance Digital Communication and Online Audience Engagement.
ON-DEMAND ONLINE LESSONS FOR WEB CONTENT STRATEGY
- Engaging lessons complemented by hands-on exercises with real-time feedback, plus assignments accompanied by video critiques, all tailored for aspiring web content managers.
- Immediately implementable strategies and industry best practices for effective web content management.
- Engage with instructors during live sessions and post-lesson in specialized groups, discussing the nuances of web content management and SEO techniques.
TOOL-BASED TUTORIALS & REAL-WORLD SCENARIOS
- A hands-on, operational methodology emphasizing business growth and turnover within the realm of web content management.
- Leverage essential tools and software, including Google tools, Facebook, WordPress, and more, to enhance Digital Communication and Online Audience Engagement.
- Benefit from sessions led by industry professionals and insights from digital experts, ensuring a comprehensive understanding of Content Strategy Planning and SEO best practices.
What our former students think
On Google, Facebook and Youtube you will find hundreds of OPINIONS from former students; click on the images below to view them.
In all of them you will find their Full Name and direct link to their social profile. You can thus check their trustworthiness.