Classes start: 2 of October

Web Content Manager Certification Course

To embark on a career as a Web Content Manager, it is essential to have specific and up-to-date training on all Digital Content topics and proven and demonstrable experience in the field.

It is precisely for this reason that Digital Coach, through the Web Content Manager Course, has developed a highly qualifying training offer, supported by a learning-by-doing activity that will allow you to immediately put into practice what you have learnt from the lessons, have a portfolio of work and a recognised certification.

Acquire the skills to become a Web Content Manager!


Who is the Web Content Manager? What does he do? How does one become one?

The Web Content Manager is an expert in images and writing technique, has good creativity.

His job:
The Content Manager is the person who writes and produces graphic content and knows exactly the social channels and how to reach those potential customers who will show interest by filling in a form, becoming a follower or downloading an E-book.

The Web Content Manager is:

– one of the growing digital professions, thanks to companies’ need to communicate online with their audience

– a profession that profiles itself as a figure with a background somewhere between the humanistic and the technical: he or she plans a content strategy aimed at creating content to enrich a company’s offer.



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Gathering all useful information for the drafting of texts, interviewing experts and organisational referents, adapting content to communication, graphic and multimedia choices.

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Web editing

Blogs, content marketing and Seo copywriting become leading digital tools and channels in the creation of quality content. In fact, creating original, relevant and up-to-date texts and posts is increasingly relevant to engage your target audience.

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The content manager interacts with writers, graphic designers, designers, videomakers, external agencies, business owners, and must therefore be able to collaborate and coordinate everything.

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He/she knows the basics of Seo (Search Engine Optimisation) to achieve greater visibility of articles through organic positioning.

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The Web Content Manager knows and intervenes on profiles, company or client pages, on social networks, including Facebook, Twitter, Instagram, YouTube, LinkedIn, Pinterest, Google+, Snapchat.


Via Mail, Phone, Skype

Stay connected and read our training offer, or if you’re in a hurry ask us now for the info you need.

Get a free SESSIONSee upcoming DEPARTURES
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What are specialist Digital recruiters looking for?

Recruiters specialising in Digital

don’t give weight to trivial “Attendance Certificates” from courses at training organisations that are not specialised in digital or perhaps from online courses that they haven’t even taken

– prefer ‘skills certificates’ obtained only after passing an exam. For the search and selection of truly qualified and high-profile people.



the few Professional Training Schools that are highly specialised in Digital and their opinion of them is based on the specialisation and seriousness of the exams they hold before certifying aspiring Digital Marketing Managers.


them to show them online pages of companies, projects and activities they have carried out in the past, so that they can assess their real digital skills and competences, demonstrable through projects that actually exist and can be demonstrated online.


only in what you are able to prove you have done and not so much in what you say you know how to do. Because in the digital world, everything is online and therefore really demonstrable through completed projects or activities.


How to become a Web Content Manager?

To become a Web Content Manager you definitely need:


  1. The right training in Web Content
  2. Previous work experience as a Blogger, Seo Specialist, in the different areas that Web Content has to coordinate
  3. Evidence that will make you credible as a candidate in the skills and work experience you claim: Certifications from professional schools that are highly recognised by the corporate market, a portfolio of projects and activities carried out that is verifiable.

Modalities and Attendance of the Web Content Manager Certification Course

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Hours of training

196 hours of live training divided into 3 training areas + 122 hours of Work Experience + final exam to obtain the Certification in Web Content Manager.

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Study when you want

You can choose the attendance mode that suits you best! You can follow the lessons in streaming or enjoy the video lessons on demand when it is most convenient for you.

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Real practice

In addition to the theoretical lessons, you will have the opportunity to access our Work Experience, i.e. 4 months of real practice (for 2 online cycles) where you can measure yourself with operational work and put into practice what you have learnt during the web content manager course.

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Examination and Certification

By taking a final exam you will be able to test your level of preparation and obtain the Certification of Competence and Attendance.

The Web Content Manager Certification Course offers you the opportunity to choose how, when and in which mode you attend. This gives you the opportunity to study under the best possible conditions according to your personal needs.

The mode of attendance can be:

  • Live, streaming;
  • On demand.

The course consists of 196 hours of lessons divided into 3 training areas and 2 cycles of exercises (to be carried out over approximately 4 months each) that allow the lessons learnt to be put into practice on real work cases.

At the end of the course there is a final examination that allows certification to confirm the skills acquired during the course. In addition to the certification of competence, a certificate is also issued showing the % of actual attendance and the exam pass mark.

Don’t miss the opportunity to train with Digital Coach!

The Web Content Manager Course is composed of Training + Practicum with Job Rotations + Certification (skills and professional experience).

You can follow the lessons in the mode most convenient for you: streaming from home or on demand whenever you want.

196 hours of lessons, 2 real job rotations and final certification to be prepared for the digital working world!


Training with an INTERNATIONAL slant.

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A training with an INTERNATIONAL slant.


Work, practice, study: all in CONTEMPORARY.

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ONLINE orientation interview and entrance test.


2 WORK EXPERIENCE: 2 cycles of 4 months to increase your experience.

Real practice – Work Experience


Months of practice

ONLINE participants

application hours

extra skills acquired


The Work Experience is the flagship of the Digital-Coach training experience.

4 months of operational practice in one of the 12 teams of the different Work Experiences, under the supervision of established professionals in the sector, will offer the student the opportunity to measure himself with real cases of Digital Marketing and test in the field the lessons received during the Certification.

The Wex experience is a unique opportunity to enhance your operational skills in digital marketing. If your chosen training course provides for it, it is possible to follow one to four work experiences to supplement your course of study. Discover all the Digital Coach Work Experience teams!

To whom the Work Experience is addressed:

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Young recent graduates
eager to specialise in one of the most in-demand digital professions, thanks to a credible certification.

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who wish to update themselves on the new digital professions in order to innovate their company.

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who want to specialise in digital and focus on the web for their future.

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who wish to acquire web and social skills to use in the performance of their duties.

Discover the other Work Experience TEAMS:



Become a Content Marketing Manager!



Become a Visual & UX Specialist!



Become an Inbound Marketing Specialist!



Become a Web Analytics Specialist!



Become a Social Media Specialist!



Become a Seo Copy



Become a Seo Manager!



Become a Digital Pr Specialist!



Become an E-Commerce Specialist!



Become a Social Advertising Specialist!



Become an expert of Marketing Automation!



Become a Video Marketing Specialist!

Content Manager Certification Program

Web area modules


SEO (Search Engine Optimisation): activities aimed at optimising one’s presence on search engines in order to generate traffic of users interested in one’s products and services. SEO is a historical discipline that has undergone, and continues to undergo, radical changes in recent years, becoming the most holistic of web marketing disciplines.

WEB ANALYTICS BASIC: we will teach how to use software, primarily Google Analytics, useful for acquiring business intelligence information on the needs, behaviour, tastes and preferences of one’s audience. The collection and interpretation of data will then be used to implement consequent web marketing actions, the results of which will be measured and interpreted again for further changes in communication strategy. Other tools will include A/B testing tools, heat maps, webmaster tools and more.

INBOUND MARKETING & LEAD GENERATION: through this emerging discipline, we will define the sequence of optimal actions (Funnels) to be taken by visitors to your website in order to maximise the likelihood that they will convert into customers. We will understand how to attribute to each medium (SEO, SEM, email, social…) the correct role in the right phase of the conversion process.

WEBSITE CREATION & WORDPRESS: by attending the web content manager course you will understand why the website is the starting and finishing point of every web marketing action and as such it is a dynamic tool that you must be able to improve and modify on a daily basis. In this module we will teach you how to build it using WordPress, the CMS that allows you to create and manage websites without the need for programming and design skills.

AFFILIATE MARKETING: the new business activity traditionally carried out through agents and sales networks in the traditional offline world is increasingly finding a counterpart online in affiliate marketing. We will learn about its principles, intermediaries and software to create, manage and remunerate your online sales force.

Social area modules

FACEBOOK COMMUNITY MARKETING: the creation and management of Facebook pages from daily management of the editorial calendar to the rules of engagement and moderation of the community, passing through social care and crisis management. There will be no lack of insights into measuring results through Analytics.

YYOUTUBE & ONLINE VIDEO MARKETING: we will discover how even a small company can set up a video marketing and video advertising strategy, reaching the right audience even with a limited budget. We will learn how to create a YouTube channel, create the right video content, advertise with Ads for videos and monitor the results with Youtube analytics.

CONTENT MARKETING & BLOGGING: we will learn how to produce content capable of attracting, engaging and giving answers to our potential customers. We will discover how to enhance them through a corporate blog, maximise their distribution through social media. We will learn how to use useful tools to facilitate their creation (CMS, visual content tools, video content, infographics, image processing) and automate social media posting.

WORDPRESS FOR BLOGGING & SEO COPYWRITING: We will make you understand why the Blog is the centre of the best social media marketing strategies as well as the first content marketing channel to consider when targeting your audience. We will discover how to use WordPress and the main plugins to make yourself autonomous in the management of a blog and to write content that is optimised for search engines.

DIGITAL STORYTELLING: with the Digital Storytelling Course you will learn what digital storytelling is and how to do it, what are the characteristics of a successful corporate communication and, through the definition of Brand Identity, you will understand how brands tie their customers to a story and not directly to a product or service.

E-commerce/Web Advanced modules

E-COMMERCE SOFTWARE & MAGENTO: we will analyse the pros and cons of the different ways to choose your E-commerce platform, assessing the risks and opportunities of each, from the use of proprietary solutions to the choice of open source CMS (Content Management System) software. We will show why we favour the choice of Open Source solutions and in particular the Magento CMS. We will create online stores using Magento itself and teach how to use its main functionalities: from product catalogue creation to product card enrichment, from marketing & sales functionalities to order and warehouse management.

USER EXPERIENCE: You will learn how to design the intangible, how to create an effective strategy to improve the user experience on a website across the board. You will understand the difference between UX and UI because to be truly useful to users visiting a site, graphics are not enough: the interface is not the solution. We will explain what the user experience is, which elements are important for a successful project: website usability, content strategy, visual design, information architecture, user research, graphical interaction, and many others, as well as the tools that are indispensable for the maximum effectiveness of the user experience.


SEO ADVANCED: we will present the latest updates in search engine algorithms (Google Panda, Penguin, Hummingbird and others) that bring about significant changes for SEO specialists. In particular, the increasing need for integration between this discipline and the issues of content marketing, social media, and semantics in order to produce results. We will also propose some advanced tools.

WEB ANALYTICS ADVANCED: the ever-increasing availability of information in the world of digital marketing requires the ability to know how to use tools capable of integrating it effectively, such as Google’s Universal Analytics. In this module, we will learn how to integrate mobile and desktop data with data from social media and social analytics. However, we will also discover and use A/B testing and eye tracking tools useful for improving our understanding of the preferences, habits, and interests of our potential customers.


  • Final exam with grade: passing by minimum score 70/100

  • Subsequent possibility to also take our other certification exams on digital professions

  • 6 sessions per year available to take or repeat the exam

  • Certification of profit (final grade)

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Lessons supported by practical tests with live corrections + homework with video corrections.

Strategies and best practices immediately applicable in the company

Questions and interaction with teachers during the live lesson and after the lesson in dedicated groups.

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Practical-Operational approach with a strong focus on business, turnover.

Use of tools and software such as Google tools, Facebook, WordPress, etc.

Professional lecturers and contributions, for direct learning from digital experts.


Don’t wait, realise your dream: BECOME A WEB CONTENT MANAGER!

Schedule an interviewTake the entrance test

What our former students think

On Google, Facebook and Youtube you will find hundreds of OPINIONS from former students; click on the images below to view them.

In all of them you will find their Full Name and direct link to their social profile. You can thus check their trustworthiness.


By filling in this form you will have the opportunity to:

  • Request information on this and other Digital Coach certifications.
  • View and download 3 summary tables on Course Catalogue and related subjects, Included Services available and Price List. You will also receive an e-mail containing the same info and links to video testimonials from participants and video presentations of all courses.
  • Book, if you wish, participation in the webinar “10 steps to make a career or start your own business with digital”.