ADMISSIONS DEADLINE: 1st of March
Classes start: 4th of March

Web Content Manager Certification Course

To excel as a Web Content Manager, it’s crucial to possess comprehensive knowledge in Digital Communication and Online Audience Engagement. Furthermore, undergoing a Content Strategy Planning program and having tangible experience in the sector is indispensable.

Understanding this need, Digital Coach, via the Web Content Manager Course, presents a top-tier training module. This is complemented by a hands-on learning approach, enabling you to swiftly apply the insights from the sessions.

By the end of the course, you’ll have a diverse portfolio, coupled with a widely acknowledged certification. Hone your skills for a successful career in web content management!

Web Content Manager: Role, Tasks, and Becoming One

The Web Content Manager is an expert in images and writing technique, has good creativity.

His job:
The Content Manager is the person who writes and produces graphic content and knows exactly the social channels and how to reach those potential customers who will show interest by filling in a form, becoming a follower or downloading an E-book.

The Web Content Manager is:

– one of the growing digital professions, thanks to companies’ need to communicate online with their audience

– a profession that profiles itself as a figure with a background somewhere between the humanistic and the technical: he or she plans a content strategy aimed at creating content to enrich a company’s offer.

 

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Organisation

Gathering all useful information for the drafting of texts, interviewing experts and organisational referents, adapting content to communication, graphic and multimedia choices.

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Web editing

 

Blogs, content marketing, and Seo copywriting become leading digital tools and channels in the creation of quality content. In fact, creating original, relevant, and up-to-date texts and posts is increasingly relevant to engage your target audience.

 

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Coordination

The content manager interacts with writers, graphic designers, designers, videomakers, external agencies, business owners, and must therefore be able to collaborate and coordinate everything.

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Seo

He/she knows the basics of SEO (Search Engine Optimisation) to achieve greater visibility of articles through organic positioning.

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Social

The Web Content Manager knows and intervenes on profiles, company or client pages, on social networks, including Facebook, Twitter, Instagram, YouTube, LinkedIn, Pinteres, Snapchat.

CONTACT US FOR INFORMATION AND CLARIFICATION

Via Mail, Phone, Skype

Stay connected and read our training offer, or if you’re in a hurry ask us now for the info you need.

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What are specialist Digital recruiters looking for?

Recruiters specialising in Digital

don’t give weight to trivial “Attendance Certificates” from courses at training organisations that are not specialized in digital or perhaps from online courses that they haven’t even taken

– prefer ‘skills certificates’ obtained only after passing an exam. For the search and selection of truly qualified and high-profile people.

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KNOW

the few Professional Training Schools that are highly specialized in Digital and their opinion of them is based on the specialisation and seriousness of the exams they hold before certifying aspiring Digital Marketing Managers.

ASK

them to show them online pages of companies, projects and activities they have carried out in the past, so that they can assess their real digital skills and competences, demonstrable through projects that actually exist and can be demonstrated online.

TRUST

solely in the evidence of your accomplishments, rather than mere claims of expertise. In the digital communication, everything is transparent and can be validated through executed projects or tasks.

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How to become a Web Content Manager?

To become a Web Content Manager you definitely need:

 

  1. The right training in Web Content
  2. Previous work experience as a Blogger, Seo Specialist, in the different areas that Web Content has to coordinate
  3. Evidence that will make you credible as a candidate in the skills and work experience you claim: Certifications from professional schools that are highly recognised by the corporate market, a portfolio of projects and activities carried out that is verifiable.

Course Structure and Participation for the Web Content Manager Certification

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Training Duration

Dive into 196 hours of on-demand lessons spanning three distinct training modules, complemented by 122 hours of Work Experience. Conclude with a final assessment to secure your Web Content Manager Certification.

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Flexible Learning

Tailor your learning experience! Access pre-recorded video lectures at your convenience.

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Hands-on Experience

Beyond theoretical insights, immerse yourself in our Work Experience module. Spanning 4 months across two online phases, it offers a tangible platform to apply the knowledge garnered during the web content manager course.

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Assessment and Accreditation

Evaluate your proficiency through a concluding test, paving the way to earn your Competence and Attendance Certification.

The Web Content Manager Certification Course is meticulously designed for on-demand learning, allowing you to dictate the pace and timing of your education.

The curriculum encompasses 196 instructional hours segmented into three training sections, supplemented by two exercise cycles (each roughly spanning 4 months). These cycles facilitate the application of classroom learnings to real-world scenarios.

Upon course completion, a final test awaits, granting certification that validates the skills you’ve honed. Alongside the competence certificate, you’ll receive documentation detailing your attendance percentage and examination score.

Don’t miss the opportunity to train with Digital Coach!

The Web Content Manager Course is composed of Training + Practicum with Job Rotations + Certification (skills and professional experience).

You can follow the lessons in the mode most convenient for you: streaming from home or on demand whenever you want.

196 hours of lessons, 2 real job rotations and final certification to be prepared for the digital working world!

web content manager training

Training with an INTERNATIONAL slant.

social media manager course on demand
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A training with an INTERNATIONAL slant.

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Work, practice, study: all in CONTEMPORARY.

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ONLINE orientation interview and entrance test.

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2 WORK EXPERIENCE: 2 cycles of 4 months to increase your experience.

Web Content Manager Course: Real Practice and Hands-on Work Experience

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Months of practice

ONLINE participants

application hours

extra skills acquired

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The Work Experience is the cornerstone of the Digital-Coach training journey, emphasizing the importance of Digital Communication and Online Audience Engagement.

Spend 4 months immersed in hands-on practice within one of the 12 distinct Work Experience teams. Under the guidance of seasoned professionals in the sector, students will tackle real Digital Marketing cases, applying the knowledge and insights from the Web Content Manager Certification.

The Wex experience is an unparalleled chance to sharpen your operational skills in digital marketing and Content Strategy Planning. Depending on your selected training path, you can engage in one to four work experiences to enrich your educational journey. Dive deeper into all the Digital Coach Work Experience teams!

Target Audience for the Work Experience

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Young recent graduates
Keen on diving into one of the most sought-after digital professions, backed by a reputable certification.

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Entrepreneurs
Aiming to stay abreast of emerging digital professions to infuse innovation into their businesses.

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Freelancers
Aspiring to specialize in the digital realm and pivot their focus towards web-centric opportunities.

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Employees
Desiring to harness web and social skills to enhance their professional roles.

Discover the other Work Experience TEAMS:

CONTENT MARKETING TEAM

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Become a Content Marketing Manager!

VISUAL & USER EXPERIENCE TEAM

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Become a Visual & UX Specialist!

INBOUND MARKETING TEAM

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Become an Inbound Marketing Specialist!

WEB ANALYTICS TEAM

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Become a Web Analytics Specialist!

SOCIAL MEDIA TEAM

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Become a Social Media Specialist!

SEO COPY TEAM

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Become a SEO Copy
Specialist!

SEO OPTIMIZER TEAM

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Become a Seo Manager!

DIGITAL PR TEAM

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Become a Digital Pr Specialist!

E-COMMERCE TEAM

Become an E-Commerce Specialist!

SOCIAL ADS TEAM

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Become a Social Advertising Specialist!

MARKETING AUTOMATION TEAM

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Become an expert of Marketing Automation!

VIDEO MARKETING TEAM

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Become a Video Marketing Specialist!

Content Manager Certification Program

Web area modules

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SEO (Search Engine Optimisation):Initiatives designed to enhance one’s visibility on search engines, drawing users who are keen on one’s offerings. Historically rooted, SEO has experienced and continues to witness transformative shifts, evolving into the most comprehensive domain within web marketing.

WEB ANALYTICS BASIC: we will teach how to use software, primarily Google Analytics, useful for acquiring business intelligence information on the needs, behaviour, tastes and preferences of one’s audience. The collection and interpretation of data will then be used to implement consequent web marketing actions, the results of which will be measured and interpreted again for further changes in communication strategy. Other tools will include A/B testing tools, heat maps, webmaster tools and more.

INBOUND MARKETING & LEAD GENERATION: Delving into this burgeoning field, we’ll outline the ideal series of steps (Funnels) that website visitors should take to enhance their chances of becoming customers. We’ll discern how to assign each channel (SEO, SEM, email, social, etc.) its appropriate function at the correct stage of the conversion journey.

WEBSITE CREATION & WORDPRESS: Through the web content manager course, you’ll grasp the significance of a website as the pivotal point for all web marketing endeavors, emphasizing the importance of Digital Communication and Online Audience Engagement. Recognizing it as a fluid tool in Content Strategy Planning, it’s essential to adapt and refine it regularly. This module will guide you on constructing it using WordPress, a CMS that simplifies website creation and management without demanding programming or design expertise.

AFFILIATE MARKETING & DIGITAL SALES STRATEGIES: The age-old business practice, traditionally executed via agents and sales networks in the offline realm, is progressively mirroring itself online as affiliate marketing. We’ll delve into its core tenets, intermediaries, and tools to establish, oversee, and compensate your digital sales brigade, ensuring optimal SEO and lead generation techniques

Social area modules

FACEBOOK COMMUNITY MARKETING: the creation and management of Facebook pages from daily management of the editorial calendar to the rules of engagement and moderation of the community, passing through social care and crisis management. There will be no lack of insights into measuring results through Analytics.

YOUTUBE & ONLINE VIDEO MARKETING: we will discover how even a small company can set up a video marketing and video advertising strategy, reaching the right audience even with a limited budget. We will learn how to create a YouTube channel, create the right video content, advertise with Ads for videos and monitor the results with Youtube analytics.

CONTENT MARKETING & BLOGGING: we will learn how to produce content capable of attracting, engaging and giving answers to our potential customers. We will discover how to enhance them through a corporate blog, maximise their distribution through social media. We will learn how to use useful tools to facilitate their creation (CMS, visual content tools, video content, infographics, image processing) and automate social media posting. Master the art of content management and editing with our specialized Content Editing Course.

WORDPRESS FOR BLOGGING & SEO COPYWRITING: We will make you understand why the Blog is the centre of the best social media marketing strategies as well as the first content marketing channel to consider when targeting your audience. We will discover how to use WordPress and the main plugins to make yourself autonomous in the management of a blog and to write content that is optimised for search engines.

DIGITAL STORYTELLING: with the Digital Storytelling Course you will learn what digital storytelling is and how to do it, what are the characteristics of a successful corporate communication and, through the definition of Brand Identity, you will understand how brands tie their customers to a story and not directly to a product or service.

E-commerce/Web Advanced modules

E-COMMERCE PLATFORMS & MAGENTO: Delving into the intricacies of selecting the right E-commerce platform, we’ll weigh the advantages and drawbacks of various options. This includes evaluating the potential risks and benefits of proprietary solutions versus opting for open-source CMS (Content Management System) tools. We’ll elucidate our preference for Open Source solutions, spotlighting the Magento CMS. By utilizing Magento, we’ll guide you through the process of establishing online storefronts and acquaint you with its core features. This encompasses everything from crafting a product catalog and enhancing product listings to leveraging marketing & sales tools and overseeing orders and inventory.

USER EXPERIENCE: You will learn how to design the intangible, how to create an effective strategy to improve the user experience on a website across the board. You will understand the difference between UX and UI because to be truly useful to users visiting a site, graphics are not enough: the interface is not the solution. We will explain what the user experience is, which elements are important for a successful project: website usability, content strategy, visual design, information architecture, user research, graphical interaction, and many others, as well as the tools that are indispensable for the maximum effectiveness of the user experience.

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SEO ADVANCED: We’ll introduce the most recent shifts in search engine algorithms, including Google’s Panda, Penguin, Hummingbird, and more, which have profound implications for SEO professionals. Specifically, we’ll highlight the growing interplay between SEO and areas like content marketing, social media, and semantic understanding, all vital for achieving desired outcomes. Additionally, we’ll showcase some advanced tools to enhance Digital Communication and Online Audience Engagement.

ADVANCED WEB ANALYTICS: In the expansive realm of digital marketing, the surge in accessible data necessitates proficiency in utilizing tools that can seamlessly amalgamate this information, like Google’s Universal Analytics. This module will guide you on merging data from both mobile and desktop sources with insights from social media and social analytics. Furthermore, we’ll delve into techniques like A/B testing and eye tracking, essential for enhancing our grasp on the inclinations, behaviors, and interests of prospective clients, ensuring optimal Content Strategy Planning and Digital Communication.

Certification Details for Web Content Managers

  • Conclusive assessment in Digital Communication: A minimum score of 70/100 is required to pass.
  • Opportunity to further delve into our range of certification exams, emphasizing Online Audience Engagement in various digital professions.
  • Six available sessions annually for exam attempts or retakes, catering to those keen on Content Strategy Planning.
  • Certification indicating the final grade achieved in web content management expertise.
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ON-DEMAND ONLINE LESSONS FOR WEB CONTENT STRATEGY

  • Engaging lessons complemented by hands-on exercises with real-time feedback, plus assignments accompanied by video critiques, all tailored for aspiring web content managers.
  • Immediately implementable strategies and industry best practices for effective web content management.
  • Engage with instructors during live sessions and post-lesson in specialized groups, discussing the nuances of web content management and SEO techniques.
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TOOL-BASED TUTORIALS & REAL-WORLD SCENARIOS

  • A hands-on, operational methodology emphasizing business growth and turnover within the realm of web content management.
  • Leverage essential tools and software, including Google tools, Facebook, WordPress, and more, to enhance Digital Communication and Online Audience Engagement.
  • Benefit from sessions led by industry professionals and insights from digital experts, ensuring a comprehensive understanding of Content Strategy Planning and SEO best practices.

WEB CONTENT MANAGER

Don’t wait, realise your dream: BECOME A WEB CONTENT MANAGER!

Schedule an interviewTake the entrance test

What our former students think

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In all of them you will find their Full Name and direct link to their social profile. You can thus check their trustworthiness.

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