Web Marketing Course

Web marketing is a discipline with enormous potential for the business results it can produce, but make no mistake, it is difficult to master all its tools in a course of just a few days!

web marketing course

Are you looking for a Web Marketing Course?

web marketing course online

Are you looking for an onlineweb marketing course that is much more substantial than the many web marketing courses that delude you into believing that training can be completed in 2 days? You can choose to attend it from the comfort of your home online live, when you want on demand.

Are you also considering attending a more structured master’s degree in web marketing with related certifications?

Would you like a modular course, which can then be integrated into a web marketing and social media course, or are you interested in web marketing seo courses?

Would you like to supplement your web marketing training with other advanced training modules (perhaps in the field of e-commerce) or simply practise web marketing tools?

Would you like to take a comprehensive course that enables you to become a web marketing manager or seo expert?Read on to find out how.

Did you know that about 80% of the web marketing courses you find online are organised by web agencies for whom web training is actually a way to sell their web marketing consultancy?

Among the many online marketing courses on the web, are you looking for a recognised course that offers you a web marketing certification? (Check out the Web Marketing Manager Course for skills certification).

ASK FOR MORE INFORMATION AND CLARIFICATION

Become an internationally certified web marketing manager

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Web Marketing Course Content and Programme

web marketing course programme

The web marketing course online with an extremely practical operational slant, offers the opportunity to learn about and use the main channels and tools of Web Marketing, a discipline now widely consolidated in online sales generation processes. The programme includes cases and examples taken from both typical Business to Consumer and Business to Business activities. The specialised technical approach enables the use of all the main functions of web marketing tools, but at the same time makes it possible to be aware of the many variables and choices to be made in defining web marketing strategies. The other Digital Coach training courses also enable students to complete their preparation with vertical Advanced courses or horizontal courses covering the Social and E-commerce areas.

Web Marketing Course Programme

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SEO: Search Engine Optimization. Activities aimed at optimising your presence on search engines in order to generate traffic of users interested in your products and services. SEO is a historical discipline that has undergone, and continues to undergo, radical changes in recent years, becoming the most holistic of web marketing disciplines.

SEM & DISPLAY ADVERTISING: convert the traffic generated on your site.  This module of the web marketing course teaches how to use various PPC (Pay Per Click) tools with which to implement targeted strategies in terms of location, days, times, as well as interests, age and gender of users. These include Google Ads and its Keyword advertising and Display Advertising (banner) functions.

WEB ANALYTICS BASIC. We will teach how to use software, primarily Google Analytics, useful for acquiring business intelligence information on the needs, behaviour, tastes and preferences of one’s audience. The collection and interpretation of data will then be used to implement subsequent marketing actions on the web, the results of which will be measured and interpreted again for further changes in communication strategy. Other tools will include A/B testing tools, heat maps, webmaster tools and more.

WEBSITE CREATION & WORDPRESS. The website is the starting and finishing point of every marketing action on the web and as such is a dynamic tool that must be improved and modified on a daily basis. In this module, we will teach you how to build it using WordPress, the CMS that allows you to create and manage websites without the need for programming and design skills.

AFFILIATE MARKETING. New business traditionally conducted through agents and sales networks in the traditional offline world is increasingly finding a counterpart online in affiliate marketing. We will learn about its principles, intermediaries and software to create, manage and remunerate your online sales force.

LOCATION BASED MARKETING. The development of technology and the mobile world now make it possible to carry out marketing actions based on the geographical location of our potential customers, enabling us to reach them at the right place and time to optimise our advertising spend. We will discover in this module the ways and software to do this. 

INBOUND MARKETING & LEAD GENERATION. Through this emerging discipline we will define the sequence of optimal actions (Funnels) to be taken by visitors to your website in order to maximise the likelihood that they will convert into customers. We will understand how to attribute to each medium (SEO, SEM, email, social…) the correct role in the right phase of the conversion process.

Why choose the
Digital Coach Web Marketing Course?

Digital Coach is a company that by ethical choice does not offer consultancy services, specialising exclusively in training and more precisely in web marketing training and social media training. We offer the widest and most specialised training offer in the Digital Marketing segment. Our course catalogue includes over 50 Master’s, certification courses and short courses.

All lessons are delivered at our Milan premises and can also be accessed live online or always available on demand. We are structured to enable our students to enter and make a career in the world of new digital professions.

digital coach logo

TRAINING OBJECTIVES

Enable Course participants to define web marketing strategies, choose the most suitable online marketing channels to implement them and integrate them wisely with each other, learn how to use the software and tools required to activate online campaigns and then be able to measure the results.

Become autonomous in the use of SEO, SEM, Email marketing, Display advertising, local marketing, web analytics, web content management tools.

hours-training

DURATION

TIME
49 hours of lessons to be completed in 2 or 3 months, depending on the attendance method chosen.

attendance

ATTENDANCE

EVENING ATTENDANCE,
either in the classroom, live online, or on demand

Who is the Web Marketing Course for

The Digital Coach Course in Web Marketing is an excellent solution for those aiming to orientate their profile and skills towards the new digital professions. Those who choose this course learn concretely which actions to activate in a

company-employees

COMPANY EMPLOYEES
who wish to orient their career towards the new digital professions.

freelancers

FREELANCERS AND WORKERS
who wish to update professionally and/or expand their services in the field of web marketing.

young-people

YOUNG PEOPLE
or people seeking retraining/specialisation in the new digital professions required by the rapidly growing labour market and offering opportunities for stable employment.

entepreneurs-self-employed

ENTREPRENEURS OR SELF-EMPLOYED WORKERS
who wish to strengthen their ability to use web marketing as a lever to acquire new customers.

The WORK EXPERIENCE:
being inside the digital workplace right from the start.

MONTHS OF PRACTICE

PARTICIPANTS IN THE CLASSROOM AND ONLINE

APPLICATION HOURS

%

extra skills acquired

teamwork converted

We offer students who request it, the opportunity to practice in the field through a real WORK EXPERIENCE, which we will validate and can then be included in their CV as experience. Inserted in a work team coordinated by professional digital teachers, students have the opportunity to deepen the notions and skills learnt during the practical-operational lessons with a real work experience. In a job market that demands more and more specialisation, it becomes crucial to be able to demonstrate an initial curricular activity consistent with the studies undertaken.

With this in mind, we have devised a formula that allows the student to choose the area in which to specialise and to be included in the relevant team. In collaboration with colleagues and under the supervision of professional web marketing consultants, the student has the opportunity to work in a team on real activities and follow all the phases of realisation, to achieve objectives that will be measured in KPIs. A curriculable job to be included under one’s professional experience. At the end of the Work Experience, in fact, students will be able to include the internship experience in their CVs, explicitly stating that they have had work experience in web marketing with Digital Coach.

work experience

Who is the Work Experience aimed at

young-recent-graduates

YOUNG RECENT GRADUATES
eager to specialise in one of the most in-demand digital professions, thanks to a credible certification.

entepreneurs

ENTREPRENEURS
who wish to update themselves on the new digital professions to innovate their company.

freelancers

FREELANCERS
who want to specialise in digital and focus on the web for their future.

employees

EMPLOYEES
who wish to acquire web and social skills to use in the performance of their duties.

The Work Experience TEAMS:

To see some of the final work of each team click on the team name and you will be directed to the relevant page:

CONTENT MARKETING TEAM

WORK EXPERIENCE

Become a Content Marketing Manager!

VISUAL & USER EXPERIENCE TEAM

WORK EXPERIENCE

Become a Visual & UX Specialist!

INBOUND MARKETING TEAM

WORK EXPERIENCE

Become an Inbound Marketing Specialist!

WEB ANALYTICS TEAM

WORK EXPERIENCE

Become a Web Analytics Specialist!

SOCIAL MEDIA TEAM

WORK EXPERIENCE

Become a Social Media Specialist!

SEO COPY TEAM

WORK EXPERIENCE

Become a Seo Copy
Specialist!

SEO OPTIMIZER TEAM

WORK EXPERIENCE

Become a Seo Manager!

DIGITAL PR TEAM

WORK EXPERIENCE

Become a Digital Pr Specialist!

E-COMMERCE TEAM 

WORK EXPERIENCE

Become an E-Commerce Specialist!

SOCIAL ADS TEAM

WORK EXPERIENCE

Become a Social Advertising Specialist!

MARKETING AUTOMATION TEAM

WORK EXPERIENCE

Become an expert of  Marketing Automation!

VIDEO MARKETING TEAM

WORK EXPERIENCE

Become a Video Marketing Specialist!

Mode and Attendance of the Web Marketing Course

70 ORE DI FORMAZIONE

70 ore di formazione dal vivo divise in 11 moduli formativi + Servizi di placement e orientamento alle professioni digitali + esame finale di profitto per ottenere la Certificazione in Master Web Marketing.

STUDIA QUANDO VUOI

Puoi scegliere la modalità di frequenza più adatta a te! Puoi venire in aula o seguire le lezioni in streaming seguendo il programma diurno o serale, oppure fruendo delle videolezioni ondemand quando ti è più comodo.

PRANTICANTATO REALE

Oltre alle lezioni, potrai aggiungere al tuo pacchetto la possibilità di accedere alla nostra Work Experience, un praticantato reale dove misurarti con il lavoro operativo e mettere in pratica quanto appreso durante il corso.

ESAME E CERTIFICAZIONE

Sostenendo un esame finale potrai testare il tuo livello di preparazione e ottenere la Certificazione di Competenza e di Frequenza.

hours-training

TRAINING HOURS

49 hours of live training divided into 10 weeks + placement and orientation services for digital professions + final exam to obtain the Web Marketing Certification.

study-when-you-want

STUDY WHEN YOU WANT

You can choose the attendance mode that suits you best! You can come to the classroom or follow the lessons in streaming following the evening programme, or take advantage of the on-demand video lessons when it is most convenient for you.

real-practice

REAL PRACTICE

In addition to the lessons, you can add to your package the possibility of accessing our Work Experience, a real practice where you can measure yourself with operational work and put into practice what you have learnt during the web marketing course.

examination-certification

EXAM AND CERTIFICATION

By taking a final exam, you will be able to test your level of preparation and obtain Certification of Competence and Attendance.

Look to the future, look for a specialisation in the WEB!

Our coaches are at your disposal to work out with you which study path is best for you.
REQUEST an interview with a COACH NOW

If you are then interested in an advanced web marketing course, you can add the following MODULES>>

MAGENTO E-COMMERCE SOFTWARE COURSE

ADVANCED SEO COURSE

SEM ADVANCED: programmatic & real time bidding course

E-COMMERCE REGULATION COURSE

ADVANCED WEB ANALYTICS COURSE

If you are in the Ecommerce sector you can evaluate the E-COMMERCE COURSE which includes both basic and advanced web marketing modules.

If, on the other hand, you are only interested in the Web area, you can evaluate the WEB MARKETING MASTER, which offers you more training modules and more hours, the possibility of doing an internship, even in the evenings, and which, upon passing the final exam, issues attendance and profit certificates and certification of the skills acquired.

If instead you wish to complete your preparation by including modules in the social marketing area, you can

Certifications

– SEO SPECIALIST certification

– SEM SPECIALIST certification

– WEB ANALYST certification

-WEB TRAFFICKER certification

– SEO – SEM SPECIALIST certification

certifications
  • Final exam with grade: passing by minimum score 70/100

  • Possibility to supplement your curriculum by taking our other certification exams on digital professions

  • “Certification of skills” acquired and tested through examination

  • 6 sessions per year available to take or repeat the exam

  • Certification of profit (final grade) and actual attendance

Advantages of the Web Marketing Course

web marketing course advantages

INTERNATIONAL training  in Milan.

Orientation interview and entrance test available ONLINE.

Work, practice, study: all AT THE SAME TIME

Possibility to supplement with WORK EXPERIENCE: a concrete work experience.

What do former students think?

On our social media sites such as Google, Facebook and YouTube, you will find hundreds of OPINIONS from former students with whom you can interact to find out what their study experience was like and what they have achieved in their lives.

In all of them you will find their First and Last Name and direct link to their social profile.

HOW TO CHOOSE A WEB MARKETING COURSE?

Finally, as promised, we would like to help you in these lines to understand the mechanism behind about 80% of the web marketing courses offered on the market. The lecturers of these courses are usually the owners or internal staff of the web agency that organises the course or to which the brand they offer training reports.

The low cost of the courses attracts many participants, a large proportion of whom work in the company. The short duration of the courses only allows them to present the advantages, opportunities and potential of web tools, but not to go deep enough to make them their own.

When, perhaps a few months later, the course participants will have to apply in the company the web marketing strategies and tools whose benefits they had well understood, they will realise that they will still have to turn to specialists, and obviously between the alternative of strangers and that of calling in the teachers who have already heard authoritatively about the topics of the web marketing courses attended, they will obviously opt for the latter, who are consultants in the agency that originally organised the course and whose web marketing consultancy and web marketing services they will sell.

web course
web tools

The other, though less frequent, situation we want to warn you against is the following, relates to another 15% or so of web marketing courses that are offered by generalist business schools: at best they offer traditional marketing and communication courses…

…but much more often they even range over the worlds of finance, human resources, tourism, and more…The world of digital marketing, of which web marketing experiences changes in technologies, tools, regulations, and actors about 10 times faster than traditional marketing and communication disciplines.

The direct consequence of this is that in order to work in this field, in-depth, highly specialised, continuously updated and transversal technological skills are needed across different disciplines.

Those who design training in this field must first and foremost prove that they can apply it to the marketing processes of their training school.

Look at the marketing school’s website, its advertising campaigns, its search engine presence, its youtube channel, its official pages, the opinions and testimonials of former students, the specialised expertise of the people you talk to on the phone.

After that, a school specialising in web marketing must know how to replicate these competences on its own training courses, i.e. how to:

  • Design the training paths by choosing disciplines and content;
  • Choose the right professionals to deliver them;Impose didactic and technological standards for teachers to follow;
  • Cross-integrate programmes and coordinate them;
  • Use technology to enhance the student learning experience.

Teaching Method

CLASSROOM AND ONLINE LESSONS, ALSO AVAILABLE ON DEMAND

Lectures supported by practical tests with live corrections + homework with video corrections.

Strategies and best practices immediately applicable in the company.

Questions and interaction with lecturers during the live lesson and post-lesson in dedicated groups.

TUTORIALS ON TOOLS AND REAL CASES

Practical-Operational approach with a strong focus on business, turnover.

Use of tools and software such as Google tools, Facebook, WordPress, etc.

Professional lecturers and contributions, for direct learning from digital experts.

Request more information

By filling out this form you will have the opportunity to:

Request information on this and other Digital Coach certifications.

View and download 3 summary tables on Course Catalogue and related study subjects, Included Services available and Price List. You will also receive an e-mail containing the same info and links to video testimonials from participants and video presentations of all courses.

– Book, if you wish, your participation in the webinar “10 steps to make a career or start your own business with digital” live online. After attending the webinar, you can request a one-to-one coaching session with one of our career consultants.