ADMISSIONS DEADLINE: 29 of September
Classes start: 2 of October
The Digital Coach Web Marketing Specialist Course is specifically designed to train Digital Marketing professionals through a training pathway oriented towards marketing on the web rather than a purely theoretical knowledge of online marketing strategies.
Our Web Marketing Specialist Course brings the best international standards of the web marketing discipline, certifying after the final exam the skills acquired by participants, their profit and attendance.11 fundamental disciplines in the field of Web Marketing such as Seo, Sem and Display Advertising, Web Analytics, Email Marketing, Website Creation, Content Management and others are the basis of the Web Marketing Specialist course.
By following as many as 15 training modules and completing a 4-month real work experience in one of the Digital Coach teams, you will be able to certify both your attendance at one of the best web marketing courses in Italy and add real work experience to your CV.
What skills must the Web Marketing Specialist have
The Web Marketing Specialist is responsible for growing the company’s business through the development of marketing and communication plans. It is essential that he/she possesses transversal knowledge to be able to interact with other professionals in the digital team.
The Web Marketing Specialist must have an excellent knowledge of marketing techniques and it is important that he/she is able to use mainly tools such as Google Ads and Facebook Ads, be familiar with Google Analytics, have Seo Copywriting skills and knowledge of Content Management, Visual Marketing, User Experience and landing page construction.
Modalities and Attendance
147 hours of training
147 hours of live training divided into 15 training modules + 56 hours of Work Experience + final exam to obtain the Certification in Web Marketing Specialist.
Study when you want
You can choose the attendance mode that suits you best! Follow the lessons in streaming or use the on-demand video lessons when it is most convenient for you.
In addition to the theoretical lessons, you will have the opportunity to access our Work Experience, i.e. 4 months of real practice where you can measure yourself with operational work and put into practice what you have learnt during the course.
Examination and Certification
By taking a final exam you will be able to test your level of preparation and obtain the Certification of Competence and Attendance.
As we have already mentioned, the Web Marketing Specialist Course Certification offers you the opportunity to choose how, when and in which mode you attend. This gives you the opportunity to study under the best possible conditions according to your personal needs.
The mode of attendance can be:
- Live, streaming
- On demand.
The course is composed of 147 hours of lessons divided into 15 training modules and 1 cycle of exercises to be carried out over a period of approximately 4 months that allow the lessons learnt to be put into practice on real work cases.
At the end of the course there is a final exam which, if passed with a score of at least 70 points out of 100, allows certification to be issued confirming the skills acquired during the course. In addition to the certification of competence, a certificate is also issued showing the % of actual attendance and the exam pass grade.
The Web Marketing Specialist Course provides the preparation and certifies the skills necessary to pursue the following careers
- Web marketing specialist
- Web marketing manager
- Seo consultant
- Seo specialist
- Sem specialist
- Web content specialist/manager
- Seo-sem specialist
- Inbound marketing specialist
Participants in the Web Marketing Specialsit Course will be able to:
- choose the right marketing levers to use to obtain the best results from strategic and operational activities
- use content management platforms such as WordPress to structure your website
- write web content from an SEO perspective
- implement SEM and Display Advertising campaigns
- implement digital marketing actions in B2B and B2C markets
- develop an effective marketing strategy
- structure and build sales funnels
- learn more about your brand and determine your target market
Real practice – Work Experience
Months of practice
extra skilles acquired
The Work Experience is the flagship of the Digital-Coach training experience.
4 months of operational practice in one of the 12 teams of the different WEXs, under the supervision of established professionals in the sector, will offer the student the opportunity to measure himself with real Digital Marketing cases and test in the field the lessons received during the Certification.
The Wex experience is a unique opportunity to enhance your operational skills in digital marketing. If your chosen training course provides for it, you can follow one to four work experiences to supplement your study path. Discover all the Digital Coach wex teams!
Who the Work Experience is aimed at:
Young recent graduates
eager to specialise in one of the most in-demand digital professions, thanks to a credible certification.
who wish to update themselves on the new digital professions in order to innovate their company.
who want to specialise in digital and focus on the web for their future.
who wish to acquire web and social skills to use in the performance of their duties.
Discover the other Work Experience TEAMS:
CONTENT MARKETING TEAM
Become a Content Marketing Manager!
VISUAL & USER EXPERIENCE TEAM
Become a Visual & UX Specialist!
INBOUND MARKETING TEAM
Become an Inbound Marketing Specialist!
WEB ANALYTICS TEAM
Become a Web Analytics Specialist!
SOCIAL MEDIA TEAM
Become a Social Media Specialist!
SEO COPY TEAM
Become a Seo Copy
SEO OPTIMIZER TEAM
Become a Seo Manager!
DIGITAL PR TEAM
Become a Digital Pr Specialist!
Become an E-Commerce Specialist!
SOCIAL ADS TEAM
Become a Social Advertising Specialist!
MARKETING AUTOMATION TEAM
Become an expert of Marketing Automation!
VIDEO MARKETING TEAM
Become a Marketing Specialist!
ONLINE LESSONS, ALSO AVAILABLE ON DEMAND
Lessons supported by practical tests with live corrections + homework with video corrections
Strategies and best practices immediately applicable in the company.
Questions and interaction with lecturers during the live lesson and after the lesson in dedicated groups.
TUTORIALS ON TOOLS AND REAL CASES
Practical-Operational approach with a strong focus on business, turnover.
Use of tools and software such as Google tools, Facebook, WordPress, etc.
Professional lecturers and contributions, for direct learning from digital experts.
What do former students think?
On Google, Facebook and Youtube you will find hundreds of OPINIONS from former students;
Click on the images below to view them
In all of them you will find their Full Name and direct link to their social profile. You can check their trustworthiness
WEB MARKETING PLACEMENT SERVICE
Students of our masters and courses (including the Web Marketing Specialist course) have access to the Placement service: they can apply for placement and internship positions with companies that apply to Digital Coach by requesting profiles of our certified students. As Digital Coach is a company that uses and teaches the best US specialist standards in digital marketing practices, companies are increasingly actively seeking digital professionals by contacting us directly.