Classes start: 2 of October

Web Marketing Specialist Course


The Web Marketing Specialist is a particularly valuable figure for companies oriented towards selling products and services. If you like the field of Marketing associated with the dynamic digital world, Digital Coach’s Web Marketing Specialist Certification is the right path for you. A complete and modular programme to train you in both the techniques and the strategic approach to becoming an outstanding Web Marketing Specialist.

The Digital Coach Web Marketing Specialist Course is specifically designed to train Digital Marketing professionals through a training pathway oriented towards marketing on the web rather than a purely theoretical knowledge of online marketing strategies.

Our Web Marketing Specialist Course brings the best international standards of the web marketing discipline, certifying after the final exam the skills acquired by participants, their profit and attendance.11 fundamental disciplines in the field of Web Marketing such as Seo, Sem and Display Advertising, Web Analytics, Email Marketing, Website Creation, Content Management and others are the basis of the Web Marketing Specialist course.

By following as many as 15 training modules and completing a 4-month real work experience in one of the Digital Coach teams, you will be able to certify both your attendance at one of the best web marketing courses in Italy and add real work experience to your CV.


Who is and what does the Web Marketing Specialist do

The Web Marketing Specialist is a professional who deals with growing the company’s business through Digital Marketing initiatives such as planning Inbound Marketing, Funnel Marketing and Lead Generation strategies.

The Web Marketing Specialist is competent in the most effective digital marketing tools and knows how to use them to develop winning online sales strategies.

The Web Marketing Specialist is results-driven and must have a lot of enthusiasm and passion for his work. This professional must be able to identify his target audience, structure a targeted digital strategy that can be verified by means of specific kpi and Analytics data, and be able to evaluate and correct the shot when necessary.



What skills must the Web Marketing Specialist have

The Web Marketing Specialist is responsible for growing the company’s business through the development of marketing and communication plans. It is essential that he/she possesses transversal knowledge to be able to interact with other professionals in the digital team.

The Web Marketing Specialist must have an excellent knowledge of marketing techniques and it is important that he/she is able to use mainly tools such as Google Ads and Facebook Ads, be familiar with Google Analytics, have Seo Copywriting skills and knowledge of Content Management, Visual Marketing, User Experience and landing page construction.


Web Marketing Specialist Course Certification

The Web Marketing Specialist Course is characterised by its flexibility in terms of attendance. You can choose to attend the web marketing specialist course in live streaming from all over Italy, in the on-demand or mixed formula.

In the reserved area, which will be open to you for 18 months, you will find our constantly updated video teaching material and books and other multimedia content of interest to you.

The Digital Coach Web Marketing Specialist Course also prepares you to take the Google certification exams thanks to a syllabus that already includes all the main topics required by the test.

Modalities and Attendance

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147 hours of training

147 hours of live training divided into 15 training modules + 56 hours of Work Experience + final exam to obtain the Certification in Web Marketing Specialist.



Study when you want

You can choose the attendance mode that suits you best! Follow the lessons in streaming or use the on-demand video lessons when it is most convenient for you.

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Real practice

In addition to the theoretical lessons, you will have the opportunity to access our Work Experience, i.e. 4 months of real practice where you can measure yourself with operational work and put into practice what you have learnt during the course.



Examination and Certification

By taking a final exam you will be able to test your level of preparation and obtain the Certification of Competence and Attendance.




As we have already mentioned, the Web Marketing Specialist Course Certification offers you the opportunity to choose how, when and in which mode you attend. This gives you the opportunity to study under the best possible conditions according to your personal needs.

The mode of attendance can be:

  • Live, streaming
  • On demand.

The course is composed of 147 hours of lessons divided into 15 training modules and 1 cycle of exercises to be carried out over a period of approximately 4 months that allow the lessons learnt to be put into practice on real work cases.

At the end of the course there is a final exam which, if passed with a score of at least 70 points out of 100, allows certification to be issued confirming the skills acquired during the course. In addition to the certification of competence, a certificate is also issued showing the % of actual attendance and the exam pass grade.

Web Marketing Specialist course: who it is aimed at

Young university graduates

eager to specialise in one of the new digital professions most in demand on the labour market, thanks to a credible certification.

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Freelancers and self-employed workers

who wish to specialise in new digital professions using web marketing as a lever to acquire new customers.

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Professionals and employees

in marketing, communication and sales who wish to orient their career towards the new web professions.

Professional Careers

The Web Marketing Specialist Course provides the preparation and certifies the skills necessary to pursue the following careers

  • Web marketing specialist
  • Web marketing manager
  • Seo consultant
  • Seo specialist
  • Sem specialist
  • Web content specialist/manager
  • Seo-sem specialist
  • Inbound marketing specialist


Web Marketing Specialist Course Certification Programme

Web area modules


DIGITAL STRATEGY online & offline integration: online & offline integration: overview of all the main online marketing channels, peculiarities and differences between them. From SEO to email marketing, via social media and mobile, we will try to understand what criteria should guide us in choosing the optimal mix for different types of companies and businesses. We will then discover channel integration strategies aimed at maximising the contribution of each channel in the cycle that starts from traffic generation and must lead to conversion into sales, also considering offline aspects.


WEB ANALYTICS BASIC: we will teach how to use software, primarily Google Analytics, useful for acquiring business intelligence information on the needs, behaviour, tastes and preferences of one’s audience. The collection and interpretation of data will then be used to implement consequent web marketing actions, the results of which will be measured and interpreted again for further changes in communication strategy. Other tools will include A/B testing tools, heat maps, webmaster tools and more.


SEM & DISPLAY ADVERTISING converting the traffic generated on your site: this module teaches how to use various PPC (Pay Per Click) type tools with which to implement targeted strategies in terms of location, days, times as well as interests, age and gender of the users. These include Google Ads and its Keyword advertising and Display Advertising (banner) functions.


E-MAIL MARKETING: DEM (Direct Email marketing) is a historically outdated tool but still extremely effective in stimulating actions that often lead to online sales. We will look at all the technological, communicative and copywriting expedients in order to clearly improve the performance of this tool.


SEO: Search Engine Optimization: activities aimed at optimising your presence on search engines in order to generate traffic of users interested in your products and services. SEO is a historical discipline that has undergone, and continues to undergo, radical changes in recent years, becoming the most holistic of web marketing disciplines.

MOBILE MARKETING: we will discover how through Smartphones and Tablets it is now possible to reach one’s audience and create integrated strategies with other media. We will understand how to design Mobile Apps, mobile advertising campaigns, SMS marketing, mobile Couponing.


INBOUND MARKETING & LEAD GENERATION: through this emerging discipline we will define the sequence of optimal actions (Funnels) to be taken by visitors to your website in order to maximise the likelihood that they will convert into customers. We will understand how to attribute to each medium (SEO, SEM, email, social…) the correct role in the right phase of the conversion process.


E-COMMERCE STRATEGIES & MANAGEMENT: we will define the critical success factors of an online sales project, analysing for each of them the Best Practices that produce the best results. We will discuss online strategy, online sales channels, and technological choices, although offline topics such as range choices, warehouse management (Drop Shipment), customer service and organisational set-up will not be missing.


WEBSITE CREATION & WORDPRESS: the website is the starting and finishing point of any web marketing action and as such is a dynamic tool that must be improved and modified on a daily basis. In this module we will teach you how to build it using WordPress, the CMS that allows you to create and manage websites without the need for programming and design skills.


LOCATION BASED MARKETING: the development of technologies and the mobile world now make it possible to carry out marketing actions based on the geographic location of our potential customers, enabling us to reach them in the right place and at the right time to optimise our advertising expenditure. We will discover in this module the ways and software to do this.


AFFILIATE MARKETING: New business activity traditionally carried out through agents and sales networks in the traditional offline world is increasingly finding a counterpart online in affiliate marketing. We will learn about its principles, intermediaries and software to create, manage and remunerate your online sales force.

E-commerce/ Modules
Web Advanced


SEO ADVANCED: we will present the latest updates in search engine algorithms (Google Panda, Penguin, Hummingbird and others) that bring about significant changes for SEO specialists. In particular, the increasing need for integration between this discipline and the issues of content marketing, social media, and semantics in order to produce results. We will also propose some advanced tools.


SEM ADVANCED + Programmatic & real time bidding: we will understand how the emerging technologies of Programmatic Buying and Real Time Bidding are giving a new direction to the SEM sector and we will understand the logic on which these technologies are based. We will also delve into the opportunities of Retargeting/Remarketing technologies and try out the tools made available by the main players in the sector.


USER EXPERIENCE: You will learn how to design intangible design, how to create an effective strategy to improve the user experience on a website across the board. You will understand the difference between UX and UI because to be truly useful to users visiting a site, graphics are not enough: the interface is not the solution. We will explain what the user experience is, which elements are important for a successful project: website usability, content strategy, visual design, information architecture, user research, graphic interaction and many others, as well as the tools that are indispensable for maximum effectiveness of the user experience.


WEB ANALYTICS ADVANCED: The ever increasing availability of information in the world of digital marketing requires the ability to know how to use tools capable of integrating it effectively such as Google’s Universal Analytics. In this module, we will learn how to integrate mobile and desktop data with data from social media and social analytics. However, we will also discover and use A/B testing and eye tracking tools to improve our understanding of the preferences, habits, and interests of our potential customers.


Participants in the Web Marketing Specialsit Course will be able to:

  • choose the right marketing levers to use to obtain the best results from strategic and operational activities
  • use content management platforms such as WordPress to structure your website
  • write web content from an SEO perspective
  • implement SEM and Display Advertising campaigns
  • implement digital marketing actions in B2B and B2C markets
  • develop an effective marketing strategy
  • structure and build sales funnels
  • learn more about your brand and determine your target market

If you think that Web Marketing is in your future, ask for more information so that you can be realised in this branch



What other benefits does the Web Marketing Specialist Course Certification offer?

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Orientation interview and entrance test carried out ONLINE


Practical and operational approach far removed from that of traditional universities


Concrete implementation of the activities: you can apply them directly on the job from the day after the lesson


Possibility to participate in a Work Experience session

The Web Marketing Specialist Course will teach you how to concretely carry out activities (which you can then apply directly on the job) that you learnt in class the very next day. Furthermore, unlike most digital marketing courses, the Web Marketing Specialist Certification is characterised by a type of practical operational approach that is far removed from that of traditional universities and/or generalist business schools. In particular, the Web Marketing Specialist training offers the possibility of participating in a Work Experience (WEX) session.

Real practice – Work Experience


Months of practice

ONLINE participants

application hours


extra skilles acquired


The Work Experience is the flagship of the Digital-Coach training experience.

4 months of operational practice in one of the 12 teams of the different WEXs, under the supervision of established professionals in the sector, will offer the student the opportunity to measure himself with real Digital Marketing cases and test in the field the lessons received during the Certification.

The Wex experience is a unique opportunity to enhance your operational skills in digital marketing. If your chosen training course provides for it, you can follow one to four work experiences to supplement your study path. Discover all the Digital Coach wex teams!

Who the Work Experience is aimed at:

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Young recent graduates
eager to specialise in one of the most in-demand digital professions, thanks to a credible certification.

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who wish to update themselves on the new digital professions in order to innovate their company.

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who want to specialise in digital and focus on the web for their future.

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who wish to acquire web and social skills to use in the performance of their duties.

Discover the other Work Experience TEAMS:



Become a Content Marketing Manager!



Become a Visual & UX Specialist!



Become an Inbound Marketing Specialist!



Become a Web Analytics Specialist!



Become a Social Media Specialist!



Become a Seo Copy




Become a Seo Manager!



Become a Digital Pr Specialist!



Become an E-Commerce Specialist!



Become a Social Advertising Specialist!



Become an expert of Marketing Automation!



Become a Marketing Specialist!




Exams and certifications released

  • Final exam with grade: passing by minimum score 70/100

  • 6 sessions per year available to take or retake the exam

  • Subsequent possibility to also take our other certification exams on new digital professions

  • Certification of profit (final grade) and actual attendance

  • “Certification of skills” acquired and tested through the exam

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Lessons supported by practical tests with live corrections + homework with video corrections

Strategies and best practices immediately applicable in the company.

Questions and interaction with lecturers during the live lesson and after the lesson in dedicated groups.

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Practical-Operational approach with a strong focus on business, turnover.

Use of tools and software such as Google tools, Facebook, WordPress, etc.

Professional lecturers and contributions, for direct learning from digital experts.


What do former students think?

On Google, Facebook and Youtube you will find hundreds of OPINIONS from former students;

Click on the images below to view them
In all of them you will find their Full Name and direct link to their social profile. You can check their trustworthiness

Do you want to become a Web Marketing Specialist?

Take the ENTRY TESTAsk for more information


Students of our masters and courses (including the Web Marketing Specialist course) have access to the Placement service: they can apply for placement and internship positions with companies that apply to Digital Coach by requesting profiles of our certified students. As Digital Coach is a company that uses and teaches the best US specialist standards in digital marketing practices, companies are increasingly actively seeking digital professionals by contacting us directly.

Web Marketing Specialsit Course Teachers

Professionals who work in the web field with primary roles of responsibility; they may be web marketing consultants or people who manage web agency projects on behalf of the main multinationals in Italy, most of which are located in the Milan area. In order to view their profiles, please fill in the form to request more information.

We would like to point out that DIGITAL COACH’s specialisation and competence are confirmed by the fact that we are a GOOGLE PARTNER, a status that only professional web agencies can achieve by demonstrating that they have in-house personnel who possess GOOGLE CERTIFICATIONS, continuously apply all the BEST PRACTICES in online campaigns, and continuously carry out web marketing activities in significant volumes.

Request more information about the
Web Marketing Specialist Course

By filling out this form you will have the opportunity to

  • Request more information on the Web Marketing Specialist Course or other Digital Coach® courses and certifications.
  • View and download 3 summary tables on Course Catalogue and related subjects, Included Services available and Price List.
  • You will also receive an e-mail containing the same info and links to video testimonials from participants and video presentations of all courses.
  • Book, if you wish, your participation in the webinar “10 steps to make a career or start your own business with digital” live online.

After attending the webinar, you can request a one-to-one coaching session with one of our Digital Career Coaches.