Starting date: June 3rd

Web Marketing Specialist Course


The Web Marketing Specialist is a particularly valuable figure for companies oriented towards selling products and services.

If you like the field of Marketing associated with the dynamic digital world, Digital Coach’s Web Marketing Specialist Course is the right path for you.

A complete and modular program to train you in both the techniques and the strategic approach to becoming an outstanding Web Marketing Specialist.

web marketing specialist online training course

The Digital Coach Web Marketing Specialist Course is specifically designed to train Digital Marketing professionals through a training pathway oriented towards marketing on the web rather than a purely theoretical knowledge of online marketing strategies.

Our Web Marketing Specialist Course brings the best international standards of the web marketing discipline, certifying after the final exam the skills acquired by participants, their profit, and attendance. 11 fundamental disciplines in the field of Web Marketing such as SEO, SEM, and Display Advertising, Web Analytics, Email Marketing, Website Creation, Content Management and others are the basis of the Web Marketing Specialist course.

By following as many as 15 training modules and completing a 4-month real work experience in one of the Digital Coach teams, you will be able to certify your attendance at one of the best web marketing courses and add real work experience to your CV.

web marketing tools

Who is a Web Marketing Specialist and what do they do?

A Web Marketing Specialist is a professional who deals with growing the company’s business through Digital Marketing initiatives such as planning Inbound Marketing, Funnel Marketing, and Lead Generation strategies.

The Web Marketing Specialist is competent in the most effective digital marketing tools and knows how to use them to develop winning online sales strategies.

The Web Marketing Specialist is results-driven and must have a lot of enthusiasm and passion for this work. This professional must be able to identify the target audience, structure a targeted digital strategy that can be verified using specific KPI and Analytics data, and evaluate and correct the shot when needed.

What skills must the Web Marketing Specialist have?

The Web Marketing Specialist has the task of enhancing the company’s operations by crafting marketing and communication strategies. It is crucial for them to have a broad range of knowledge to effectively collaborate with other experts in the digital team.

The Web Marketing Specialist must have an excellent knowledge of marketing techniques and must use mainly tools such as Google Ads and Facebook Ads, be familiar with Google Analytics, have SEO Copywriting skills and knowledge of Content Management, Visual Marketing, User Experience, and landing page creation.

webinar online
certification wms opt

Web Marketing Specialist Course Certification

The Web Marketing Specialist Course is characterized by its flexibility in attendance. You can decide to attend the web marketing specialist course in live-streaming from all over the world, in the on-demand or mixed formula.

In the reserved area, which will be open to you for 18 months, you will find our constantly updated video teaching resources, books, and other multimedia content of your professional interest.

The Web Marketing Specialist Course also prepares you to take the Google certification exams thanks to a syllabus that already includes all the main topics required by the test.

Format and Attendance

calendar icon

147 Hours of Training

147 hours of live training divided into 15 modules + 56 hours of Work Experience + final exam to obtain the Certification in Web Marketing Specialist.



On-Demand Online Marketing Course Just for You

Dive into our top-rated on-demand web marketing courses, tailored to fit your schedule. Access comprehensive lessons at your convenience.

icon training

Practical SEO & SEM Training

Experience hands-on web marketing training over 4 months, applying real-world strategies from display advertising to content management.

certification icon

Earn Your Digital Marketing Certification

Ace our final exam and earn your Certification of Competence and Attendance, showcasing your expertise in Web Analytics and Email Marketing.

Our Web Marketing Specialist Course is meticulously designed for those seeking flexibility in their learning journey. With our top-rated on-demand web marketing courses, you can delve into lessons at your own pace, ensuring you study under the best possible conditions tailored to your individual needs.

The course is exclusively provided on-demand lessons.

Engage in a comprehensive curriculum, spanning 147 hours across 15 training modules in this Web Marketing Specialist Course. Additionally, a cycle of exercises set in approximately 4 months ensures you put the lessons learned into practice on real work cases, echoing the essence of practical web marketing training with real-world experience.

Upon course completion, a final exam awaits you, achieving a minimum of 70 out of 100 points grants you the certification, allowing you to validate the skills and strategies you have mastered through the Web Marketing Specialist Course. Beyond the Certification of Competence, we also provide a certificate detailing your attendance percentage and exam grade, certifying your dedication and expertise in Web Marketing.

Who should enroll in the Web Marketing Specialist Course?

recent graduates

Recent University Graduates

Dive into high-demand digital professions with credible certification.

freelancer icon

Freelancers & Self-Employed

Leverage web marketing to expand your clientele and specialize in emerging digital roles.

employee icon

Marketing & Sales Professionals

Pivot your career towards the evolving web professions.

Forge your Professional Path with our Course

Wondering where the Web Marketing Specialist Course can lead you? Upon completion, you will be qualified and certified for careers such as:

  • Web Marketing Specialist
  • Web Marketing Manager
  • SEO Consultant
  • SEO Specialist
  • SEM Specialist
  • Web Content Manager
  • Combined SEO-SEM Expert
  • Inbound Marketing Specialist

Elevate your professional journey with the right skills and certification.

job opportunity

Web Marketing Specialist Course Certification Program

Web Area Modules


DIGITAL STRATEGY Online & Offline integration: an overview of all the main online marketing channels, peculiarities and differences between them. From SEO to email marketing, via social media and mobile, we will try to understand what criteria should guide us in choosing the optimal mix for different types of companies and businesses. We will then discover channel integration strategies aimed at maximising the contribution of each channel in the cycle that starts from traffic generation and must lead to conversion into sales, also considering offline aspects.


WEB ANALYTICS BASIC: we will teach you how to use software, primarily Google Analytics, useful for acquiring business intelligence information on the needs, behaviour, tastes and preferences of one’s audience. The collection and interpretation of data will then be used to implement consequent web marketing actions, the results of which will be measured and interpreted again for further changes in communication strategy. Other tools will include A/B testing tools, heat maps, webmaster tools and more.


SEM & Display Advertising: maximize your site’s traffic and dive into the world of PPC (Pay Per Click) with this module. Learn to craft targeted strategies based on location, timing, and user demographics like age and interests. Master tools like Google Ads, exploring both Keyword advertising and Display Advertising (banners) to optimize conversions.


EMAIL MARKETING: DEM (Direct Email marketing) is a historically outdated tool, but still extremely effective in stimulating actions that often lead to online sales. We will have a look at all the technological, communicative and copywriting expedients to improve the performance of this tool.


SEO (Search Engine Optimization): activities aimed at optimising your presence on search engines to generate traffic of users interested in your products and services. SEO is a historical discipline that has undergone and continues to, radical changes in recent years, becoming the most holistic of web marketing disciplines.

MOBILE MARKETING: we will discover how, through Smartphones and Tablets, it is now possible to reach one’s audience and create integrated strategies with other media. We will understand how to design Mobile Apps, mobile advertising campaigns, SMS marketing, and mobile Couponing.


INBOUND MARKETING & LEAD GENERATION: optimize your conversions. Dive into the art of guiding website visitors through optimal actions (Funnels) to boost their conversion into customers. This module unravels the intricacies of assigning the right role to each medium SEO, SEM, Email, or Social at the precise stage of the conversion journey.


E-COMMERCE STRATEGIES & MANAGEMENT: we will define the critical success factors of an online sales project, analysing for each of them the Best Practices that produce the best results. We will discuss online strategy, online sales channels, and technological choices, although offline topics such as range choices, warehouse management (Drop Shipment), customer service and organisational set-up will not be missing.


WEBSITE CREATION & WORDPRESS: the website is the starting and finishing point of any web marketing action, and as such is a dynamic tool that must be improved and modified daily. In this module, we will teach you how to build it using WordPress, the CMS that allows you to create and manage websites without the need for programming and design skills.


LOCATION-BASED MARKETING: reach customers where they are. Harness the power of modern technology and the mobile landscape to target potential customers based on their geographic location. This module delves into optimizing advertising spend by reaching out at the perfect moment and place. Explore the tools and software that make it all possible.


AFFILIATE MARKETING: new business activity traditionally carried out through agents and sales networks in the traditional offline world is increasingly finding a counterpart online in affiliate marketing. We will learn about its principles, intermediaries, and software to create, manage and remunerate your online sales force.

WEB MARKETING SPECIALIST AI: this module takes you on a journey to discover how artificial intelligence (AI) is making its way into digital marketing. It delves into AI technologies with online marketing strategies, all aimed at deepening connections with customers and refining marketing stratgies. You will dive into a range of AI tools and platforms, each designed to unlock insights into consumer behavior, eliminate the problems of manual tasks, and tailor marketing messages to speak directly to your audience through various channels, from SEO and email marketing to social media.

E-commerce/Web Advanced Modules



SEO ADVANCED: we will unveil the latest developments in search engine algorithms, such as Google Panda, Penguin, Hummingbird, among others, highlighting their significant impact on SEO practices. This necessitates a more integrated approach, combining SEO with content marketing, social media strategies, and semantic considerations to drive effective outcomes. Advanced tools for enhancing these processes will also be discussed.


SEM ADVANCED + Programmatic & real-time bidding: this session will explore how cutting-edge technologies like Programmatic Buying and Real Time Bidding are reshaping the SEM landscape, and we will grasp the foundational principles behind these technologies. Furthermore, we will investigate the potential of Retargeting/Remarketing technologies and experiment with the tools provided by leading industry figures.


USER EXPERIENCE: this course will teach you the art of crafting intangible designs and deploying effective strategies to enhance the overall user experience on websites. You will learn the difference between UX and UI, understanding that appealing graphics alone don’t make a website user-friendly: the interface alone is not the answer. We will clarify what constitutes a superior user experience and discuss the critical components for a project’s success, including website usability, content strategy, visual design, information architecture, user research, graphic interaction, and more. Additionally, we will introduce essential tools necessary for optimizing user experience to its fullest potential.



WEB ANALYTICS ADVANCED: as the digital marketing realm continues to overflow with data, mastering tools that can efficiently weave this information together, like Google’s Universal Analytics, is crucial. This section delves into blending insights from mobile, desktop, and social media analytics. Additionally, we will explore the practical application of A/B testing and eye-tracking technologies to enhance our grasp of the needs, habits, and desires of our prospective clientele.

digital marketing course online with certificate

Participants of the Web Marketing Specialist Course will be able to:

  • select the most effective marketing tactics for optimizing results from both strategic and hands-on tasks
  • employ content management systems like WordPress for efficient website organization
  • craft web content with a focus on SEO
  • carry out SEM and Display Advertising initiatives with success
  • apply digital marketing approaches in both B2B and B2C contexts
  • formulate a thorough marketing plan
  • create and implement sales funnels
  • acquire a more profound insight into your brand and identify your target audience

If you believe a career in Web Marketing is your calling, reach out for more information to start your journey in this field!


Why choose the Web Marketing Specialist Course Certification?

certification icon

Online Orientation & Entrance Test

Begin your journey with a convenient online interview and test.

growth icon

Hands-On Approach

Our course stands apart from traditional university models, focusing on practical, real-world applications.

practice icon

Immediate Application

Implement what you learn immediately and apply the new skills directly to your job.

wex icon

Work Experience Opportunity

Enrich your learning with a unique Work Experience (WEX) session.

The Web Marketing Specialist Certification, a key component of this course, stands out from other digital marketing programs. It combines practical learning with a focus on immediate applicability, making sure you are prepared for the workforce right from the start.

Dive in and uncover a plethora of exclusive benefits.

Work Experience (WEX) – The pinnacle of Digital-Coach Training


Months of Hands-On Practice

ONLINE Participation

Dedicated Application Hours


extra skilles acquired

wex digital coach

Dive deep into the heart of real Digital Marketing with our signature Work Experience (WEX).

As the crown jewel of the Digital Coach training, WEX offers participants a chance to immerse themselves in operational tasks across 12 distinct teams.

Under the guidance of industry experts, you will tackle Digital Marketing challenges, applying knowledge gained during the Certification.

WEX isn’t just another training module; it’s a golden ticket to refine your digital marketing prowess.

Depending on your chosen course, you can engage in up to four unique WEX sessions, further enriching your learning journey.

Explore the diverse teams under Digital Coach’s WEX umbrella!

Who should opt for the Work Experience?

free woman icon

Young Graduates

Kickstart your journey in high-demand digital roles with our esteemed certification.

employee icon


Stay ahead of the curve by acquainting yourself with the latest in digital professions, and driving innovation in your business.

freelancer icon


Pivot your career towards a digital-centric future, leveraging the power of the web.

blogger icon


Equip yourself with vital web and social skills, amplifying your professional contributions.

Explore our diverse Work Experience TEAMS


content marketing wex

Become a Content Marketing Manager!


visual ux team icon

Become a Visual & UX Specialist!


inbound marketing icon

Become an Inbound Marketing Specialist!


analytics wex icon

Become a Web Analytics Specialist!


social media ion

Become a Social Media Specialist!


seo copy specialist icon

Become a SEO Copy



seo optimizer icon

Become a SEO Manager!


digital pr specialist icon

Become a Digital Pr Specialist!


e-commerce specialist icon

Become an E-Commerce Specialist!


facebook icon

Become a Social Advertising Specialist!


marketing automation icon

Become an expert of Marketing Automation!


video marketing specialist icon

Become a Marketing Specialist!

Exams and certifications released

  • Final examination: minimum score requirement of 70/100

  • 6 examination sessions offered annually available for initial attempts and retakes

  • Opportunity to take additional certification exams for various digital professions
  • Certification of profit (final grade) and actual attendance

  • “Certification of skills” acquired and tested through the exam

web marketing specialist certification

Hear from Our Alumni

Discover hundreds of testimonials from past students on platforms like Google, Facebook, and YouTube.

Transparent Feedback: click on the images below to view each review.

Every testimonial includes the student’s full name and a direct link to their social profile for authenticity.

pc icon


  • Comprehensive lessons with practical tests and live feedback.
  • Homework assignments enhanced with video corrections.
  • Immediate application of web marketing strategies and best practices.
  • Interaction in dedicated groups.


ok icon

Hands-On Digital Marketing Tutorials:

  • Practical-operational approach emphasizing business growth.
  • Mastery of essential tools: Google, Facebook, WordPress, and more.
  • Focus on SEO, SEM, and content management training.
  • Direct learning from seasoned digital marketing professionals.

Do you want to become a Web Marketing Specialist?

Take the ENTRY TESTAsk for more information
web marketing placement


Students of our courses (including the Web Marketing Specialist Course) have access to the Placement service: they can apply for placement and internship positions with companies that apply to Digital Coach by requesting profiles of our certified students. As Digital Coach is a company that uses and teaches the best US specialist standards in digital marketing practices, companies are increasingly actively seeking digital professionals by contacting us directly.

Web Marketing Specialist Course Teachers

Professionals who work in the web field with primary roles of responsibility; they may be web marketing consultants or people who manage web agency projects on behalf of the main multinationals. To view their profiles, please fill in the form to request more information.

We would like to point out that DIGITAL COACH’s specialisation and competence are confirmed by the fact that we are a GOOGLE PARTNER, a status that only professional web agencies can achieve by demonstrating that they have in-house personnel who possess GOOGLE CERTIFICATIONS, continuously apply all the BEST PRACTICES in online campaigns and continuously carry out web marketing activities in significant volumes.

Request more information about the
Web Marketing Specialist Course