Classes start: 4th of March

Web Marketing Specialist Course


The Web Marketing Specialist is a particularly valuable figure for companies oriented towards selling products and services. If you like the field of Marketing associated with the dynamic digital world, Digital Coach’s Web Marketing Specialist Certification is the right path for you. A complete and modular program to train you in both the techniques and the strategic approach to becoming an outstanding Web Marketing Specialist.

The Digital Coach Web Marketing Specialist Course is specifically designed to train Digital Marketing professionals through a training pathway oriented towards marketing on the web rather than a purely theoretical knowledge of online marketing strategies.

Our Web Marketing Specialist Course brings the best international standards of the web marketing discipline, certifying after the final exam the skills acquired by participants, their profit and attendance. 11 fundamental disciplines in the field of Web Marketing such as SEO, SEM and Display Advertising, Web Analytics, Email Marketing, Website Creation, Content Management and others are the basis of the Web Marketing Specialist course.

By following as many as 15 training modules and completing a 4-month real work experience in one of the Digital Coach teams, you will be able to certify your attendance at one of the best web marketing courses in Italy and add real work experience to your CV.

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Who is a Web Marketing Specialist, and what do they do?

A Web Marketing Specialist is a professional who deals with growing the company’s business through Digital Marketing initiatives such as planning Inbound Marketing, Funnel Marketing and Lead Generation strategies.

The Web Marketing Specialist is competent in the most effective digital marketing tools and knows how to use them to develop winning online sales strategies.

The Web Marketing Specialist is results-driven and must have a lot of enthusiasm and passion for his work. This professional must be able to identify his target audience, structure a targeted digital strategy that can be verified by means of specific KPI and Analytics data, and be able to evaluate and correct the shot when necessary.



What skills must the Web Marketing Specialist have

The Web Marketing Specialist is responsible for growing the company’s business through the development of marketing and communication plans. It is essential that he/she possesses transversal knowledge to be able to interact with other professionals in the digital team.

The Web Marketing Specialist must have an excellent knowledge of marketing techniques and it is important that he/she is able to use mainly tools such as Google Ads and Facebook Ads, be familiar with Google Analytics, have Seo Copywriting skills and knowledge of Content Management, Visual Marketing, User Experience and landing page construction.

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Web Marketing Specialist Course Certification

The Web Marketing Specialist Course is characterised by its flexibility in terms of attendance. You can choose to attend the web marketing specialist course in live-streaming from all over Italy, in the on-demand or mixed formula.

In the reserved area, which will be open to you for 18 months, you will find our constantly updated video teaching material and books and other multimedia content of interest to you.

The Digital Coach Web Marketing Specialist Course also prepares you to take the Google certification exams thanks to a syllabus that already includes all the main topics required by the test.

Modalities and Attendance

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147 hours of training

147 hours of live training divided into 15 training modules + 56 hours of Work Experience + final exam to obtain the Certification in Web Marketing Specialist.



On-Demand Online Marketing Course Just for You

Dive into our top-rated on-demand web marketing courses, tailored to fit your schedule. Access comprehensive lessons at your convenience.

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Practical SEO & SEM Training

Experience hands-on web marketing training over 4 months, applying real-world strategies from display advertising to content management.

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Earn Your Digital Marketing Certification

Ace our final exam to earn your Certification of Competence and Attendance, showcasing your expertise in web analytics and email marketing.

Our Course is meticulously designed for those seeking flexibility in their learning journey. With our top-rated on-demand web marketing courses, you can delve into lessons at your own pace, ensuring you study under the best possible conditions tailored to your individual needs.

The course is exclusively delivered in:
On-demand lessons.

Engage in a comprehensive curriculum, spanning 147 hours across 15 training modules. Additionally, a cycle of exercises spread over approximately 4 months ensures you put the lessons learnt into practice on real work cases, echoing the essence of practical web marketing training with real-world experience.

Upon course completion, a final exam awaits. Achieving a minimum of 70 out of 100 points grants you the certification, validating the skills and strategies you’ve mastered. Beyond the certification of competence, we also provide a certificate detailing your actual attendance percentage and exam grade, a testament to your dedication and expertise.

Who Should Enroll in the Web Marketing Specialist Course?

recent graduates

Recent University Graduates

Dive into high-demand digital professions with credible certification.

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Freelancers & Self-Employed

Leverage web marketing to expand your clientele and specialize in emerging digital roles.

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Marketing & Sales Professionals

Pivot your career towards the evolving web professions.

Forge Your Professional Path with Our Course

Wondering where the Web Marketing Specialist Course can lead you? Upon completion, you’ll be equipped and certified for careers such as:

  • Web Marketing Specialist
  • Web Marketing Manager
  • SEO Consultant
  • SEO Specialist
  • SEM Specialist
  • Web Content Manager
  • Combined SEO-SEM Expert
  • Inbound Marketing Specialist

Elevate your professional journey with the right skills and certification.

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Web Marketing Specialist Course Certification Program

Web area modules


DIGITAL STRATEGY Online & Offline integration: an overview of all the main online marketing channels, peculiarities and differences between them. From SEO to email marketing, via social media and mobile, we will try to understand what criteria should guide us in choosing the optimal mix for different types of companies and businesses. We will then discover channel integration strategies aimed at maximising the contribution of each channel in the cycle that starts from traffic generation and must lead to conversion into sales, also considering offline aspects.


WEB ANALYTICS BASIC: we will teach you how to use software, primarily Google Analytics, useful for acquiring business intelligence information on the needs, behaviour, tastes and preferences of one’s audience. The collection and interpretation of data will then be used to implement consequent web marketing actions, the results of which will be measured and interpreted again for further changes in communication strategy. Other tools will include A/B testing tools, heat maps, webmaster tools and more.


SEM & Display Advertising: Maximize Your Site’s Traffic: Dive into the world of PPC (Pay Per Click) with this module. Learn to craft targeted strategies based on location, timing, and user demographics like age and interests. Master tools like Google Ads, exploring both Keyword advertising and Display Advertising (banners) to optimize conversions.


EMAIL MARKETING: DEM (Direct Email marketing) is a historically outdated tool, but still extremely effective in stimulating actions that often lead to online sales. We will have a look at all the technological, communicative and copywriting expedients to improve the performance of this tool.


SEO: Search Engine Optimization: activities aimed at optimising your presence on search engines to generate traffic of users interested in your products and services. SEO is a historical discipline that has undergone and continues to, radical changes in recent years, becoming the most holistic of web marketing disciplines.

MOBILE MARKETING: we will discover how, through Smartphones and Tablets, it is now possible to reach one’s audience and create integrated strategies with other media. We will understand how to design Mobile Apps, mobile advertising campaigns, SMS marketing, and mobile Couponing.


INBOUND MARKETING & LEAD GENERATION: optimize your conversions. Dive into the art of guiding website visitors through optimal actions (Funnels) to boost their conversion into customers. This module unravels the intricacies of assigning the right role to each medium – be it SEO, SEM, email, or social – at the precise stage of the conversion journey.


E-COMMERCE STRATEGIES & MANAGEMENT: we will define the critical success factors of an online sales project, analysing for each of them the Best Practices that produce the best results. We will discuss online strategy, online sales channels, and technological choices, although offline topics such as range choices, warehouse management (Drop Shipment), customer service and organisational set-up will not be missing.


WEBSITE CREATION & WORDPRESS: the website is the starting and finishing point of any web marketing action, and as such is a dynamic tool that must be improved and modified daily. In this module, we will teach you how to build it using WordPress, the CMS that allows you to create and manage websites without the need for programming and design skills.


LOCATION-BASED MARKETING: reach customers where they are. Harness the power of modern technology and the mobile landscape to target potential customers based on their geographic location. This module delves into optimizing advertising spend by reaching out at the perfect moment and place. Explore the tools and software that make it all possible.


AFFILIATE MARKETING: new business activity traditionally carried out through agents and sales networks in the traditional offline world is increasingly finding a counterpart online in affiliate marketing. We will learn about its principles, intermediaries and software to create, manage and remunerate your online sales force.

E-commerce/Web Advanced



SEO ADVANCED: we will present the latest updates in search engine algorithms (Google Panda, Penguin, Hummingbird and others) that bring about significant changes for SEO specialists. In particular, an increasing need for integration between this discipline and the issues of content marketing, social media, and semantics to produce results. We will also propose some advanced tools.


SEM ADVANCED + Programmatic & real-time bidding: we will understand how the emerging technologies of Programmatic Buying and Real Time Bidding are giving a new direction to the SEM sector, and we will understand the logic on which these technologies are based. We will also delve into the opportunities of Retargeting/Remarketing technologies and try out the tools made available by the main players in the sector.


USER EXPERIENCE: you will learn how to create intangible design and an effective strategy to improve the user experience on a website across the board. You will know about the difference between UX and UI because to be truly useful to users visiting a site, graphics are not enough: the interface is not the solution. We will explain to you what the user experience is, and which elements are important for a successful project: website usability, content strategy, visual design, information architecture, user research, graphic interaction and many others, as well as the tools that are indispensable for maximum effectiveness of the user experience.


WEB ANALYTICS ADVANCED: the ever-increasing availability of information in the world of digital marketing requires the ability to know how to use tools capable of integrating it effectively, such as Google’s Universal Analytics. In this module, we will learn how to integrate mobile and desktop data with data from social media and social analytics. However, we will also discover and use A/B testing and eye-tracking tools to improve our understanding of the preferences, habits, and interests of our potential customers.

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Participants in the Web Marketing Specialist Course will be able to:

  • choose the right marketing levers to achieve the best results from strategic and operational activities
  • utilise content management platforms such as WordPress to effectively structure your website
  • write web content with an SEO perspective
  • execute SEM and Display Advertising campaigns successfully
  • implement digital marketing strategies in both B2B and B2C markets
  • develop a comprehensive marketing strategy
  • design and construct sales funnels
  • gain a deeper understanding about your brand and determine your target market

If you believe a career in Web Marketing is your calling, reach out for more information to start your journey in this field


Why Choose the Web Marketing Specialist Course Certification?

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Online Orientation & Entrance Test

Begin your journey with a convenient online interview and test.

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Hands-On Approach

Our course stands apart from traditional university models, focusing on practical, real-world applications.

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Immediate Application

Implement what you learn immediately. The day after your lesson, apply your new skills directly on the job.

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Work Experience Opportunity

Enrich your learning with a unique Work Experience (WEX) session.

Our Web Marketing Specialist Certification is not just another digital marketing course. It’s a blend of practicality and immediacy, ensuring you’re job-ready from day one.

Dive in and uncover a plethora of exclusive benefits.

Work Experience (WEX) – The Pinnacle of Digital-Coach Training


Months of Hands-On Practice

ONLINE Participation

Dedicated Application Hours


extra skilles acquired

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Dive deep into the heart of real Digital Marketing with our signature Work Experience (WEX). As the crown jewel of the Digital Coach training, WEX offers participants a chance to immerse themselves in operational tasks across 12 distinct teams. Under the guidance of industry veterans, you’ll tackle Digital Marketing challenges, applying knowledge gained during the Certification.

WEX isn’t just another training module; it’s a golden ticket to refine your digital marketing prowess. Depending on your chosen course, you can engage in up to four unique WEX sessions, further enriching your learning journey. Explore the diverse teams under Digital Coach’s WEX umbrella!

Who should opt for the Work Experience?

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Young Graduates

Kickstart your journey in high-demand digital roles with our esteemed certification.

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Stay ahead of the curve by acquainting yourself with the latest in digital professions, and driving innovation in your business.

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Pivot your career towards a digital-centric future, leveraging the power of the web.

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Equip yourself with vital web and social skills, amplifying your professional contributions.

Curious about more?

Explore our diverse Work Experience TEAMS


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Become a Content Marketing Manager!


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Become a Visual & UX Specialist!


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Become an Inbound Marketing Specialist!


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Become a Web Analytics Specialist!


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Become a Social Media Specialist!


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Become a SEO Copy



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Become a SEO Manager!


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Become a Digital Pr Specialist!


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Become an E-Commerce Specialist!


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Become a Social Advertising Specialist!


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Become an expert of Marketing Automation!


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Become a Marketing Specialist!

Exams and certifications released

  • Final examination: minimum score requirement of 70/100

  • 6 examination sessions offered annually available for initial attempts and retakes

  • Opportunity to take additional certification exams for various digital professions.

  • Certification of profit (final grade) and actual attendance

  • “Certification of skills” acquired and tested through the exam

master web marketing skills
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  • Comprehensive lessons with practical tests and live feedback.
  • Homework assignments enhanced with video corrections.
  • Immediate application of web marketing strategies and best practices.
  • Interaction in dedicated groups.


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Hands-On Digital Marketing Tutorials:

  • Practical-operational approach emphasizing business growth.
  • Mastery of essential tools: Google, Facebook, WordPress, and more.
  • Focus on SEO, SEM, and content management training.
  • Direct learning from seasoned digital marketing professionals.

Hear from Our Alumni

Discover hundreds of testimonials from past students on platforms like Google, Facebook, and YouTube.

Transparent Feedback: click on the images below to view each review.

Every testimonial includes the student’s full name and a direct link to their social profile for authenticity.

Do you want to become a Web Marketing Specialist?

Take the ENTRY TESTAsk for more information
web marketing placement


Students of our courses (including the Web Marketing Specialist course) have access to the Placement service: they can apply for placement and internship positions with companies that apply to Digital Coach by requesting profiles of our certified students. As Digital Coach is a company that uses and teaches the best US specialist standards in digital marketing practices, companies are increasingly actively seeking digital professionals by contacting us directly.

Web Marketing Specialist Course Teachers

Professionals who work in the web field with primary roles of responsibility; they may be web marketing consultants or people who manage web agency projects on behalf of the main multinationals in Italy, most of which are located in the Milan area. To view their profiles, please fill in the form to request more information.

We would like to point out that DIGITAL COACH’s specialisation and competence are confirmed by the fact that we are a GOOGLE PARTNER, a status that only professional web agencies can achieve by demonstrating that they have in-house personnel who possess GOOGLE CERTIFICATIONS, continuously apply all the BEST PRACTICES in online campaigns, and continuously carry out web marketing activities in significant volumes.

Request more information about the
Web Marketing Specialist Course