Starting date: June 3rd


Become a certified Digital Coach!
The “Digital Coaching Certification” will enable you to acquire all the knowledge and skills required to become an online coach.

Like a digital consultant, the professional online Digital Coach is specialized in Digital Marketing technologies and strategies with high skills in fundamental digital areas, on one or more specific areas (web, social media, e-commerce, seo, ppc advertising, user experience…)

The course to become a coach is suitable for those who want to become the new expert figure in online coaching, who can work independently as a freelancer, also and above all at a distance (from home, travelling…). All you need is a PC and an Internet connection.

The Digital Coach supports small and medium-sized companies and freelancers in order to pass on to them the know-how they need to grow in the digital world and make them increasingly independent and/or expert in the subject.

The figure of the professional business coach is increasingly in demand and this is the course that will give you the competitive edge to make a difference in the digital field.


In line with the Digital Coach® (school) imprinting, the Digital Coaching Certification Course stands out for its completely innovative approach in the digital field. The figure of the online coach is very rare in Italy and destined to become increasingly in demand. If the consultant, as we are used to understanding him, realises something for a company, the professional Digital Coach teaches the company to become autonomous in the digital field. A challenge that is not for everyone. An extremely comprehensive and practical training.


  • 339 lesson hours
  • 29 modules on digital disciplines
  • coaching sessions to define your Digital Strategy and create your personal website/blog
  • 1 year real practice to choose from one of 8 areas


  • Online – On Demand mode of attendance
  • Online video recordings and slides from the day after the lesson
  • 5 dates during the year for the final examination
  • Issuing of Certificate of Competence
  • Placement Service

With the Digital Coaching Certification Course you can:

  • Innovate your client’s reality
  • Digitise your client’s reality
  • Know the most important digital tools and instruments to use for your work as a Digital Coach
  • Plan a performing Digital Strategy for your client
  • Carry out 12 months of real vertical internship (in the same area you have chosen) to refine your skills
  • Become a Digital Coach to assist and support small and medium-sized companies in their innovation and digitisation process
  • Bringing a digital approach to your client’s business to increase productivity and brand awareness
  • Inclusion in the Digital Jobs portal to promote your business among Professionals and Companies

With the Digital Coaching Certification Course you can:

  • Innovating the company
  • Digitalising the company
  • Knowing the most important digital tools and instruments to be used immediately within the company
  • Plan a corporate Digital Strategy
  • Carry out 12 months of real vertical internship (in the same area you have chosen) to hone your skills
  • Bringing a digital approach to your company to increase productivity and brand awareness
  • Inclusion in the Digital Jobs portal to promote your business among Professionals and Companies

With the Digital Coaching Certification Course you will be able to:

  • Get to know the most important digital tools and instruments that you can use immediately within your company
  • Compare yourself with the Digital Coach and better understand the digital strategies identified by the latter
  • Plan and/or verify the company’s Digital Strategy undertaken by the Digital Coach and your internal digital resources
  • Carry out 12 months of real vertical internship (in the same area you have chosen) to refine your skills
  • Bring your digital approach to your company to increase productivity and brand awareness
  • Inclusion in the Digital Jobs portal to promote your activity among Professionals and Companies and identify the Digital
  • Coach profile best suited to your business context from whom you can request support and internal company training

The Digital Coach, the specialist who passes on knowledge of Digital Marketing

With the Course you will learn how to

  • use and manage digital tools
  • define and orient business with a view to increasing productivity;
  • integrate digital marketing tools and instruments with the world of communication and traditional marketing;
  • gradually transfer the necessary knowledge to your customers;

Benefits of Digital Coaching Certification

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Flexible Work Schedule

Choose when you want to work, offering you unparalleled flexibility.

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Location Independence

Enjoy the freedom to work and live wherever you desire.

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Entrepreneurial Opportunity

Start your own business without the need for initial capital investment.

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Value Your Time

Focus on selling your time and expertise, not unrealistic projects or outcomes.

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Professional Excellence

Receive training that prepares you to meet the highest professional standards in the digital field.

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Part-Time Business Setup

Establish your own business, even on a part-time basis initially.

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Collaborative Community

Become part of an extraordinary team of professional Digital Coaches. Collaborate, grow, and share opportunities within this vibrant community.



“I attended the Digital Coaching Certification, a really comprehensive course, it covers all the subjects of digital marketing but in a much more in-depth way, giving you an extra edge to make a difference in the market. In particular, the Work Experience was the trump card: it gave me the opportunity to ‘get my hands dirty’ learning from the best professionals in the industry.”

M.R. (Former Digital Coach Student)

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Lessons supported by practical tests with live corrections + homework with video corrections.

Strategies and best practices immediately applicable in the company in the role of coach.

Questions and interaction with lecturers during the live lesson and after the lesson in dedicated groups.

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Practical-Operational approach with strong orientation to business, turnover in the perspective of coaching.

Use of tools and software such as Google tools, Facebook, WordPress, etc.

Professional lecturers and contributions, for direct learning from digital experts.


In detail, all disciplines in the syllabus

Web area modules


DIGITAL STRATEGY online & offline integration: We will take a clear look at the major online marketing channels, noting what makes each one special. From improving search rankings with SEO to connecting through email marketing, from engaging on social media to reaching through mobile devices, we will guide you in choosing the best combination for your type of business. In addition, we will show you how to combine these online methods with traditional offline marketing to help bring more visitors to your site and turn them into customers.


FUNDAMENTALS OF WEB ANALYTICS: Dive with us into the essentials of web analytics. We’ll show you how to master tools like Google Analytics to gather key information about what your customers want and how they behave online. Learn how to track and analyze this data to refine your web marketing efforts. Then, you will see how your changes behave and use this knowledge to further modify your approach. We will also cover other useful tools such as A/B testing, heat maps and webmaster tools to provide you with a complete toolkit for understanding and engaging your audience.


ESSENTIALS OF SEM AND DISPLAY ADVERTISING: In this module we will guide you through the world of PPC (Pay Per Click) advertising. You will learn how to create targeted advertising campaigns that reach the right people by choosing locations, times of day and even users’ interests, age and gender. We will focus on using Google Ads to its full potential, including targeting keywords for search ads and creating eye-catching display ads (banners) to convert site visitors into customers.converting the traffic generated on the linked site.


E-MAIL MARKETING: Don’t let the age of Direct Email Marketing (DEM) fool you – it’s still a powerhouse for driving actions that can result in online sales. We’ll walk you through the latest tech, communication tactics, and writing tips to boost your email campaigns and get better results.DEM (Direct Email marketing) is a historically outdated tool but still extremely effective in stimulating actions that often lead to online sales. We will look at all the technological, communicative and copywriting expedients in order to clearly improve the performance of this tool.


SEO Basics: Search Engine Optimisation (SEO) is all about tweaking your website so it shows up higher on search engine results, drawing in more people who are looking for what your business offers. While SEO has been around for a while, it’s constantly evolving, making it one of the most comprehensive areas in web marketing today.


MOBILE MARKETING INSIGHTS: Smartphones and tablets have become key to connecting with audiences today. We’ll explore how to integrate mobile strategies with other media effectively. You’ll learn the ins and outs of designing mobile apps, running mobile ad campaigns, using SMS marketing, and offering mobile coupons to engage customers on the go.


INBOUND MARKETING & LEAD GENERATION: We’ll dive into this modern approach to marketing where we map out the best steps (Funnels) for website visitors to take, increasing the chances they’ll become customers. You’ll learn how to assign the right role to each channel—whether it’s SEO, SEM, Email, or Social Media—at each stage of the customer’s journey to purchase.


E-COMMERCE STRATEGIES & MANAGEMENT: we will define the critical success factors of an online sales project, analysing for each of them the Best Practices that produce the best results. We will discuss online strategy, online sales channels, and technological choices, although offline topics such as range choices, warehouse management (Drop Shipment), customer service and organisational set-up will not be missing.


WEBSITE CREATION & WORDPRESS: the website is the starting and finishing point of every web marketing action and as such it is a dynamic tool that must be improved and modified on a daily basis and it is particularly important that companies can do this independently. In this module we will teach you how to build it using WordPress, the CMS that allows you to create and manage websites without the need for programming and design skills.


LOCATION BASED MARKETING: Thanks to advances in technology and the rise of mobile devices, we can now market to potential customers based on where they are. This means reaching out to them at just the right moment and place, making your advertising efforts more efficient and cost-effective. In this module, we’ll explore the methods and tools that make this possible.


AFFILIATE MARKETING: What used to be the job of sales agents and networks in the offline world has moved online as affiliate marketing. We’ll break down how it works, who’s involved, and what software you need to set up, run, and pay a digital sales team.

E-commerce/Web Advanced modules


E-COMMERCE SOFTWARE & MAGENTO: we will analyse the pros and cons of the different ways of choosing E-commerce platforms, assessing the risks and opportunities of each: from the use of proprietary solutions to the choice of open source CMS (Content Management System) software. We will show why we favour the choice of Open Source solutions and in particular the Magento CMS. We will create online stores using Magento itself and teach how to use its main functionalities: from product catalogue creation to product card enrichment, from marketing & sales functionalities to order and warehouse management.


USER EXPERIENCE: You will learn how to design the intangible, how to create an effective strategy to improve the user experience on a website across the board. You will understand the difference between UX and UI because to be truly useful to users visiting a site, graphics are not enough: the interface is not the solution. We will explain what the user experience is, which elements are important for a successful project: website usability, content strategy, visual design, information architecture, user research, graphic interaction and many others, as well as the tools that are indispensable for the maximum effectiveness of the user experience.


SEM ADVANCED + Programmatic & real time bidding: we will understand how the emerging technologies of Programmatic Buying and Real Time Bidding are giving a new direction to the SEM sector and we will understand the logic on which these technologies are based. We will also delve into the opportunities of Retargeting/Remarketing technologies and try out the tools made available by the main players in the sector.


WEB ANALYTICS ADVANCED: The ever-increasing availability of information in the world of digital marketing requires the ability to know how to use easily integrated tools Universal Analytics from Google. In this module, we will learn how to integrate mobile and desktop data with data from social media and social analytics. However, we will also discover and use A/B testing and eye tracking tools useful for improving our understanding of the preferences, habits, and interests of our potential customers.


SEO ADVANCED: we will present the latest updates in search engine algorithms (Google Panda, Penguin, Hummingbird and others) that bring about significant changes for SEO specialists. In particular, the increasing need for integration between this discipline and the issues of content marketing, social media, and semantics in order to climb the SERPs. We will also propose some advanced tools.

Social Media modules


FACEBOOK COMMUNITY MARKETING: the creation and management of Facebook Pages from daily management of the editorial calendar to the rules of engagement and moderation of the community, passing through social care and crisis management. There will also be an analysis of the elements for measuring results through Analytics.


DIGITAL PR: we will discover the players with whom to do public relations online and how to interact effectively with them, using the tools that help make our lives easier. How to work profitably with bloggers, online publishers, influencers, social stars.


FACEBOOK ADVERTISING: we will set up advertising campaigns with all the tools Facebook provides to reach millions of potential customers in a targeted manner based on gender, age, domicile and interests. From Facebook advertising to content sponsoring, from Offers to Facebook remarketing and then analysing the results with Facebook Insights.


YOUTUBE & ONLINE VIDEO MARKETING:Discover how even a small business can launch a successful video marketing strategy without breaking the bank. We’ll guide you through setting up a YouTube channel, crafting engaging video content, promoting your videos with ads, and tracking your success with YouTube analytics.


LINKEDIN MARKETING: Learn how to tap into the powerful marketing and networking capabilities of LinkedIn, which boasts over 6 million users in Italy alone. We’ll cover everything from setting up and managing company pages, to engaging with LinkedIn groups, and even running your own ad campaigns. We’ll look at strategies for both your personal and company profiles to help you connect and convert professionally.


WORDPRESS FOR BLOGGING & SEO COPYWRITING: We’ll show you why a blog is at the heart of top-notch social media marketing strategies and is the premier channel for reaching your audience with content marketing. You’ll learn to navigate WordPress and its key plugins, empowering you to run a blog independently and craft content that ranks well on search engines.


INSTAGRAM & INFLUENCER MARKETING: Let’s explore what makes Instagram the fastest-growing social network recently. We’ll look at how brands are creatively using visual content to make an immediate impact and why it’s become a key platform for Influencer Marketing.


TWITTER AND NEW SOCIAL MEDIA (Telegram, Whatsapp and Messenger): In this module, we’ll dive into Twitter’s expanding role and the exciting possibilities of new social platforms like Telegram, WhatsApp, and Messenger. By engaging with these platforms firsthand, we’ll discover how to pinpoint the niche networks that best connect a business with its specific audience.


CONTENT MARKETING & BLOGGING: We’ll guide you through creating content that draws in and captivates potential customers, providing the answers they’re searching for. You’ll learn how to showcase this content on a company blog and spread it effectively across social media. Plus, we’ll introduce you to handy tools for crafting content (like CMS for blog posts, tools for visuals and videos, infographics, and image editing) and for automating your social media posts.


PERSONAL BRANDING for PROFESSIONAL SUCCESS: We’ll begin by pinpointing your unique professional niche. Then, with the right tools in hand, we’ll boost your visibility on search engines and social media. Together, we’ll craft a custom action plan tailored to each participant, setting the stage to transform your career and achieve your professional aspirations.


DIGITAL STORYTELLING MADE SIMPLE: In our Digital Storytelling Course, you’ll discover the art of telling compelling stories online and how it can shape successful corporate communication. We’ll delve into the essence of a brand’s identity and reveal how companies captivate customers with stories that resonate, rather than just selling a product or service.


WEB REPUTATION & SOCIAL MEDIA MONITORING: various software and tools are now able to read the conversations that take place online and on social media and return data that can allow you to evaluate opinions and perceptions in relation to a brand, a product, a campaign. We will discover what they are, how and when to use them to improve our web reputation.

Real practice – Work Experience








Practical Digital Marketing Experience: At the heart of the Digital-Coach training is the Work Experience program.

Immerse yourself in four months of intensive, hands-on training within one of our 12 specialized teams, each led by industry experts. This is your chance to apply what you learn during certification to real-world digital marketing challenges. It is an unprecedented opportunity to hone your skills and showcase your talents.

Come and meet all the dynamic Digital Coach WEX teams and start making your mark.

Who Will Benefit from the Work Experience

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Recent Graduates

If you’re fresh out of college and looking to gain a foothold in one of the hottest digital fields, this work experience, paired with a respected certification, can set you apart.

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Stay ahead of the curve by mastering new digital skills. This program is perfect for business owners looking to innovate and bring digital expertise in-house.

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For those who freelance or are considering it, specializing in digital through this program can be your gateway to a thriving online career.

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Elevate your career by learning cutting-edge web and social media skills that can propel you to new heights in your current job

The Work Experience TEAMS:



Become a Content Marketing Manager!



Become a Visual & UX Specialist!



Become an Inbound Marketing Specialist!



Become a Web Analytics Specialist!



Become a Social Media Specialist!



Become a Seo Copy Specialist!



Become a Seo Manager!



Become a Digital Pr Specialist!



Become an E-Commerce Specialist!



Become a Social Advertising Specialist!



Become an expert of Marketing Automation!



Become a Video Marketing Specialist!


  • Final exam with grade: passing by minimum score 70/100

  • Subsequent possibility to also take our other certification exams on digital professions

  • 6 sessions per year available to take or retake the exam

  • Certification of profit (final grade)




Read what former students think

Discover what our alumni have to say by checking out the hundreds of REVIEWS on Google, Facebook, and YouTube. Just click on the images below to read their stories.

Each review comes with the full name of the former student and a direct link to their social profile, so you can see their genuine experiences for yourself.