Digital Coach invites you to download
E-BOOK
LEAD GENERATION
In this E-book you will discover the most effective and efficient methods to attract the interest of your potential customers.
You will understand what it means to perform Inbound Marketing and what methods to use to sense the behavior of targeted users with your product/service.
Plus… after you successfully acquire the potential customers’ contacts, how can you retain them over time?
Lead Generation is a business activity aimed at acquiring information about qualified potential contacts or potential customers, which could generate conversions or sales, in the medium or long term.
LEAD GENERATION
Explore the benefits of this marketing activity for business
ACQUISITION
Implementing a lead generation strategy means to invest much of the company’s energy in contact acquisition and profiling. Then, depending on the goals, to target them for specific focused marketing actions.
BEFORE THE PURCHASE
Learn about the ZMOT, an acronym for Zero Moment of Truth, refers to the time before making a purchase, when users inquire through the web and acquire valuable information from specialized sites and comments.
RETENTION
Lead Nurturing is a set of activities that allow to create and nurture relationships with potential customers. It involves engagement policies and interaction activities. It is a great tool for building quality relationships.
Lead Generation is an excellent marketing tool for creating valuable connections and establishing ongoing, consistent relationships, based on trust by users or consumers across multiple channels.
It is necessary to acknowledge that marketing strategies need to be undertaken based on the real behavior of the consumer, rather than according to statistic trends.
Download this insightful Ebook about Lead Generation strategies and learn how to grow your company’s revenue by attracting sales and new contacts in the mid-to-long term.
