Digital Coach invites you to download

E-BOOK

MESSY MIDDLE

What is the Messy Middle?

Through a two-year research project, it was discovered how the behavior and decision-making buying process of users has changed.

Learn about this new change and how it came about.

E-book on messy middle cover

This new funnel model is bound to emerge and dominate in the coming times, so it is important to be aware of it in order to know how to use it in your own business.

MESSY MIDDLE

Here are some points you will find within the e-book.

messy middle

WHAT IS MESSY MIDDLE?

We can call it a complex space
in which chaos reigns, between the first action taken and the final purchase, in which
which consumers feel
overwhelmed and confused.

costumer journey

THE PERSUADED USER?

Yes, through cognitive biases, in the process of exploration and evaluation these biases
affect the reasons why
consumers to choose one product over another.

brand awarness

HOW TO GET NOTICED?

For both small brands and established, well-known brands, there are four key actions to take in order to stand out in the messy middle: discover them by downloading our e-book!

LEARN ALL ABOUT THE MESSY MIDDLE

Learn about this new marketing model created by google scholars that explains how the paradigm of a user’s buying process has changed.

What are cognitive biases? I’ll tell you which ones are the most important and how they can influence the decision-making reasons that make a consumer buy one product over the other.

Do you know how digital marketers can get noticed in the Messy Middle? Whether you are a small or large brand you need to know the four key actions to get the desired results.

E-book on messy middle cover

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FILL OUT THE FORM AND GET ACCESS TO THE MESSY MIDDLE EBOOK

E-book on messy middle cover

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