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SEO AND SEM SPECIALIST EBOOK
Who is and what does the Online Research Guru do?
How to specialise in the most in-demand profession in Italy?
Free download this ebook and find out!
How much do you know about search engine marketing? SEO and SEA are two sides of the same coin. They work in synergy to achieve the main goal of every online business: conversion!
SEO SEM SPECIALIST
A double specialization for three disciplines: ?
OPTIMIZATION
The SEO (Search Engine Optimization) Specialist is mainly concerned with creating, within the site, the right paths to be detected by search engine spiders. And also URL redirects, Competitor Analysis, Google Monitoring, Link Building Creation.
ADVERTISING
The SEA (Search Engine Advertising) Specialist has the main missionof increasing the number of users in qualitative terms of a Web site through the purchase of keywords that will allow the site to have better SEO on search engines.
MARKETING
The SEM (Search Engine Marketing) Specialist collects and analyzes SEO and SEA data, plans online advertising campaigns, pay per click, or through newsletters increasing link popularity and evaluating, through special analytics, the results of these activities.
BECOME SEO SEM SPECIALIST
The SEO-SEM Specialist is the professional who studies, designs and implements winning strategies to achieve the ultimate goal to which a company’s online presence tends: the conversion of the visitor into a consumer.
Working closely with all team members and corporate creatives, he or she is in charge of generating ideas and developing all new initiatives to update and develop positive and engaging user interaction…because for the end user the most important aspect is the experience made on the site, i.e. the so-called ‘user experience’.