Digital Coach invites you to download
Storytelling guide
Is Storytelling simply the ability to tell a good story?
Storytelling allows us to empathise with our audience by delivering a message that is relevant to our, and most likely their, values.
It is a method of providing a unique and meaningful experience to users via the use of various artistic and multimedia tools.
Learn how to do it correctly!
Nowadays, storytelling covers everything from brand management to internal and external company communication, from marketing to the user experience of products and services.
Digital storytelling, the telling of life stories or a narrative through digital technology related to the brand, is making an important step into the process of commercial digitisation.
Storytelling
What kind of information will you find?
Corporate Storytelling
Today, we hear more and more about Storytelling marketing, the instrument that allows businesses to convey their stories. Opening up involves communicating and sharing, and opening up implies storytelling.
Web Storytelling
In terms of online storytelling, or the ability to create brand communication content on the web that has relevance, narrative value, and the potential to engage consumers, corporations plan to use social media to grab their attention.
Do you love creativity and communication?
Then social is probably for you!
Why Storytelling?
Storytelling has evolved into a powerful and effective communication technique because stories are simple to understand and remember, and they evoke a positive feeling towards the brand, allowing the company and the consumer to form a connection.
Storytelling is engaging
The power of storytelling lies precisely in providing a company with the ability to create a dynamic and engaging brand story that involves the customer.
We’re not talking about selling a product here, but rather building a relationship with the brand.
The art of telling a story that involves the interlocutor used to be limited to authors and scriptwriters, but it today includes all individuals who work in communication, regardless of level or form of creativity.
This form of communication can also be done in a variety of methods, including written text, audio, photos, and video. The sky’s the limit.
Do you aspire to be a Storyteller as well? Get the ebook right now!