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WEB CONTENT EDITOR JOB GUIDE
The Web Content Editor, also called Web Editor, is a digital professional who deals with web communication through valuable content for a specific target group.
The Web Content Editor is somewhere between the humanistic and the technical. His goal is to engage the target audience by creating quality textual and visual content that is original, relevant and offers the target audience something they need or want.
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DESCRIPTION IN DETAIL:
A good Web Content editor must: communicate the company’s identity: define values, objectives and what makes it unique, establishing a precise tone of voice, audience and channel; engage their audience with storytelling, the art of communicating through storytelling; convert every opportunity: generate leads, build a community, promote products/services, etc.
SKILLS REQUIRED:
In addition to creativity, the Web Content Editor must possess the necessary technical skills to be able to layout and upload such content onto a digital platform; he or she must also be knowledgeable about the topic he or she is dealing with, in order to be able to communicate it to his or her target audience clearly and precisely.
HOW ONE BECOMES ONE:
The basic path to becoming a Web Content Editor may be humanities (Humanities, Languages, Philosophy or Communication Science), but not necessarily; it is also necessary to be familiar with the main CMSs, such as WordPress. A fundamental step, for those approaching this world, is the creation of their own blog, in order to be able to practice starting from a personal project; for Managers, on the other hand, it is necessary to optimise sites already rich in content.
GUIDANCE ON DIGITAL PROFESSIONS
AVERAGE SALARY:
The average salary of a Web Content Editor varies greatly from company to company. The factors assessed are mainly training, experience, the activity performed and the type of company one works for. Future prospects are excellent, especially in large companies or Web Agencies, where this figure is beginning to be appreciated; in small and medium-sized companies, on the other hand, it is still little known at the moment. The Web Content Editor can also hold positions as a freelance Consultant or Coach.