Let's see the 14 highest paying careers in online marketing
  • Looking to find out which are the high paid jobs without a degree and the most in-demand certifications?
  • Aren’t you going to emigrate abroad and find a job in London, for example, like many of your peers?
  • Do you want to know if there are any overpaid jobs you could take immediately?
  • Are you among the half a million people who have sought answers to the Hamletian question “how to make money” over the past year?”
  • Do you want to enter an economic sector where you can choose the highest-paid jobs without being a university graduate?

On this page you will find the ranking of the highest-paid jobs without a university degree, the result of research carried out on the basis of interviews conducted by the Digital Coach Team with industry professionals over the years.

Learn about courses in online marketing for youth without a college degree offered by Digital Coach!


High paid jobs without a degree or experience


There is no doubt about it: over the past 10 years, the economy has changed (the 1st iPhone was launched just 10 years ago), but I won’t bore you with the usual overheard and overheard crisis talk, rather I will dwell on the enormous opportunity it has generated in finding well-paying jobs without experience or a degree.

Yes, because the companies we see and name today are the result of periods of difficulty that have seen their evolution as a lifeline to stay afloat. In order to survive, each company had to start again from the essentials, developing efficiency-boosting techniques, retraining its staff, and searching (very slowly) for professional figures who knew how to add value to their company system.

It is precisely at this stage that the demand for specific skills has gradually replaced years and years of more generic university education, giving rise to a multitude of well-paid jobs with no degree among all the jobs that exist.

the best high paid jobs without a degree

The digital market is undoubtedly the one that, as you will see later on, has seen the most jobs without a degree or diploma in recent years, where more and more young people are now entering and finding immediate success.


Ranking well-paid jobs without a degree


  1. E-Commerce Manager – Up to 80,000 € gross per year – 2400/3600 € net per month.

“In recent years, precisely because the world of e-commerce has grown, in the market for digital positions it has been one of the fastest-growing salary figures. According to Technical Hunters, the reference range for an E-Commerce Manager is from €50,000 to €80,000, depending on the figure’s experience and know-how.” (read more about E-Commerce Manager Certification)


maura frusone e-commerce manager


Maura Frusone
E-Commerce Manager of the Karpesky Group


  1. E-Commerce Project Manager – Up to 80,000 € gross per year – 1600/3600 € net per month.

“In order to answer the question how much does the E-commerce Project Manager earn, several aspects must be analysed; the e-commerce manager is a figure that has been gaining ground especially in recent years. The salary will obviously be related to the size of the project, the skills of the e-commerce manager himself, the tasks entrusted to him, and the size of the commissioning company.


Valentina SalaBroadly speaking, I can tell you that a gross salary can range from EUR 30,000 to EUR 80,000, whereas abroad might offer higher salaries today.”

Valentina Sala
Esteemed E-commerce Project Manager, as well as Web Marketing and Social Media expert


  1. Digital Marketing Manager – Up to 80,000 € gross per year – 1600/3600 – 2400/4400 € net per month.

“It is not easy to homogenize all situations. We can also in this case identify two different situations. The first is that of the Digital Marketing Manager of a medium to large company. We are talking about a profession that you get to after several years, after several career steps. The salaries are more important because it takes longer to get to this role and also because the business being managed moves several tens of millions of euros.

In this case, we are talking about professionals with an average gross annual salary of 50 to 60 thousand euros, and even around 100 thousand euros. This depends on the company in which one works. On the other hand, as far as small and medium-sized businesses are concerned, you get there faster to become a Digital Marketing Manager, the entry salary, however, is certainly lower, the gross annual remuneration starts at 30-35 thousand euros, and goes up to 70-80 thousand euros.” (ndr discover the Digital Marketing Manager Certification)

Luca Papa Founder Digital CoachLuca Papa
Founder of Digital Coach


  1. Web Analytics Manager – up to 70,000 € gross per year – 1600/3200 € net per month

“Look I’ve been interviewing people to work with me, but I’ve heard all sorts of figures ranging from 30 to 70 thousand euro a year. Clearly that’s a wide range, but it depends on the sector you’re in, the company you’re working with, and as is the case with all jobs, also on the experience you’ve gained.

I probably think that there are people who earn even more than those figures, but from what is my experience often interviewing people for my department, those are the figures that a Web Analytics Manager can earn.” (ed. starts from the Web Analytics Specialist course)


Maro Cilia Analytics


Marco Cilia
Web Analytics Manager, author of the blog


  1. Web Marketing Manager – Up to 68,000 € gross per year – 1800/3150 € net per month.

“That of the Web Marketing Manager is a well-paid job whose salary obviously varies depending on the experience of the professional. The average salary of a Web Marketing Manager is around EUR 48 000 per year (about EUR 25 per hour). Salaries for this position start at €34,000 and go up to €68,000 for experienced professionals.” (ed. elaborate on the Web Marketing Manager Certification)


Luca Papa Founder Digital CoachLuca Papa
Founder of Digital Coach


  1. Real-time bidding Manager – Up to 60,000 € gross per year – 1400 – 2400/2800 € net per month.

“Today the profession of Real Time Bidding Manager is quite in demand so the average salary is higher than that of other digital professions . I can tell you that for a junior figure we are talking about a RAL around 25,000€. For more experienced managers we are talking about a gross annual salary of around 50-60,000€.”


Daniele Costenaro real-time bidding


Daniele Costenaro
Real time bidding manager in Rocket Fuel


  1. SEM Specialist – Up to 60,000 € gross per year – 1150/1400 – 1800/2800 € net per month.

“The Sem Specialist is a figure that is still not fully regulated and its salary or compensation is subject to many variables such as professional classification, whether one works as an employee or freelancer. An industry study by Michael Page in 2015 tells us that the reference values of the Gross Annual Remuneration (RAL) of a Sem Specialist can range between 35,000 € and 60,000 € for profiles with 5 to 9 years of professional experience, or between 20,000 € and 25,000 € for younger candidates with one year of experience.

The freelancer or freelancer can agree on the SEM Specialist remuneration in relation to the objectives and complexity of the project, having the freedom to integrate other tailor-made communication projects for companies in tune with Seo/Sem activities.” (ed. become SEM Specialist Certified)

Andrea Testa
Founder of Blubit, Top Contributor to the Adwords Community since 2010 and University Professor at IULM


  1. Programme Manager – up to 45,000 € gross per year – 1830/2200 € net per month.

“The average RAL of a Programmatic Manager is around 35/45,000€. The profession is very recent so a young 27-year-old like me and more experienced and senior figures are at the same level. Previous experience abroad is very welcome.”

Riccardo Guggiola Programmatic


Riccardo Guggiola
Programmatic and Innovation Manager of Adkaora-Digital Fighters


  1. Digital Content Specialist – Up to 43,000 € gross per year – 1750/2150 € net per month.

“According to recent research by Michael Page, one of the most important head hunting companies in the world, the remuneration of figures in the digital world in varies according to three key parameters: previous digital experience, the age of the resources, and the size of the company. Currently I would say that for a Digital Content Specialist the average RAL is between €33,000 and €43,000, excluding bonuses and incentives.”

Mauro Voltan digital content

Mauro Voltan
Digital Content Specialist at UCI Cinemas


  1. Webmaster – Up to 40,000 € gross per year – 1500/2000 € net per month.

“This question has no real answer, as there are many factors that contribute to the definition of the salary. The Webmaster is definitely a recently born figure, which has very good growth prospects, which will allow for higher salaries than those received today, which are around EUR 1,500 to 2,000 per month.”

professional webmaster

Manuela Budelli
Webmaster for Peugeot Italy


  1. Web Content Specialist or SEO Copywriter – Up to 40,000 € gross per year – 1200/2000 € net per month.

“The Web Content Specialist can work as an employee or as a freelancer. If you want to work as a freelancer your earnings will depend on the type of project you are doing, obviously you are the one who has to try to give the right value to your work. For an employee of a company the average salary is between 1,200 and 2,000 euros per month, this obviously depends on your skills, the type of role and the company you work for.

As far as the job market is concerned, the awareness of the importance of content in a digital marketing strategy is gaining ground among large and small companies. ” (ed. starts from the Web Content Editor Certification)

Silvia SEO Copy


Silvia Tiritiello
SEO Copywriter in Digital Coach


  1. Web Designer – Up to 40,000 € gross per year in Italy – 1200/2000 € net per month in Italy.

“The salary for the job of Web Designer is a really sensitive issue in a country like ours. If we talk about a web designer in a company, as an employee, we are talking about an average monthly salary of between €1,200 and €1,800. It must be taken into account that abroad, for example in Australia, a senior web designer like me can easily reach up to 8,000 dollars a month.

In Northern Europe it is around €3,500 to €5,000 per month. If, on the other hand, we talk about the remuneration of a freelance web designer, you have to acquire a lot of contracts and clients if you want to reach a level of around 2,000€ net per month.

A freelancer has low fixed costs: a computer and a good connection and can work anywhere. Then there are the out-of-pocket expenses such as bills and the variable costs of essential collaborators. The positive aspect is that you can approach the profession without the need to invest capital.”

Carlotta Silvestrini
Joomla! expert and founder

  1. SEO Specialist – Up to 30,000 € gross per year the 1st year – 1100/1600 € net per month the 1st year.

“The first thing to say is that it depends a lot on the type of contract. There are SEO Specialists who do it as freelancers on a VAT basis, while there are others who are structured within a company. This alone can vary, even by a lot, the salary. To talk about figures also depends a lot on experience. For a person with little experience (say 1 year), in a structured company the average annual salary should be between 19,000 and 24,000 euros gross. Professionals with more than 3 years experience can also reach salaries of over 30,000 euro gross.

As for freelancers, however, unfortunately it all depends on the type of project and of course on the economic availability of the company and how much the company believes in the importance of the SEO Specialist’s work.” (editor’s note: become a Certified SEO Specialist)

Francesco De Nobili
Head of Labour Communication and lecturer at the University of Political Science in Bologna

  1. Social Media Manager – from € 17,000 gross per year – to € 1,000 net per month.

“Unfortunately, as far as the average salary is concerned, I cannot give you an objective figure, because it certainly varies depending on a number of factors. How much he or she earns depends on whether he or she is a freelance Social Media Manager, an employee, whether he or she works in a multinational company, in innovative start-ups or in a small business. I

In short, there are a number of factors that make this figure somewhat incalculable. I personally would not like to shoot off non-existent figures, but the “spread” is very high. There is also the difference between Junior and Senior… there are so many factors. But talking about my personal experience, I started with a salary of around €1,000 net; it was my very first experience, but then things slowly improved.” (editor’s note: Social Media Manager Certification)

Luigi Zanni Social Media Manager

Luigi Zanni
Social Media Manager and Digital Strategist at LifeGate


How to develop skills in one of these high-paid jobs?

Let’s discover together how you can become one of these professions.

  1. E-Commerce Manager:

    • Skills Required: Knowledge of e-commerce platforms (like Shopify, Magento, WooCommerce), digital marketing, inventory management, and customer service.
    • Path to Achievement:
      • Start by setting up a small online store to understand the basics.
      • Take online courses on platforms like Digital Coach, AI Jobs Academy, Blockchain School (to learn how you can track the products better) or LinkedIn Learning about e-commerce management.
      • Gain experience by working in an e-commerce company in a junior role and gradually climb the ladder.
  2. Digital Marketing Manager:

    • Skills Required: SEO, SEM, content marketing, email marketing, social media marketing, and analytics.
    • Path to Achievement:
      • Begin with certifications from platforms like Google Analytics, HubSpot, or Facebook Blueprint at the end of a Digital Coach Mastery.
      • Work on real-life projects, even if they’re personal or for friends/family.
      • Join a digital marketing agency to gain diverse experience.
  3. Web Analytics Manager:

    • Skills Required: Proficiency in tools like Google Analytics, Adobe Analytics, data interpretation, and reporting.
    • Path to Achievement:
      • Obtain a Google Analytics certification.
      • Start by analyzing websites for free or at a low cost to build a portfolio.
      • Understand the importance of KPIs and how they align with business goals.
  4. SEM Specialist:

    • Skills Required: Knowledge of pay-per-click (PPC) platforms like Google Ads, keyword research, and campaign optimization.
    • Path to Achievement:
      • Get certified in Google Ads.
      • Start with a small budget and run campaigns to understand the nuances.
      • Join a digital marketing agency to handle diverse client accounts.
  5. Webmaster:

    • Skills Required: Website design, basic coding, understanding of hosting and domains, and site maintenance.
    • Path to Achievement:
      • Learn basic coding languages like HTML, CSS, and JavaScript.
      • Familiarize yourself with content management systems like WordPress.
      • Build and maintain personal or community websites to gain experience.
  6. SEO Specialist:

    • Skills Required: Keyword research, on-page optimization, link building, and understanding of SEO tools.
    • Path to Achievement:
      • Start with online courses on SEO basics.
      • Use tools like Moz, SEMrush, or Ahrefs to practice.
      • Offer free SEO audits to local businesses to build a portfolio.
  7. Social Media Manager:

    • Skills Required: Content creation, understanding of different social platforms, analytics, and community management.
    • Path to Achievement:
      • Start by managing personal social media profiles or those of local businesses.
      • Stay updated with the latest trends and algorithm changes.
      • Engage with online communities and build a strong network.

For all these roles, networking plays a crucial role. Attend industry conferences, webinars, and workshops. Connect with professionals in the field on platforms like LinkedIn. Remember, while formal education might not be a requirement for these roles, continuous learning, practical experience, and a proactive approach are essential to succeed.


How to find work in one of these high-paid jobs?

Finding work in one of these high-paid jobs requires a combination of skill development, networking, and strategic job searching. Here’s a step-by-step guide to help you land one of these roles:

  1. Skill Development and Certification:

    • Online Courses: Platforms like Digital Coach, AI Jobs Academy, LinkedIn Learning, and Google Learning offer courses in digital marketing, e-commerce, web analytics, and more.
    • Certifications: Obtain certifications relevant to your desired role. For instance, Google Analytics and Google Ads certifications for analytics and SEM roles, respectively.
  2. Build a Portfolio:

    • Personal Projects: Start your own e-commerce store, blog, or social media page to showcase your skills.
    • Freelance Work: Platforms like Upwork, Freelancer, and Fiverr can be a good starting point. Offer your services at a discounted rate initially to build a portfolio and gather reviews.
  3. Networking:

    • LinkedIn: Create a professional LinkedIn profile, join relevant groups, and connect with industry professionals.
    • Industry Events: Attend webinars, workshops, and conferences related to your field. This can help you meet potential employers and learn about job openings.
    • Local Networking: Join local business groups or digital marketing meetups to connect with professionals in your area.
  4. Job Searching:

    • Job Boards: Websites like Digital Jobs Portal, Indeed, Glassdoor, Monster, LinkedIn often list jobs in the digital field. Use specific keywords related to your desired role.
    • Specialized Job Boards: Websites like Behance (for designers) or AngelList (for startups) can have niche job listings.
    • Company Websites: Identify top companies in your desired field and check their career pages regularly for job openings.
  5. Tailor Your Application:

    • Customize Your Resume: Ensure your resume highlights relevant skills, certifications, and projects. Use keywords from the job description.
    • Cover Letter: Write a compelling cover letter explaining why you’re a good fit for the role and how your skills can benefit the company.
  6. Prepare for Interviews:

    • Research: Understand the company’s products, services, and culture.
    • Practice: Prepare answers to common interview questions and have examples ready to demonstrate your experience.
    • Questions: Have a list of questions to ask the interviewer. This shows your interest in the role and the company.
  7. Consider Internships or Entry-Level Positions:

    • If you’re finding it challenging to land a high-paying job right away, consider starting with an internship or an entry-level position. This can give you the necessary experience to move up.
  8. Stay Updated:

    • The digital field is ever-evolving. Regularly update your skills, attend workshops, and stay informed about the latest trends and technologies.
  9. Seek Feedback:

    • If you’re not getting positive responses from employers, seek feedback. This can help you identify areas of improvement in your application or interview process.
  10. Stay Persistent:

  • Job hunting can be challenging, especially in competitive fields. Stay persistent, continue networking, and keep improving your skills.