What it is and best practices to optimize it

Let’s introduce the topic by providing a definition of an anchor text. Anchor text is referred to as the label/text/title of a hyperlink, which is the visible and clickable text of a hyperlinked reference (i.e., the redirection from one digital information unit to another).

In simple terms, an anchor text can be defined as a word within a website’s text that is linked to another page or article (internal or external), recognizable by its underlined, blue-colored appearance.

Anchor text is crucial for SEO strategies and positioning within the SERP (Search Engine Results Page) since it determines the search engine’s ranking of the page where it’s placed. It aids in text comprehension and the creation of CTAs (call to action), providing users with the opportunity to delve into multiple concepts in a single search.

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Different types of Anchor Text

There are various types of anchor text that can be used based on your strategic plans. However, it’s essential to remember that they should always be user-friendly. The choice of anchor text depends on what you want to emphasize or delve into:

anchor text distribution

  1. exact match: this is a phrase that contains the exact keyword you want to rank for. It’s one of the most critical types because when used effectively, it can provide significant benefits. On the other hand, if misused, it can harm your SERP ranking. (Example: if the keyword is “bell-bottom pants,” the anchor text would be “bell-bottom pants”).
  2. partial match: this is a phrase that includes the keyword you want to rank for. (Example: keyword “online marketing,” anchor text could be “mini-guide on online marketing”).
  3. branded anchor text: these are anchors composed of the exact brand name. (Example: “brand XYZ,” anchor text “brand XYZ”).
  4. generic anchor text: this is any phrase that doesn’t contain the keyword, and the anchor text acts as a call to action. (Example: “Start now, click here”).
  5. LSI keyword: this stands for Latent Semantic Indexing, and it consists of synonyms or related words to the keyword. (Example: keyword “Internet of Things,” LSI might be “Artificial Intelligence”).
  6. naked URLs: the anchor contains the exact URL.
  7. image anchor text: this type considers the ALT tag of the image, and if not available, “no text” is used as the anchor text. This type is particularly used for banner and display campaigns.

How to create anchor text on WordPress

When you need to write pages or articles on WordPress, it’s essential to create a table of contents with headings (H2) and subheadings (H3) and a menu with internal links to direct users to specific points in the text, making reading easier and improving site usability. Multiple anchor texts can be inserted within a page, but don’t overdo it. There are two solutions for adding these “anchors”:

Manual HTML anchor text

Let’s see how to create anchor texts step by step in manual HTML:

  • create the link text and add the hyperlinked connection as if it were a regular link.
  • assign an anchor name, characterized by “#” followed by the desired name (a short and relevant name related to the topic is always recommended).
  • add an ID to the text you want to link to the anchor by switching to HTML view in the WordPress editor. It’s advisable to make the anchor’s name match the ID attribute.

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WordPress’ plugins for creating internal links

WordPress offers the option to download and install plugins for creating internal links, eliminating the need for HTML code. Here are some free and highly functional plugins for link insertion:

  1. TinyMCE Advanced adds functionality (quick buttons) to the WordPress editor. Here’s how it works:
  • create the hyperlinked connection on the text where you want to add the anchor text and enter the desired name preceded by “#.”

link building wordpress

  • select and highlight the word you want to link, click “Insert” and then “Anchor” at the top.

anchor plugin wordpress

  • enter the name of the anchor text assigned in the first step and click “OK,” and you’re done!

link text wordpress

2. Page Scroll to ID is another plugin that allows you to create links with scrolling effects to specific sections of the page. Just download and install it, insert the short code in the precise part of the page you want to link, and there you’ll create the anchor link. This will create a well-defined ID reference point on the page, making it easier to create the link.

page scroll to id plugin

3. WP Anchor Header is an extremely simple plugin that you only need to download, install, and activate, and it will automatically insert anchor links from H1 to H6 and an anchor icon that will only appear when the mouse hovers over the header. This icon will help users copy and paste the link more easily.

As you could have read, anchor text plays a crucial role in search engine optimization (SEO) by providing valuable information about the content of a webpage. Anchor texts also increase the user experience by allowing them to easily and quickly navigate between related pages and consider other specific topics to study in deep. By strategically placing the right anchor text, you can improve the website’s ranking in search engine results pages and, of course, attract more visitors.


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