Importance of effective online ranking

You have definitely heard about SEO Business, but what is it?

We live in an era of huge technological changes, and keeping up with the new market world is essential for both large and small businesses.

If you are a professional or a business owner and want to launch your business online, you cannot ignore the importance of the tools that Digital Marketing offers you.

On this page, I want to explain a fundamental concept, which is the basis of any marketing strategy, we will talk about SEO and how to use it to its fullest for your company (SEO Business).

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What is SEO?

SEO stands for “Search Engine Optimization – Optimization for search engines,” in short, it identifies all the activities to be carried out to make content visible on search engines.

What a good SEO business strategy allows us to achieve is to optimize our website in the SERP “Search Engine Results Page”.

Appearing in the top results of search engines allows:

  • Your potential customers to easily reach you through specific “Keywords”, which means more visits from people who are genuinely interested in the products or services you offer.
  • Users are to land on your site first before the competition.
  • “Brand Awareness” appearing among the top results will help create greater awareness and authority for your brand.

From this definition, we can easily understand how SEO is a fundamental activity of online marketing, a necessary investment for all types of businesses; it also represents one of the best opportunities to improve ROI (Return on Investment).

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Why is SEO business increasingly important in today’s world?

There’s no need to talk about how recent years have impacted the entire world of markets; the already fast-paced technological race received an additional acceleration due to the pandemic.

One of the significant challenges companies had to face was the need to invest to keep up with the times while experiencing significant drops in revenue. Consequently, how can one concentrate their resources to the maximum?

SEO comes to the rescue in this situation. If it was important before, now it has become even more crucial, being a tool with low costs but extremely effective for both large and small businesses.

As evidence of this, the statistics from “Google Trends” show how the interest in the keyword SEO business and its related terms has experienced a significant peak and steady growth.

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Google Trends analysis results for SEO keywords

Organic traffic to your website

As mentioned earlier, optimizing your website is vitally important to expand its reach and visibility. Businesses that can be easily found have a greater and faster growth potential.

One of the important advantages I want to emphasize is “Organic Traffic,” which refers to visitors who come to your website after typing a specific keyword in the search field.

Organic traffic allows users to find you using search engines only; in essence, it’s the opposite of paid traffic, which generates visits from sponsored ads following an offer made by an advertiser.

B2B contact generation

Among the questions frequently asked by sales managers in a company, there’s one in particular that arouses interest: “How to find new valid B2B contacts without spending a fortune?”

We can see how more and more companies are shifting their efforts from outbound marketing to B2B Lead Generation strategies.

These techniques manage to have a much higher ROI because they are targeted towards a specific audience.

So how can you implement an effective B2B Lead Generation campaign?

Here comes our beloved SEO business to the rescue, thanks to optimization in positioning our site using specific keywords, allowing us to land customers interested in our business sector on our pages containing Lead Generation forms.


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How to compete with big companies through SEO Business

When we talk about SEO business, we refer to a series of strategies that allow a business owner to “outperform the competition” by making their business more visible.

Currently, there are about 5.3 million SMEs, accounting for 93% of all businesses in the market.

Although it might seem impossible for a small or medium-sized enterprise to compete with big companies, there is a glimmer of hope. There are multiple actions that can be taken to secure your place in the market.

SEO Business for small businesses

First, let’s see why SEO is of paramount importance for small businesses.

We used to see SMEs advertise in traditional media: newspapers, regional radio, and TV. But times have changed.

Nowadays, a consumer is accustomed to searching for products and services differently than before. The first thing we do when we need something is to pick up our smartphone, go to Google, and perform a specific search.

Therefore, as a small business, you cannot ignore SEO. You must ensure that your website is visible when someone searches on Google for products or services related to your company.

If you don’t pay attention, your competitor will rank higher on Google, leading to a loss of customers.

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SEO challenges faced by small businesses

There are multiple reasons why small businesses do not have a good positioning on search engines, so let’s analyze the difficulties they face:

  • Specialized Skills: employees in small businesses often cannot dedicate time to tasks beyond their daily responsibilities, leading to limited availability of competent marketing resources.
  • Budget: budget constraints are a key issue for SMEs as resources are limited in relation to their income, preventing investment in an in-house marketing team.
  • Time: time constraints are a common reason why companies tend to neglect SEO despite recognizing its importance.

Importance of local SEO

You may have noticed during a Google search for businesses with a highlighted address and a star rating, this is the result of “Local SEO” via the “Google My Business” page link.

After taking a few simple steps to create your Google My Business listing, there are some best practices that help improve its optimization:

  • Keep business information updated.
  • Add high-quality and updated photos.
  • Pay attention to user feedback, such as Google reviews, and be active in responses.
  • Utilize the messaging function, and activate it so customers can easily contact you.
  • Choose the category accurately, aligning it with the products or services you offer.

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Simple tips you can implement today

Given that, for in-depth and professional work it is always a good idea to rely on an SEO business expert or an agency specialized in the sector.

But if our budget does not allow this option at the moment, you can still follow these suggestions and already do an excellent job. work without impacting too much on your finances:

  • Monitor your site’s progress by setting up Google Search Console and Google Analytics (free tools). There are professionals, such as Digital Business Analysts, who specialize in this area.
  • Conduct careful keyword research related to your business.
  • Pay attention to the behaviors of your competitors in the SERP.
  • Maintain your site: create pages where you include keywords relevant to the service or product you want to rank for, ensuring it’s always intuitive, easy to navigate, and especially mobile-friendly.
  • Optimize the text on your site with pleasant formatting, paying close attention to page titles, meta descriptions, and heading tags.
  • An important Google ranking factor is links; having other sites link to yours isn’t easy but it’s crucial to demonstrate the quality and authority of your business; a starting point could be asking your suppliers or business associations.
  • Do not overlook presence on social media with quality content; while not a direct Google ranking factor, it’s an excellent way to increase traffic to your site.
  • As previously mentioned, registering and keeping Google My Business updated; paying attention to Local SEO, and appearing on Google Maps are crucial for any type of business.

google search console software

Choosing an SEO Business Specialist

The added value that a professional or an industry agency can offer you is unquestionable, but it doesn’t exclude the possibility of being combined with internal SEO efforts implemented with awareness.

The perfect combination, I would advise, is to have internal staff with good digital training, and complement their work by relying on external experts for structuring a complete and effective strategy.

By doing so, costs are contained, we have greater control and awareness of the marketing actions taken, and we don’t compromise on the quality of the work to be done.

Investing in your own education and that of your staff is the best choice you can make.


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Starting an SEO agency

In the previous paragraphs, we clarified what SEO Business is and how important it is, but instead of just using it for your own company, how about turning these skills into services to offer?

Perhaps your need isn’t to use SEO strategies for an existing company, but you’re looking into how to start your own SEO agency.

Firstly, you need to understand if you have everything you need:

  • Budget – making an accurate estimate is highly subjective, but for a rough idea, an initial investment of about 20 thousand euros can be estimated. This includes what’s necessary for setting up the company, buying computer equipment (PCs, smartphones, modems, etc.), operational costs, and taxes.
  • Skills – I strongly advise against starting a business if you lack the necessary knowledge. So, first and foremost, ensure good training for yourself and anyone potentially working with you.
  • Business plan – a good strategy that starts with analyzing expenses to be incurred and the right moves to follow is essential to avoid feeling lost and overwhelmed. The bureaucratic aspect might be the most tedious, but knowing the right steps and their sequence will give you an advantage and reduce stress.

Once you’ve got everything in order, you’ll need to decide on the services you’ll offer and how you’ll present them to your audience.

In general, to attract a wide audience, an SEO agency should offer:

  • Website creation with CMS or in pure coding languages.
  • Management and maintenance of portals from an SEO perspective.
  • Optimization of all content using SEO business strategies.
  • Offer a service that includes a digital communication strategy enabling the commercial launch and promotion of a company.
  • Organize SEO update courses.

Certainly, this isn’t a comprehensive list; the possibilities are endless. However, these are some services that shouldn’t be missing from your agency.

Starting an SEO agency might not be easy due to the immense competition and the rush by our competitors into this type of business. But let’s be honest, what investment guarantees 100% success?

It all depends on your passion and ability to stay updated, striving to offer quality and personalized services that will make clients choose you over the competition.


Don’t wait passively for visitors to come to your website out of nowhere; instead, focus on optimization to be found by those who are genuinely interested in your business.

Ranking poorly or not appearing on search engines is equivalent to not existing in the market, leading to a loss of customers.

The SEO Business tips you’ve found on this page are just a starting point in the vast and ever-evolving world of SEO. Stay updated and implement new strategies to outperform the competition.


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