Procedure and importance

With the check of a website’s positioning, you can see in which position, on average, a site is placed among search engine results. Why on average? Because, in the same search, each user sees a different list of results influenced by factors such as previous personal searches.

However, it is essential to specify that it’s not the website itself that is positioned on the search engine, but individual pages of the site containing one or more keywords (the word or phrase the user types in the search engine) for which you want that site to be positioned. These pages must best match the user’s search intent so that, after the search, the user lands on your site and finds the information they need.

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Check website positioning: why it is important

Positioning the site on the first page of Google is crucial because users tend to click on the first results in the SERP (Search Engine Results Page). Therefore, improving the site’s positioning will significantly increase quality traffic.

For your business, this translates to:

  • greater visibility and recognition (to the disadvantage of competitors).
  • greater potential to attract new customers.

Increasing site visibility significantly contributes to increasing sales.

For this reason, it is essential nowadays, for anyone with a website, to position themselves high on Google.

It is crucial to clarify that positioning is different from indexing, although these terms are often mistakenly used to express the same concept.

How to check a site’s indexing and how does it differ from its positioning?

Keep reading to find out.

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Difference between indexing and positioning

The check of a site’s positioning on Google and search engines, in general, is different from checking its indexing. Often, positioning and indexing are heard interchangeably: this is a mistake. Indexing a site means making sure Google considers your site or web page and adds it to its index, i.e., includes it in its search engine. By entering the command: “”, you can see the list of pages indexed by Google for that website.

However, having a site indexed does not imply that the site is well-positioned. If, for example, you are positioned on the twentieth page for a specific keyword, and a user searches for that keyword, your site will not be considered. As mentioned earlier, users never go beyond the tenth result in SERP.

How to position yourself on the first page on Google? You need to optimize the pages that you believe should appear among the top 10 results and not beyond the second page of Google. For this reason, through SEO optimization techniques that you need to apply to your site’s pages, you will learn how to improve the positioning of a website on Google.

8 useful tools to check a site’s positioning

To check if a site is positioned, various methods exist. Below, I will show you useful strategies and tools with which you can perform the check easily and accurately.

Manual check through Google

If you want to know how to see a site’s ranking, one of the simplest tools is the search engine itself. I always recommend opening a page in incognito mode so that Google cannot access your location and the results are not influenced by geolocation or past searches. Simply enter the keywords of your interest in Google’s search bar and check the position in the SERP.

An even more precise method is to click on “settings-> search settings” and once clicked on “results per page,” set 100 as the maximum limit of results to display and click “save.” Subsequently, give the command CTRL + F from your PC keyboard, enter your site’s URL, and click enter. This is undoubtedly the fastest way to see if your site has been positioned but is only suitable if you have a few keywords to check.

If you need a precise check of search engine positioning, then my advice is to use specific tools. There are various tools, free or partially free, that allow you to perform a check quickly and easily. Keep reading to discover how to do a thorough check of the positioning of your site.

Check a site’s positioning with Google Search Console

Google Search Console (GSC) is a free tool by Google used for the monitoring of the positioning of websites in search engines and to check for technical issues to resolve to optimize your website’s presence on Google. It is an essential SEO tool that allows you to understand how Google has indexed the site, which searches bring the most traffic, and new search queries to include in your positioning strategy. Google Search Console also allows you to:

  • evaluate the health status of pages;
  • verify that Google has found your site and scanned it;
  • see which sites have internal links pointing to yours;
  • resolve indexing issues by asking Google to reindex new or updated content;
  • check data on traffic resulting from Google search, such as for which search query the site is positioned, the CTR;
  • resolve usability issues.

With Google Search Console, you can detect the SEO positioning of your site and check its performance by comparing the various metrics available to you.


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SEMrush is one of the most widely used tools by SEO experts. The free version allows testing a good portion of the available features and obtaining up to ten daily reports. In addition to allowing you to perform the verification of a site’s positioning, it also gives you the ability to:

  • discover the volume of monthly searches (organic and paid) for a specific keyword;
  • understand the potential competition you may encounter for a specific keyword;
  • evaluate the cost per click of a keyword if you’re considering a Google Ads advertising campaign;
  • assess how difficult it is to rank for a chosen keyword;
  • know the number of backlinks and IPs of sites linking to the analyzed pages;
  • examine the anchor text of inbound links;
  • compare the performance of your social media accounts with those of competitors.

Using this tool is straightforward: to discover the ranking of a website, you just need to enter the site’s URL and choose the country (by selecting the flag) for which you want to perform the analysis. The paid version allows for a more in-depth analysis of the domain and provides a 360-degree view. It ensures greater completeness of information and analyses provided and can also perform a check-up on the overall health of the site.

Free Serp Checker

This is another tool (for basic functionalities) for checking the positioning of a website for free, and it’s very easy and intuitive to use. For each domain, you will be asked to enter the keywords to monitor. Once you’ve entered the domain, the keyword to check, and the country, the results will appear on your right. It’s useful for analyzing long-tail keywords (keywords composed of three or more words) and checking all the keywords you are interested in positioning for. The tool updates automatically every 24 hours.

Google rank checker

This tool also allows you to perform a check of a site’s positioning on Google (within the first 100 results). The search can be done on third-level domains. Once the position is verified, you can see if it is an organic or geographical position. After entering the keyword you want to rank for, you can see who the competitors are and evaluate them qualitatively. Finally, you can choose the language and country for which you want the data.

Check site positioning with Ahrefs

Another widely used SEO tool by professional marketers, to check the ranking of a site, is Ahrefs. It is a paid tool but offers a 7-day trial period. Through the Rank Tracker function, you can create a project with a URL, keywords, and competitors to monitor over time. This tool has many features, but the most relevant ones are:

  • keyword research;
  • competitor analysis;
  • comprehensive site analysis with data on search volume,
  • CTR, and CPC;
  • creation of customizable reports based on your objectives;
  • analysis of the backlink profile.

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Check a site’s positioning with SEOZoom

SEOZoom is an excellent tool for optimizing websites from an SEO perspective and for checking a site’s positioning on the search engine, and it can be used by those working in communication agencies or as freelance SEO Specialists. However, it is a paid utility with the possibility of trying basic functions. With this tool, you can:

  • conduct keyword research;
  • measure the volume and competition of keywords;
  • analyze the websites of your competitors to understand the strategy they are using;
  • create an editorial plan;
  • improve link building;
  • check fluctuations in the SERP.


Ubersuggest is a free tool widely used by those involved in web writing and SEO because it allows finding related keywords for a given topic. In fact, by entering any keyword in the search field, it can quickly generate a large number of related keywords. Those who need to position a website know that one of the most urgent practices is identifying the most effective keywords.

Ubersuggest provides an overview of the performance of each search query, analyzing the following parameters:

  • search volume;
  • number of monthly searches;
  • CPC (average cost per click of related paid ads);
  • competitiveness of the keyword;
  • suggested and related keywords based on the search;
  • SERP analysis, with information on the indexed links of competitors, domain score, site visits, and social shares.

In conclusion, Ubersuggest allows you to improve the SEO aspect of your site so that you can reach the top positions in the SERP.

How to position a site on the first page of Google?

By now, you know that, on the first page of Google search results, only about a dozen pages can be positioned, chosen from millions and responding to the same search query. There is no magic formula to apply to be first in the SERP; it is Google itself that decides the position of a site, relying mainly on continuous updates to its complex and often mysterious algorithm, ensuring users increasingly relevant results. Fortunately, there is SEO that evolves as much as Google’s updates and, if applied correctly, helps the site enter the top 10 of the SERP.

Below, I’ll show you 6 necessary steps to position your site on the first page of Google.

Check technical issues with SEO Audit

The first step you need to take to make your site appear on the first page of the search engine is to verify that there are no technical issues. To do this, you must proceed with an SEO audit, that is, an analysis that allows you to identify issues and deficiencies on your site, preventing good positioning on the search engine.

Site architecture and user experience (UX)

To achieve a good positioning on the first page of search results, your site must have a clear, intuitive structure and be easy to navigate. You need to organize the pages coherently, avoiding user abandonment. The ideal structure is a tree, allowing you to create an architecture that leverages topic hierarchy.

Site speed

To achieve good organic positioning, two crucial elements to consider are the page loading speed and the readability of content from any device. To check the loading speed, you can use various tools like Google Page Speed Insight or GTMetrix.

Sitemap and robots.txt file

Both the sitemap and the robots.txt file provide the search engine with information on how the pages of your site should be indexed.

The robots.txt file gives the crawler information to prevent the indexing of content that you do not consider necessary to show in search results.

The sitemap, on the other hand, informs Google about the hierarchy of the site’s pages and helps the crawler understand how the content is organized. A tip is to install a sitemap that updates automatically whenever new content is produced. Once created, you can submit the map to Google through Search Console, which I’ll talk about shortly.

Google My Business

A free tool offered by Google, it allows you to improve the visibility of a site on Google and Maps. With Google My Business, you can analyze your customers and post updates about your business through photos, videos, and posts.

It is useful for checking a site’s positioning locally. Since it is linked to Google Maps, if a user searches for “restaurant” and you have correctly configured your listing by including this keyword, people looking for a restaurant can find your listing among the top results.

Learn more about how to appear on Google Maps to maximize your business’s local visibility.

Make your site mobile-friendly

Having a responsive site, accessible from smartphones and tablets, is crucial. Google has declared a preference for such sites in its search results. This will help you achieve one of the top positions on the search engine.

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How to Improve a Site’s Positioning on Google

The SEO optimization of a site is essential to reach the top positions in Google search. Optimizing a site means carrying out activities to improve the visibility of a website within the search engine. There exist two categories of SEO optimization: on-page and off-page.

check site position in google search

On-page SEO optimization includes a series of optimization activities to be carried out within the pages of the site to ensure that they are positioned on Google for searches relevant to your business.

Off-page SEO, on the other hand, is a subsequent step that involves actions to be carried out outside the pages, such as link earning, i.e., naturally obtaining inbound links to your site. On-page SEO is further divided into two micro-areas: optimization of HTML code and site structure and optimization of content.

Optimization of Meta Tags

By optimizing meta tags, you specifically communicate to both the search engine and users what the topics of the pages are. This makes it easier for Google to determine the keyword positioning of a site. The meta tags you need to optimize are as follows.

  • title tag: it is the SEO title that appears in the SERP, different from the article title (H1). It is used to tell Google the specific page name;
  • meta description: description of the page’s content that appears in the SERP search results;
  • alternative text tag: used to make images readable to the search engine;
  • meta tag robots: indicate to the search engine how and whether to index the pages of a site;
  • heading tags (H1, H2, H3, H4, H5, H6): by inserting keywords into content titles, it will be easier for the search engine to find you when a user searches for that keyword.

Content optimization

Before checking a site’s positioning, it is necessary to ensure that you have produced quality and SEO-optimized content. Within the text, you will need to strategically insert relevant keywords and textual links to other pages on your site or authoritative external sites for the topic you are addressing. It is necessary to specify that there are four types of searches, and content must be categorized based on what users demand. The four types of searches are as follows.

  • transactional: the user knows what they want to buy and types the name and model in the search;
  • informational: generic search, the user wants to inform themselves about a possible future purchase (for example the best electric cars);
  • navigational: it is a type of search that helps reach a specific site;
  • local: a search made to find information about a physical location (for example: a meat restaurant in a particular place).

Today, you often hear “content is King.” This is because, in terms of SEO, clear, simple, original, and quality content makes a difference. These must be as vertical as possible and with the right level of depth. In any case, the content must also take into account a series of small precautions that impact site positioning:

  • the right presence (density) of the keyword in titles and text;
  • the presence of related, synonyms, and semantic fields;
  • maintaining H1, H2, H3… with a pyramid structure;
  • use of bold as a tool to give relevance to the keyword and related terms.

Those who deal with SEO must be able to combine these precautions while keeping the text smooth, without forcing it and with a simple and linear structure. Useful tools for analyzing content and checking for problems or risks of penalties are as follows.

  • text analyzer: finds the most frequent words and phrases within the text;
  • duplichecker: allows you to check for duplicate content on your site.

As I explained earlier, another type of optimization that you will need to implement to position the site is off-page SEO. This includes all the actions useful for creating relationships with other sites through the creation of interesting content. From an SEO perspective, these relationships are built through a process called Link Building.

The most important links are those that bring the most value to your site and must be natural and contextual. The transmission of value is influenced by various factors that I list below.

  • the site linking to you must cover topics as closely related to yours.
  • popularity of the site producing the link.
  • linked text.
  • authority and reliability of the domain.
  • total number of links on the page.

Conducting Backlink and link-building activities is therefore essential to secure top positions on the search engine.

How long does it take for a site to rank on Google?

There is no definite answer to this question. Ranking on the search engine is anything but simple, and it takes time for this to happen. The average time it takes Google to position a site in the SERP is from 3 to 6 months. As for indexing, it can take from 4 to 30 days for Google to include the site in its indexes.

In conclusion, by following the guidelines I provided on this page, you can independently check the positioning of a site and optimize key points to reach the top of the search engine.


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