Definition, insertion tips, and tools guide

How to Search for YouTube Keywords? And why is Keyword Research such an important activity?

The answer to this question could be useful to many, especially those who make this channel a real job and source of income.

YouTube is currently the most famous web platform that allows sharing and viewing video content such as trailers, news, music videos, live streaming, and short films for free.

Thanks to its global success, it is considered a search engine in its own right, second only to Google; a well-established reality that offers content that users rely on for information and entertainment of all kinds.

Given its great notoriety, it is essential for those working on this channel and aiming for a certain popularity, such as YouTubers.

It is also crucial for those relying on this platform for Visual Content Marketing or Affiliate Marketing activities to learn how to conduct a YouTube keyword search.

youtube keyword generator

This means knowing your customers or potential ones to intercept their searches and, consequently, increase views and boost the brand’s visibility.

Of course, for you to be able to identify keywords on the YouTube channel and implement effective SEO Optimization, training is necessary to give you the right foundation to achieve the desired results.

In this regard, I recommend taking a look at Digital Coach’s SEO Specialist Certification. It will help you learn the strategies to become a true expert in this field.

If you want to learn how to identify the most searched keywords on YouTube to stand out in search results, stay on this page. Here you will find useful information on:

  • What keywords are and why they are so important on the YouTube channel?
  • What does keyword research consist of?
  • How to find the right keywords and which YouTube Keyword Tools to use?
  • Where to insert YouTube keywords and how to use them strategically?


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YouTube Keywords: what they are and why they matter

When I refer to YouTube keywords, I’m talking about the searches that users make on search engines to address a specific need or requirement through the viewing of a video.

There are two types of keywords:

  • Short-tail keywords: composed of 1 or 2 terms and represent more general search topics.
  • Long-tail keywords: indicating more specific themes.

Searching for keywords on YouTube is a best practice during the content creation and optimization phase thanks SEO for YouTube.

This process serves to identify keywords most used by users in their search for multimedia material, allowing content creators to refine their content around those keywords.

Proper use of keywords offers many advantages for your YouTube channel, such as:

  1. Makes your content discoverable.
  2. Generates qualified and relevant traffic.
  3. Builds user loyalty.
  4. Increases brand visibility.

The question you are surely asking now is, how do I find the best keywords for YouTube?

Using the right keywords is crucial to being easily found by your target audience, and to simplify this process, some YouTube Keyword Tools come into play, showing reliable search volumes for each keyword.

Continue reading to understand where to strategically place keywords on your YouTube channel and the most useful and effective tools to find them.

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Where to insert keywords for YouTube videos

How to Use YouTube Keywords, now that you have a clear understanding of what they are?

As I mentioned earlier, to make your videos easily discoverable among competitors and establish a presence on YouTube, it’s important to understand how to use keywords.

Especially crucial is knowing where to insert them to increase channel visibility and enhance the chances of online success. Let me explain it to you right away.

Let me explain it to you right away. It’s good practice to insert keywords in:

  • Channel header
  • Title
  • Description
  • Video thumbnail
  • Tags
  • Subtitles
  • Playlist

In the following paragraphs, I’ll explain why it’s so important to insert keywords in these parts of your YouTube channel.

Channel header

When a user lands on your channel, the first thing they see is the channel header.

For this reason, it’s definitely one of the most suitable places to position keywords on YouTube, along with your brand name and why not, a personalized slogan that sets you apart from competitors.

Video title

Like any respectable content, YouTube videos also need a title. It is the very first thing, if not the only thing, that users look at while searching for a video and assessing its relevance.

For this reason, it must necessarily contain the main keywords for YouTube, as far to the left as possible to make it immediately visible. If the title is exactly the same as the keyword, it will definitely have a better ranking.

The title also needs to be relevant to the content of your video, attractive, informative, and sufficiently descriptive of the activity you will cover on your channel.

YouTube sets a maximum of 100 characters, although it’s better not to exceed 60.


The description should be a captivating summary of the video’s content, providing crucial information to users about what they will encounter, and should be at least 250 words long.

It is good that the description contains the most searched keywords on YouTube and the main related ones, in addition to the presence of a “Call To Action” that invites users to subscribe to the channel.

video description

The keywords you consider to be most important should be inserted at the beginning of the description because the first 3 lines are immediately visible to the user, so it’s important to make them count.

For this reason, when writing your description, I recommend thinking of it as divided into two parts:

  • The first part should be a sort of introduction, it should be immediately visible and contain the focus keywords and any important links.
  • The second part should serve as an in-depth section and will only be visible later by clicking on it.


Hashtags represent another way to increase the chances of your YouTube videos being found and viewed. They should simply be added to the video description.

Clearly, hashtags should align with the content of the videos, so it might be strategic to insert the main YouTube keywords that you have identified.

Video thumbnail

You know when they say, judging a book by its cover? Well, that’s often what happens with video thumbnails on YouTube.

Along with the title and description, it is one of the most important elements that users pay particular attention to.

Due to its importance, adding the best YouTube keywords to the text of the thumbnail you created will help you strongly attract the audience’s attention, encouraging them to click on your video.


They are terms that describe the content of the video and indicate the topic it refers to, so using YouTube keywords as tags is advantageous. Not using them would mean being untraceable.

They can be considered as video organizers by category. By clicking on a specific tag, users can discover more videos consistent with that particular theme.

As for the question how many tags to include in a video? there is no real answer. I recommend not using more than 6 or 7; too many can be distracting.

Tags can be categorized as:

  • Generic: help to display your video among related ones.
  • Specific: make it easier to find the video in a YouTube search. Always start with specific ones.


They represent the text accompanying the spoken content in your video. Subtitles can be particularly useful for those who, for some reason, do not want to enable the video’s audio, especially for the hearing impaired.

It would be very helpful to create and attach a textual version of your video and add the most significant keywords to make your content even clearer on the YouTube platform.


It groups videos that cover the same topic. Adding the keyword for YouTube to the name you choose for it will help make your videos more discoverable.

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How to search for YouTube keywords

“How do I find keywords for YouTube?” You’re probably wondering.

I introduce this paragraph by saying that YouTube is the most famous and widely used video-sharing platform in the world. For this reason, it is now very difficult to get noticed and get views.

Posting a good video is a necessary but no longer sufficient condition to generate conversions useful for increasing business. Promoting a brand requires a much more complex activity.

If you use YouTube as a marketing channel, you need to be able to intercept users’ search intent and to do that, you need to know the queries they use. For this purpose, there are many tools to search for every YouTube keyword.

They will be very useful to you to understand what users are looking for on the platform and have a significant advantage over your competitors.

how to search in youtube

In the following paragraphs, I will show you some of the most popular and widely used tools for keyword research on YouTube.

To start, so you can get an idea, I list them below.

  • YouTube Autocomplete
  • YouTube Analytics
  • Google Trends
  • Google Ads Keyword Planner
  • VidIQ
  • Ubersuggest
  • YouTube keyword tool by Ahrefs
  • Keywords Everywhere
  • Keyword Keg
  • Keyword Tool Dominator
  • TubeBuddy
  • Kparser
  • HyperSuggest

Let’s explore together the most famous and widely used ones!

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YouTube autocomplete

This feature is very useful for selecting YouTube keywords and creating high-performing videos. These are the suggestions that YouTube presents below the white search bar when you start typing a word.

After entering a term, “long-tail keywords” automatically appear that the platform already knows and suggests as very important to consider in content creation. It works exactly like Google’s suggestions.

youtube autocomplete

Screenshot taken from YouTube “Autocomplete”

YouTube Analytics

This platform allows you to analyze and monitor the performance of video content and YouTube channels through accurate daily data.

Analytics helps you keep track of traffic sources, views, demographics, and more successful resources, enabling a useful comparison activity and, above all, the search for the best keywords for YouTube.

To access YouTube Analytics, as shown in the following images, you need to:

    1. Access YouTube Studio.
    2. Select Analytics in the left menu.
youtube studio analytics

The screenshot is taken from YouTube Studio “Analytics”

This is what you see once you click on the selected option:

channel analytics

Screenshot taken from YouTube Analytics “Channel Analysis”

Google Trends

Google Trends is a free search and analysis tool offered by Google and is very effective for finding the most searched keywords on YouTube.

It provides an accurate and comprehensive overview of users’ online searches, allowing you to know the frequency of a keyword over a specific period and in a particular geographic area.

Its uniqueness lies in providing interesting insights into topics relevant to your industry that are trending on YouTube, allowing you to stay in line with the subjects that are most interesting to people at that particular moment.

google trends analysis tool

Screenshot taken from “Google Trends”

Google Ads Keyword Planner

Google Ads Keyword Planner, as the name suggests, is a tool used for planning keywords.

The tool assists in finding the most appropriate terms to use in content, in this specific case, keywords to use for YouTube videos. Once identified, you can include them in your advertising plan.

google ads keyword planner

Screenshot from “Google Ads Keyword Planner”


VidIQ is a powerful freemium extension for the YouTube platform.

The tool allows you to compare your video views with any other and provides interesting insights on how to search for the best keywords for tags, titles, and descriptions.

It also reveals what works and what doesn’t, the factors that make a video go viral, and much more to beat the competition.

This extension is very useful for identifying the most searched keywords on YouTube, their search volumes, and, based on the results, optimizing the content of the videos on your channel.

Moreover, if you have doubts about why your competitors’ videos are successful and yours are not, this is the perfect tool.

vidiq platform

Screenshot from “VidIQ” is a very useful tool for climbing to the top positions in Google’s SERP. With this tool, you will find the most suitable keywords for YouTube and lead your clients, or potential clients, more easily towards your brand. can understand the needs and requirements of users and offers valid solutions to the problem.

Furthermore, it shows comprehensive searches and, above all, suggests “long-tail keywords”, which are increasingly important and widely used on YouTube.

keyword tool website

Screenshot taken from “”


Ubersuggest is widely used in Web Marketing, especially for optimizing content for SEO and identifying the most searched keywords on YouTube.

It is a very practical and easy-to-use free tool that quickly displays a large number of keywords and key phrases related to the main one entered in the dedicated bar.

ubersuggest platform

Screenshot from “Ubersuggest”

It provides search volumes, trends based on seasonality, monthly search numbers, CPC (cost per click for paid ads), the competitiveness level of a term, a complete SERP analysis, etc.

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YouTube Keyword tool by Ahrefs

Ahrefs is an excellent SEO analysis tool, perfect for extracting keyword search volumes for YouTube channels and assisting you with your web content.

Simply enter the keyword in the search bar, specifying the country of interest, to obtain the overall search volume for each term.

The tool provides constantly updated keyword suggestions with data for 171 countries, estimates of keyword volumes for 10 different search engines, and a keyword difficulty score indicating how challenging it will be to rank.

Additionally, it offers an estimated number of clicks per keyword and identifies the main topic of your keyword. It offers comprehensive insights to enhance your keyword strategy and improve your online visibility.

In other words, it tells you if you can rank that keyword for that specific theme. But that’s not all; it shows SEO metrics, an overview of the SERP, the history of top-ranking pages, and lists of saved keywords.

ahrefs tool platform

Screenshot from “Ahrefs”

Keyword Everywhere

Among the tools available today for choosing YouTube keywords is Keyword Everywhere. It is a freemium extension for Google Chrome very useful for keyword research.

This valuable tool shows, even in the free version, the monthly search volume for keywords, CPC, competition data, trending keywords, and long-tail keywords.

keywords everywhere tool

Screenshot from “Keyword Everywhere”


Here’s the latest tool I suggest for good Keyword Research. I’m talking about HyperSuggest.

This tool will be useful for finding the most relevant keywords on YouTube around which to base creative, original, and interesting video content for your audience.

Thanks to this tool, you can also discover how many times a keyword is searched in a specific geographic area or conduct an even more precise search by entering the IP address of a particular country.

hypersuggest tool

Screenshot from “Hypersuggest”

Conclusion and free coaching

With this page, I hope to have provided you with a comprehensive explanation of what YouTube keywords are.

Additionally, I aim to offer useful guidance to identify the most searched keywords, helping you improve your channel’s positioning and increase views on your videos on the platform.

YouTube is one of the most widely used platforms globally, and, precisely because of its popularity, managing the competition is not easy.

For this reason, if you are interested in delving further into this topic, why not acquire the skills of an SEO Manager to enhance your knowledge and have a better chance of standing out among competitors?

This is the best thing to do, to turn to an experienced coach.



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