THE BEST SOCIAL MEDIA MARKETING COURSES

How to choose the best Social Media Marketing courses? Let’s look together at what aspects to assess in order to choose the most complete training course suited to your needs and what knowledge and skills Social Media Marketing courses should transfer.

If your professional objective is to acquire and certify knowledge to improve your online presence on the main social channels, I recommend specific training such as the social media manager course, not before having evaluated all the opportunities and training courses on social.

If, on the other hand, you wish to obtain digital marketing skills, you could also evaluate the best digital marketing courses.

The best Social Media Marketing courses aim to provide you with knowledge and skills to work in the field of Social Media. They not only provide technical information on how to use various social networks, but also teach you how to develop effective and applicable marketing strategies in your company.

For this to be possible, the teaching approach must be very practice-oriented, i.e. it must enable you to work independently with various tools and instruments used in the field of Social Media Marketing.

An aspiring Social Media Specialist or Social Media Manager must, in fact, know how to create quality content for social media and readapt the same content to the language and audience of the various social networks such as Facebook, Twitter, Instagram, LinkedIn, Pinterest and others. In addition, he/she must know how to plan an advertising campaign, must acquire good communication skills to be able to best relate to the audience of the various social networks, must acquire content marketing skills to create content for a company blog, and must be ready to resolve possible image crises of a company following an attack on its social network. These skills can be developed by training with the best Social Media Marketing courses.

 

 

Best Social Media Marketing courses: How to choose them

Choosing a Social Media Marketing course takes time and concentration. It is not easy to disentangle oneself from the countless training proposals that appear on the internet. The elements that distinguish the best Social Media Marketing courses from any other online course are not few!

But before delving into the selection of the training course best suited to your needs, it is important for you to be clear about what professional goals you want to achieve, what skills you want to acquire with a Social Media Marketing course, and how much time and resources you are willing to spend to achieve your goals.

Understanding what your goals are will help you choose more accurately the best Social Media Marketing course, but above all the one that meets your needs.

Let’s now see what aspects to take into account when choosing the right training course.

 

Evaluates the quality of the programmes

The first step in choosing the best Social Media Marketing courses is to assess the quality of the programmes, how it is structured and what skills it wants you to acquire. Specifically, evaluate:

• which training modules are covered;
• the level of depth of the lessons;
• the ways in which the course can be followed: whether online in live streaming, in the classroom or through video-recording (on demand).

Course programmes can be found on the websites of the various training schools and the more detailed the programme, the higher the quality of the course. In summary, to choose the best Social Media Marketing courses, evaluate the quality and detail of the programme, together with a practical approach to the subject that allows you to acquire concrete skills right from the start.

 

Duration

Another aspect to consider when choosing the best Social Media Marketing courses is the duration of the course. Generally, courses can have a total duration of more than a week or more than a month. Courses with a longer duration are certainly more detailed, but they do not have to focus exclusively on theory.

Social Media Marketing aims to generate visibility on Social Media and to achieve these results, it is necessary to use multiple tools. In order to understand the dynamics of the Social Media world, it is necessary to practice a lot in the field and gain experience. For this reason, the fundamental aspect to take into consideration when choosing one of the best Social Media Marketing courses is the orientation towards practice over theory. Knowing the theory is important but knowing how to use the tools correctly is even more important because it allows you to acquire practical skills.

For a course to be of quality, it must prioritise practice over pure theory and be of a duration that allows you to master the main tools used in Social Media Marketing.

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Check teachers’ CVs

Checking the teachers’ CVs can help you choose a Social Media Marketing course. The best Social Media Marketing courses offer programmes in which the teaching of the various disciplines is entrusted to teachers who are also professionals in the field. Assessing their work history via LinkedIn as well as their presence on social channels and feedback from their students is a great way to choose the most qualified course.

For example, you can check the resumes of our lecturers yourself by clicking here.

 

Be wary of free training courses

The cost of a training course is also an element to consider when choosing a Social Media Marketing course. There are many free courses, but many of them are not comprehensive enough and are not business-oriented. For a training course to be effective, it must impart knowledge and skills that enable you to work independently with the tools of the trade. The best Social Media Marketing courses, therefore, need to cost money to ensure quality training.

However, many training institutes provide free resources including e-books, articles, mini-guides, videos and webinars. These are all useful materials to help you understand the basics of Social Media Marketing (or Digital Marketing in general) and allow you to get an idea of how courses are run, what topics are covered, what tools to use, etc.

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Evaluate reviews or opinions from former students

Best Social Media Marketing Courses Evaluating reviews and opinions from students or former students is important for choosing between the best Social Media Marketing courses. Many training schools have a dedicated portal where they collect reviews and opinions on various training courses. Obviously, it is important to know that not all reviews are objective, some may be inflated positively or negatively based on each individual’s personal experience, but having a good number of positive reviews is certainly an indicator of quality. In general, the best Social Media Marketing courses always put the opinions of their students at the forefront to certify the quality of their service and allow you to view the profiles of the various reviewers should you wish to contact former students for more detailed information on the quality of the course.

 

Evaluate the importance of the school and the issuing of a certificate of competence

An important element you need to consider when choosing the best Social Media Marketing courses is the relevance of the school or institute, not only in the professional training sector, but especially in the world of work, especially in the Digital Marketing sector. To understand how good and relevant a school offering a Social Media Marketing course is, analyse their online activity, starting with their website: look especially at whether it is clear, easy to navigate and has up-to-date content. You may also want to check the school’s presence on the various social channels: how they interact with their audience, what their following is and whether they create quality content that can generate reactions and shares on other social networks.

The presence of a placement support service that assists students with internships at companies or helps them in their job search is another indicator of the quality of an educational institution. Recruiters and HR of companies know well which training schools, specialised in Digital Marketing and Social Media Marketing, organise the best Social Media Marketing courses. This is why they offer job offers for young professionals or more seasoned professionals on these portals.

 

Moreover, companies looking for Social Media Marketing specialists are not interested in simple attendance certificates that merely testify that you have attended one of the Social Media Marketing courses or masters. To hire you, they want to know what you really know about Social Media Marketing, what your level of familiarity with the tools and instruments is, and whether you are able to achieve the required objectives. To demonstrate what you have learnt to do while attending a course or master’s programme, the best Social Media Marketing courses make you take a final exam and, once you pass, award you a certification of the skills you have acquired.

 

The best Social Media Marketing courses in the Digital Coach® training offer

Digital Coach® is the leading training school in the Digital Marketing field. Thanks to decades of experience and highly qualified teachers, it organises the best Social Media Marketing and Digital Marketing courses to choose from.

Whether you are in Rome, Bologna or any other city, with Digital Coach® you can follow the lessons live online or if you are in Milan you can follow them in the classroom, and in both cases, take advantage of the On Demand mode to review the video lessons whenever and wherever you want.

You can choose whether to follow the Social Media Marketing courses in the daytime session (2.30 pm to 6 pm) or in the evening session (7 pm to 10.30 pm), depending on your schedule and preferences. In addition, you will have access to the student area where lecture materials including slides, tutorials and recorded video lectures are available.

The Digital Coach® Social Media Marketing courses are taught by lecturers who are also established professionals in the digital marketing sector, which is why their teaching style is geared towards practice. During the course you can use the dedicated social channels, in particular the LinkedIn group, to interact with them and ask for clarification on the topics covered in the lessons or the practical exercises assigned. If you are curious, you can consult the list of the lecturers of the various training modules and their social profiles to see their expertise and preparation.Best social media marketing courses

The Digital Coach® offer that makes its training courses the best Social Media Marketing courses is the possibility of carrying out a real internship during the training, i.e. a Work Experience. You will be able to choose the area in which to specialise and be placed in a real work team. With the support of a coach, you will have the opportunity to work on real activities and follow all the stages of their realisation, in order to achieve assigned goals. This is a great way to gain work experience to put on your CV.

How to get found and how to get chosen in the age of Social Recruiting

FREE WEBINARThe Digital Coach® training offer consists of courses, Masters and Certifications. Let’s now take a look at the best Digital Coach® Social Media Marketing courses.

Social Media Manager Certification

The Social Media Certification is a highly professional training programme aimed at those who have already had work experience in the Social Media Marketing field and want to increase their skills in order to be able to cover managerial roles. The programme is designed for those who wish to become a Social Media Manager, i.e. a professional who is in charge of creating a marketing strategy in the various social networks, designing company blog content and managing aspects of the company’s online reputation.

The Social Media Manager Course with Certification consists of 239 hours of training, divided into 14 training modules and 48 Coordination Sessions for Work Experience activities. The curriculum of the training part is designed to allow the aspiring Social Media Manager to train in all areas that may fall under his or her managerial and operational coordination. Training modules are planned on the Community Management of all the main Social Networks. Other modules are dedicated to the strategic but transversal theme of Content Marketing in both its written (blogging) and visual dimensions. Social Advertising is among the most relevant disciplines and is distributed in modules dedicated to Facebook Linkedin, YouTube, Twitter, Instagram. Digital Pr and Social Media Monitoring are also included. Thanks to this preparation you will be able to tackle the internship/Work Experience activities envisaged in the second part of your training plan, that of “learning by doing”.

The Work Experience, as mentioned before, is a real internship, lasting 4 months, in which you will be supported by an expert who will place you in a real Digital Marketing team. The Social Media Certification includes 3 Work Experiences and you can choose from different subject areas:

• Social Media Marketing
• Facebook Advertising
• Digital PR
• Content Marketing

Il praticantato prevede una sera a settimana di lezione live in cui potrai interagire via Skype con il coach che ti assegnerà i compiti da portare a termine durante la settimana e correggerà quelli già assegnati.

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Master Social Media Marketing

Digital Coach®’s Master Social Media Marketing aims to train specialists who have a high knowledge of all social media, their tools and analysis tools. Social Media Marketing Specialists who know how to effectively manage a company’s online reputation, or who understand how to communicate brilliantly on each of the existing social media, in order to integrate them wisely with other digital marketing activities.

The Master Social Media Marketing is an online Social Media Marketing course comprising 70 hours of lessons, divided into 14 training modules + 56 hours (over 4 months) of optional Work Experience practical training (evening practical training one evening a week). The Master’s training modules are:

• LinkedIn Marketing
• Facebook Community Marketing
• Facebook Advertising
• Personal Branding
• WordPress for Blogging
• SEO Copywriting
• Digital PR
• Youtube Online Marketing
• Content Marketing e Blogging
• Google+ Marketing
• Twitter Marketing
• Instagram Marketing
• Pinterest Marketing
• Emerging Social Media

The comprehensiveness of the Master Social Media Marketing and the didactic approach devoted to practice, thanks to a 4-month evening internship, make this course one of the best Social Media Marketing courses.

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Social Media Specialist Certification

Digital Coach®’s Social Media Specialist Certification is an advanced training pathway designed for those who have already attended a Social Media Marketing area course or the Social Media Marketing Master. The course aims to provide adequate preparation for those who want to work and embark on a career in social media in the field of online community management and moderation.

The course consists of 65 hours of lessons divided into 11 training modules and 2 cycles of exercises only, to be carried out over a period of approximately 3 months. At the end of the course there is a final exam which, if passed with a score of at least 70 points out of 100, allows certification to be issued confirming the skills acquired during the course. It also issues a certificate indicating the percentage of actual attendance and the exam pass mark.

The main training modules are:

• Facebook Community Marketing
• Digital PR
• Web Reputation e Social Media Monitoring
• Content Marketing e Blogging
• LinkedIn Marketing
• Google+ Marketing
• Instagram Marketing
• Personal Branding

Again, the course can be attended  live online or on demand via video recordings of the lessons.

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Digital PR Certification

The Digital PR specialist certification is a structured course that combines web marketing skills and social media marketing practices to put in place a proper Digital PR strategy to promote a brand.

The course consists of 64 hours of lessons divided into 10 training modules and 1 cycle of exercises only to be carried out over a period of approximately 4 months. At the end of the course there is a final exam which, if passed with a score of at least 70 points out of 100, allows the issue of a certificate confirming the skills acquired during the course. It also issues a certificate indicating the percentage of actual attendance and the exam pass mark. The main training modules are:

• Digital PR
• Web Reputation and Social Media Monitoring
• Content Marketing e Blogging
• Personal Branding
• Facebook Community Marketing
• LinkedIn Marketing
• Twitter Marketing
• Basic SEO
• Advanced SEO

Like all the best Digital Coach® Social Media Marketing courses, the Digital PR Specialist certification can be attended  live online or on demand through video recordings of the lessons.

Master Web Marketing Social Media

In the world of Digital Marketing, having a complete training, in addition to Social Media Marketing, is important to better understand the dynamics of digital marketing and its strategies. The Master Web marketing and Social Media integrates the training of an advanced web marketing course with specialised modules on web and social issues, with the integration of a social media marketing course. The Master web marketing and social media is aimed at those who wish to know all the disciplines in the web and social media area.

The Master includes 140 hours of lectures + 56 hours (over 4 months) of optional work experience. In addition to the web marketing master’s modules mentioned above, the web marketing and social media master’s programme includes modules focusing on social media marketing, including:

• Facebook community marketing
• Facebook advertising
• Linkedin marketing
• Youtube and online video marketing
• Google + marketing
• Instagram marketing
• Pinterest marketing
• WordPress for blogging and SEO copywriting
• Digital PR
• Web reputation and social media monitoring

If you would like additional information on course start dates, other training courses or any other information: Contact us, we are at your disposal!