What it is and how to create a single page site

What is how to create a one-page site

For how to create a one-page site, it means a website composed of a single page, essentially a single-page site. Professional, simple, and suitable even for those with a limited budget, the one-page site is an effective solution for those who want to have an impactful online presence with minimal effort.

Are you an entrepreneur and need to promote your business online quickly? The one-page site, literally “everything on one page,” caters to your needs. You can present yourself on the web directly and immediately, gaining the right visibility.


7 good reasons to have a one-page site

First of all, if you are still wondering whether to have your own website or not, then read below for the 7 good reasons to have one before proceeding!

  1. Those who need you will probably search for you online first, so it’s good to always have a presence on the web.
  2. In today’s market, having a well-made website, even if it’s just one page, is a sign of professionalism. It’s not enough to just be present; it must be done properly. Learn how to create a business website.
  3. Every business needs to make itself known by promoting itself. The web is the most economical and effective medium to do so.
  4. Thanks to the web, it’s possible to expand your business by identifying and communicating with an interested audience.
  5. Those among your audience who are more loyal might get a preview of your products and services.
  6. You can highlight your current offers to recipients with a simple click.
  7. The website allows you to include your contact information for people to reach out, as well as links to your social media pages.


When it’s worth how to create a one-page site

For years, one-page sites have been a valid alternative to classic websites. They are generally more captivating, immediate, and fascinating. You’ve probably come across one of these websites built entirely on a single page while browsing the web.

guide on how to create a one-page site

First and foremost, we need to ask ourselves what we want to achieve. If we intend to present a single product or service to users and have a limited amount of content to include, a one-page site can work very well. However, if we have multiple products or services and a lot of content to publish, then a traditional website remains the optimal solution.

The one-page website represents the ideal solution for:

  • freelancers like accountants, lawyers, doctors, notaries, consultants, etc., for those who want to promote their professional activities.
  • businesses and small artisans like bars, restaurants, shops, and showrooms; even small-scale operations can promote their activities through a one-page site and perhaps expand it to a full website in the future.
  • accommodation facilities like agritourism, small hotels, guesthouses, and campsites; whenever the web is essential as a tool to be found.
  • artists like painters, photographers, musical groups, and anyone working in the art and entertainment field; can use the one-page site as a showcase for their work and as a network to be contacted.
  • events and exhibitions like shows, conferences, and conventions, and anyone organizing events for a period of time; can use the web to promote the event and publish the program.
  • individual products and services. The one-page site can be ideal for promoting a single product or service, concentrating all the content on it without creating confusion. It can also be the first step in introducing a new product.

Advantages and disadvantages

The advantages of creating a one-page website can be summarized as follows:

  • A one-page site is in step with the times and the need to streamline processes. Users can find what they’re looking for straight away. In today’s fast-paced browsing, users want everything concentrated on one page, accessible through a menu that takes them to the point right away.
  • Another factor to consider is the recent shift in web design towards more minimalistic layouts, aiming to remove clutter from the page. This trend is known as flat design.
  • When working with a one-page website, there’s a greater focus on content that needs to be relatively concise. What clients want to know from your website is: who you are, what you do, and how you do it. This allows you to focus on what matters.
  • The designer can unleash their creativity by using images in formats that might not otherwise be utilized. For instance, a photographer could showcase their best photo upfront, or a design site could display their top creations.
  • One-page sites are more cost-effective in terms of web space and bandwidth requirements. Moreover, they are less expensive since they take less time to develop and are less complex than full websites.

On the flip side of these clear advantages, there are also disadvantages to creating a one-page website. These mainly pertain to the page’s SEO positioning and optimization.

The optimization process itself will be streamlined due to the single-page structure, but the final result will be affected by several factors. Let’s see what they are:

  • Limitations in terms of keywords. With only one page, you won’t be able to use too many keywords; you’ll need to stick to a maximum of two.
  • Constraints in optimizing various elements of the page such as meta tags, URLs, paragraphs, images, internal and external links, etc.
  • Imbalance in received backlinks since, being a single page, all backlinks will point to the homepage. From an SEO perspective, it’s better to distribute backlinks across various pages and sections of the site.
  • Risk of excessive scrolling due to excessive length. If you need to include everything on one page, it’s likely that the page will become long and thus heavier to load. This could negatively impact SEO.


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How to optimize a One-Page Website effectively

As we’ve seen, a one-page website has some limitations when it comes to SEO optimization. However, you can implement a series of measures that will allow you to optimize your one-page site to the fullest.

  1. The first step is to use Lazy Loading, which means gradually loading content as you scroll down the page.
  2. Anchor Links are typically used, allowing hyperlinks to specific points on the page.
  3. It’s important to separate different sections using the div tag to define distinct paragraphs.
  4. In the case of one-page sites, for SEO optimization, it’s advisable to use multiple H1 paragraphs, one for each new content section.

How to create a One-Page Website in WordPress: sections and themes

In this section, we’ll see how to create a one-page site with WordPress (also follow our WordPress video tutorial to learn how to use it effectively). As previously mentioned, a one-page site is an optimal solution for promoting small businesses that can utilize the site as a showcase. In the case of a general company, the menu for different sections of the site can be structured as follows:

single page site built in wordpress

  • Home (Since the site consists of a single page, the home section can be placed in the same area for convention).
  • What We Do (where you can outline activities and services provided to the public).
  • Our Team (including profile pictures and brief descriptions of staff members).
  • Portfolio (showcasing images of products and services).
  • Contact (WordPress contact form to facilitate user contact, along with general information such as address, city, email, phone, etc.).

Creating a one-page site is straightforward, and its settings do not require extensive programming knowledge. The page consists of main boxes (full-screen-width containers) and secondary boxes (internal sections), with no sidebars or complex functions.
Now let’s take a look at the typical components of a one-page site and some examples of WordPress themes that can be used to create these respective sections.


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Vertical scrolling

At the heart of the one-page design is the concept that scrolling through a single page is far easier and significantly quicker for users than navigating between different pages and menus. Modern computer mice equipped with central scroll wheels further facilitate this navigation; in addition, laptop touchpads offer enhanced scrolling systems. For those browsing on mobile devices (an ever-increasing user base), vertical displays enhance the user experience.
Therefore, a one-page site is primarily designed for vertical browsing, especially suited for the vertical screens of mobile devices. Almost all themes for one-page sites are now also responsive, meaning they adapt to various displays.
Patti Theme on ThemeForest: Many themes, like this one, highlight their responsive feature with images of mobile devices in their presentation.

Using slider or hero Section for One-Page sites?

Many one-page themes include an image and content slider. However, another option is to begin the page with the so-called Hero Section, focusing everything on a single image, a photo, or an illustration (hero image) that captures the user’s attention and immediately conveys the site’s message. The choice between using a single image or a slider depends on various factors. For instance, if there are multiple call-to-actions to communicate, a slider is preferable (one slide per CTA). Conversely, if the goal is to immediately introduce the company’s core business, then the hero section is more appropriate. With the right mix of graphics and copy, it’s important to effectively communicate the essence of the site.

OneUp Theme from ThemeForest: allows the use of videos for the Hero section to enhance emotional impact on the audience.

Creating a menu or not?

The traditional menu on a one-page site loses some significance because the individual menu items wouldn’t link to different pages of the same site, but rather to different sections of the same page, facilitating scrolling.

Consequently, careful consideration is needed for the menu items. For example, call-to-action items can be used as menu entries that link to corresponding text sections (e.g., a contact form or a buy button).

One Page Brooklyn Theme: also has a version without a menu.

About us and what we offer

In the initial part of the page, it’s crucial to include one or more elements that summarize who the professional or company is and what they offer in terms of products and services. This could be a simple slogan briefly summarizing the mission or a series of Blurb elements, side-by-side or overlapping, listing details of the offerings along with illustrative icons. These elements, also known as Services, are usually placed after the slider.

One Page Renova Theme: includes a minimalist yet impactful “About Us” section in its sample layout.


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Credibility elements

Even though it’s a simplified one-page site, certain elements that contribute to conferring credibility and authority to the site or professional must not be missing (e.g., team description, testimonials, etc.). As always, a range of themes comes to our aid that includes these elements. Let’s see some examples:

  • The team with members’ photos and brief introductions
  • Logos of companies you’ve worked with
  • “Numbers”, a concrete statement of what has been achieved, e.g., in percentages
  • Testimonials, reviews from those who have worked with us

Divi Theme: particularly suitable for one-page site development, includes various types of testimonials that can be vertically arranged or horizontally overlapping, configured with different colors, in the form of blurb with quote icons.

If you’re interested, also read WordPress Themes: choose the right one for you.

Gallery or Portfolio

How can we entrust ourselves to a professional if we don’t know them and haven’t seen any of their “work”? We can include a portfolio section or a WordPress gallery in the one-page site, showcasing the key works of a professional, such as websites created by a web designer books published by an author, and so on. These can ideally be presented with clickable thumbnails that allow for an enlarged view.

This showcase often features animation that triggers when hovering the mouse pointer over the preview thumbnail, displaying the image itself or a brief text summarizing the service or product, much like a photographic gallery.

One Page Saga Theme: in this case, mouse hover can highlight the selected photo while the others remain in the background.

Contact form

The contact form is an indispensable tool for businesses aiming to generate leads. To encourage users to register or inquire, the form should be clear, simple, and concise, making the action as easy as possible.

One Page Newave Theme: comes with various demos featuring different subjects and layouts; it has a very essential yet effective contact form.

Contacts and social profiles

Often found at the bottom of the one-page site, the contacts and details section typically includes an extensive Google Maps-like map followed or accompanied by the address, phone number, email, etc. This section can also include social profiles (with respective icons), or you can choose to place them in a dedicated section, for example, in the footer.

Divi Theme by Elegant Themes: provides, like many other themes, a Social Follow component for displaying different icons.

Other One-Page Site themes

There are many other themes available for how to create a one-page site.

how to create a one page site example

One such theme is the WLOW theme. Unique in its kind, the WLOW theme boasts a fresh and minimal design, perfect for company and startup websites. It allows you to create captivating One Page Scroll structures in just a few clicks. Customizing the theme doesn’t require coding since all customizations can be done through the WordPress customizer. WLOW includes two menus that support dropdowns and icons.

Another example is the one-page site bootstrap themes. These are called bootstrap templates, which come bundled with various pre-packaged graphic elements ready for use. A fundamental feature of bootstrap templates is their versatility; due to the necessity of having a highly responsive website adaptable to various devices, this tool makes the work and adaptation simpler and more streamlined. But how do bootstrap templates work? Once downloaded, you need to extract the archive, inside of which you’ll find a folder with images, CSS, and JavaScript. You’ll need to link the latter two to the web pages where you want to use this framework, in order to use the various elements with all the reference classes from the very first installation.

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