Mastering the art of page hierarchy and site organization for SEO success

If you work in SEO or web management in general, you’ve probably heard of managing a WordPress parent page. Most likely, you came across this term while searching for information on improving your site’s structure optimization or managing the hierarchy of your WordPress pages and their content.

What is a WordPress parent page, and why is it useful for the structure of a WordPress page?

If you have a website, one of the key considerations is navigability. Properly organizing your pages means structuring your content consistently and enabling your users to have the best possible experience while browsing your site’s pages.

This makes it immediately clear what you offer and where visitors can find the information they need, encouraging them to spend more time on your site and potentially convert (subscribe, make a purchase, etc.).

This concept should be familiar to you. You likely already use menus to organize your site’s content, just as you use categories to organize your blog posts. A WordPress parent page serves the same purpose: creating a map that guides visitors through your site.

Remember that, aside from assisting visitors, an optimal site structure significantly aids search engine crawlers when they index your pages. It’s no surprise that those involved in SEO are well-acquainted with this topic.

Before you even dive into content, it’s smart to dedicate some time to fine-tuning your site’s layout. Crafting parent and child pages is your ticket to nailing this. The heart of top-notch website management? It’s all about mastering page organization.

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What is a WordPress Parent Page?

Let’s take an example: Digital Coach has a page discussing keyword difficulty hierarchically linked as a child of the page discussing SEO. Without access to the WordPress site management panel, you can verify this hierarchy directly from the permalink.

In fact, it has a specific structure:

Between the domain and the keyword, you’ll find the parent page, which is the page discussing SEO.

As a result, we can say that the SEO page is the parent page of the one discussing duplicate content, which, in turn, is a child page of the SEO page. Simple, right?

This occurs due to the close correlation in topics between the two pages: keyword difficulty falls under the domain of SEO hierarchy, making it logical to link them and enhance the overall structure of your WordPress pages and website.

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How to Create a Parent Page in WordPress steb-by-step

Let’s learn how to create a parent page in WordPress by following a few simple steps:

Creating a WordPress parent page is straightforward.

To establish a parent-child relationship between two pages, you won’t need to edit the WordPress homepage itself but work on the attributes of the parent page.

  • First of all, create a page by clicking on Pages ;
  • Add page from the left-hand menu.
  • Once you’ve chosen the title, click on the dropdown menu Parent Page within the Attributes section on the right.

Your existing pages will be listed; select the one you prefer and save.

wordpress parent page template

In just a couple of clicks, you’ve set up a parent-child hierarchy between two WordPress pages. Simple, isn’t it?

If you want to do the same for two existing pages, there’s an even faster way to create a WordPress parent page.

  • Select Pages;  All pages from the left-hand menu.
  • Choose the page you want to set as a child, click on Quick Edit;
  • In the new screen, click on the dropdown menu Parent, located on the right.

Your existing pages will be listed; choose the one you want to set as the parent and save.

wordpress quick edit

Once you’ve created parent pages, you can easily view the list of child pages linked to them at a glance: in the All Pages section, they will be listed under the parent page, preceded by a hyphen that clearly highlights your website’s structure.

site page section

As you can see, creating a WordPress parent page is very easy. Improve your website’s structure right away!

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WordPress Plug-ins for Parent Page Management

If you’re looking for a plugin to manage your WordPress pages, try taking a look at one of the following, available for download directly from

  • BE Subpages Widget uses a sidebar system to show you at a glance the presence of child pages linked to the parent.
  • Nested Pages allows you to create hierarchies between pages simply by drag-and-drop.
  • Custom Permalinks, in case you want to customize the URLs of child pages.

Remember that your website is like a map: it’s essential to be able to guide visitors effectively. A well-designed website navigation, along with learning How to Create a Parent Page in WordPress, not only impresses users but also earns favor with search engines.

Understanding these crucial elements empowers you to optimize your website’s structure for seamless navigability. With a solid grasp of page organization, coupled with insights into website management and navigability tips, you’ll be equipped to create a user-friendly and search engine-friendly online presence.

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If you still have doubts about creating your pages on WordPress, contact an expert. They will help you fill in the gaps and resolve any issues