5 tools for managing social media with a business perspective

Managing social media for companies is now a strategic necessity for business success. Businesses of all sizes and industries have realized that there is no choice; they must be present on social networks.

Why? That’s where their current and potential customers spend a growing share of their time, which has steadily increased since the emergence of Web 2.0 and social media. So, it’s there that they can engage with them through targeted Social Media Marketing activities aimed at building a positive and lasting relationship.

For businesses, social media management is a serious commitment that requires individuals with specific skills and a deep knowledge of all the platforms where target consumers are present.

That’s why Digital Coach® offers a comprehensive Social Media Manager Course, designed to provide future professionals with all the strategic and operational skills they need.

If you’re interested in knowing how to manage social media for work because you:

  • are a recent graduate looking for your place in the world of work
  • are an entrepreneur or a freelancer who understands the importance of social media for the growth of your business
  • have a job that doesn’t satisfy you and are looking for a new one

on this page, you can find useful information to help meet your needs.

How to manage social media

Social Media Marketing is the area of Digital Marketing that focuses on the management of a company’s social media to generate engagement with the brand and the company’s products/services. Increasing the level of emotional engagement of users with the brand means increasing the likelihood that they will purchase and, above all, repurchase its products.

The goal, therefore, should be to build a relationship with users/consumers on Facebook, Twitter, Linkedin, and all the other social networks where they are most active. The central aspect is to carefully manage communication: the tone, language, and images must be consistent with the target audience, the platform used, and the company’s personality.

Excellent social media management is the fundamental prerequisite for a company looking to establish a successful Social Media Marketing campaign.

The role of the Social Media Manager in Social Media Management

If you’re looking for a job, you’ve surely noticed how the number of job offers for social media management within companies has grown. Alternatively, you may work independently as a freelancer in social media management and provide marketing consultancy services to companies.

instagram social media management

If you’re an entrepreneur, you’ve probably noticed that more and more of your competitors are seeking a Social Media Manager or a professional with similar skills to manage the social channels of their business.

The explanation is simple: doing social media marketing and managing social media are complex activities that often determine the success of a business and the reputation of a company. Therefore, a Social Media Manager with high-level training and skills is needed to effectively manage social networks.

Professionals are needed, and among them, the Social Media Manager continues to be one of the most sought-after and well-paid professional figures for social media management, both in terms of content and communities (such as Facebook groups).

Companies are actively seeking Social Media Managers. Discover if you are inclined to this position with a quick 3-minute test!

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To manage social media, you need a Social Media strategy

Whether you manage social media for a company or your own business, to conduct effective social media management, you must first establish a social media marketing plan (or social media strategy).

As Hootsuite nicely summarizes in an article on how to create a social media marketing plan, in a social media strategy, you must primarily define the objectives you intend to achieve and the social media marketing activities to implement to achieve them. These should include all posts, tweets, social ad campaigns, etc. Creating an effective social media strategy also allows you to optimize the cost of social media management for the company.

Some essential points to follow to create a social media marketing plan include:

  1. define your goals so that they are SMART, i.e., specific, measurable, attainable, relevant to your business, and time-bound.
  2. if there are connected social pages related to the business, analyze them to understand if they align with the objectives or need updating and identify the characteristics of the users who interact with them
  3. select the social networks based on the predefined objectives and create or update the social pages
  4. define an editorial calendar and create the content to be published (read our article to find out the best editorial calendar tools)
  5. analyze the data related to user interactions, evaluate, and adjust your activities.

Social Media Management and social ads

An essential part of the social media strategy and social media marketing management for a company involves planning advertising campaigns on social media, known as Social Ads. In this field, Facebook (and consequently Instagram) dominates, so it’s essential to learn how to use the Facebook Ads platform to create and manage advertisements on this social network.

With Facebook Ads, you can target your audience in various ways. You can define your target based on:

  • demographic data
  • geographical location
  • interests
  • behaviours

Subsequently, you can choose the format in which to display your ad and set the budget for the campaign. It’s a powerful tool you cannot do without in managing social media for your business, but you also need to delve into all its mechanisms to use it effectively. For example, you must be able to accurately measure and maximize the ROI of your Facebook campaigns.


Grab your complimentary ebook and uncover the path to mastering Social Media Strategies

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5 essential Social Media Management tools and software

As you may have gathered so far, social media management is not a trivial matter: you need to have in-depth knowledge of social networks, know how to create and organize content, set up ads, and more. In addition to the built-in tools of various social media, there are online tools, both free and paid, that can facilitate social media management in various ways.

There are many such tools, and it’s up to you to determine which ones suit your needs and learn how to use them effectively to achieve your social goals. Below, we present the 5 most commonly used tools by companies in social media management. These are fairly intuitive tools that do not require special computer skills.


Hootsuite is a freemium platform that makes it easy to manage multiple social networks simultaneously from a single dashboard. You can organize content, schedule its publication on various social platforms, and collect data on performance to analyze the results. It consists of a control panel that aggregates the feeds of various social media: Facebook, Twitter, LinkedIn, and Google+.

Hootsuite assists you in social media management because it allows you to plan posts and see all community interactions with your brand (feeds, comments, private messages). The free version of Hootsuite also allows for basic analysis through report creation.

Sprout Social

Sprout Social is another very useful tool for managing various social platforms and processing data (demographic data of your audience, trends of your accounts, interactions, impressions, etc.).

In terms of social media management, Sprout Social allows you to plan, queue, and publish content across all social channels.
Moreover, it offers social monitoring tools that help you optimize your social advertising campaigns to improve lead generation and conversion rates.
Additionally, this tool allows you to identify which of your content has performed better through analysis of retweets, clicks, and shares.


Buffer is a social media management software that allows the scheduling of the engagement received from previously posted content. You can also create appropriately sized images for each social network. It is straightforward to use. Just create an account and add the desired profiles. You can choose to schedule your posts on Google+, your LinkedIn profile or company page, Twitter, and your Facebook page or group. In the paid version, you can also schedule photo posts on Pinterest.

Buffer also provides some statistics on your posts: the number of comments and likes, retweets, shares, clicks, etc. Additionally, when you create posts on Buffer, it shortens your URLs directly to create shortened links.


Buzzoole is the first influencer search engine designed for brands looking to promote themselves on social media by implementing an influencer marketing strategy.

The platform allows:

  • the client company to achieve maximum exposure through content dissemination and virality;
  • encouraging influencers to promote a product related to them, receiving an immediate reward.

Based on your objectives and budget, choose the most suitable channels for your campaign: social, blogs, or both. Through an automated system, you can identify influencers that align with your brand, optimizing costs and time. You can monitor the influencers’ posts and track the progress of your campaign, measuring its results.


Among all the social media management tools, Iconosquare is the most focused on a single social network, Instagram. With this tool, you can view and manage your Instagram profile on the web, including viewing the feed, managing comments, and, most importantly, viewing statistics on your account’s activities. A practical dashboard provides an overview of photos, followers, and their interactions with your content.

In terms of statistics, Iconosquare allows you to monitor:

  • how engaging your content is and which type generates more “likes”
  • the times and days when you post and which would be the most suitable times to do so
  • how many followers do you gain or lose in a week

Using the “Snapshot” function, you can create infographics summarizing your account’s performance.


Explore numerous careers that require social media expertise. Get the free e-book to uncover them!

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Learn to manage social media with Digital Coach® courses

To summarize what we’ve said so far, social media has become an essential part of marketing for any business. To professionally manage social media for your own business or as a career, you need certain skills: you must be able to create a targeted social media strategy, understand social networks, and know how to use specific tools to work with social media and analyze their performance.

social media management jobs

To learn social media management strategies and techniques, you need a specialized Social Media Marketing course. A social media management course like the Digital Coach® Course in Social Media Marketing represents an excellent opportunity to specialize in this field and acquire skills that you can use to achieve your goals.

What are you waiting for? Learn to manage social media with Digital Coach® and take your professional future or your business to the next level!

Digital Coach® Course in Social Media Marketing

The Digital Coach® Social Media Marketing course is designed to train specialists with in-depth knowledge of all social media and management and analysis tools.

The course includes 14 training modules, including specific courses for each social media platform, such as:

  • Facebook advertising and Facebook community marketing
  • LinkedIn marketing
  • Twitter marketing
  • YouTube and online video marketing
  • and more…

Upon completion of the course in Social Media Marketing, you will be able to:

  • plan, create, and manage social advertising campaigns using advertising tools from Facebook, LinkedIn, Instagram, Twitter, YouTube, etc.
  • develop and manage online communities, maximizing engagement
  • produce written, image, and video content to promote a company, stimulating user interactions
  • measure the results with analytical tools.


For additional information, on the course, commencement dates, attendance choices, and any other inquiries don’t hesitate to get in touch with us