WEB MARKETING ACADEMY

Come and discover the secrets of digital marketing
  • Are you looking for a web marketing academy course where you can specialize in the field?
  • Do you want to join a web marketing academy where practice is more important than theory?
  • Are you looking for an academy where you do not have to take part in a public competition or closed-door tests to gain access?
  • Would you like to learn how to use the most important web levers to generate traffic to a website?
  • Are you looking for an academy where the training offered is future-oriented and aligned with the demands of the labor market?
  • Are you looking for a more international approach to education that allows you to broaden your horizons rather than the classical one?
  • Do you want to join an academy where you can learn disciplines for emerging jobs in high demand in the labor market?
  • Are you looking for an academy that will grant you a certification that is highly expendable on the labor market?
  • Are you looking for an academy that will open the doors to the world of work for you straight away by going into important roles such as web marketing manager or web marketing strategist?
  • Would you like to join a web marketing academy where you don’t have to travel from your hometown to attend?

Digital Coach is the answer to your questions!

web marketing academy program

About Digital Coach

Digital Coach was born with the idea of importing the American digital methodology, creating training courses in digital marketing with courses, masters, and certifications. This is because the digital world is entering the market in leaps and bounds, as it is throughout Europe.

Having learned that in the US market, this sector has been very successful, now that the explosion is taking place in Europe we need to achieve the same success. So which web marketing academies to refer to if not those located in the USA? Digital coach uses a very technical-practical approach, unlike the classic universities that train you in a very theoretical and impractical way that leads to nothing concrete.

At the end of the course, if you wish, you can immediately become part of a working environment through an internship guaranteed by us, thanks to the Master with Internship, or by joining our innovative Work Experience, a real post-masters apprenticeship.

 

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Web Marketing Academy: Digital Training

Digital Coach offers a very broad training path for all those who wish to train in an extremely specialized manner on web marketing, digital marketing, social media marketing, SEO, SEM, web analytics, and digital pr.

As mentioned above, our point of reference is the much better-known American school, which is why we are always keeping up to date, keeping abreast of new technology and the latest innovations coming from the American market. For this reason in our training, we have implemented the study of new innovative disciplines in the web marketing sector such as inbound marketing or affiliate marketing.

offer broad training course

For example, our Web marketing Course provides:

  • DIGITAL STRATEGY: ONLINE & OFFLINE INTEGRATION

An overview of the main channels of online marketing, from SEO via social media to email marketing. This is to understand which of all is the perfect mix to use for a perfect marketing strategy, in order to generate and drive traffic to your company or business while also taking offline aspects into account.

  • BASIC SEO

The strategy is used in order to optimize the position of your page on search engines and generate traffic for users interested in using your services or products.

  • SEM & DISPLAY ADVERTISING 

Module in which PPC (pay-per-click) tools are taught. With which to implement targeted strategies and generate traffic depending on the location, interests, age, and gender of possible customers. Tools include Google Ads with its keyword ADV and display ADV features.

  • E-MAIL MARKETING

This is an outdated but still effective tool that often leads to online sales. Obviously implementing all the technological and copywriting measures to improve the performance of this tool.

  • WEB ANALYTICS

We will teach the use of software such as Google Analytics implemented with other tools such as A/B testing to acquire information on the behavior and preferences of one’s audience, in order to then use a marketing strategy based on the data obtained from these analyses.

  • MOBILE MARKETING

Find out how through the use of smartphones and tablets you can achieve the same results and reach your audience. This is thanks to means such as mobile apps, mobile campaigns, sms marketing, and mobile couponing.

  • INBOUND MARKETING & LEAD GENERATION

Through this new discipline, we will define the sequence of each step to be taken by the user on our site so that he or she is most likely to become one of our customers. How to use the means we are mentioning in the program in the right place and at the right time in the conversion phase.

  • WEBSITE CREATION & WORDPRESS

The website is the starting and finishing point of any web marketing strategy, so dynamism is essential. It must always be ready for new modifications according to our needs. In this module, we will teach how the use WordPress the cms that allows you to create and manage websites without the need for a programmer or designer.

  • LOCATION-BASED MARKETING

Through the development of technology and the mobile world, we can now create marketing actions based on the geographical location of our potential customers, being able to contact them in the right place, in the right way, and at the right time so that we can optimize our advertising spend. With this module, you will discover the right way and software to do this. If you are interested, Digital coach also offers you the location based marketing course, where you can learn more about the importance of geolocation marketing.

  • AFFILIATE MARKETING

What used to be done by agents and sales networks in the traditional offline world is becoming increasingly successful in the online world through affiliate marketing. With this tool, you will learn about the principles. means and software to create, manage and remunerate your online sales force.

This program includes 10 web marketing disciplines, but if you are interested, you can expand your knowledge and training by integrating other modules.

They enable you to increase your specialization in this area.

At the end of your course with us, you will have to sit a final exam after which you will be issued a Digital Coach certificate on which the final exam grade, skills acquired and actual attendance will be recorded.

certificate for final exam

DURATION AND FREQUENCY

The course is on demand and involves 70 hours of lessons + 56 hours divided into 4 months (work experience). You can log in from home and follow the recorded lectures at your convenience.

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Job opportunities and orientation

After specializing with us in web marketing, you can later find a job depending on your acquired skills.

You will learn personal branding techniques to make yourself attractive in the job market or best practices on how to invent a freelance job and become your own entrepreneur.

career and job opportunities

We will also help you in this through DIGITAL JOBS, the first portal created by us exclusively for those seeking work in the digital field. Listed below are some of the most sought-after digital jobs that you will be able to fill once you have completed your training.

  • WEB MARKETING STRATEGIST
  • WEB MARKETING MANAGER
  • WORDPRESS SPECIALIST
  • ADS SPECIALIST
  • SEO CONSULTANT
  • SEO SPECIALIST
  • SEM SPECIALIST
  • WEB ANALYTICS MANAGER
  • WEBMASTER
  • WEB CONTENT EDITOR

PROGRAM AND ONLINE COURSES

I hope this page has fully answered your questions. If you are interested in joining our academy, you can participate in the online presentation by filling out the form below where you will receive further information on prices, course start dates, and teacher profiles.

ASK FOR MORE INFORMATION ON TRAINING COURSE COSTS AND STARTS