Working in Team

Working in a team means being able to accomplish a common goal, putting the importance of the group and its well-being before one’s own needs, trying to make the most of the different characteristics of each member of the group in order to make the most of them in the different tasks within the team.

The ability to work in a team is collaboration and motivation and is a valuable characteristic that requires a number of aptitudes that will be described and explored in more detail on this page. Teamwork offers the opportunity to reach set targets in the best possible way and in the shortest possible time and is an excellent tool for a business strategy.

Who among you is unfamiliar with the proverb “unity is strength”? We think everyone is familiar with it! Being able to work successfully as a team, and achieving the set goals, is undoubtedly one of the most important strengths of a successful corporate digital strategy. To acquire these skills and to be able to manage these projects in the best possible way, become a digital project manager by learning how to coordinate a team!

What it means by working in a team

Working in a team means harnessing the different competencies of the people in a working group for a common goal to be achieved, bringing together personal and professional aptitudes as distinctive characteristics of each team member.

Managing not to distort the inclinations of each individual, and recognizing everyone as an active part of the shared project is the basis of good teamwork. This may sound simple, but it is not, because one has to deal with many different personalities, with very different characteristics, and not always all personal inclinations manage to converge smoothly to achieve the goal.

Let us see in detail what characteristics one needs to possess in order to succeed in creating a good team.

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How to work in a team: 7 useful rules

What skills are needed to work successfully in a team? Before professional skills, one must have certain character traits that can facilitate personal relationships.

The first is undoubtedly respect for the other members, both personally and professionally, followed by reliability and adherence to timetables and assigned tasks, working with the idea that one is working for the whole team and thus for the final goal and not for the individual. Describing one’s ability to work in a team in one’s CV and having certain characteristics can make all the difference in finding a job.

But what are the peculiarities of the relationship between the team members?

• Listening
• Active involvement
• Communication
• Adaptability
• Commitment
• Sharing ideas
• Problem-solving.

1) Listening

the ability to know how to listen to each other helps to strengthen the bond of trust between the members, whether it is a matter of problems strictly related to the performance of the task, or inconveniences arising from an emotional difficulty in completing a task, being able to share these possible problems makes teamwork more cohesive and involved.

2) Active involvement

Feeling part of a project is undoubtedly an important incentive to have enthusiasm and commitment to the task at hand. It means being aware that our task has made an equally important and essential contribution to the success of the objective.

3) Communication

It sounds simple but often turns out to be more difficult to implement, not so much because one does not communicate but because one communicates poorly by frequently taking for granted reasoning or logic that is not known to the interlocutor, which is why it would always be a good idea to spend a little more time explaining better even the motivations and dynamics that lead to a certain conclusion, to avoid misunderstandings.

4) Adaptability

To work in a team is a necessity. Inevitably one is confronted with people who are also very different from us, with different mental approaches and possibly opposing working methods. In addition, it frequently happens that we have to make sudden changes along the way, in terms of timing, priorities, and even tasks. The work team must remain cohesive and bear the stress of these changes.

5) Commitment

Taking the team’s mission seriously and feeling responsible for one’s tasks within the team inevitably makes us committed to doing our work well, which will consequently reap all the benefits.

6) Sharing ideas

Brainstorms are always useful for interesting insights that can also arise from moments of light-heartedness and fun. During brainstorms, one must not be afraid to express an idea that may seem bizarre or very strange to us: sometimes all it takes is a “la” to trigger the involvement of the other members of the working group to create great and winning ideas.

7) Problem-Solving

This skill is often used during the course of a work team. Problems occur frequently and being prepared to solve them without losing heart and without necessarily finding a culprit keeps team morale high and provides that drive to find an effective solution.

Would you like to know who the main components of a Digital Marketing Team are? Download the Free Ebook and find out now!

The team leader: how to manage a team

Successful teamwork must be coordinated by a leader who is first and foremost capable of positively involving all members, so as to instill in their enthusiasm and awareness of their own abilities in order to make the most of all the group’s skills.

He/she must provide clear objectives, ensure that the team has the ability to manage time and respect working procedures and different roles.

Being a capable team leader is by no means easy because in addition to having excellent management skills, one needs to have very specific soft skills:

• Logical and dialectical skills
• Empathy and listening
• Self-confidence
• Mediation skills and emotional maturity
• Impartiality

As far as managerial skills are concerned, a team leader must:

• Having good delegation skills, the art of knowing how to delegate makes group members responsible and aware of their abilities, they gain confidence and self-assurance by trying their hand at new tasks and challenging themselves with different activities. The leader, on the other hand, will have more time to deal with all those activities closest to his or her role.
  
• He manages to motivate his employees by making them feel an active part of a common project and not just like mere executors of orders.
  
• It should also stimulate the development of the capacities of individual members, activating a kind of coaching towards them by identifying what their potential is.
  

Working as a team and achieving results also means being able to manage conflicts in such a way as to exploit the negative event in a constructive confrontation by taking people’s needs into account, remaining impartial, and finding more intelligent and quality solutions.

Advantages of working in a team: characteristics of a team

The advantages of working in a team are really countless and we can learn a lot from others if we can be open-minded and receptive to the characteristics that we lack but that other team members possess. Moreover, the very fact of being part of a group forces us to measure ourselves against the needs of the entire team, which are very different and much more complex than working alone.

By entering into this process we are able to improve ourselves both personally and professionally and specifically, we are stimulated by these aspects:

• fostering learning and inventiveness
• learning problem solving
• promote a sense of belonging
• make us responsible.

If the group is united, each person will be stimulated to do his or her best to reach the goal, and will also be able to be creative in order to contribute to the work of the group in an original way.

Training to find intelligent solutions to conflict is not only the task of the team leader, but each member will have to learn to do so, in order to continue the common activity on the group goal.

Feeling part of the team makes us supportive and incentivized to work hard because we feel that the end result partly belongs to us. The direct consequence of this sense of belonging is to make us accountable for our behavior and tasks. The last aspect, perhaps the most important conceptually, is the invaluable opportunity to achieve great goals and results that could not have been achieved if we were alone.

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How to organize a digital working group

The success of working in a digital team depends on several factors that must be constant:

First of all, it is necessary to identify the key roles that are indispensable, ensuring that the team has all the required professional skills within it to function well and perform well.

As explained above, personal attitudes are important, such as mutual trust, the ability to collaborate, and above all a shared strategic vision.

In this day and age, and especially after the global change caused by the pandemic, every company looking to the future should use a digital team to give itself the opportunity to open up to a new market through a channel, the digital one, which has now become predominant.

The first thing to be defined is undoubtedly the digital marketing strategy, tailored to the customer’s type and needs.

Digital team working helps customers, or the company itself if it is internal, to make money with digital marketing.

Selling online through a web platform, communicating with customers and prospects through social channels, site design, SEO optimization of online resources, data analysis, improving user experience, and much more, all minutely coordinated by a shared and homogeneous digital strategy.

The Digital Coach® Work Experience is a real work experience, it is a team working complete with all the indispensable figures for a digital strategy that works. It will allow you to confront yourself in the field with the help of professionals in the field, working in a team. You will put into practice everything you have studied by choosing the digital subject that suits you best and you will produce the material to be published on the web yourself!

Working as part of a team in the Digital Coach® Work Experience will not only give you the opportunity to test your skills but will also provide you with valuable know-how for future work experience because you will be practicing in the field with concrete activities.

Working in a Digital Team: the indispensable figures

For a complete and successful digital strategy, here are the key figures for working in a digital team:

Marketing strategist: this is the person who coordinates the digital strategy, who is familiar with all aspects of digital marketing at a strategic level, and who is able to manage the work of the team.

Seo Specialist: this figure has the technical knowledge to try to float the site in the best possible way, to increase visits, and to attract new visitors and leads.

Designer: is capable of creating visually appealing and impactful images, technically must know several languages, including PHP and HTML.

Content Creator: the content specialist. He creates useful, non-trivial, and easy-to-read resources. He works in synergy with the designer and especially with the Seo Specialist, for quality articles and pages.

Social Media Manager: able to draw up a social media marketing plan, always up-to-date on social trends, and manages high-level social pages and profiles.

Web Analyst: a very technical figure who analyses and interprets data using tools that he or she must know very well. The data provided become very useful resources for understanding whether the strategy is working or not and for new ideas.

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